2015 Cultural Tourism Forum
& Training Program
for Tourism Leaders of Korea’s Fellow Countries
Monday November 9th to Wednesday December 10th, 2015
Seoul and other cities in the Republic of Korea
http://www.visitkorea.or.kr
1. Purpose
Targeted for tourism officials and industry professionals of Korea’s fellow
countries, this program aims to provide support in tourism development and
strengthen tourism-specialized competencies by sharing the development
experiences of Korea’s tourism industry.
2. Invitees
- 75 people from 15 countries: 5 participants per country
* People who have English commination skills (able to understand lecture
and carry out conversations)
▶ Invited Countries
-Asia: Vietnam, Indonesia, Mongolia, Cambodia, Bangladesh, the Philippines,
Laos, Sri Lanka, Nepal, Myanmar, Thailand
-Europe: Uzbekistan
-South America: Colombia, Paraguay, Peru
▶ Invited Tourism Leaders
-Government: 1 Director General (head of delegation) and 2 working level
officials
-Travel Agency: 1 Professional
- Hotel: 1 Professional from a five-star hotel (housekeeping, F&B or banquet
staff, or employees of marketing, sales or pertaining departments)
* Officials and industry professionals should have at least 5 years of work
experience in the tourism field.
* Officials may include local government and other governmental sectors such as
National Tourism Organization, National Tourism Research Institute, etc.
3. Program Information
The program mainly consists of the “Cultural Tourism Forum,” the “Tourism
Training Program” and the “Hotel Service Training Program.” The forum is open
for all participants whilst the training program is targeted for working-level
officials and industry personnel.
3-1. Forum on “Cultural Tourism Development”
- Dates : Nov. 9–10, 2015
- Venue : Westin Chosun Hotel, Seoul
- Participants : 150 participants (including 75 overseas participants)
- Schedule
<Monday, November 9: Forum>
Time
8:00–9:00
<Opening Ceremony>
9:00–10:20
Detail
Registration
Opening Speech & Congratulatory Message
Keynote Speech— Local Culture Tourism
Development and Shared-Value Creation
<Session 1 >
Coexisting Korean Culture Tourism Model
Sharing successful promotion strategies and performance case studies in economic
vitalization created by the tourism industry, a new growth engine.
10:20–10:45
10:45–11:10
11:10–11:40
11:40–12:00
12:00–13:30
Presentation 1. Trends in Korean Culture
Tourism, and Policies
Presentation 2. Local Culture Tourism
Policy and Case Studies
Panel Discussion
Q&A
Luncheon
<Session 2 >
Opportunities and Challenges in Community-based Culture Tourism
Discuss sustainable tourism development models through successful case studies of
self-motivated tourism contents that utilized local environmental and cultural
features.
13:30–13:50
Presentation 1. Rural Tourism and
Community Revitalization
13:50–14:10
Presentation 2. Korea’s Unique Tourism
Contents
14:10–14:30
Presentation 3. Local Culture Tourism
Communicating through IT
14:30–14:50
Panel Discussion
14:50–15:00
Q&A
15:00–15:20
15:20–17:50
19:00–21:00
․Networking Break
․Country Report of 15 Participating
Countries
(10 minutes per country)
․Welcome Dinner
<Tuesday, November 10: Technical Visits>
Time
Detail
09:30
Gather
9:30–18:00
Select 1 -Cultural Heritage Tour
- Regional Culture Tour
- Digital Experience Tour
18:00–19:30
Luncheon
19:30–22:00
Nightlife Experience
(Shopping at Dongdaemun, N Seoul
Tower, etc.)
*Detailed information on tours will be available at a later time.
3-2. Training Program
- Dates : Nov. 11 – Nov. 20, 2015
- Venue : TBA
- Participants: 45 participants from 15 countries (2 working level officials and 1
travel agency professional per country)
- Schedule
Dates
Contents
Participants
Nov. 11
Orientation & Welcome
45 total
(Wed)
Reception
Nov. 12 (Thu) –
Lecture & Field Study on
Nov. 17 (Tue)
“Korean Culture Tourism
Policies And Case Studies”
Lecture & Field Study on
“Community-based Culture
Tourism Development
Strategies”
Nov. 18
(Wed)–
Nov. 20
(Fri)
Tourism Policy Development
Workshop
Lecture on “The Process
and Strategies of Establishing
Tourism Development
Policies”
Sectioned discussion and
practice on each country’s
tourism development policymaking process
30 working level
officials
Tourism Industry Marketing
Workshop
Lecture on “Travel Product
Trends and Product
Marketing Strategies”
Sectioned discussion and
practice on travel product
development and marketing
strategies
15 travel agency
professionals
*Detailed information on program and tours
will be provided at a later time.
