SAARF Media Release
10 January 2012
JANUARY 2012 TAMS UNIVERSE UPDATE
The TAMS® universe is made up of all households, both rural and urban, with mains electricity and at least one working TV set. TAMS® measures all
platforms both analogue and digital and both terrestrial and satellite. Personal viewing data is captured by the TAMS® meter for all household members aged
four and older, and includes all guests in the home. Domestic workers are also included in the TAMS® universe but are treated as separate households.
Like all TAMS panels worldwide, SAARF TAMS® uses an establishment survey to estimate the size of the television universe, which will set the parameters of
the sample. In South Africa TAMS® uses the All Media and Products Survey (AMPS®) for this purpose and the TAMS® universe is therefore adjusted every six
months with each new AMPS® release (normally in January and August each year).
An establishment survey is the only way to correctly reflect the relative sizes of all the different TV platforms at a given moment in time and to measure TV
accurately, SAARF also needs to know amongst other things, how many TVs, and M-Net and DStv decoders, etc. people have. This information is sourced
from AMPS®.
While people are continuously buying new TV equipment, it is sufficient to update the TAMS® universe only once every six months after new AMPS® data is
released as stated above. These updates routinely take place.
Updating the universe regularly ensures that the TAMS® data remains up-to-date with changes happening in the TV arena, changes which are brought about
by the constant addition of new households to the TV-viewing population, new pay-TV providers and the inexorable move to Pay TV.
The SAARF TAMS® household universe increased from 10 650 000 to 10 689 000, excluding 356 000 PVR households in the August 2011 TAMS® universe
update.
On the 19th of December 2011, the TAMS® household universe was updated to include PVR households, resulting in 11 046 000 households. Time Shifted
viewing data was also released for the first time in December 2011.
Time Shifted Viewing data was released in 3 pre-created building blocks/codes by software houses. These three blocks are:
1. LIVE
2. LIVE+ VOSDAL (Viewing On Same Day As Live)
3. Consolidated 7 day viewing.
In addition, all the other individual bits of Time Shifted Viewing data have been released to enable the end-user to build their own “blocks”/codes i.e. if an
end user wanted to look at LIVE + 2 DAYS of Time Shifted or just VOSDAL they would be able to do it (please consult your software house).This way the
end-user is not just restricted to the pre-defined three codes.
The 2011A TAMS® universe has increased from 11 046 000 to 11 197 000 households (with PVR homes included).
The tables below show the following:




AMPS 2010B universe (excluding PVR households)
AMPS 2010B (including PVR households)
The universe that will be implemented in January 2012 (AMPS 2011A)
The differences between AMPS 2010B (including PVR households) and AMPS 2011A
Universe for August 2011
AMPS 2010B - 6 months - TAMS UNIVERSE
Universe for December 2011
AMPS 2010B - 6 months - TAMS Universe
Universe for January 2012
AMPS 2011A - 6 months - TAMS Universe
Source: AMPS 2010B - 6 months - TAMS UNIVERSE (All Adults 15+)
EXCLUDES INDIVIDUALS WITH PVR IN HOME
NonTotal
Satellite
Satellite
Females Afr/Bth
2 277 518
677 073
1 600 445
Males Afr/Bth
2 095 314
656 493
1 438 821
Females Eng/Oth
1 577 982
732 276
845 706
Males Eng/Oth
1 500 476
703 816
796 660
Females Ngn
5 917 231
1 161 911
4 755 320
Males Ngn
5 193 608
1 103 354
4 090 254
Females Sot
4 987 963
949 882
4 038 081
Males Sot
4 441 861
840 765
3 601 096
27 991 953
6 825 570 21 166 383
Western Cape
3 327 233
674 137
2 653 096
Northern Cape
537 174
87 710
449 464
Free State
1 918 248
425 398
1 492 850
Eastern Cape
