Press Release
May 2015
For immediate release
The Source of Grand Inspirations
SIAL CHINA 2015
From 6th - 8th May 2015, the 16th edition of SIAL CHINA 2015 took place in Shanghai New
International Expo Centre. Taking over 115,000 sqm (+ 20% vs 2014) exhibition area, 2,734
exhibitors (+ 14% vs 2014) from 61 countries all over the world and 21 regions in China and
61,296 visitors (+11.5% vs 2014), 2015’s growth marks a new milestone in SIAL CHINA’s history.
89% of the exhibitors were satisfied with the show and 89% recommended the show. 96% of the
visitors were satisfied with the show and 92% would return to the show next year
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com
The Opening Ceremony – An epitome of the international network behind SIAL
On May 6th, a delegation of Ministers (Argentina, Czech Republic, Poland and USA),
Ambassadors, Consuls and Trade officers participated to the Opening Ceremony of SIAL CHINA
2015.
Most of all the pavilions were represented. China, with Director of China Commerce Development
Center, the Vice President of CCPIT Heilongjiang Committee, Deputy Director General of
Department of Commerce of Shandong Province, Deputy Secretary General of China Aquatic
Products Processing and Marketing Association, Deputy Director of Changchun Bureau of
Commerce, General Manager of China
Packaging and Food Co., Ltd, Director
General of Foreign Economic Cooperation
Center, Ministry of Agriculture, P.R.China
and President of CCPIT Gansu Committee.
The guest country of Honor - USA, was
represented by Consul General of the U.S.
Consulate
General
Shanghai
and
Ministerial Agriculture Counselor from
Beijing Embassy. Without forgetting Vice
Minister of Ministry of Agriculture,
Livestock and Fisheries of Argentina,
Deputy Minister of Ministry of Agriculture
of the Czech Republic, Deputy Minister of Ministry of Agriculture of Poland; and Ambassadors and
Consul Generals of Argentina, Australia, Belgium, Brazil, Bulgaria, Chile, Colombia, Egypt, France,
Greece, Hungary, Indonesia, Malaysia, Mexico, Mozambique, Netherlands, Norway, Peru, Poland,
Portugal, Singapore, Slovenia, Tunisia, Turkey, Ukraine, Uruguay, USA and many more…
USA - Guest Country of Honor
This year, USA has been the Guest Country of Honor. USA had a strong representation during the
SIAL CHINA 2015 with more than 100 companies presenting pork and poultry in hall E3 and a great
diversity and quality of American food, food ingredients and beverage products in hall E1.
Poland - Amber Sponsor
Poland pavilion was located in hall W4, on a surface of nearly 1,000 sqm, featured with dairy
products of the highest quality, traditional meat and poultry products, fruit and vegetables
preserves, natural juices, beverages and alcohol drinks as well as confectionery products.
Heilongjiang – Guest Province of Honor
Heilongjiang joined this year as the Guest Province of Honor with 40 companies showcasing rice,
edible fungus, blueberry wine and other health and organic products.
Best Designed Pavilion Award & Best Designed Individual Stand Award
Among all the well-designed pavilions and stands in SIAL CHINA, there are always quite a few
shining even brighter. The independent jury awarded the Best Designed Pavilion to Korea Pavilion
for their impressive ethnic decoration and the Best Designed Individual Stand goes to Segafredo
Zanetti Espresso from Korea
Generating pleasure and inspiration with SIAL CHINA events
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com
1. SIAL Innovation – Inspire the trends for food market
SIAL Innovation competition, showcase of the latest food and beverage exhibited in SIAL CHINA
has revealed for its 11th edition with great success: 94 selected innovative products from 56
companies from 22 worldwide countries and regions; 11 Finalist products and 3 Awards for Gold
/Silver/Bronze Award!
The SIAL Innovation Finalists and the SIAL Innovation Gold/Silver/Bronze Awards were given by the
juries to highlight the best of the best
innovative products exhibited in SIAL
CHINA 2015. This year the Gold Award
goes to LISE BACCARA from France for its
Parfum Culinaire; the Silver Award goes
to BROOKLYN BREW SHOP from USA for
its Beer Making Kit ;the Bronze Award
goes to TPT INTERNATIONAL GROUP
(CHINA) CO., LIMITED from China for its
range 3+3 Fruit Honey!
2. La Cuisine by SIAL – 2nd edition 2015
China International Top Chefs Invitational
Competition by SIAL
The competition was endorsed by World Association of Chefs Societies (WACS) for its 2nd year.
