2012 Olympic and Paralympic Games
Sexual Health Planning & Legacy Programme
Report 3: Sexual Health Promotion Activity
MBARC
January 2014
MBARC
Acorn House
314-320 Gray’s Inn Road
London WC1X 8DP
T: 020 7407 4010
www.mbarc.co.uk
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TABLE OF CONTENTS
1
Executive Summary ...................................................................................... 3
2
Introduction ................................................................................................. 4
3
Condom Distribution .................................................................................... 5
3.1
Pan London HIV Prevention Programme funded condom provision ............ 5
3.2
NHS London funded condom provision ......................................................... 6
4
Health and Wellbeing Lounges ..................................................................... 8
4.1
Summer Rites (Date) London Borough of Hackney ....................................... 8
4.2
UK Black Pride (UKBP) .................................................................................. 10
Appendix 1: Final design of Capital City Condoms 2012 ........................................ 12
Appendix 2: Condom Distribution Strategy .......................................................... 13
Appendix 3: Summer lovin promotion ................................................................. 18
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Report 3: Sexual Health Promotion Activity
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1
EXECUTIVE SUMMARY
MBARC was commissioned by the London Sexual Health Programme to support the delivery of the
Games time Sexual Health planning and legacy. Specifically, MBARC were commissioned to make
available additional condoms and run two health and wellbeing events in London during Games
time.
MBARC worked with the Pan London HIV Prevention Programme and negotiated a financial
contribution to fund additional condoms to be made available using the existing distribution scheme
and sites.
These additional condoms were branded in partnership with the supplier and
commissioner and delivered with accompanying lubricant across venues in London.
NHS London provided additional resource to fund condom distribution at Olympic live sites. MBARC
managed this process on behalf of NHS London.
MBARC organised two Health and Wellbeing events in London during games time. Both targeted the
Lesbian, Gay, Bisexual and Transgender communities and were supported by partner organisations
of the Pan London HIV Prevention Programme.
Additionally, MBARC worked with the Terrence Higgins Trust (THT) on behalf of the steering group to
negotiate the copy rights of a previously run health promotion campaign (Summer Lovin’) for the
duration of the Games. The generic campaign focused on condom use and was run at all Olympic
2012 sites in England.
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2
INTRODUCTION
MBARC were commissioned by the London Sexual Health Programme to support delivery of the
Games time planning and legacy with regards to sexual health. All deliverables were set by NHS
London who had been funded by the Department of Health and had then been agreed between NHS
London and the London Sexual Health Programme.
Health promotion activity included:
Condom Distribution with supporting Distribution Policy
Funded by the Pan London HIV Prevention Programme (PLHPP)
Health and Wellbeing Lounges
UK Black Pride
Summer Rites
Funded by NHS London
This report details health promotion conducted under each of these areas.
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3
CONDOM DISTRIBUTION
3.1
Pan London HIV Prevention Programme funded condom provision
Funding was agreed with the Pan London HIV Prevention Programme (PLHPP) to provide an
additional supply of condoms via the Freedoms Condom Distribution Scheme (funded by PLHPP).
MBARC agreed with the PLHPP lead commissioner that the funding would purchase a supply of
condoms and lubricant from Freedoms (the current provider of condoms for PLHPP) and distribute
via the Freedom Scheme.
MBARC worked with Freedoms and negotiated the design and production of the packaging of
condoms and lubricants for distribution to gay venues across London.
MBARC negotiated and arranged through a number of meetings, emails and phone conversations:
A series of planning meetings with the Condom Distribution provider Freedoms
Bulk purchase of condoms
Bulk purchase of lubricant
Condom pack design (Appendix 1)
Cost of storage of condoms and lubricant
Delivery of condoms over games time (including one additional delivery to regular sites)
using Freedoms own distribution service
Condom Strategy (Appendix 2)
As instructed and signed off by the management group, MBARC produced and circulated a strategy
for distributing condoms during Games time in line with NHS guidance to ensure the additional
resources were targeted at most vulnerable groups (young people and, MSM, and those from
countries with high prevalence).
Health Promotion Poster Campaign
MBARC worked with THT to design and produce a range of poster materials to support and promote
condom use and support distribution.
The content and key messages were agreed with
representatives from both THT and MBARC on behalf of NHS London and were based on an archive
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campaign copy right belonging to THT. MBARC negotiated a fee to temporarily own rights for three
months.
Additionally, MBARC worked with Felton’s (as instructed by THT) to:
Agree final design modifications
Produce A4, A6 versions of the work (Appendix 3)
Produce geographical focused versions (London, East of England)
Produce high resolution PDF version for downloading/reproduction
Arrange production and delivery within limited time scales.
Additionally, MBARC consulted on the final design with a group of London Sexual Health
Commissioners to encourage support and buy in.
3.2
NHS London funded condom provision
NHSL provided funding for condoms to be purchased and made available throughout London 2012.
Key deliverables and work plans were signed off by the 2012 Management Group. All condoms
purchased were distributed.
MBARC:
Negotiated a competitive price for purchasing bulk condoms/lubricant
Arranged storage and delivery of condoms/lubricant
Identified key events in London during Games time.
MBARC then:
Contacted event organisers directly to arrange distribution where possible
Contacted local commissioners and public health teams where events were happening and
agree distribution (London and East of England)
Where possible, linked voluntary organisations with events and PCTs to provide a joined up
approach in condom distribution
Provided information for distribution xof the work via the London Sexual Health Programme
and by direct contact (phone/email)
Identified where Olympic Hospitality Houses were and boroughs, contacted all houses to
offer supplies of condoms for the duration of Games time
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Packaged condoms, lubricant and posters for delivery
Employed a van and driver to deliver condoms and lubricant to venues, events and PCTs in
London
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4
HEALTH AND WELLBEING LOUNGES
MBARC was commissioned to provide two health and well-being lounges (HWL) during Games time
in London. Planning and decisions were made by the 2012 Steering group. HWL were to be
delivered at key events and were to target men who have sex with men (MSM) and promote the
PLHPP.
The agreed approach was to provide a Wellbeing Lounge that would encourage MSM to engage with
health promotion agencies by providing information on HIV and wider health issues such as smoking
cessation, mental health etc. in one place (a lounge). The PLHPP would promote its services by
providing volunteer staff throughout the day – whilst working along any local agencies or providers
that was able to provide staff or information. It was agreed that were appropriate and possible, the
HWL would offer HIV point of care testing, STI testing, health promotion and sign posting to services.
MBARC coordinated the planning and delivery of the HWL by:
Holding a number of planning meetings with PLHPP agencies who were responsible for
providing a range of health promotion and HIV prevention services across London
Agreeing additional activity to be delivered at HWL and or at other public events coinciding
with Game time with LHPP agencies
Project plan with costings to the steering group for sign off
Engaging with local sexual health commissioners, public health departments and sexual
health leads and involving them in planning and delivery of the HWL
In discussions with a representation of PLHPP agencies and MBARC, two events were identified
where HWL could be run;
4.1
Summer Rites – Hackney (A large outdoor festival for LGBT community)
UK Black Pride – Lambeth (LGBT pride event for black and minority ethnic groups)
Summer Rites (Date) London Borough of Hackney
This event attracted 10,000 MSM. The event is a music festival with key large London gay clubs
hosting tents with dance and live music, stalls, food and voluntary services (Appendix 4).
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MBARC liaised with the Senior Public Health Strategist to engage the local GUM service provider
(Homerton NHS Foundation Trust), local MSM health promotion services (NHS City and Hackney)
and agencies from PLHPP. MBARC liaised with the event organisers to:
Book/reserve space and table
Design and purchase flags with PLHPP logos
Agree HIV testing on site
Arrange access for equipment/supporting staff
Waive the attendance fee for the NHS organisations and PLHPP
MBARC worked with NHS City and Hackney and Homerton GUM and arranged the delivery of the
following at Summer Rites:
HIV Instant testing
Gonorrhoea and Chlamydia screening
Hepatitis B Vaccination.
MBARC liaised with key stakeholders to ensure:
Health promotion material (sexual health, mental health, smoking cessation) were available
on site
Access to point of care HIV testing on site
Provision of Condoms and lubricant
Sign posting to local services.
MBARC then arranged:
Purchase a gazebo for HWL
Delivery of equipment to site
PLHPP agencies to attend and promote London wide prevention services.
MBARC secured access to two large high profile MSM events in London during Games time, Summer
Rites in Hackney and UK Black Pride in Lambeth. A third event, Pride House (agreed at the last
minute), was cost prohibitive. MBARC therefore did not attend but instead provided a supply of
condoms and supporting poster materials.
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The Summer Rites HWL ran was open from 2pm to 8pm. It was staffed by multiple agencies from
the PLHPP, local GUM clinicians, local public health specialists (see Appendix 4 for photo).
4.2
UK Black Pride (UKBP)
UKBP is a well-established event for the LGBTI community in London and takes place annually. It has
attracted around 2000 people and is held in Regents Park. Due to weather conditions in 2012, the
event was relocated to the Ministry of Sound in Elephant & Castle (in-door).
Although this
fundamentally changed the overall format of the day (it would not be possible to pitch a Gazebo for
the HWL), it was agreed to go ahead with the plan to attend and modify the delivery.
MBARC coordinated and led on arranging:
A stall at the event
Payment for attending in advance
Contacted local health promotion departments and Public Health Teams at NHS Lambeth
Liaised with PLHPP agencies to agree volunteer access and attendance on the day
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Transferred equipment to and from the site (Banners, condoms, posters etc.)
Set up and removal from the site.
UKBP ran from 12pm to 6pm (Stalls and market area). An estimated 1500 attended the
event.
A multi-agency team of health promoters attended the event including a HIV nurse and three
outreach workers from PLHPP. The team provided:
Condoms and lubricant (Wallets)
Information on PLHPP services
Information on local sexual health and prevention services
A range of PLHPP ‘nik-naks’ (service promotion/condom wallets etc.)
All volunteers proactively engaged with event attendees and discussed HIV prevention.
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APPENDIX 1: FINAL DESIGN OF CAPITAL CITY CONDOMS 2012
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APPENDIX 2: CONDOM DISTRIBUTION STRATEGY
Condom Distribution Strategy for summer 2012/Games time
Introduction
As part of NHS London’s sexual health demand management arrangements for the summer of 2012,
the Pan London HIV Prevention Programme is supporting the Freedoms Scheme to distribute an
additional 170,000 condoms with lubricant specifically for the gay community. NHSL is supporting a
further 270,000 condoms and lubricant for the general public at live sites throughout Games time. A
total of 440,000 additional condoms will be made available during summer 2012 and other London
festivals.
MBARC have been commissioned by the London Sexual Health Programme to support delivery of
sexual health Games time planning and legacy. All deliverables have been set by NHS London who
have been funded by the Department of Health and have then been agreed between NHS London
and the London Sexual Health Programme.
During summer 2012, MBARC will work with the London Sexual Health Commissioners Network to:
identify appropriate heterosexual and gay (sex on premises) venues
support commissioners with local prevention initiatives were condoms are required
provide condoms and sign posting to sexual health services
distribute condoms at official Olympic ‘live sites’ and World Pride 2012
support effective sign posting to pharmacy and GUM services
monitor condom distribution
provide an evaluation of agreed deliverables to NHS London.
Aim
To provide an additional 440,000 condoms to both the general public (aimed at young people and
African communities and MSM) during Games time (July – September 2012) through events relating
to the London 2012 Olympic Games.
Objective
To improve access to condoms and sign posting to services for vulnerable groups during Games time
Rationale
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Recent HPA data has shown a concerning rise in STIs for both young heterosexuals and gay men (STIs
in England 2011). In London this increase was greater than the rest of England. The HPA recommend
that prevention, including STI screening and improving access to testing should increase and that
health promotion initiatives continue to be targeted towards MSM (Men who have Sex with Men)
and young people.
The HPA suggest that health promotion and education remain the ‘corner stone’ of STI prevention
and suggest that continued efforts to improve access to STI services, awareness and promoting
consistent condom use are vital in controlling transmission of STIs.
Proposed Criteria for condom distribution
Criteria
Rationale
Event
MBARC have been commissioned to provide additional
condoms at Live sites and hot spots (live screening, street
parties etc.) and Hospitality Houses
Location
Within London area (commissioned by NHS London)
Footfall/Numbers Attending
MBARC will distribute condoms at events with more than 1000
expected to attend
Age
Condom distribution will target young people under the age of
30
Target group
Condom distribution will be targeted at MSM and gay men and
also at African communities
Key Deliverables
Condom Distribution July to September 2012
Condom distribution via hotspots during summer and Games time including availability at
official live sites (minimum 300,000 additional condoms).
Distribution
To maximise the impact of the additional condoms that have been made available for distribution,
delivery will be targeted at:
The general population (including UK residents and overseas visitors) attending Olympic
related events and;
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Gay men/MSM attending specific LGBT events in London during summer 2012.
Distribution – General Population (Young People/Black Africans)
There are a number of key events and hotspots during summer 2012 in London organised by the
GLA ranging from street based events to Live sites (venues showing Olympic events on screens).
MBARC will liaise with local Sexual Health Commissioners and providers to support local health
promotion initiatives to ensure additional condoms are made available at selected specific events.
Olympic ‘Live Sites’ and many street based festivals/event/activities will likely to be family
orientated events and therefore an assessment of potential number of people and demographics
will contribute to the distribution decision making process. Condom distribution, in line with HPA
recommendations, will be targeted toward young people, MSM/gay men and Black African
communities. With large numbers expected at venues/street events, the method of condom
distribution is likely to be a mix of condoms being handed out by volunteers and condoms being
made available through distribution points. Events that are likely to attract a large number of visitors
from outside of London are not going to be suitable for promoting the London-wide condom
distribution scheme due to the costs of issuing a card, smaller events with a more local catchment
may be more appropriate. A discussion with local NHS commissioners on the most suitable method
for each event will be required to finalise plans.
Distribution – Gay Men/MSM
There are a number of planned LGBT events during summer 2012. MBARC will work with the Pan
London HIV Prevention Programme and local commissioners to ensure health promotion activities
are supported around sign posting to sexual health services and supplied with additional condoms
for gay men.
‘Pop-Up’ Health and Wellbeing Lounges
MBARC have been commissioned by NHS London to establish ‘Pop-Up’ Health and Wellbeing
Lounges (temporary stalls/tents or other means to provide health promotion interventions) across
London during Games time. Pop-Up Health and Wellbeing Lounges will provide condoms and lube,
health promotion, advice and sign posting to existing services before and throughout the duration of
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Games time. It is envisaged that MBARC will work with local commissioners, providers and the Pan
London HIV Prevention Programme (PLHPP) to agree the most effective use of resources.
Proposed main events for Pop-Up Health and Wellbeing Lounges:
Greenwich ‘Drag Race’ 18/08/2012
Summer Rites 02/09/2012
UK Black Pride 18/08/2010.
MBARC is currently working with London gay venues to explore the potential to hold some
Pop-Up Health Lounges in central venues including saunas that serve the gay community.
Delivery
MBARC will coordinate a minimum of 6 Pop-Up Health Lounges across London during Games
time/Summer 2012. MBARC propose to work with the PLHPP providers and local PCTs to provide a
range of health promotion activities (e.g. condom distribution, GMFA’s PN via Gaydar, smoking
cessation, health checks, mental health, local GUM and Voluntary Sector providers) targeted at gay
men at a range of gay venues during the Games period.
Activity
Pop-Up Health Lounges will provide an opportunity for providers to sign post and promote
prevention initiatives commissioned through the Pan London HIV Prevention Programme and other
arrangements. This is an opportunity to promote local initiatives (with PCT partners and other third
sector providers including wider health initiatives) as well as promote pan London initiatives with
other HIV prevention providers. Examples could include: Health checks for gay men, smoking
cessation, promotion of mental health services, promotion of small media campaigns, and provision
of local service information for gay men/MSM.
Promotion of Games time health message – the following key message will be promoted throughout
summer 2012:
Messaging for General Public
Carrying condoms with you and using them every time you have sex will help protect against
sexually transmitted infections (STIs), including HIV, and help prevent unintended pregnancy.
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NHS pharmacists can give free confidential advice and direct you to the best sexual health service for
you. For more information visit www.nhs.uk/london2012
Target messaging for MSM/Gay men
If you are worried about sexually transmitted infections (including HIV), NHS Pharmacists can give
you free, confidential advice and direct you to the best sexual health service for you.
Or you can search for by post code for your nearest sexual health clinic at; www.nhs.uk/london2012
All NHS sexual health clinics offer HIV tests, and most offer ‘rapid’ tests, with a result ready in
moments.
If you have HIV, the sooner you know, the better your chances. With early diagnosis and the new
treatments, people with HIV have an excellent chance of living a normal life span in good health.
Why not get tested?
Used correctly, condoms prevent the transmission of HIV. They also offer good protection of other
sexually transmitted infections.
Evaluation
MBARC will evaluate the summer 2012/Games time condom distribution and its uptake and PLHPP
organisation’s delivery as part of the Health and Wellbeing Lounges with input from an independent
evaluator to provide oversight and validation.
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APPENDIX 3: SUMMER LOVIN PROMOTION
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Report 3: Sexual Health Promotion Activity
