Enterprise and Employability Challenge – KS4
Examples of content in an appropriate Teaching and Learning programme
Creativity and Innovation
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Generation of new ideas
Ownership of own ideas and respect for those of others
Identify and challenge assumptions
Use of imagination and initiative
Consideration of options - making the most of opportunities
Assessment and evaluation of ideas - use a SWOT analysis to select the most feasible
Combination and development of ideas
Identification, selection and application of solutions to meet new requirements
Implementation of solutions
Reflection on processes and outcomes
Personal Effectiveness
Self-Assessment
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Commitment to learning and self-improvement
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Assessment of personal skills and qualities, strengths and weaknesses
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Development of individual learning plan using SMART targets
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Record and review achievements against targets
Self-Management
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Management of time
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Management of resources
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Set personal and team priorities and goals
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Seek and act on advice or help
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Reflection on personal performance, use of self-evaluation tools
Working relationships
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Team building – understand roles and responsibilities, positive working relationships
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Use of appropriate behaviours - cooperation, compromise, encouraging, respectful
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Presentation of own views, value and respond appropriately to opinions and views of
others
In the context of the Challenge:
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Organisation of meetings – agenda, minutes
Production of action plan and set goal in team situations
Identification and selection of appropriate resources
The concept of 5Ps - product, price, place, promotion and people
Production of promotional materials including the use of social media
Financial planning
Methods of market research
Preparation and pitch a business proposal
Preparation of a C.V.
Completion of application forms
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WELSH BACCALAUREATE
Key Stage 4 National/Foundation
Enterprise and Employability
Challenge
Product/Service
Tidal Lagoon Swansea Bay
Available for assessment from September 2015
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ENTERPRISE AND EMPLOYABILITY CHALLENGE
Product/Service
PURPOSE
The purpose of the Enterprise and Employability Challenge is to develop learners’ skills,
whilst providing opportunities for learners to develop enterprising skills and attributes and
enhance employability. During the Enterprise and Employability Challenge learners will
explicitly develop skills in Creativity and Innovation, Personal Effectiveness and Digital
Literacy and apply them in an appropriate manner.
BRIEF
During your working life it will be unusual for you to have
just one job, it is more likely you will have a number of
different jobs. You will have to apply for these jobs and
go through an assessment process which may include
an interview and presentation. It is important you are
able to sell yourself by using examples of the skills you
have and how you have used them. Team work, a cando and positive attitude and being creative are
particularly valued by employers.
To help you experience business and the world of employment you should work together
with other pupils in a team of 3-6 members to design and develop an idea that will take
advantage of the opportunities presented by the creation of a tidal lagoon. You should
display your idea and pitch it to a panel answering any questions asked.
Tidal Lagoon Swansea Bay is looking to construct the world’s first man-made Tidal Lagoon
in Swansea Bay. Our vision is that the Swansea Bay Tidal Lagoon not only produces
electricity, but also maximises the potential for community and tourism opportunities in areas
such as sports and recreation, education, art and culture and biodiversity and conservation.
As a world first, we would like the experience of visiting the tidal lagoon to have the same
innovative thinking behind it. We would therefore like to see you develop a business idea
that represents our company’s aim of making Tidal Lagoon Swansea Bay a core local
amenity and tourist attraction.
The Enterprise and Employability Challenge provides you with an opportunity to show how
creative and innovative you can be by including the use of digital technology, as well as
demonstrating people skills such as developing a rapport, listening, negotiating and trusting
others. You may also demonstrate your assertiveness and leadership qualities.
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TASKS
1.
Apply for a role in a team that will develop a business idea that takes advantage of
the opportunities presented by the creation of a tidal lagoon. Produce an application
to showcase your relevant skills, qualifications and experience.
In preparation for producing the application, complete a personal Skills Audit
including:
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identifying current personal and team working skills relevant to the Challenge;
identifying any additional personal and team working skills likely to be
needed;
planning for development and improvement of relevant skills.
2. Over a period of at least four weeks, work in a team (consisting of 3-6 members) to
develop a business proposal for an idea that takes advantage of the opportunities
presented by the creation of a tidal lagoon. As a team:
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research the current market of products or services consulting with different
audiences;
agree one concept for a product or service, share responsibilities and
combine ideas to develop the idea;
hold regular meetings to plan and carry out the development of a product or
service to make decisions, agree on changes, improvements and
developments;
develop a business proposal considering the 5Ps – product, price, place,
people and promotion.
Produce Minutes of Team Meetings which should be sufficiently detailed to
demonstrate:
 roles and responsibilities (individual and team);
 time management, personal behaviours and team working.
The team must prepare a Visual Display of the business proposal that will be used
when pitching the idea to a panel.
The Visual Display could include:
 aims, objectives and details of the idea;
 potential customers/clients;
 financial implications including cost analysis;
 marketing and promotional materials including use of social media.
3. As a team plan and organise a Pitch of the business idea for a product or service
ensuring:
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effective structure and communication;
use of props where appropriate;
involvement of all members of the team.
Deliver a 10 minute team Pitch, including use of the Visual Display of the idea, to a
panel of at least 2 people.
A Confirmation Statement must be completed by a responsible person to confirm
this task.
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4. Complete a Personal Reflection on your own performance of developing and
applying personal and teamwork skills, the process involved in designing and
developing a new concept, and drawing from feedback received relating to the
suitability of the idea.
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SUMMARY
Task
Number
1.
2.
3.
4.