Keen competitions among 12 top international chefs from USA, Italy, Malaysia, Thailand and 12
top national chefs from Shanghai, Beijing, Guangzhou and Zhejiang were held. During the
Awarding Ceremony on 7th May, Malaysia team won the Special Gold award, Thailand and USA
won the Gold medals.
The pavilion organizers from Poland,
Japan, and USA also animated La Cuisine
by SIAL area with their excellent culinary
demonstrations and products during 3
days.
3. Retail & Hospitality Forum – a broad
and forward-thinking perspective
Partnered with Ivie - a global marketing
consultancy delivering expertise from
concept to reality, the 4th edition
delivered its pitch perfect topics featuring
industry leaders such as CGF, Daymon, Hailiang Group, BIO Farm, XTC, Australian Organic,
Parishine, Maruha Nichiro, and many more. This year covers topics from food innovation and
trends to food safety, from private label to food quality, from organic food to imported food, and
many more. Meanwhile, we recorded the full panel discussion as well as the conference which will
be shared on its online channel YouKu.com. Please stay tune for the online presentation updates.
4. World Tour by SIAL
In its 2015 edition, SIAL CHINA presented World Tour by SIAL, helping to understand the specific
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com
characteristics of the food market by geographic area. 28 billboards featured with best-selling
products and the information to define the retail strategies, from Australia to Canada, from Brazil
to Russia, the United States, India and even China were displayed along the corridors to the South
and East Lobbies.
5. The Consumer Goods Forum - CGF
This is a special session organized by The Consumer Goods Forum (CGF), a global parity-based
industry network bring together with CEOs and senior management of 400 retailers. Titled as
“Food Safety: Achieving the Global Vision”, CGF presented the session in the form of panel
discussion and briefed the responsive principles to see through the intriguing retail market with
experts from COFCO, Carrefour, Wal-Mart, Cargrill, Aeon, Metro, Nestle, Tyson foods and so forth.
6. 1st Edition of WTC China National Specialty Tea – Brewing Tea with Creativity and Expertise
With the strong support from Café Culture Magazine and Australian Asian Specialty Tea
Association (AASTA) and sponsored by Brita Water Purification System, the first edition of China
National Specialty Tea Brewers Cup Event was launched by SIAL CHINA successfully.
Providing guidelines to combine traditional tea and other natural food materials together, this
event shows characteristics of tea drinks and also contestants’ creativity. After the two-and-half
day contest, the top 3 contestants stood
out. Huang Jianhua from Taiwan came
first, Wei Chuwei from Guizhou second
and Gu Zongquan from Beijing third.
7. 4th Edition of Chocolate World
With 4 well-selected sponsors, the 4th
edition of Chocolate World saw 14 sessions
successfully held within 3 days and
attracted over 550 professional visitors.
Among all the sessions, the “Chef Show”
and “MAXIMS Show” were the two biggest
highlights of this edition. The former involved a contestant line-up of chefs from top 5 hotel
management groups. Mr. Yang Jun, the pastry chef from Beijing Parkview Wuzhou Hotel was
crowned with the laurel of dessert.
“MAXIMS Show” presented a brand new chocolate-making demostration in the form of drama. At
the same time, it collaborated with three-star Michelin chefs to hand-make truffle chocolate onsite and created an elegant Salon with French wine and chocolate, pushing this exhibition into the
new climax.
8. 3rd Edition of The Fresh - Right Seafood Right Wine
The third edition of The Fresh – Right Seafood Right Wine was held together by CAPPMA and SIAL
CHINA. 14 sessions within 3 days attracted 251 professional visitors and more than 40 journalists
and media. 36% of the visitors were from HORECA industry. With the strong support from Hainan
Fisheries Office, Weihai Fisheries Bureau, Ease Scent Wine Education Group as well as MSC, this
event invited Mr. Jin Liang, a prestigious chef to perform the live culinary demonstration along
with famous educators from Ease Scent.
In addition, the largest Chinese aquatic enterprise ZHANGZIDAO together with MSC initiated the
new consumption concepts of “Sustainable Fisheries for a Fresher Life” onsite.
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com
SIAL WINE WORLD - The Grandeur of Inspiration
The 5th edition of SIAL WINE WORLD has reached a new height by co-locating with SIAL CHINA
2015 in Shanghai New International Expo Centre. The show greeted 210 exhibitors from France,
Spain, Italy, South Africa, Portugal, Greece, Russia, Thailand, Australia, HongKong, New-Zealand
and China and 11,631 visitors, covering 6000 sqm exhibition area in hall W5. Exhibitors brought
premium & qualified wine from France, Australia, Chile, Spain, Italy, U.S., New Zealand, South
Africa, Germany, Argentina, Macedonia, Portugal, Canada, Hungary, Brazil, Belgium, England,
Greece, Japan, Korea and China to greet exclusive visitors.
