Poznań, 13.10.2015
PRESS RELEASE
TOUR SALON 2015
BUSINESS & PASSION
15-17 October 2015
This is where business meets passion - the 26th edition of TOUR SALON 2015 tourism fair will
be held 15-17 October 2015. The business platform will gather professionals from the broadly
defined tourism industry and all the tourism organisations, chambers and associations from
Poland and many entities from abroad. In addition to the fair, substantively attractive
accompanying events will be another pretext to visit Poznań.
The interested declared they wanted to attend the event until the last minute. Approximately 300 Polish
and foreign companies will participate in TOUR SALON. Green Velo is this year's macro-region partner
of TOUR SALON – it is a cycling route which will run through five provinces: lubelskie, podkarpackie,
podlaskie, świętokrzyskie and warmińsko-mazurskie. In addition, this year Tour Salon has started
cooperating with Poznańska Lokalna Organizacja Turystyczna /Poznań Tourism Organisation/ which
also has become an official partner of the event.
Just as last year, the organisers addressed the expectations of professionals for whom entry upon
registration is free. Also, the initiative to facilitate professionals access to the fair is continued. On the
first day of the event, on Thursday, chartered buses will bring the professionals from three cardinal
directions - Warsaw, Gdynia and Kraków - directly to the trade fair halls and they will take them
home even on the same day. The cost of the travel is symbolic because both one-way and return tickets
will cost only PLN 10.
Always on time – TOUR SALON BLOG MEETING
Every TOUR SALON was the arena where the most topical issues were discussed and the 26th edition
will not be different. For the first time, TOUR SALON Blog Meeting will be held during TOUR SALON.
The event is equally important for bloggers, exhibitors and other people working in the industry. If
anybody plans to promote through bloggers, but they do not know how to start, then they will find
valuable tips in Poznań. During specialised lectures available to everyone, the participants will learn
what are the best and most effective ways of cooperation with bloggers, what to expect, what goals to
set, but also why such a cooperation not always is successful. The panel will also include a debate with
the theme expressed by the slogan: "How to cooperate with the blogger sensibly, that is, why it is not
worth to stick to the agreed plan". Moreover, TOUR SALON Blog Meeting participants will participate in
a matchmaking session, during which each party (bloggers and exhibitors) will have a few minutes to
meet each other and present the offer of cooperation, the details of which will be further discussed at
the exhibitors' stands. Thirty bloggers, including some popular ones and those often rewarded in their
categories in prestigious rankings, confirmed their participation in the congress Bloggers will be at the
fair for all three days.
Date and time: Theoretical part 15.10, Thursday, 13.00-15.00, East Hall, Green Room:
Lectures:
 Wojciech Kreft - "Hotel – Blogger – Region: 3 perspectives – shared success"
 Gemma Suñer (Online manager at Costa Brava Girona Tourist Board) "Building a long-term
relationships with bloggers"
 Anna Alboth ("Family without Borders" blog author) "Blogger and their town/region, or what can
we do for ourselves?"
 Matthew Scott ("Aż po Morze" project participant) "How I helped to promote West Pomerania
in 28 days".
Panel discussion:
 How to cooperate with the blogger sensibly, that is, why it is not worth to stick to the agreed
plan
The matchmaking part 16.10, Friday, 11.00-13.00, Hall 3, Mezzanine
Organiser: Poznań International Fair.
A little something for hoteliers
The first edition of The Hotel Marketing Conference organised in cooperation with Poznań
International Fair and Profitroom will be held during TOUR SALON. The HMC 2015 will be devoted to
hotel marketing. The HMC is two days filled with inspirational lectures, discussions and workshops, but
also backroom talks. We will learn about trends in marketing, sales of hotel services and new tools. The
participants will gain fresh ideas, business contacts and an opportunity to exchange experiences.
Date and time: 15-16 October, Thursday-Friday, 10.30 – 18.00, Hall 15, Room 1.F, Organiser:
Profitroom, Poznań International Fair, free registration is required.
VAT in tourism
A one-day conference on VAT on tourist services is divided into four thematic blocks, each of which will
last approx. 1.5 h. The first module will cover general topics related to VAT on tourism services which
are important for all the players operating in the industry. Then, the organisers will focus on specific
issues relating to hoteliers, travel agents and agents. After each part of the training, the participants will
have the opportunity to consult experts in the field of VAT.
Date and time: 16 October, Friday, 10.15 – 16.30, Hall 10, Press Centre, Conference Room,
Organiser: Polish Chamber of Tourism, Prof. Witold Modzelewski Tax Studies Institute and the Tax
Studies Institute in Małopolska Province, free registration is required.
Corporate and group travel
If you are looking for new directions in incentive tourism, you will find practical tips during the seminar
entitled "Five innovative proposals for corporate and group travelling". The seminar topics will include
new travel directions, the anticipated hits for 2016, recommendations for corporate trip organisers and
networking.
Date and time: 15 October, Thursday, 12.30 – 14.30, Hall 10, Press Centre, Conference Room,
Organiser: the Association "Conferences and Congresses in Poland".
PTO Expert Day
Polish Tourist Organisation has prepared two interesting panels.
A workshop entitled "New technologies in the promotion of local tourist attractions" has been
prepared for RTOs and tourist information points and centres operating within the Contact Center
project and the PTO infokiosks network.
Date and time: 16 October, Friday, 10.00-14.00, Fair Centre, room 9, ground floor, Organiser: Polish
Tourist Organisation, free registration is required.
While the second PTO event will be devoted to a very popular subject of culinary tourism. Behind the
slogan "Travel globally - eat locally" – there will be lectures during which the participants will learn
how to prepare a culinary tourism offer for tourists from all over the world. Also, inspiring examples of
Polish culinary tourism offers will be presented, which conquered the palates of tourists from around the
world.
Date and time: 16 October, Friday, 13.30-15.30, room A, Hall 3, organiser: Polish Tourist Organisation.
The Assembly of Tourism Experts – time to start preparation
During TOUR SALON, the representatives of the industry and research communities will discuss,
among others, proposals for research and programme topics to be debated during next year's 8th
Assembly of Tourism Experts.
Date and time: 16 October, Friday, 11.00-14.00, Hall 3, room A, organisers: Regional Tourism Forum
and Poznań University of Economics in cooperation with the Ministry of Sport and Tourism and Poznań
International Fair.
NGOs and tourism
A consultation meeting on the programme of the Ministry of Sport and Tourism in cooperation with the
industry non-governmental organisations (NGOs) - presentation and discussion
Date and time: 16 October, Friday, 14.00-15.00, Hall 3, room A, organisers: Regional Tourism Forum
and Poznań University of Economics in cooperation with the Ministry of Sport and Tourism and Poznań
International Fair.
Workshops for future personnel
Pupils and students of tourism oriented classes will attend a meeting and workshops on the forms of
education for tour leaders. The participants will learn how to acquire knowledge and skills needed in the
profession. On the other hand, tour operators will learn about the methods of checking professional
competence in people who are applying for a job.
Date and time: lecture, 15 October, Thursday, 15.00 – 16.00, Culture Stage, Hall 3,
Date and time: workshop, 16 October, Friday, 11.00-12.00 and 12.00-13.00, East Hall, Blue Room,
organiser: kadryturystyki.pl
The tour operator's responsibility for creating the programmes of tourist events under the Act
on working time of drivers
During the meeting, the inspectors of the Regional Inspectorate of Road Transport will present the rules
for the development of optimal programmes of coach events that are consistent with applicable
regulations. The responsibility of the organiser and the carrier in the development and implementation
of the programme will be presented.
Date and time: 15 October, Thursday, 12.30-15.00, East Hall, Blue Room, Organiser: Wielkopolska
Road Transport Inspection, The Polish Chamber of Tourism, Wielkopolska Chamber of Tourism
The place for award presentation
As TOUR SALON is a meeting place for the tourism industry, the results of prestigious competitions and
plebiscites will be settled and announced at the fair. During the opening ceremony, the winners of the
Gold Medal of Poznań International Fair, Acanthus Aureus for the best stands and Traper awarded
by the Polish Chamber of Tourism and PIF will be announced. A usual gala will be held and this is
where the Polish Tourist Organisation Certificates and "New Seven Wonders of Poland" plebiscite
of National Geographic Traveler magazine winners will be presented. Also, the winners of the contest
for the best IT Centre organised by Polish Tourist Organisation, and Tour operator of the year – of
The Polish Chamber of Tourism and TTG as well as, once again, the winners of the "Rose of Regions"
competition for the best materials promoting municipalities, towns and regions organised by
"Wiadomości Turystyczne" will be announced.
Passion zone
The slogan "Around the world in three days" perfectly captures the nature of the event because,
as every year, we will find at the TOUR SALON 2015 tourism fair inspirational ideas of far and
near trips, and we will meet famous travellers. Numerous attractions will be organised on the
exhibitors' stands, including: contests with prizes, tastings and performances on the Culture
Stage which encourage you to travel, explore new lands and discover our beautiful Poland.
TOUR SALON is a foretaste of what one will see during their self-organised journeys or those
with a travel agency.
Who will one meet?
This year's macro-region partner is Green Velo, that is, the cycling routes that soon will appear on the
map of Eastern Poland. For this reason, numerous cycling attractions will be available on the GREEN
VELO stand. Krystian Herba's show, who is a highly successful Polish bike trial rider, will be one of
them. Three-time Guinness record holder in jumping the stairs in the highest buildings of the world and
the finalist of the second edition of Got Talent will show in Poznań what one can do on a bike breaking
the law of gravity. In his case, "cycling" takes on a whole new meaning, but to understand it, one must
watch his live performances.
Traditionally, travellers will find at the fair tourist offers with regional flavours from the whole Poland. In
addition to interesting places in the country, TOUR SALON will let you get acquainted with the
proposals of exhibitors representing 20 countries, including so popular with us Italy, as well as France,
Georgia, Germany, Ukraine, the Russian Federation and Albania.
Meetings with Travellers
A great surprise will wait for children this year: Nela the Young Reporter is going to visit us. The girl
went on her first backpacking trip when she was 5 years old. Within three years, she visited Bolivia,
Chile, Peru, Thailand, Cambodia, Philippines, Malaysia, Ethiopia, Zanzibar, Tanzania and Kenya. Nela
will meet the visitors on Saturday (17 October, 13.00-14.00) on the Culture Stage where she will
present her "Tales from exotic journey". Then Nela will be available at the National Geographic Traveler
stand (Hall 3, Stand 102).
The fair will be also a treat for Martyna Wojciechowska fans. The most famous Polish traveller will visit
Poznań again and we will meet her on Saturday, 17 October, 11.00 at the National Geographic Traveler
stand (Hall 3, Stand 102).
"Turkey - does St. Nicholas like tulips" and "Cuba - the museum of unfulfilled dreams" - two
extraordinary countries and two colourful stories provided by renowned explorers, journalists and
photographers - Anna and Krzysztof Kobus. If you want to move for a while to Turkey and Cuba, just
come on Friday, 16 October, 16.00, the Culture Stage (Hall 3).
Once again TOUR SALON invites you to the "Following Dreams" Travel Festival. The festival is a
unique chance to see the pictures which, combined with colourful stories, will move all the festival
participants to different corners of Poland and the world (16-18 October). There will also be an attractive
after-party for all the participants.
Free travel photography workshops
Everybody travels, everybody takes photos, but doing it on the go is harder than doing it "at home".
Free travel photography workshops will show what can happen to us or surprise us and what to do in
order to enjoy beautiful and successful photographs. Marcin Dobas, an excellent photographer of
National Geographic Poland, will conduct the meeting and give you a lot of practical hints, tips and
thoughts about travel photography sharing his experience after the years of wanderings with a camera.
Travel photography workshops - Marcin Dobas, 15 October, Thursday, workshop 1: 10.30 - 12.30,
workshop 2: 13.00 - 15.00, free registration, Organiser: OLYMPUS
The last minute - attractions on the exhibitors' stands
The exhibitors of 26th edition of the fair have prepared surprises that will bring closer the presented
regions to the visitors. for instance, on the Culture Stage one will see an artistic performance of a part of
"Śląsk" Song and Dance Ensemble, "Grzmiąca półlitrówa" band from Łódź and knight fighting
shows performed by a team from Lower Silesia. TOUR SALON is like a treasure trove of memorabilia to
take with us after the visit in Poznań.
Competition prizes will include free invitations to Koszalin Water Park, tickets for a cruise to Sweden
for 5 people, and gadgets related to the Lubuskie Province image product promotion, which are:
"Wine and Cuisine", "Fortifications and Militaria" and "Adventure on the water". On the trade fair
website, under "Attractions at stands" tab, the organiser presents on a current basis contests and
interesting events submitted by the exhibitors, so there will be more and more of them every day.
Exhibitions
During TOUR SALON, we will watch photographs of all the previous winners of the National Geographic
Traveler plebiscite - "New Seven Wonders of Poland". The exhibition was displayed in all the major
cities and shopping malls in Poland and it will present such places as Kozłówka Palace, Live
Gingerbread Museum, Kraków Little Valleys and last year's winner OFF Piotrkowska.
On the other hand, thanks to the exhibition "European Routes of Castles and Palaces", we will learn
about castles and palaces in the context of tourism products associated with the presented places.
Bloggers are with us
For the first time, travel bloggers from the whole Poland will meet at TOUR SALON Blog Meeting in
Poznań. Guests invited by Poznań International Fair will visit the fair and Poznań thanks to the Partner
of the Fair - Poznań Local Tourist Organisation. But above all, the purpose of their visit will be a meeting
with the exhibitors interested in cooperation, exchange of knowledge and experience.
SUMMARY
If you are looking for a holiday inspiration, want to share your travelling experiences, win prizes, or stock
up on the latest travel magazines, maps and guides, then TOUR SALON 2015 is just for you!
The latest information about the fair can be found on the website www.tour-salon.pl and fan page
facebook/tour.salon
Opening hours:
Thursday (15.10):
10:00 - 18:00
Friday (16.10):
10:00 - 18:00
Saturday (17.10):
10:00 - 17:00
Tickets for travelling enthusiasts
Single ticket, to buy in pre-sale: PLN 20.00
Single ticket, to buy in a ticket office: PLN 20.00
Single family ticket (min. 3 persons including one child between 3 and 13 years old) PLN 12.00/person.
More information: www.tour-salon.pl
Media contact: Renata Hille, e-mail: renata.hille@mtp.pl, tel: +48/ 61 869 2128