Design brief for E-learning modules
Objectives:
1.
2.
To create bespoke vector illustrations for every page of the learning section of an e-learning module.
The illustrations will give a visual interpretation of the main message conveyed in the written content and will
be an aid to learning.
To incorporate meaningful interactivity to promote deeper understanding of the content.
The design should be in keeping with the existing HFMA style:Bright and bold graphics with high impact, on white background
Any text contained within the vector illustration to employ Helvetica Light and to be clean and legible
The vector illustration should not impact on the main body of text
Hotspots that reveal further information can be on a white or coloured background, in keeping with the
design of the page
The main body of text to be black on a white background (Arial 11pt)
Palette (and all matching colour combinations):-
145, 210, 39
84, 175, 237
44, 135, 213
128, 45, 194
216, 81, 39
247, 159, 49
254, 224, 46
Constants in the learning section are:–
The running title of the module
The location and colour of the main body of text for the page
The title of the page
The navigation area
HFMA branding
White background
Schedule:
We allow for 1 hour of creative input per screen
We allow an extra 6 hours per module for the creation of bespoke vector illustrations to be adapted
throughout the module
Modules average approximately 65 pages of learning content and this would need to be delivered within
a 2 week timeframe (from the receipt of the content in Word format to finished design) [where modules
are longer or shorter, we would vary the deadline accordingly]
Target Audience:
All areas of the NHS including:- practice managers and staff, budget holders, governors, clinicians and
non-executive/lay governing body members, all non-finance staff and new finance staff.
Scope:
To extend and develop the existing HFMA E-learning design theme in order to further support and
accommodate the 4 main learning styles (reader/writer; audio, kinaesthetic; visual). There is an
opportunity to create animation {including audio} within the e-learning module. The video would explain
a concept in a visual way in order to provide variation and to enhance the learning experience for
kinaesthetic and visual style learners (we would discuss the video concept prior to any work being
undertaken and allow for extra time to complete this).
Requirements:
Adobe creative suite, Microsoft office, Windows compatible Hardware
Available materials:
Recently rebranded corporate identity alongside a wide range of corporate brochures/ advertising/
magazine/ POS/ conference material.
Access to a website which provides downloadable vectors
Overall style:
Clean, sharp graphics, good balance of white background and colourful illustrations, simple and similar
in feel to Apple product design
Avoid:
Complicated illustrations that detract from the text
Basic, bland infographics that do not add to the learning experience
Repeating identical graphics (although the development of graphical themes where content themes run
across several pages is encouraged)
Examples: