Rama Devi
OBIEE Developer
Professional and Project Experience
 Around 8 years of experience in complete lifecycle of Business Intelligence Reports and dashboards using
Siebel Analytics/OBIEE 11g/10g complete life cycle of Business Intelligence with Star and Snow Flake Schema
Methodologies.
 Expertise in building repositories, developing Subject Areas, and applying security at object and data level in
Administration Tool
 Strengths include Seibel Analytics development and Administration, attention to detail and problem solving
 Expertise in analyzing and designing customized analytical reports and creating Interactive Dashboards with
drill-down capabilities using OBIEE
 Experience with repository development, configured metadata objects (Subject Area, Table, and Column) and
web catalog objects (Dashboards, Pages, Folders, Reports). Added Metadata changes to the OBI/Siebel
Analytics .rpd
 Created different Views like Table, charts, pivot tables, view selectors, narratives and column selectors
 Expertise in creating complex reports in Answers using various views
 Extensive experience in creating Agent and scheduling them using delivers
 Configured Hierarchies, Aggregate columns, Time series wizard in the Admin Tool.
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Extremely strong in OBIEE Metadata development
Hands-on involvement in business requirement, GAP analysis, solution design, configuration, setups,
workarounds, interfaces and user training.
Hands-on-experience on installing, upgrading, configuring OBIEE tools and good knowledge of
understanding the concepts of Ralph Kimball approach.
Extensive experience with Fact, dimensional tables, slowly changing dimensions, Physical and Logical
Data Modeling
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Experience in Oracle BI Apps that include OBIEE/Siebel Analytics, ETL tools and DAC in SCOM (Supply
chain & Order Management) Analytics, Sales & Service Analytics and Contact Center Telephonic Analytics
domain
Experience in BI Publisher 10g/ 11g, improved business functionality by creating actionable reports and
customer facing documents, that help in speedy business decision making
Strong understanding of data modeling and dimensional modeling, and designing Kimball’s Star and Snowflake
schemas
Good at understanding business requirements and translating them into data warehouse dimensional modeling
Expertise in interfacing with the Third party applications hosted in .NET, JAVA environment.
Expertise in analyzing business issues and providing possible reporting solutions to end users
Expertise in providing end-to-end user training and support and provided detail documentation
Enabled Usage Tracking and Dashboards to track performance by updating the NQSconfig.INI file
Good Knowledge ETL concepts in Informatica
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Knowledge of Data warehouse Application Console (DAC) Architecture.
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Excellent analytical, problem solving skills and a motivated team player with an excellent inter-personal skills
and familiar with offshore and multi-site development
Education
Andhra University-India
 Bachelor of Computer Applications (B.C.A) from Andhra University in 2001
 Master of Sciences in Information systems (M.Sc. (IS) from Andhra University in 2003.
Technology
OBI EE 11x,10.1.3.x (Administration Tool, Analytics, BI Answers, BI Dashboards, and Siebel
TOOLS:
7.x (Administration Tool and Analytics),Tableau, QTP, Win Runner, Microsoft Excel, Test
Directory, Microsoft Access.
UNIX, Windows 9X/NT/2000/XP/
Systems:
Databases: Oracle, Relational Databases,TOAD
Languages: Visual Basic, SQL, HTML,,C++, Java
MS Project, MS Visio, MS Office, Lotus Notes
Software:
Experience
Jacobs Engineering
Pasadena, CA
June 2014 – Till Date
Sr.OBIEE Developer
Jacobs one of the world largest most diverse provider of technical, professional and construction services.
Jacobs service public client, national, local government, private clients in industry commerce, in board range of
market. This project was intended to work on HR Department.
Responsibilities
 Gathered and refined requirements from the business users
 Installed and configured OBIEE Analytics
 Configured the OBIEE Analytics repository (rpd) to implement organization wide data-level security.
 Imported metadata in to the Physical layer, applied Business rules in the Business Modeling and Mapping
layer, and created customized user views and set up catalog folders in the Presentation layer using
administrator tool
 Developed Star schema as per business requirements
 Designed and Developed new subject areas/ Customizations.
