The Political Marketing Forum, 4th Edition
Auditorium Minus (Gustavianum)
13-14 August 2015 - Uppsala, Sweden
Old and New: Tradition and Innovation Within the Political Marketing Discipline
Programme
Day One – 13 August 2015
0900-0910 Welcome
0915-0930 Introduction to the Event
Keynote speech
0935-1035 Professor Bruce Newman
Tracing the Roots of Innovation in Political Marketing: What's Still In, What's Out, and
What's New
1040-1055 Coffee Break
Panels
1100-1300 Elections
Panel Chair: Dmitry Strovsky
Cristian ANDREI
The Underdog Campaign: The Case of 2014 Presidential Elections in Romania
Ayse ANIL and Nihat Kamil ANIL
Political Marketing Agenda in Turkey: 2015 General Elections
Veysel BATMAZ
Is Everything We Know About Politics Changing? CHANGES IN VOTING BEHAVIOUR IN
TURKEY: Comparative Analysis of Two Elections in Turkey: 1999 vs. 2015
Emine Tugba KOCABIYIK
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An Investigation of Voter Attitudes and Behaviours in the 2015 Turkish General Election:
Comparative Analysis of Immigrant Turks Residing in the USA and Home-Country Voters
Leon SCHIFFMAN and Elaine SHERMAN
Political Polarization in America Today: its Implications for the Up-coming U.S.
Presidential Election
Ülle TOODE
Populism - Danger or Opportunity for Modern Democracy?
1315-1415 Lunch
1430-1550 Regional Political Marketing
Panel Chair: Andris Petersons
Noha BAKR
Political Marketing & the Arab World
Marina KAYUMOVA
Cultivation of Image of Public Organizations and Local Authorities in Central Asian Mass
Media
Jolán ROKA
Power Politics in Post-Soviet Societies
Roman VAKULCHUK
Foreign Involvement in Domestic Politics: the Case of International Consultants in Central
Asia
1555-1610 Coffee Break
1615-1755 Foreign Policy/Influence
Panel Chair: Noha Bakr
Joseph BEN-UR
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Foreign Involvement in Domestic Politics – the Case of US-Israel Relationship Regarding the
Nuclear-Powered Iran
Evgeny PASHENTSEV
The Strategic Role of Communication Management Tools in Political Conflict in Venezuela
Dmitry RUSHCHIN
Public Diplomacy and "Soft Power" in Russia
Nino RUSIDZE
The Future of Political Marketing
Svetlana VINOGRADOVA
Modern Political Technologies: Old Content of New Forms and Vice Versa
1900-2300 Conference dinner and cruise on M/S Kung Carl Gustaf
(http://mskungen.se/)
Day Two – 14 August 2015
Panels Continued
0900-1020 Voters/Parties/Leaders
Panel Chair: Joseph Ben-Ur
Walid ABOU-KHALIL & George AOUN
Does the Political Candidate’s Quality Lead to Satisfaction? Transposition of the
SERVQUAL Model to Politics: Case of the Loyal Lebanese Voter
Milena DRZEWIECKA & Wojciech CWALINA
“The Late Leader”: Influence of Leader’s Death on his (and Party) Evaluation
Naim RRUSTEMI
KLA: The Political Transformation from Guerrillas to Government
Dmitry STROVSKY
Modern Regional Political Trends in Russia and the Specifics of their Coverage in the Media
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1025-1040 Coffee Break
1045-1245 War and Conflict
Panel Chair: Jolan Roka
Ieva BERZINA
Russia’s Grand Strategy in V. Putin’s Rhetoric
Ulrich M. JANSSEN
The People in the Focus: Aspects and Considerations in Building Political Relationships
Between Foreign Militaries and Local Civilians Within the Context of Military Operations
Sergiy KURBATOV & Alla MARCHENKO
The Demands For "Saviours" and "Traitors" in Ukrainian Social Media: What is the Price?
Marius LAURINAVICHIUS
The Influence of Cliques Upon Russian Foreign Policy: The Case Study of Crimea
Annexation and War in Eastern Ukraine
Tetyana MALYARENKO
NOVOROSSIA OR OCCUPATION? A Comparative Analysis of Russia’s and Ukraine’s
Policies Toward ‘Temporarily Occupied Territories’ of Eastern Ukraine
Sergei A. SAMOILENKO, Elina ERZIKOVA, Sergey DAVYDOV & Alexander V.
LASKIN
The Practices of Character Assassination: Russian and U.S. News Coverage of the 2014
Airplane Crash in Eastern Ukraine
1250-1350 Lunch
1400-1440 War and Conflict Continued
Greg SIMONS
Policy and Political Marketing: Promoting War as a Policy
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1445-1625 Social Media
Panel Chair: Evgeny Pashentsev
Gabriella KERESZTURI
The Impact of Social Media on Online Political Engagement Using Sentiment Analysis in the
2014 Romanian Presidential Elections
Andris PETERSONS
Persuasion Principles and Technics Used by the New-Elected Members of the Latvian
Parliament in their Social Media Accounts During the Election Campaigns in 2014
Lilia RAYCHEVA and Mariyan TOMOV
The Facebook Image Of The 2013 Social Protests In Bulgaria
Ivan SURMA
Digital Diplomacy: Objectives, Methods and Target Audiences
Sorina SLUSAREC & Cristian ANDREI
The Online Mobilisation in Romania’s Presidential Campaign
1630-1645 Coffee Break
1650-1710 Closing of Panels and Summary
1715-1745 After Conference Process
Professor Bruce Newman – Introducing the Journal of Political Marketing and the special
issue
Dr Greg Simons – timeline for the special issue associated with PMF 15
Professor Bruce Newman – naming of the host for PMF 16
1750-1755 Wrap up and closing of PMF 15
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