Press Release
Apr 2014
For immediate release
The growth continues:
SIAL WINE WORLD, 13-15 May, 2014
Shanghai New International Expo Centre
- 1 hall (N1)
- 400 exhibitors
- 12,000 visitors
- 10,000 sqm
WWW.SIALWINEWORLD.COM
Nothing’s Gonna Stop SIAL WINE WORLD 2014
SIAL WINE WORLD 2014 reached the new record in 4 years history!
SIAL WINE WOLRD will take place from 13th - 15th May, 2014 in Shanghai New International Expo Centre,
and will be co-located with SIAL CHINA 2014. It is a professional premium & qualified B2B wine trading platform
with strict visitor control, catering to the professional wine producers, distributors and retailers. The show will take
over 10,000 sqm. With more than 400 exhibitors (+25% vs 2013), they are prepared wines from 25 countries to
greet more than 12,000 professional visitors (+23% vs 2013).
National pavilions of Spain, Greece, South Africa, Germany, Bulgaria, France, China and more will present their
biggest stars in the show.
Vinitaly will also bring Vinitaly International Academy to SIAL WINE WORLD by organizing tremendous top
level master classes.
SIAL WINE WORLD – China’s premium & qualified wine platform invites all visitors because May is the best
season for wine purchasing!
France - Guest Country of Honor
This year, France celebrates the 50th anniversary of diplomatic and trade relations with China. Also in celebration
SIAL Group’s 50th anniversary, France will be the Guest Country of Honor this year. Sopexa, the organizer of
French Pavilion will join SIAL WINE WORLD with more than 15 French wine exhibitors and Founding Wines.
Check out our fabulous events:
This year, SIAL WINE WORLD will offer varieties of events for professional visitors, including:
VIA – VINITALY INTERNATIONAL ACADEMY
Vinitaly China will be present for the first time at SIAL WINE WORLD with
an engaging three-day educational program: a series of Vinitaly International
Masterclasses presented by top Chinese importers and three Executive Wine Seminars of the
prestigious Vinitaly International Academy will take all attendees on a journey of discovery in the heart of the
Italian world of wine.
Time: 13-15 May, 2014, 9 am – 5 pm
BEST BUY CHINA COMPETITION
In partnership with WINE 100
A group of Chinese market specialists (consultants, sommelier, journalists, and importers)
will conduct a blind tasting of the wines entered by the exhibitors. The awards represent the best
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com
value of wines for professional buyers and consumers. WINE100 is one of the most professional and authoritative
wine rating agencies in China. In official cooperation with WINE100, SIAL WINE WORLD promises the most
professional platform to showcase exhibitors’ star products. Through fair competition and critics, the winners will
get the most value for money wine awards-'Best Buy Award'.
Best Buy China Competition judges’ line-up includes:
Tim WILDMAN MW, Fongyee WALKER, Dorian Tang, Jerry LIAO, Marcus FORD, Rachel Wang, Jean Marie
Pratt, Stephen Li
WINE INNOVATION FORUM
During 3 days, SIAL WINE WORLD 2014 will host a unique forum, dedicated to wine tastings
and conferences for local and international wine professionals: the Wine Innovation Forum.
Highlight and display your wines in this informational area about wine culture. Explore high level
dedicated conferences delivered by wine experts!
Wine Innovation Forum is note-worthy. Mr. James Suckling will take on the stage this year. As one of today’s
leading wine critics, his views are read and respected by wine lovers, serious wine collectors, and the wine traders
worldwide. He is currently the wine editor for Asia Tatler and its nine luxury magazines in the region, including
Hong Kong Tatler, China Tatler, Singapore Tatler, and Thailand Tatler.
MASTER CLASSES
Dedicated tasting rooms to showcase exhibitors wines in a personalized ambiance, several fabulous sessions will
be organized this year!
“We present you the latest trends and show to our Chinese and Asian visitors everything that wine can offer today.
We introduce you the right tools and information to understand the current Chinese wine markets and have a feel
on all the emerging trends which will influence the wine consumption in the coming years.” announced by Mr.
Nicolas TRENTESAUX, Director SIAL Group.
SIAL WINE WORLD 2014 is eager to show everyone what China’s professional premium & qualified B2B wine
trading platform can offer this May. Last call for visitor online pre-registration at www.sialwineworld.com. The
earlier registration, the better trip preparation and exhibition experience at SIAL WINE WORLD 2014!
Industry News
China becomes world's second biggest consumer of high-priced wine
Propelled by a love of "lucky" red wine, China's drinkers are now the second-biggest consumers of high-priced wine in the
world, new figures show.
Resource: South China Morning Post
Wine growers go online to boost sales by the crate
Although domestic brands hold the sway, the Internet is proving to be a great equalizer for foreign wine producers as they
deliberate on how to pop the cork in the world's fastest-growing wine market. Smartphone’s in tow the country's young
generation of tech-savvy wine drinkers are now using the medium cut out the middleman and make informed purchases of
wines from across the world.
Resource: Reuters
Welcome to our onsite Media Lounge in N4-M46 !
Join us on:
www.linkedin.com/groups/SIALWINEWORLD-4616041
www.facebook.com/SIALWINEWORLD
www.twitter.com/SIALWINEWORLD
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com