Toni Rich
Writing-Marketing-PR-Communications
917-620-2478
Tonirich8@gmail.com
EDUCATION
St. Francis College (Received full Division 1 Athletic Volleyball Scholarship)
Brooklyn Heights, NY
Degree Conferred: May 2009
Bachelor of Arts, Communications
Concentration in Journalism
RELATED COURSES
-Mass Communications
-Business Communication
-Advanced Composition
-Organization and Management
-Creative Advertising
-News Writing
-Fundamentals in Speech
-Oral Interpretation
- Writing in a Public Sphere
WORK EXPERIENCE
Chapes JPL
Feb. 2012- Present
Boca Raton, FL
Position: Social Media Writer
Created and implemented social media strategies that garnered over 800 Facebook likes and over 1200 Twitter followers
within the first six weeks. Targeted the specific audience to turn social engagement and interaction into customers. Successfully
drove both strategic and creative marketing efforts, including creating brand development through a clearly defined strategy, which
united email marketing, social media, blog and article writing, contests and give-a-ways, and Internet SEO efforts. Identified market
trends and focused marketing efforts through facilitating collaborative efforts among sales force and business development. Developed
and implemented targeted direct response email blasts paired with direct mailings with tracked and analyzed online marketing efforts
through Google Analytics and other SEO/SEM techniques.
Burn20
Sept. 2011- Feb. 2012
Miami, FL
Position: Health and Fitness Head Creative Writer
Planned, developed, wrote, edited and executed daily articles for website and other online content. Wrote and edited seven health and
fitness eBooks; developed ideas and maintained continuous research for future eBooks. Wrote online content according to SEO
demands using Google ad words and analytics. Managed several social media accounts, which combined impact over 30,000
impressions. Interacted with clients and readers to develop future articles; kept a keen eye out for popular and upcoming health and
fitness trends Interviewed and followed up with local and national fitness experts for the most up-to-date fitness tips and advice for
readers.
MJS Advertising
Mar. 2011- June 2011
Boca Raton, FL
Position: Account Executive
Supports client team by facilitating contact between art department, production department, client and agency. Coordinate
efforts of creative, media, web, and production while managing the client’s budget. Responsible for seeing that the client's needs
are met accurately and on time, which calls for solving problems and making sure all deadlines are met. Checking and reporting
on a campaign’s progress and keeping in contact with the client at all stages of the campaign. Maintained an understanding of
client's products/services, target audience(s) market, distribution, share and trends with a focus on print and digital advertising.
Elite Homes International
Nov. 2010- Mar. 2011
Boca Raton, FL
Position: Marketing Manager/Copy Editor
Ensured highest quality level for company copy. Produced a checklist to ensure consistency in references;
checked manuscripts and other items for readability, style, and agreement with editorial policy. Prepared and edited all
content including, but not limited to, newsletters, blogs, magazine articles, and e-mail blasts. Wrote proposals, case studies,
and website content pertaining to marketing campaigns.
The Palm Beach Post
Mar. 2010- Sept. 2010
West Palm Beach, FL
Position: Assistant News Writer
Wrote the Treasure Coast Restaurant Review Column on a weekly basis. Wrote and edited the Police Blotters,
a column for the local crimes- published in the Neighborhood Post weekly. Given and thrived on assignments that had
to meet critical deadlines. Assisted editors by researching facts and statistics of previous and current stories and events.