 Interacted with users, developed and maintained Reports and Dashboards
 Resolved application issues faced by users
 Configured Analytics Dashboard HTML style sheets to meet reports layout requirements
 Configured Analytics Agent and the Scheduler
 Responsible for Daily/Weekly/Monthly on time report delivery to the end users
 Developed front end reports
 BI Publisher reports are triggered by Oracle 10g database usage along with the real time Production issues
based on BI publisher scheduler and configuration for printing reports
 Created business reports using filters with BI Answers as per client requirement Configured Usage Tracking
in OBIEE.
 Configured report level security and user interface designs
 Trained in BI Publisher Standalone 11g as well as Integrated with OBIEE 11g, to answer business questions.
Created customer facing documents (Letters, Invoices, Application forms, and business documents) per
business requirements.
 Created various templates, reports, and prompts in BI Publisher
 Implemented the Cache Purging Strategy and usage tracking of Reports
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Trouble shooting of BI publisher reports and Invoices through Database Transaction and SQL
Statements.
 Trained the users on how to use the Dashboards and Answers and also modify the stored reports in Answers.
Environment: OBIEE Reporting 11x, Toad, BI Publisher, Oracle 9i/10g, and Windows 2000
UPS , Ramsey, NJ
OBIEE Developer
Aug 2013 - May 2014
UPS has grown into a multi-billion-dollar corporation by clearly focusing on the goal of enabling
commerce around the globe. Today, UPS is a global company with one of the most recognized and admired
brands in the world. Every day, we manage the flow of goods, funds, and information in more than 200
countries and territories worldwide.
Responsibilities:
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Provide support in the development of OBIEE components and solutions.
Understand project requirements and work towards design and development of the plan layout
Develop and deploy dashboards, analytics and reports properly
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Design and develop data modeling concepts using various data modeling tools like star schema and
dimensional modeling
Design and place data in layers varying to physical, business and presentation
Work with administrators, users and analysts to maintain exchange of reporting requirements
Use the best practices of business intelligence to meet project and company objectives
Identify production faults and critical issues followed and troubleshoot them
Provide remedial measures to the production issues or process failure
Prepare documentation and give project performance feedback to the clients and the senior
management
Prepare monthly reports and present it to the management
Perform testing sessions for reports and dashboards and resolve process issues.
Environment: OBIEE 11x , Oracle 11g Windows ,SQL Developer.
Teva Pharmaceuticals, Inc., North Wales, PA
Aug 2012 - June 2013
OBIEE Developer
Teva Pharmaceutical Industries Ltd. is a global pharmaceutical company specializing in the development, production
and marketing of generic and proprietary branded pharmaceuticals as well as active pharmaceutical ingredients. Teva
is among the top 15 pharmaceutical companies and among the largest generic pharmaceutical companies in the world.
The ANALYZE project involved developing a BI solution for strategic analysis by sales, marketing, and pricing to
provide marketing and campaign management capability, an ability to measure effectiveness across all products and
provide single data set for analysis and tracking of results to the management.
Responsibilities:
 Used Metadata Design Principles to design Repository (rpd) based on business requirements and followed
Best Practices.
 Configured Agents, write back functionality, action links and usage tracking, Microsoft Office Plugin as per
the requirements.
 Localized Oracle BI for business users to support globalization for deployment (Development/QA
/Production)
 Set up LDAP authentication, used Row-Wise Initialization blocks, and set web groups.
 Set up Analytics Multi-User Development environment for developers. Installed and deployed Oracle BI on
Separate Multi Servers.
 Built the Physical Layer /Business Model and Mapping Layer/ Presentation Layer of a Repository by using
Star Schemas.
 Creating dimensions, aggregations and levels using admin tool in the Business Model and Mapping Layer.
 Developed Dashboards/Reports using the Oracle Business Intelligence Analytics platform for requirement
analysis.
 Implementation of different views of report i.e. View selector, Pivot table, Column selector, charts, Narrative
etc.