3 416 980
544 941
2 872 039
Kwazulu-Natal
5 216 668
1 513 929
3 702 739
Mpumalanga
1 982 017
477 244
1 504 773
Limpopo
3 257 760
543 882
2 713 878
Gauteng
6 069 815
2 166 984
3 902 831
North-West
2 266 058
391 345
1 874 713
27 991 953
6 825 570 21 166 383
LSM 1-4
5 497 792
30 759
5 467 033
LSM 5-7
15 357 051
2 549 346 12 807 705
LSM 8-10
7 137 110
4 245 465
2 891 645
27 991 953
6 825 570 21 166 383
Source: AMPS 2010B -6 months - TAMS UNIVERSE (All Adults 15+)
INCLUDES INDIVIDUALS WITH PVR IN HOME
NonTotal
Satellite
Satellite
Females Afr/Bth
2 395 346
794 900
1 600 446
Males Afr/Bth
2 227 376
788 555
1 438 821
Females Eng/Oth
1 778 115
932 411
845 704
Males Eng/Oth
1 654 729
858 069
796 660
Females Ngn
6 013 217
1 257 894
4 755 323
Males Ngn
5 295 951
1 205 697
4 090 254
Females Sot
5 059 705
1 021 625
4 038 080
Males Sot
4 503 558
902 462
3 601 096
28 927 997
7 761 613 21 166 384
Western Cape
3 403 040
749 943
2 653 097
Northern Cape
552 593
103 130
449 463
Free State
1 947 691
454 841
1 492 850
Eastern Cape
3 488 727
616 688
2 872 039
Kwazulu-Natal
5 395 497
1 692 758
3 702 739
Mpumalanga
2 026 825
522 052
1 504 773
Limpopo
3 264 132
550 253
2 713 879
Gauteng
6 519 750
2 616 920
3 902 830
North-West
2 329 742
455 028
1 874 714
28 927 997
7 761 613 21 166 384
LSM 1-4
5 497 792
30 759
5 467 033
LSM 5-7
15 491 780
2 684 074 12 807 706
LSM 8-10
7 938 425
5 046 780
2 891 645
28 927 997
7 761 613 21 166 384
Source: AMPS 2011A -6 months - TAMS UNIVERSE (All Adults 15+)
INCLUDES INDIVIDUALS WITH PVR IN HOME
NonTotal
Satellite
Satellite
Females Afr/Bth
2 459 557
912 169
1 547 388
Males Afr/Bth
2 291 794
926 828
1 364 967
Females Eng/Oth
1 770 843
942 303
828 540
Males Eng/Oth
1 662 531
932 724
729 807
Females Ngn
5 871 823
1 455 042
4 416 781
Males Ngn
5 155 519
1 402 428
3 753 091
Females Sot
5 256 827
1 301 028
3 955 800
Males Sot
4 740 759
1 195 858
3 544 901
29 209 653
9 068 380 20 141 275
Western Cape
3 415 562
830 560
2 585 002
Northern Cape
641 682
193 486
448 196
Free State
1 985 953
595 217
1 390 736
Eastern Cape
3 414 608
801 512
2 613 096
Kwazulu-Natal
5 444 353
1 915 440
3 528 915
Mpumalanga
1 978 496
662 026
1 316 469
Limpopo
3 406 369
654 870
2 751 500
Gauteng
6 477 456
2 822 222
3 655 234
North-West
2 445 174
593 047
1 852 127
29 209 653
9 068 380 20 141 275
LSM 1-4
4 727 909
66 387
4 661 523
LSM 5-7
16 502 265
3 617 445 12 884 820
LSM 8-10
7 979 479
5 384 548
2 594 932
29 209 653
9 068 380 20 141 275
Thousands difference between December 2011 and January
2012 Universes
Percentage change between December 2011 and January 2012
Universes
Total
Females
Afr/Bth
Males
Afr/Bth
Females
Eng/Oth
Males
Eng/Oth
Females Ngn
Males Ngn
Females Sot
Males Sot
Satellite
NonSatellite
64 211
117 269
-53 058
64 418
138 273
-73 854
-7 272
9 892
-17 164
7 802
-141 394
-140 432
197 122
237 201
74 655
197 148
196 731
279 403
293 396
1 306
767
-66 853
-338 542
-337 163
-82 280
-56 195
281 656
-1 025 109
Western Cape
12 522
80 617
-68 095
Northern Cape
Free State
Eastern Cape
89 089
38 262
-74 119
90 356
140 376
184 824
-1 267
-102 114
-258 943
Kwazulu-Natal
Mpumalanga
Limpopo
Gauteng
North-West
48 856
-48 329
142 237
-42 294
115 432
-173 824
-188 304
37 621
-247 596
-22 587
LSM 1-4
LSM 5-7
LSM 8-10
281 656
-769 883
1 010 485
41 054
222 682
139 974
104 617
205 302
138 019
1 306
767
35 628
933 371
337 768
1 306
767
281 656
Females
Afr/Bth
Males
Afr/Bth
Females
Eng/Oth
Males
Eng/Oth
Females Ngn
Males Ngn
Females Sot
Males Sot
-1 025 109
-805 510
77 114
-296 713
-1 025 109
Western
Cape
Northern
Cape
Free State
Eastern Cape
KwazuluNatal
Mpumalanga
Limpopo
Gauteng
North-West
LSM 1-4
LSM 5-7
LSM 8-10
Total
Satellite
Non-Satellite
3
15
-3
3
18
-5
0
1
-2
0
-2
-3
4
5
9
16
16
27
33
-8
-7
-8
-2
-2
1
17
-5
0
11
-3
16
2
-2
88
31
30
0
-7
-9
1
-2
4
-1
5
13
27
19
8
30
-5
-13
1
-6
-1
1
-14
7
1
17
116
35
7
-5
-15
1
-10
1
17
-5