3-3. Hotel Service Training Program
- Dates : Nov. 11–Dec. 9, 2015
- Venue : Westin Chosun Hotel, Seoul - Participants : 15 participants from 15
countries (1 professional from a five-star hotel)
- Schedule: Below listed lectures, training programs will be co-conducted
with the Westin Chosun Hotel
Week 1
General Training
Greeting
-Introduction of
Hotel
-Hotel Sanitation &
Hygiene Training
-Hotel Tour, etc.
Week 2 to
week 4
Service Training - Field Training
Hotel Service
-F&B Trends &
Standards
Project Planning
(Attitude,
-Marketing Plan
greetings, proper
-Wine & Coffee
speech, phone call Basics
procedures,
-Banquet &
appearance, etc.)
Catering Planning,
- Role Play
and Understanding
Dealing with
the Field
customers
-Global business
manners
Field Experience
- Housekeeping
- Room Marketing: Housekeeping, guest
services, front office, Marketing plan,
etc.
-Banquet Marketing: Housekeeping,
banquet services, sales,
4. Program Shedule
<Schedule for Head of Delegation (Director General)>
Date
Schedule
11.08 (Sun)
11.09 (Mon)
11.10 (Tue)
11.11 (Wed)
Arrival
Attend Forum
Technical Tour
Departure
<Schedule for Training Program (Working level officials)>
Date
Schedule
11.08 (Sun)
Arrival
11.09 (Mon)
Attend Forum
11.10 (Tue)
Technical Tour
11.11 (Wed)
Move to training center
11.12 (Thu)–11.20(Fri)
Training Program
11.21(Sat)
(lecture, group discussions, field
learning)
Departure
<Schedule for participants for Hotel Service Training Program >
Date
Schedule
11.08 (Sun)
Arrival
11.09 (Mon)
Attend Forum
11.10 (Tue)
Technical Tour
11.11 (Wed)–12.9(Wed)
Hotel Service Training
Program
12.10 (Thu)
Departure
*Arrival and departure dates may vary for each country.
5. Host and Organizer
This program is hosted by the Ministry of Culture, Sports and Tourism of the
Republic of Korea, and organized by the Korea Tourism Organization.
6. General Conditions
Round trip economy class airfare, accommodations and meals will be provided
during the official schedule period. Transportation from the airport to designated
hotel and between educational institutions in different cities will also be
provided.
In addition, a small allowance will be given.
6.1 Transportation
Direct flights are available to Korea’s Incheon International Airport from
participating countries which include Nepal, Vietnam, Indonesia, Mongolia,
Cambodia, Philippines, Laos, Sri Lanka, Myanmar, Thailand and Uzbekistan.
Designated hotel (Westin Chosun Hotel, Seoul) is about 1 hour and 10 minutes
from the Incheon International Airport by car. Further details on flight schedule
and reservations will be made available shortly, and participants will be
contacted individually.
6.2 Accommodations
The Westin Chosun Hotel located in Seoul will be the venue and official hotel
for the Forum. The venue and official hotel for the “Training Program” are yet to
be confirmed.
Celebrating its 100th anniversary last year, the Westin Chosun Hotel opened in
1914 as the first Western-style hotel in Korea. It has been a very popular venue
for major international conferences and events.
In particular, as a symbol of Korean economic growth, the Westin Chosun
boasted its popularity and significance during the re-opening ceremony in 1970
where the President of Korea also attended. Following the rapid growth in Korea,
the Westin Chosun established itself as the center of social, political and cultural
engagements in Korea.
Within the last few years, the Westin Chosun Hotel has made continuous
developments in staff training, customer services and investment in facilities,
obtaining the titles of “One of the Top 100 Hotels in the World” by the renowned
financial magazine Institutional Investor, and “The Best Hotel in Seoul” in ASIA
Money.
The Westin Chosun is located in the heart of the business and shopping districts
of Seoul, which makes it an ideal accommodation for business travelers, and also
tourists. The hotel is only minutes away from major tourist attractions such as
ancient palaces, Myeong-dong and Insa-dong.
http://www.echosunhotel.com/Eseoul.action
106 Sogong-ro, Jung-gu Seoul, Korea