Press Release
Apr. 2014
For immediate release
The growth continues:
SIAL CHINA 2014, 13-15 May, 2014
Shanghai New International Expo Centre
- 8 halls (Hall N1-N5, E5-E7)
- 2,400 exhibitors
- 45,000 visitors
- 100,000 sqm
WWW.SIALCHINA.COM
SIAL CHINA 2014 – May is the best season for food purchasing!
SIAL CHINA 2014 reached the new record in 15 years history!
13-15 May, 2014, SIAL CHINA is poised to serve the international food & beverage industry one more time! The
show has rapidly grown into 8 halls taking over 100,000sqm (+20% vs 2013). With more than 2,400 exhibitors
(+7% vs 2013) from 61 countries, they are prepared to greet more than 45,000 professional visitors (+9% vs 2013).
SIAL CHINA 2014 will be co-located with Bakery China and SIAL WINE WORLD.
SIAL CHINA – Asia’s leading food & beverage show invites all visitors because May is the best season for food
purchasing!
Highlight categories –Meat, Seafood, Fruit & Vegetable
Meat - SIAL CHINA 2014 will dedicate its hall N2, occupied over 12,000 sqm meat exhibiting area for the rising
meat demand. Exhibitors from Uruguay, Denmark, Belgium, Spain, USA, Germany, Canada, France, Argentina,
United Kingdom, Australia, New Zealand and more will show their products at SIAL CHINA 2014. Unlike western
diet, China hadn’t been a red meat consuming nation. Along with changing diet and taste, the surging demand has
altered the meat market terrain in China. SIAL CHINA 2014 is the only professional place to fulfill the rising
demands in Asian meat market.
Seafood - Visitors will find seafood exhibitors from Japan, South Korea, Vietnam, Thailand and other Asian
countries. Exhibitors from Norway, Sweden, USA, Australia and many more will also bring their products. Many
on-site events will highlight exhibitors’ seafood, such as Sea Food Zone - organized by China Aquatic Products
Processing and Marketing Association, Chinese famous and leading seafood enterprises will get together and come
into your sight.
Fruit and Vegetable Zone - Organized by Foreign Economic Cooperation Center, Ministry of Agriculture of
China, export-oriented enterprises and growing enterprises of apples, oranges, lychees, melons, pears and peaches
from Shanxi, Shaanxi, Jiangxi, Guangxi, Shandong, Liaoning, Xinjiang, Gansu, Ningxia, Guizhou, Hunan, Hubei,
Sichuan, Chongqing and 5 major vegetable bases in China will exhibit and take part in the business negotiations
and professional forums. During SIAL CHINA, China Apple Industry Association will host Fruit and Vegetable
Industry Development Forum, promotion fairs and business matching etc.
Source your food & beverage at SIAL CHINA 2014!
France - Guest Country of Honor
This year, France celebrates the 50th anniversary of diplomatic and trade relations with China. Also in celebration
SIAL Group’s 50th anniversary, France will be the Guest Country of Honor. Both the Chinese and the French are
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com
food lovers, and both countries can boast wonderfully diverse foods, and a curiosity for new products and flavors.
France is the first European supplier of agrifood products to the Chinese market, exporting 2.2 billion Euros worth
in 2013. 75 agrifood businesses are present in China, with wines and spirits forming the main pillar, and other
sectors contributing with +50% growths (dairy products, cereals, bakery/pastries…). France will have a strong
representation during the SIAL CHINA 2014 with more than 60 companies representing diverse sectors present
across 3 halls: the Food Hall (N4), SIAL WINE WORLD (N1) and Meat Hall (N2). Many gastronomic events will
be held both in the French Pavilions and in La Cuisine by SIAL with a focus on biscuits, chocolate and sweets in
partnership with the “Alliance 7” (French federation for groceries and dietary products).
SIAL CHINA 2014 is eager to show everyone what Asia’s leading food market place can offer this May. Last call
for visitor online pre-registration at www.sialchina.com. The earlier registration, the better trip preparation and
exhibition experience at SIAL CHINA 2014!
2014 Events Preview:
La Cuisine by SIAL
Endorsed by World Association of Chefs Societies (WACS)
High level and innovative culinary demonstrations and competitions sponsored by
exhibitors’ products.
2014 China International Top Chefs Invitational Competition by SIAL is organized by
COMEXPOSIUM and WACS. Top chefs from Thailand, Malaysia, Cambodia, Taiwan Region and China
mainland will participate in the competition.
Retail & Hospitality Forum - SIAL TV
A meeting point to express opinions, share ideas and gather information. A new and central
conference set, to talk about global stakes. SIAL TV joins with Retail & Hospitality Forum
and brings you the updated onsite interviews with exhibitors, visitors and show reports.
SIAL Innovation
Showcase your new products and highlight your innovations for the 2014 Awards.
SIAL Business Meetings
In partnership with Socialwalk.
Take part in B2B matching meetings between you and China major retailers & distributors.
After SIAL Party (by invitation only)
Premium networking party on the Bund - Meet the top buyers from China!
Industry News
Processed Seafood Market, by Seafood Type
Fish is expected to dominate the market in terms of market value and is estimated to grow at a modest pace. Crustaceans are
projected to show rapid growth in the coming years. Other category accounts for a very low share and are expected to grow at a
meager pace in the future.
Resource: Markets and Markets
Meat sales boom in China
Sheepmeat and beef sales boomed in China in 2013 with mutton rising 254 per cent to 57,888 tonnes.
Despite an estimated one million tonnes of meat being smuggled across the Chinese border, and strong competition from New
Zealand, Australian produce was in high demand with red meat exports totalling 256,993t - 17pc of Australia's total exports.
Resource: The Land
Welcome to our onsite Media Lounge in N4-M46 !
Join us on:
www.linkedin.com/groups/SIAL-CHINA-3753291
www.facebook.com/SIALChina
www.twitter.com/SIALChina
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com