SIAL WINE WOLRD this edition was featured with star-studded events that attracted many highly
reputed Master of Wine, Sommeliers, critics, educators and journalists.
1. Wine Innovation Forum – pushing the innovation to the edge
As soon as the first speaker opened it on May 6th morning, Wine Innovation Forum became the
spotlight of the wine section. A record high 21 speakers along with dozens of wines from all over
the world pushed the technique and knowledge of wine tasting to the edge. None of the Wine
Innovation Forum sessions were not clustered with wine lovers during the 3 days.
It was star-studded with special guest including: Debra Meiburg MW, Tim Wildman MW, Fongyee
Walker, LV YANG, Nikhil Agarwal and many more. In addition, Debra Meiburg as the key note
speaker for 2015 greeted the audience with her insights of Asian wine trade and the uniqueness in
wine making. Wine Innovation Forum brought new perspectives to Chinese wine audience on its
understanding of Chinese wine business and wine business in general!
2. SIAL - Best Buy China Competition – establishing the benchmark of best value for money
wine
In partnership with WINE100 - one of the most professional and authoritative wine rating agencies
in China, Best Buy China Competition brought an effective platform to showcase exhibitors’ star
products.
A panel of 8 judges including: sommeliers, wine educators and journalists from professional
magazines had performed a blind tasting of the wines & spirits submitted by SIAL Wine World
exhibitors. The Jury was presided over by Tim WILDMAN MW and famous wine educator Fongyee
WALKER. This event helps to identify the products available from SIAL WINE WORLD exhibitors
who offer the best value for money wine
from different categories! This year, more
than half of the exhibitors summit their
wines for Best Buy China Competition.
In the presence of Mr. Nicolas TRENTESAUX
- Director of SIAL Group, Mr. Philip A. Shull Ministerial Agriculture Counselor from
Beijing Embassy, Mr. Tim WILDMAN Master of Wine and all the VIPs of SIAL, the
awards ceremony took place on the 7th
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com
May during After SIAL Party at Captain 5 along Huangpu River. 10 Best Buy Awards and 7 Honor
Awards were awarded.
For more details, please visit http://www.sialchina.com/pressrelease-enews.html
3. Master Classes - the wine education sanctuary
Positioned as the wine education sanctuary, Master Classses brought the philosophies of how to
define a right wine. Presented by Gansu Wine Bureau, EaseScents, Insider and so forth, 8 tasting
and education sessions were conducted in two tasting rooms with many intriguing topics such as
“ham pairing with right wines”, “Napa Valley Recourse”, “Development of Chinese Wine” and
many more.
4. After SIAL Party – a gala with wines, gourmet and SIAL fans
Hosted on 7th May on Captain 5, a cruise along the Huang Pu River in Shanghai. Combined with
fantastic wines, gourmet food and rivera view, 500 VIP exhibitors and VIP buyers celebrated the
great success of SIAL CHINA & SIAL WINE WORLD 2015! In addition, the awarding ceremony of
SIAL – Best Buy China Competition also came on board. Over 500 people witnessed the best value
for money wines together
5. THE FOUNDING WINES OF EUROPE – European terroir and savoir-faire
After a successful debut in SIAL CHINA 2014, the Founding Wines of Europe gathered once again at
SIAL CHINA 2015 wine section to present the best of Europe to wine lovers. Over 25 wines best
presenting European terroir were tasted and commented during Master Classes and Wine
Innovation Forum, all of which impressed the authentic savoir-faire on tasters’ palates.
The year of 2015 witnessed a fruitful SIAL CHINA bigger in size and with higher quality and yet the
sources of inspirations never ends. Stay tuned to see what wonders SIAL CHINA would conjure for
food and beverage market in the coming year.
SIAL CHINA 2015 Overviews
- 2,734 exhibitors (+ 14% vs 2014) from 61 countries all over the world and 21 regions in China
- 115,000 sqm (+ 20% vs 2014)
- 61,296 visitors (+ 11.5% vs 2014)
- 21 products Zones including meat, wine, dairy, fruit & vegetable and more…
- 79 business meetings pre-organized thanks to the match-making platform
- 89% of the exhibitors were satisfied with the show and 89% recommended the show
- 96% of the visitors were satisfied with the show and 92% would return to the show next year
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com
The growth continues
Next Edition:
SIAL CHINA 2016, 5-7 May, 2016
Shanghai New International Expo Centre
www.sialchina.com
Preview:
- 11 halls (Hall W1-W5, E1-E6)
- 3,000 exhibitors
- 68,000 visitors
- 127,000 sqm
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com