 Configured facts, dimensions and Hierarchies.
 Implemented aggregate tables for better analytics performance.
 Implemented reporting cache to faster response time.
 Performed Unit testing and System Integration Testing to Validate the Report
Environment: OBIEE 11x , Oracle 11g Windows 7, Linux and TOAD.
New Breed Logistics, Inc.
High Point, NC
Aug 2011 – June 2012
OBIEE Developer
New Breed is a privately held, third-party logistics services provider that helps companies design and operates
efficient supply chains. It manages millions of square feet of warehouse space across more than 50 distribution
centers in the U.S. Services range from distribution center operations and transportation management to highly
sophisticated and technology-focused solutions involving product assembly, vendor managed inventory, reverse
logistics and repair, manufacturing support, and supply chain consulting. This project is mainly on providing reports
on supply chain management for the client.
Responsibilities
 Gathered and analyzed reporting requirements for the Sales and Returns departments.
 Involved in Data Modeling, Design Documents, and data warehouse
 Responsible for supporting and enhancements of OBIEE
 Responsible in analysis, design and implementation of the OBIEE Architecture, reports.
 Independently Designed and developed subject areas in the RPD
 Mapped different data sources to the Physical Layer and created the Business Model and Mapping Layer
(design of hierarchies, dimensions, and aggregates)
 Define appropriate joins, calculations, dimensions and measures in the repository
 Created Repository Users/ Groups and Web Groups and assigned permissions to the user groups to define
security in the repository
 Created and customized various Reports and Dashboards for various user groups
 Designed various reports as per the requirements for user interface design like Drill Down, Pivot, Break down
Reports, Narrative and Nested reports in Answers
 Expertise in writing the queries using PL/SQL.
 Created reports with different views (Compound, Chart, Table, Pivot, Ticker and Narrative)
 Developed and scheduled iBots for delivering personalized reports to users on time
 Secured Dashboards and Reports by defining user roles
 Assist in performance of Gap Analysis related to Data Models and data extracted in ETL’s, and map client
requirements into OBIEE/ Siebel Analytics functionality
 Implemented OBIEE security at the data and object levels
 Hands on experience in data warehousing technologies including ETL, Oracle BI Server architecture, and
metadata management
 Applied Optimization techniques and tuned performance of the reports such as caching and building summary
tables
 Created user manuals and troubleshooting guides
 Developed front end reports
Environment: OBIEE 10.1.3.4, Oracle 10g , PL/SQL and Windows 2003 Server.
Access Pharmaceuticals, Inc.
Dallas, TX
Sept 2010 – July 2011
OBIEE Developer
Access Pharmaceuticals, Inc. is a biopharmaceutical company based in Dallas, Texas. It uses nanotechnology to
modify existing medications to improve their efficacy and tolerance. The zest of the project was to build Sales
Analytics Dashboards on a New Enterprise Data Warehouse.
Responsibilities
 Participated in requirements gathering of the various work streams by meeting with the business user and
base lining the details.
 Installed and configured Siebel Analytics
 Configured the OBIEE Analytics repository (rpd) to implement organization wide data-level security
 Imported metadata in to the Physical layer, applied Business rules in the Business Modeling and Mapping
layer, and created customized user views and set up catalog folders in the Presentation layer using
administrator tool
 Developed Star schema as per business requirements
 Designed and Developed new subject areas/ Customizations.
 Interacted with users, developed and maintained Reports and Dashboards
 Resolved application issues faced by users
 Configured Analytics Dashboard HTML style sheets to meet reports layout requirements
 Responsible for Daily/Weekly/Monthly on time report delivery to the end users
 Developed front end reports
 Experienced in Data warehouse/Data Mart Development Life Cycle and performed ETL procedure to load
data from different sources into data- warehouse using Power Center, Repository Manager, Designer,
Workflow Manager and Workflow Monitor.
