“Where it All Comes Together” 800-799-9475 Salinas Valley Weather May 10, 2010 through May 14, 2010 Monday Tuesday Wednesday Thursday Friday 61° F | 43° F 63° F | 43° F 67° F | 45° F 68° F | 47° F 70° F | 45° F Mostly Cloudy Partly Cloudy Partly Cloudy Partly Cloudy Clear SALINAS VALLEY WEATHER: A strong storm is bringing heavy rain and snow to Oregon and Northern California today. The weakening end of the moisture should bring from .05-.10 of rain to the Monterey Bay area this afternoon thru evening. Trace amounts may occur in King City similar to yesterday. Strong and gusty NW winds 24-35 mph both today and Tuesday. Expect warmer weather Wed thru the weekend with warmest days Friday thru the weekend. Max temps in the upper 50’s-60’s today, temps warm up into the 70’s along the coast and 80’s-90’s inland lat this week thru the weekend. SUPPLY/DEMAND As we continue into May (National Salad Month), demand continues to be good on leafy greens, with spring like conditions and better weather on the east coast. During the month of May most vegetable production is coming out of the Salinas Valley, as homegrown is not yet in production. Typically in this period demand from the west coast is very good. Quality is good with some pinking and fringe burn on Romaine, and broccoli is still showing some branchiness and knuckling. OVERALL QUALITY Overall quality is good on all products except Spinach quality is just fair and Romaine quality is showing a little pinking and fringe burn. Green Leaf and Iceberg quality is good. Broccoli quality is getting better with less branchiness and knuckling. TRANSPORTATION Trucks continue to be extremely tight and rates are higher. We are going to continue to see an increase in rates and a shortage on equipment through the week. ICEBERG LETTUCE Iceberg industry supplies look to be short all week, quality is good and expect pricing staying in the mid to upper teens the next week. We are seeing a bit of a gap in supplies due to rains in January and would expect this slight gap for the next week to 10 days. Market today is $15.60 liner and $16.60 wrap. ROMAINE LETTUCE Market prices are steady and around $7.00-$8.00. Romaine Hearts markets are in the $11.00-$12.00 range. Weights on 24’s are average at 35-36#. Romaine may show a little pinking and fringe burn due to rain. Quality is just fair. GREEN LEAF, RED LEAF AND BUTTER Tight supplies on Green Leaf and markets are $15.00. Butter markets moving up to $16.00 and is in short supply; Red leaf we have lighter supplies and marke is $12.00-$13.00. BROCCOLI Broccoli supplies are getting tighter, and quality is getting better. Small amount of branchiness, and small amounts of knuckling; only sparse amount of cat eye and hollow core. Broccoli market 14’s at $7.10, Asian crowns $11.60. Demand is good. CAULIFLOWER Cauliflower is in very light supply throughout the industry, and therefore we are seeing an upward motion in the Cauliflower market. Prices are ranging from $20.00$25.00 for 12’s and $19.00-$22.00 for 9’s & 16’s. Demand is steady and quality is good. CELERY Celery market on 2’s and 2 ½’s seeem to be in ample supply, with all supplies out of Oxnard. Demand is fair and markets are trending downwards, with prices ranging from $10.50-$13.50 FOB Salinas. Quality is good. SPRING MIX Spring Mix supplies are plentiful and the mix heavier on greens and quality is fair. Pricing continues to be $4.50 FOB. SPINACH/ARUGULA Spinach quality is fair and we have adequate supplies. Regular arugula supplies are short. Wild Arugula supplies are plentiful. WHOLE LEAVES Supply of Romaine is plentiful and Green Leaf is a little light. Quality is fair, with some fringe burn on romaine. **Please note prices stated are trends and not necessarily quotes. April Shower and more May Showers! Call your friendly Church Brothers sales rep to set up promotions and place your orders! 1-800-799-9475