Evidence
Learning
Outcome
Personal Skills
Audit, development
plan and application
for team role
LO1
LO2
Visual Display
and
minutes of team
meetings
LO1
LO3
Confirmation
Statement
LO1
LO3
Personal Reflection
LO1
LO2
LO3
Controls
Time 2 hours
Resources Access to ICT hardware/software;
access to Internet; results of skills analysis
Supervision You will be supervised
throughout by a responsible person
Collaboration Individual task
Feedback You cannot be given feedback on
your work for this task until it has been
presented for assessment (work cannot then
be altered)
Time 15 - 20 hours
Resources Access to ICT hardware/software;
access to Internet; results of research
previously undertaken
Supervision You will be supervised
throughout by a responsible person
Collaboration Team (3-6 members)
Feedback You cannot be given feedback on
your work for this task until it has been
presented for assessment (work cannot then
be altered)
Time 15 minutes
Resources Access to ICT hardware/software;
access to Internet; Visual Display; supporting
evidence for Pitch
Supervision You will be supervised
throughout by a responsible person
Collaboration Team (3-6 members)
Feedback You will be given feedback on your
Pitch before starting task 4
Time 1 hour
Resources Access to ICT hardware/software;
feedback from peers/participants
Supervision You will be supervised
throughout by a responsible person
Collaboration Individual task
Feedback You cannot be given feedback on
your work for this task until it has been
presented for assessment (work cannot then
be altered)
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Assessing Enterprise and Employability Challenge
Where there is no evidence or work is not worthy of credit - 0 marks
Learning
Outcomes
Performance Bands
Band 1
1 – 3 marks
Band 2
4 – 6 marks
Band 3
7 – 9 marks
Band 4
10 -12 marks
LO1
Be able to apply
Creativity and
Innovation
Limited ideas generated for an
enterprise concept including
consideration of strengths and
weaknesses. A suitable idea
selected, developed and
implemented. Limited
reflection of the process
involved in developing a new
concept.
Basic ideas generated for an
enterprise concept including
consideration of strengths and
weaknesses. A realistic idea
selected, developed and
implemented. Basic reflection
of the process involved in
developing a new concept.
Appropriate ideas generated
for an enterprise concept
including consideration of
strengths and weaknesses. An
appropriate and feasible idea
selected, developed and
implemented. Detailed
reflection of the process
involved in developing a new
concept.
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LO2
Understand
Personal
Effectiveness
Limited audit of personal and
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team skills including plans for
improvement. Basic
performance of own role and
responsibilities including time
management, behaviours,
personal skills and team work.
Limited reflection on the
development and application of
personal and team work skills.
Basic audit of personal and
team skills including plans for
improvement. Adequate
performance of own role and
responsibilities including time
management, behaviours,
personal skills and team work.
Basic reflection on the
development and application of
personal and team work skills.
Detailed audit of personal and
team skills including plans for
improvement. Effective
performance of own role and
responsibilities including time
management, behaviours,
personal skills and team work.
Detailed and reasoned
reflection on the development
and application of personal
and team work skills.
LO3
Understand
factors involved
in an
Enterprise and
Employability
Challenge
Limited understanding of
factors involved in developing a
business proposal. Visual
Display with limitations in
structure and relevance.
Pitch demonstrates limited
communication skills.
Basic understanding of factors
involved in developing a
business proposal. Clear and
appropriately developed Visual
Display. Pitch demonstrates
basic communication skills.
Detailed understanding of the
factors involved in developing a
business proposal. Structured
and effectively developed
Visual Display. Pitch
demonstrates effective
communication skills.
Appropriate and realistic ideas
generated for an enterprise
concept including consideration
of strengths and weaknesses.
A feasible, realistic and
effective idea selected,
developed and implemented.
Detailed and balanced
evaluation of the process
involved in developing a new
concept.
Detailed and effective audit of
personal and team skills
including plans for
improvement. Efficient and
effective performance of own
role and responsibilities
including time management,
behaviours, personal skills and
team work. Detailed and wellreasoned reflection on the
development and application of
personal and team work skills.
Detailed and effective
understanding of the factors
involved in developing a
business proposal. Wellstructured and creatively
developed Visual Display. Pitch
demonstrates highly effective
communication skills.
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Enterprise and Employability Challenge
Assessment Guidance
LO1
Be able to apply Creativity and Innovation
Ideas generated
 Generating multiple ideas for new concept
 In collaboration assessing and comparing strengths and weaknesses of
multiple ideas
Selection, development and implementation of idea
 Collaborating to determine the selection of one idea to take forward
 Developing new concept through combination of team members imagination,
initiative and active engagement
Reflection of process
 Reviewing creativity and innovation of new concept
 Lessons learned during the process
LO2
Understand Personal Effectiveness
Audit
 Assessing strengths and weaknesses of personal and team work skills
relevant to the Challenge
 Planning the development of personal and team work skills identified as
necessary to carry out the Challenge
Performance of own role and responsibilities
 Deploying roles and responsibilities to team members utilising individuals
strengths
 Demonstrating personal organisation and self-management skills including
time management, personal skills and setting of priorities and goals to carry
out role and responsibilities
 Demonstrating team working skills including positive working relationships,
cooperation, compromise, encouragement and respect of others views
Reflection on development and application of personal and team work skills
 Lessons learned from collaborating with others to develop a new concept
 Assessing personal and team work skills
 Assessing how personal employability has been developed
LO3
Understand factors involve in an Enterprise and Employability Challenge
Understanding factors involved in developing a business proposal
 Applying principals of the 5Ps – product, price, place, promotion and people
Visual Display
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Pitch
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Organising multiple visual components of business proposal e.g mood board,
marketing materials, prototype
Quality of visual components
Organising team delivery of pitch
Applying communication skills both individually and as a team
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