Address: A522, Street 500, app 5, Beit El-Chaar, Beirut, Lebanon,
Tel: (+961) 3 35 00 90 / (+961) 3 647 850 | E-mail: [email protected] ; [email protected]
Personal Information
 Married Male having 45 years living in Beirut-Lebanon
 Nationality: Lebanese / Canadian
 Disciplined, Organized, Systematic, Team player, Charismatic, Dynamic, and Results Oriented professional backed by
more than 15years of professional experience in the FMCG / Consumer Goods sector.
 During my tenure of several managerial positions, I have developed high level of organizational leadership
competencies, strategic planning & management of change expertise, budgeting, forecasting and P&L proficiency,
performance management capabilities, marketing and sales management abilities, international marketing knowhow, and sales & commercial negotiation skills. I have also proven managerial abilities to work in multicultural
Career Objectives
 To pursue a highly fulfilling career, seeking for a managerial job in a challenging and healthy work environment
where I can apply my expertise and knowledge and play a direct role in the growth and success of the organization.
 To work with full honesty and integrity in an organization that will utilize my competencies to improve its
Professional Experience (15years +)
Senior Strategy & Corporate Development Advisor
May 2014Present
IMPACTUS Middle East | Consultancy services | Beirut - Lebanon
Turnaround of SMEs
Manage the transformation of family owned business to corporate business.
Set a whole new business model for the company
Initiate new operational efficiency projects: Lean manufacturing, Six Sigma, continuous improvement
program and emphasis on optimizing the 3Ps: Processes-People-Products,
Manage the Processes Re-engineering (To-Be processes) across all functions of the company,
Manage the organizational Re-structuring (Right sizing) of the company to optimize its operational and
financial performance. Optimize the supply chain policies & procedures,
Prepare the strategic plan and the action plan for the organization,
Coach team of functional managers (Operations Manager, Supply Chain Manager, Commercial Manager,
Finance Manager & HR Manager) to ensure proper preparation and implementation of action plans and
guiding them in the preparation of the yearly budget.
Remodel new financial statements and amend the product costing based on new cost and profit centers.
Reset the Job Analysis & Job Evaluation, Job Description, HR Grading Structure, employees’ development
and reward and performance measurement based on HAY model.
Creation of new ventures
Prepare a full-fledged strategic feasibility study including; a full-fledged operational, commercial and financial
plans to start the new business. Prepare as well the execution plans, Negotiate with Stakeholders: Suppliers,
Clients and other parties to establish the company supply and demand platform in respective markets. Set the
HR Recruitment and selection plan, HR training and development plan. Elaborate the new venture corporate
identity and brand building plans. Prepare the strategic long term plan and the yearly action plan for the new
venture. Prepare the yearly budget and finally oversee the plans implementation and execution from the
strategic plan till the action plan using the balanced scorecard tools.
Oct.2009April 2014
General Manager
BELVA Trading | Consumer Goods | Beirut – Lebanon
In association with the Board of Directors, devise the organizational vision and mission to allow BELVA
capitalize upon market opportunities,
Provide strategic direction to all functions and departments of the business so that functional
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objectives integrate to support the achievement of BELVA’s mission of being the best performing
distributor in Lebanon serving the Modern Trade, Hypermarkets & Supermarkets, Pharmacies and
Specialized stores,
Monitor operational business performance against operational objectives by regular management
review and meetings to ensure that objectives are fulfilled and required corrective actions are taken in
an efficient and timely manner,
In association with the Board of Directors, monitor the financial resources and cash-flow of the
organization on a regular basis to ensure that a healthy financial position is maintained,
Control the P&L and other financial indicators versus the established Budget,
Create a healthy and enabling organizational culture and climate so that all BELVA’s employees are
able to perform to their full potential and overall business performance is maximized,
Manage training workshops for employees designed to build the appropriate skill levels and
benchmark best operational and commercial practices in relation to international principals,
Direct the development and oversee the implementation of operational processes and policies
covering all areas of the business.
Management & Marketing Instructor
Deputy CEO & Director of Business Development
USEK – (Universite Saint Esprit de kaslik) | | Beirut Lebanon
ULS – ( Sagesse University) | | Beirut Lebanon
Courses delivered: Strategic Management & Business Policy | Strategy & Leadership | Operations
Management | Organizational Behavior | Competitive Strategies| International Marketing| Marketing
Management| Branding and Product strategy| Sales and Distribution Strategy.
