David Clinton Wines:
Website Analysis
Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli
Website Style Criteria
Learnability
Efficiency
Memorability
Errors
Satisfaction
Utility
No drop downs
Avoid pdf
Change link color
Skip nonscannable text
Avoid fixed font size
Eschew low visibility
No ad look
Consistency
No new windows
Answer consumer questions
Stylistic Considerations
 Efficiency
 Memorability
 Consistency
 Layout
Product Information
Answer consumer questions:
o Release dates, new stuff
o Chemistry
o Technical specs: barrels used, time aged, etc.
David Clinton Zinfandel
Competing Wine
Purchase Impossible
NO ONLINE STORE!!
http://www.elavon.com/acquiring/costco/
Adding one may be worth the cost
Example of an excellent online store is Sonoma-Cutrer:
Absence of Lifestyle Links
Consumers go to the website to see
 Retailers/restaurants that carry the wine
 Events that the proprietors enjoy attending
 Recipes and food pairings
 Events where the wines may be featured
 Photo gallery (link to Facebook)
Abundance of Lifestyle Links
Out of Stock
 Should say it’s sold out on the wine page
Out of Stock
 New release information – we want to know what to look
forward to
Customer Engagement
 Website
 Facebook
 Google
 Twitter
Website
Facebook
 Not up to date, last post 1/28/13
 Falling down on Google search
 Ask fans for input on new products- ideas, favorite varietals
Twitter
Google Search
David Clinton Wine
Cellars: Website Analysis
Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli