Poznań, February 5, 2016
Press Release
WHERE BUSINESS MEETS PASSION (Business Zone)
The 27th edition of the TOUR SALON 2016 Trade Fair of Regions and Tourist Products will be rich in a
number of events dedicated to the tourism industry. The organizers of the Fair, which is the one
boasting the longest tradition, have carefully selected the event programme so that everyone interested
could take part in a training session, workshop or conference and gain expertise.
This year's edition of TOUR SALON is unique. For the very first time, the event will take place in
February (February 12-14, 2016). As the spring and summer season is about to start soon, the
exhibitors have prepared special offers as part of the so-called tourism trade fair. In Poznań, you will
find the offer of 220 exhibitors, including the trips to virtually every corner of Poland, but also to
Albania, Georgia, Germany, Croatia, Portugal, the Czech Republic, Indonesia, Italy, Romania, Hungary,
Albania, the Philippines, the Dominican Republic, Ukraine, India, and Vietnam.
The event will be the place of contracting business meetings, establishing new contacts and meetings
with existing partners. This year, the Partner City of the Fair is Poznań, and the Poznań Local Tourist
Organization has become the event Organizational Partner.
The programme of TOUR SALON is adapted to the needs of all participants, and the participation in
the events is free.
Time for bikes!
During the 27th edition, the issue of cycle tourism will be discussed. The conference entitled "Time for
bikes! Can cycle tourism become a branded tourist product in Poland?" will bring the participants closer
to the ways of promoting cycle tourism, which will be supported by the examples from the Czech
Republic and Polish experience so far.
Time for bikes!
Saturday, February 13, 2016, 11.00 am - 4.00 pm, Hall 7, Mezzanine, Room 1 A
Organizer: Polish Tourist Organisation
How to attract customers?
The representatives of travel agencies and travel agents, in turn, will get acquainted with the latest
trends in attracting customers to travel agents' and with effective methods of involving the client in
the process of purchasing, as well as with the customers' perception of travel agencies' offices with
reference to making purchase decisions. That practical knowledge will be provided during the
workshop entitled "Why does your travel agency lose customers?" and it will be useful for anyone who
runs a travel agency.
"Why does your travel agency lose customers?" i
Friday, February 12, 11.00 am - 4.45 pm, Hall 7, Mezzanine, Room 1 H
Organizer: Międzynarodowe Targi Poznańskie, Dr Marek Borowiński
Culinary tourism: Polish Hit!
For the fourth time already, at TOUR SALON the issues of culinary tourism will be discussed, and this
year the theme of the conference is "How to make your restaurant an embassy of the taste of the city,
region, country – or how to attract and what to offer tourists in a restaurant." Hoteliers and
restaurateurs participating in the conference will see how to reach the hearts of tourists through the
taste of local and regional dishes, and that the offer of restaurants that alludes to the culinary identity
of the city can bring profits.
"How to make your restaurant an embassy of the taste of the city, region, country – or how to attract and what to
offer tourists in a restaurant.".
Friday, February 12, 12.45 pm - 3.15 pm, Hall 7, Mezzanine, Room 1 A
Organiser: Polish Tourist Organisation
Bloggers' visit
This time TOUR SALON will be also visited by travel bloggers, who will meet with the exhibitors during
the second edition of TOUR SALON Blog Meeting. B2B meetings scheduled for Saturday will begin with
the speech of the founders of the Polish Travel Blogs portal, which aims to facilitate the establishment
of cooperation with foreign and Polish companies and organizations operating in the tourism market
in its broad sense. In the second part of the meeting, individual talks on possible cooperation will be
conducted.
TOUR SALON Blog Meeting – a matchmaking meeting
Saturday, February 13, 1.00 pm - 3.00 pm, Hall 7, Business Zone
Organizer: Międzynarodowe Targi Poznańskie
New trends in tourism
Travel Massive is a worldwide initiative dedicated to the travel industry. It is a community of
professionals who create the new quality of tourist services. At the end of December 2015, the
project's scope covered more than 100 cities around the world, in which meetings of the tourism
industry are held on a regular basis.
Travel Massive
Friday, February 12, 2.00 pm - 4.00 pm, Hall 7, Mezzanine, Room 1 F
Organizer: Travel Massive
A visit to a psychologist before a trip?
At the fair we will get acquainted with a compilation of a number of customer acquisition methods.
This modern way of dealing with customers and innovative forms of services presentation are possible
thanks to the Travel Psychology programme, which will be discussed in detail in a separate lecture.
Travel Psychology
Friday, February 12, 2016, 12.30 pm - 1.30 pm, Hall 7, Mezzanine, Room 1 F
Organizer: ilonacizewska.com
Safe bus trip
For travel agencies that organize their own trips by bus, especially for those preparing travel
programmes for transportation companies, we have prepared a free workshop entitled "The most
important errors and mistakes in the carriage of persons and bus tour planning." The workshop
participants will learn the examples of the most common problems and practical solutions for the
organization of safe bus tours.
"The most important errors and mistakes in the carriage of persons and bus tour planning."
Saturday, February 13, 10.30 am - 1.30 pm, Hall 7, Mezzanine, Room 1 F
Organizer: Polish Chamber of Tourism, Kancelaria Transportowa KOBEN sp. z o.o.
Preparations for Gremium
Just like in the previous edition, this year again the meeting of the 8th Assembly of Tourism Experts will
be held, and also the opinions and comments will be collected, as well as discussions organized
concerning the Guide for persons preparing innovative and pro-innovative projects in the field of
tourism.
Saturday, February 13, 11.00 am - 1.00 pm, Hall 7, Mezzanine, Room 1 C
Organizer: The Ministry of Sport and Tourism, Regional Tourism Forum, Poznań University of Economics,
Międzynarodowe Targi Poznańskie
Indonesia invites to cooperation
What does Indonesia have to offer, in addition to an exotic adventure? The answer to this question
will be provided to tour operators during the networking seminar organized by the Embassy of the
Republic of Indonesia, entitled "Indonesia is not only an exotic adventure." After the welcoming of the
guests by the Ambassador of the Republic of Indonesia and the introductory speech by Paweł
Niewiadomski, the President of the Polish Chamber of Tourism, tour operators from Indonesia will
present their offers to the participants. In the last part of the event, business meetings will be held.
Indonesia is not only an exotic adventure
Friday, February 12, 1.30 pm - 3.30 pm, Hall 7, Mezzanine, Room 1 E
Organizer: Embassy of the Republic of Indonesia
VACATION BREEZE IN THE MIDDLE OF WINTER (Passion Zone)
In just a moment, in the area of Międzynarodowe Targi Poznańskie, we will feel the breeze of holidays
thanks to the TOUR SALON 2016 tourism industry fair. We are looking forward to three days of
inspiration, visiting a number of tourist attractions under one roof, meetings with travellers and
numerous competitions.
Tourist offer
Travel offers near and far, possibility to get acquainted with cultures and traditions and, of course,
culinary tastes will be possible at the TOUR SALON tourism industry fair (February 12-14, 2016.). The
Partner City of TOUR SALON 2016 is Poznań, and the Poznań Local Tourist Organization has become the
event Organizational Partner. All those who love travelling – families with children, people travelling
with travel agencies or going on vacation on their own – will find something for themselves at the Fair.
At TOUR SALON, you may find offers for trips to every corner of Poland (all Polish regions have their
stands at the Fair), as well as of Asia, Europe, and Africa. Here you will get acquainted with the
proposals of tourist products of over 200 exhibitors from Poland, Albania, Georgia, Germany, the Czech
Republic, Indonesia, Italy, Romania, Hungary, Albania, the Philippines, the Dominican Republic, Ukraine,
India, and Vietnam. Special offer will be presented by Indonesia. If you opt for a trip, for example, to
Java, Bali or Sumatra at the Fair, thanks to the offer of Rainbow present at the national stand of
Indonesia you will be able to buy the trip on the spot. The offer of Biuro Podróży Oskar Centrum
Turystyki will be there waiting for you, as they have prepared an attractive price offer available only to
the visitors of Tour Salon.
A number of other interesting promotional offers will be also available as part of the so-called Tourism
Trade Fair, as well as at the stands of e.g.: Almatur, Florczyk Travel, the Consortium of Travel Agencies
of Wielkopolska, Logos Travel, Polish Chamber of Youth Tourism, Unity Line, or BARENTS.PL - Biuro
Aktywnych Podróży, or the Woda, Góry, Las store (the complete list of exhibitors available at
www.tour-salon.pl).
Travel magazines and books at promotional prices will be also there for the visitors. Once again,
visitors will have an opportunity to visit the NATIONAL GEOGRAPHIC TRAVELER stand. There, in
addition to books, they will also get acquainted with the offer of all expeditions that they can go on
accompanied by the No Limits experts, organized together with the ITAKA travel agency. Equally
interesting books on travel and archived issues of magazines will be available at the "PODRÓŻE" stand,
and a similar product offer has been prepared by Wydawnictwo Bezdroża. Traditionally, there will be
contests with prizes – gadgets, vouchers for accommodation, visits to water parks or other places –
organized for the visitors. The stand of the Polish Tourist Organisation will refer to active tourism and
promote certified tourist products. At the stand, a photo kiosk will be place, in which you will be able
to take a photograph that will be then published in a special Facebook PTO gallery. Another
unquestionable attraction will be the authentic Bieszczady Bicycle Draisine and a ternion - an antique
cabinet for carton tickets that will be distributed to the visitors. At the stand, the visitors will also get
acquainted with the PTO promotional materials, or they will have an opportunity to simply rest and
relax. The programme of events for the general public will also attract the interested ones to TOUR
SALON.
A holiday souvenir - photos
The programme of events also includes free photography workshop with Marcin Dobas – the
photographer of National Geographic Poland. The workshop is scheduled for two days, and the topics
discussed on the two days will be the same.
Photography workshop
Friday, February 12, 3.00 pm - 6.00 pm, Hall 7, Mezzanine, Room 1 D
Saturday, February 13, 10.30 am - 1.30 pm, Hall 7, Mezzanine, Room 1 D
free admission, upon prior registration
Organizer: OLYMPUS
Meetings with travellers and Cultural Stage (Hall 7A)
A permanent item on the event agenda are meetings with travellers. The diverse repertoire of the
Cultural Stage
has always been popular among the visitors. We will meet there e.g. the
aforementioned Marcin Dobas and Marek Tomalik or the Transtrabant crew that went around the
whole world in Fiat 126p and Trabant. The Cultural Stage hosts not only well-known travellers, but you
will also admire there the performances prepared by the exhibitors. You will hear, in a completely new
arrangement, the works of Chopin played by DJ Blady Kris. You will be also able to admire the
attractions of the Museum of Polish Song in Opole that is to open soon and in which the largest in
Poland lexicon will be presented, based on Leksykon Polskiej Muzyki Rozrywkowej (Lexicon of Polish
Popular Music) by Ryszard Wolański.
The meeting with Marcin Dobas, a traveller and photographer, entitled "Phototrips – 9 stories about photography"
After the lecture, the traveller will sign his books at the National Geographic Traveler stand
Saturday, February 13, 2.00 pm – 3.00 pm, Cultural Stage, Hall 7A
Organizer: National Geographic Traveler
A meeting with traveller Marek Tomalik, "Australia – where flowers are born of fire"
Sunday, February 14, 1.00 pm – 2.00 pm, Cultural Stage, Hall 7A
Organizer: National Geographic Traveler
On stage
Transtrabant – in a Fiat 126p from Podlasie through Australia under the patronage of NG Traveler
Friday, February 12, 5.00 pm - 6.00 pm, Cultural Stage, Hall 7A
Meeting the adventure in a patriotic tone. From Wielkopolska and Podlasie to Amazonia and Patagonia
Sunday, February 14, 10.15 am – 11.00 am, Cultural Stage, Hall 7A
Moderators: Marcin Obałek, Agnieszka Zach, Krzysztof Bimkiewicz
Organizer: Marshal's Office of the Podlasie Voivodeship, Czysty Świat Association, Globetrotters' Club and the
ToTuToTam Podlasie Festival of Cultures and Travel, Wola Jabłońska
Classics and modernity. Blady Kris beatboxes Chopin.
Friday, February 12, 1.15 pm – 2.00 pm, Cultural Stage, Hall 7A
Saturday, February 13, 12.00 pm - 12.30 pm
Organizer: Warsaw Tourist Office
A song is good for everything - the Museum of Polish Song in Opole invites:
 Presentation
 "Historia jednego przeboju" (The History of One Hit") film
 contests with prizes
Friday, February 12, 2.00 pm – 2.30 pm, Cultural Stage, Hall 7A
Saturday, February 13, 3.00 pm – 3.30 pm, Cultural Stage, Hall 7A
Organizer: Museum of Polish Song in Opole
"Following the Trace of Dreams" Travel Festival
For the fourth time already, the Fair is accompanied by the "Following Dreams" Travel Festival that
each time provides a unique opportunity to see various world regions captured in photographs and
listen to the stories of visits to the most distant corners of the globe. This year, we will see on the
stage a record number of 20 presentations, including 14 to compete in the Gold Trace contest.