ABBAR & ZAINY COLD STORES |FMCG | Jeddah - Saudi Arabia
Develop and refine AZCS vision, mission, business objectives and strategies, and contribute to the
overall process of management and corporate decision making to ensure the organization maximizes
its short, medium and long term profitability and returns to its shareholders,
 Formulate long-term business strategies, participate in the five year business plan and the annual
operating plan and define an optimum organization strategy for all AZCS units so that resources are
optimally utilized and communication can take place in an efficient manner,
 Participate with the CEO & CFO in the budgeting process, Balance Scorecard & S&OP Process,
 Direct and monitor the implementation of change management initiatives within the business to
respond more effectively to the growth requirements of the business and Identify potential
opportunities for revenue growth (product lines or geographies), conduct feasibility studies, devise
action plans and ensure those are implemented so that income is maximized,
 Ensure all business lines are performing as per the company’s strategic direction,
 Develop and implement a performance measurement process to enable determination of progress
versus the achievement of strategic objectives and the operating plan so that any required corrective
action can be taken in an efficient and timely manner,
 Provide inputs to the continuous review and improvement of functional practices taking into account
“international best practices”.
Achieved Projects
 Contribute in the change management process conducted by BDO. Lead the Strategic planning
module and the Operations Management Modules, Lead the Sales and Operational planning process
 Handle the restructuring and reengineering process with the new CEO (corporate restructuring,
regional restructuring and process reengineering),
 Lead the HR restructuring project conducted by Hay Group (Job analysis, job evaluation, competency
analysis, job description for all AZCS positions, grading structure, reward structure, performance
measurement per position).
Aug.2004Feb. 2006
National Sales and Marketing Manager
ABBAR & ZAINY COLD STORES |FMCG | Jeddah - Saudi Arabia
Set objectives and strategies for the Marketing and Sales function according to market conditions in
order to ensure the execution of AZCS’ growth strategy, Plan and develop the annual Marketing &
Sales plan in light of the company’s vision, long-term objectives and strategies,
Liaise with all branch managers across the Gulf Area to prepare yearly, quarterly and monthly
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forecast. Provide accurate sales forecast for every branch to optimize pipeline management and
oversee the implement and execution of sales and marketing plans,
Follows-up the operational budget execution throughout the year.
Direct the development of a strong FMCG distribution network in order to maximize sales while
ensuring the highest level of customer satisfaction and market presence (numeric and weighted
distribution), Develop sales and distribution teams via effective organizational structure,
recruitment, training, capability development, and performance measurement and performance
targets cascade and Monitor the achievement of sales volume vs. target,
Assess the financial profitability for each product category set in line with sales and marketing plan
and agreed forecasts, Optimize below the line communication expenditures,
Reengineer multi-channel strategy, process and procedures in order to improve distribution
effectiveness and efficiency and build a strong working relationship with the key Customers (e.g.
Panda, Carrefour, Othaim, Danube, Giant Stores, KFC, Al-Baik, Sodexho, AFS, etc.),
Redesign communication flow between sales team and marketing team and initiate new tailor made
marketing and sales programs to fit the market dynamics. Benchmark best sales & Distribution
practices between brands and branches. Lead competitive initiatives to counter attack the
competition and Undertake quarterly market analysis and SWOT analysis.
SAP deployment project
Feb.2000May 2004
Lead the Sales & distribution and Business intelligence modules,
Initiate the strategy dashboard and the CRM modules.
Category Manager
SOUTH WEST MED CORPORATION |Consumer Goods | Quebec - Canada
Develop, prepare and implement commercial plan for products’ portfolio with detailed action plans.
Prepare forecast and Product line budget while providing monthly and quarterly update on sales
performance versus budget, accompanied by recommended action plan,
Lead negotiation with suppliers & set system of procurement & inventory and Liaise with suppliers on
products marketing strategy and brand positioning,
Maintain product line gross profitability and volume based on the defined yearly sales targets,
Prepare yearly A&P plan & budget and promotional schedule of all product line brands,
Introduce and launch new SKU by developing IMC plans with sales managers and advertising
agencies. Conduct annual business overview by brand and along with monthly scorecard.
Marketing Executive
GPI sal | Consumer Goods | Beirut - Lebanon
Executive Diploma
Organizational Leadership
The George Washington University School of Business | U.S.A. |
Aix Marseille University | FRANCE
Change Management in large &
SMEs Organizations
Business Policy & Strategic
Marketing Management
Bachelor in Business Administration
McGill University | CANADA
Laval University | CANADA
USEK – Université Saint Esprit de Kaslik
2008 - Performance Management Seminar (HAY Group International)
2011 - Train the Trainers (HEC Montreal) Fundamentals of Management, Marketing Management & Business
Languages: English, French and Arabic; written and spoken fluently
Computer knowledge: SAP, Microsoft Dynamics, Microsoft office, Adobe Illustrator
Hobbies: Chess, Reading, swimming and Ping Pong
Career level: Top Management (Manager/Director of Staff)
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Availability: 1 month notice
Note: Other references will be provided on request
Walid H. Slaiby,
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