VISSION
To become a regional leader
in product innovation based
on sour cherry.
MISSION
To enable scientifically based
sustainable development of
sour cherry products.
SOUR CHERRY INNOVATION CENTRE
2014
Partizanske avijacije 18a, 11070
Novi Beograd
Phone: +381 11 3131690
innocenter@desing.rs
www.desing,rs
Our
site
includes
As of Janury 01, 2014, Desing established an in-house “Sour cherry
Innovation Centre”. The Innovation Centre brings together
competences, expertise and valuable information in order to develop
new insights and new ideas for sustainable business development in
the fruit value chain, mainly focused on sour cherry. By staying
integrated with the business and aiming for real innovation, our team
will transform our knowledge into consumer solutions.
Research We help in assessing the gap COMPETENCE & EXPERIENCE
Development
and
Innovation
Centre, pilot plant and equipped
laboratory. The work of the Centre
is intended to improve the quality
and taste of fruit preparations
based.
We
have
extended
knowledge on sour cherry.
Our team supported by scientific
experts from Serbia and abroad will
develop new product solutions that
capitalize on consumers' growing
demand
for
delicious
and
wholesome food to help live healthy
lives.
Our research engages science that
will
enable
future
product
development of fruit based
products.
between scientific research and
regulatory
requirements,
evaluating the safety of developed
products through sound scientific
studies. In this moment, we focus
on innovations in three streams –
for the ice cream industry; for the
bakery and confectionery industry
and for the horeca industry.
We are investing heavily in this
area of research to help deliver
solutions to these food industries.
Work that is done here has a
regional dimension – it's a key
building block in helping deliver
our strategy.
Services available
 Technological research
 Knowledge transfer
 Training and workshops
 Sensory evaluation and texture
analysis
 Shelf-life studies
 Sustainable development
 Product and process development.
A major emphasis of our research is
on
healthier
and
more
environmentally friendly solutions.
Our development is specialized in
designing, testing and piloting new
or improved products and/or
processes.
Our team is available to help
companies successfully navigate the
regulatory requirements of regional
and EU markets.
Our technical capabilities are broad
and diverse, incorporating many
disciplines, serving many business
sectors and providing answers for a
diverse range of problems.
The collaborative work at the
Centre
provides
many
opportunities
for
producers,
processors,
marketers,
and
entrepreneurs to actualize food to
market goals.
Red Fruit Competence Centre
Over 10 years of experience in
developing fruit preparations for
ice-cream, bakery, confectionery,
beverage and HoReCa industry.
Cooperation with R&D and
scientific institutions.
Domestic and international
experience and cooperation with
food multinationals.
Insight in developments of sour
cherry fruit value chain.
Expertise in growing, processing
and applications of sour cherry.
Turnkey solutions of fruit
preparations tailored for every
customer.