Additionally, you will be able to listen to two special guests (Tomasz Łopata – Selma Expedition,
Marcin Dobas – National Geographic), two presentations on the health when travelling. We will show
you a film on the story of Tomasz Kowalski – the conqueror of Broad Peak, and for the first time we
will listen to a presentation in English on Spanish cuisine. During the three days of the Festival, you will
have an opportunity to take part in free meetings with teachers of English and Spanish!
"Following the Trace of Dreams" Travel Festival
Friday – Saturday – Sunday, February 12-14, Hall 15, Room 1 G
Playful Children's Zone (Hall 7)
For people who like to spend their free time in an active way, thanks to the cooperation with Poznań
Sports and Recreation Centre (POSiR), TOUR SALON for the first time will provide the Playful Children's
Zone, where all the children are invited by ALMATUR travel&tourism agency and the COCCODRILLO
company. On Friday, schools will compete for the Cup of the MTP President and POSIR Director. On
Saturday and Sunday, the Zone will be visited by all the children with their parents and guardians.
When children are having fun in the Playful Children's Zone, their parents will be able to find the offers
of family trips.
Friday-Saturday-Sunday, February 12-14, Hall 7
Bicycle Zone (Hall 7)
On Friday and Saturday, in Hall 7, an obstacle course will be organized to go through on a bike, of
course! Everyone will be able to test his or her cycling skills and measure the time. Each participant
will receive a special gift! In addition, from those who will go through the course between 12.00 pm
and 3.00 pm we will choose three participants with the shortest crossing time – there will be special
prizes for the best ones! In addition to the bicycle obstacle course, in the three days of the Fair the
RED Fitness Swarzędz and FTI Cycling zones will be available, in which the offer of a Bike Camp,
organized by FTI Cycling, will be presented. Visitors will also have an opportunity to get acquainted
with the activities of the RED Fitness Swarzędz Club, as well as the FTI Cycling initiative.
Friday-Saturday-Sunday, February 12-14, Hall 7
Safe journey
Not only for the youngest ones, but for people who want to learn the safety principles when travelling,
at the information and educational stands of the Provincial Headquarters of State Fire Service and the
Poznań Police numerous attractions will be offered. In the exhibition hall, the visitors will have an
opportunity to see, e.g. a car wreck, and for children numerous games and educational fun have been
prepared.
Friday-Saturday-Sunday, February 12-14, Hall 7
Travel psychology
As inspiration for health, happiness, wealth, success and beauty from multi-dimensional journeys in
the unique current of Travel Psychology. The meeting participants will find the answers to the
following questions: When going to a place recommended to me by a travel agent or friends, why am I
not fully satisfied? What to consider when planning a trip? How to reconcile different expectations
and needs of the trip participants? What is "travel profiling" and what will I gain if I undergo such
profiling and follow the current of Travel Psychology?
Travel psychology
Saturday, February 13, 21.13 pm – 2.00 pm, Hall 7A, Cultural Stage
Organizer: ilonacizewska.com
Beer tasting
The Fair participants will take part in beer tasting shows with a sip of knowledge on beer, with a
handful of hops and malt, and with a colourful story about the flavours and aromas of beer
complemented by the art of tasting.
Cervesario – a beer expert and taster – openly about beer.
Friday-Saturday-Sunday, February 12-14, four rounds of the show: at 1.00, 2.30, 4.00, 5.00 pm, Hall 7,
Mezzanine Room 1,
Limited number of seats. Guest passes can be obtained at the stand of the Poznań Local Tourist Organization.
Organizer: Lech Browary Wielkopolski from Poznań
Press conferences during TOUR SALON
Friday
11.15 am
Press conference: Safe journey and safe accommodation
11.45 am
Hall 7
TOUR SALON
Stand 1
Organizer: Provincial Headquarters of State Fire Service
2.00 pm
Press conference: Rediscover Chopin's Warsaw
Hall 7a
TOUR SALON
3.00 pm
Stand no. 76
Organizer: Warsaw Tourist Office
3.00 pm
Welcome to the Museum of Polish Song in Opole - a meeting for
journalists at the stand of Opole
Hall 7A
TOUR SALON
4.00 pm
Stand 39
Organizer: Museum of Polish Song in Opole
More information: www.tour-salon.pl
Media contact: Renata Hille, e-mail: renata.hille@mtp.pl, tel: +48/ 61 869 2128