Creating demand for condom use Motivating young people Bidia Deperthes Senior HIV Technical Advisor/CCP UNAIDS Inter-Agency Task Team on HIV and Young People Annual Meeting Agenda 28-29 June 2011 Key statistics • 34 million people were HIV positive in 2010 – 80% HIV transmission is due to unprotected sex = sex without a condom – Globally every day, 7000 people become newly infected with HIV Principle number 1: No commodity, no programme ! • Reaching out goal with YPs: double access to condoms • How? • Is this realistic? • By with means? Some challenges up front • • • • • • Political barriers- restrictive policies Limited availability of condoms Unattractive/ non-adapted brands Not targeted strategies towards YPs Price Place Principle number 2: No programming , low utilization! Reaching out effectively to users! Creative demand generation strategies. Building service providers Training of service providers is essential • Build knowledge • Combat wrong attitude – – – – – – Stigma Discrimination Judgment Misconception Myths Fears Global awareness campaigns Condomize! Don’t compromise! – Condom-month(s)Swaziland, Ethiopia, Rwanda – Carnivals-T&T, Brazil – Music festivals – Int’l & Reg. conferences – World Cup 2010- SA – Movie nights – Condom parties & fashion shows Young people Don’t ask what they need…. Ask what they want! Start with men and boys • Too often neglected –Do not finger pointing –Included them –Design programme that resemble them – Ex.. Omar’s story Negotiate safer sex -especially in long term relationship • “Married women/ those in long term relationships are encouraged to present the FC as a FP method… to avoid accusing her husband/boy friend of having other partners or being a risk to his wife” Appealing to both partners “If both partners are motivated to use a male or a female condom, there is a far greater likelihood that a condom will be use” Convincing men of the benefits of the female condom New opportunities: the power of social network and the private sector Private sector $$$$ Way forward • Intensify, listen and target – Equip women & girls with tools for their protection – skill them to negotiate safer sex – Motivate men and boys to embrace responsible sexual behavior – Engage governments and donors – not to do give up on young people, on female condom… it is a life saving tool for many women and girls … and their partners Merci!