 Configured report level security and user interface designs
 Applied Optimization techniques and tuned performance of the reports
 Implemented caching to improve performance
Environment: OBIEE 10x, Oracle 10g, PL/SQL and Windows 2000
Regal Beloit Corporation,
Beloit, WI
Sept 2009 – Aug 2010
OBIEE Developer
Regal Beloit is a leading manufacturer of electrical and mechanical motion control products,
serving an expansive array of markets from heavy industry to high technology. Regal Beloit's
manufacturing and service facilities are located worldwide. Oracle Business Intelligence (BI) Applications
are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an
organization. These analytics helps close business faster and increase overall sales revenue
Responsibilities
 Interacted with Business Analysts in analyzing Functional Requirements, and with Business Users in
Prototyping Dashboard User Interface.
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Installed and configured OBIEE components including OBIEE Scheduler.
Worked extensively on customizing OBI Repository (Physical, Business and Presentation layers).
Determined the data sources, and imported the source tables into the physical layer using connection
pool object and populated the metadata into schema object.
Worked extensively on Oracle BI applications (OBI Answers, Delivers, and Dashboards).Designed
and Developed new subject areas/ Customizations.
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Enabled and administrated Multi-User development environment by creating various projects based
on various departments
 Migrating/merging Repository and web-cat and documented migration procedure and best practices
to be followed during migration from development to test and then to production
 Implemented object and Data level security includes Web Administration, repository administration,
creation of users, Groups and granting privileges and cache purge management both in.
 Used Toad to debug the SQL query to identify duplicate rows in the warehouse tables, and to debug
SQL query issued during report execution
 Developed multi-custom hierarchies for the same dimension.
 Created and modified Dashboards and iBots based on user requirements.
 Created Initialization blocks and repository variables in the metadata to ensure standard measures
and Oracle BI best practices are followed
 Performed unit testing and created test plans for reports built in Oracle Answers.
 Identified causes of performance issues and helped to resolve the same.
 Actively trained business users on Analytics dashboards, and technical super-users on repository
migration from test to production environments in compliance with Oracle best practices.
 Defined Static and Dynamic Repository Variables to modify metadata content dynamically to adjust
to a changing data environment.
 Set up Security for end users/LDAP Authentication building Initialization Block using session
variables
Environment: OBIEE 10.1.3.2, TOAD and Windows 2005
Keystone Staffing Pvt. Ltd, India
Aug 2008 – Aug 2009
BI Consultant
P&G markets approximately 250 brands to nearly five billion consumers in over 130 countries. P&G
decided to implement a new Data Warehouse. The warehouse (Trade Fund Analytics) as Siebel Consumer
Goods OLTP and Oracle EBS as its main source systems provide reliable reporting for upper
Management, account administrative, marketing and sales managers and vendors.
Responsibilities:
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Requirement Gathering and Analysis of existing source system and documentation the Technical
Design.
 Used the OBIEE 10.1.3.2.x Administration tool to develop and enhance meta-data.
 Created connection pools, physical tables, defined joins and implemented authorizations in the
physical layer of the repository
 Configured and Created repository using OBIEE 10.1.3/ Siebel v.8 Analytic Admin tool.
 Worked extensively with Physical Layer, Business Layer and Presentation Layer.
 Created numerous executive level reports. Dashboards were generated to provide insight into the
sales/marketing/financial data.
 Modified ETL mappings Using Informatica Power Center Designer.
 Handling different relational data Sources like Oracle, Flat files data sources using Informatica.
 Designed and developing complex ETL mappings making use of transformations like router, update
strategy, lookup expression, Sequence generator etc.
 Worked on SCDs (Slowly changing Dimension).
 Responsible for Handling both initial EBS load and daily incremental EBS load
 Using SDE mapping brought the flex fields data into the staging tables and using SIL mapping from
staging to target tables.
 Customizations are documented to reflect various stages starting from Informatica Mapping to DAC
Task configuration.
 Schedule the loads using DAC (Data Ware house Administration Console).
 Documented processing times for each module, developed test cases and used them to run through
each process.
 Responsible for taking periodical backups of OLAP database after the completion of daily
incremental ETL Execution plan.
 Day to day production support.
 Created different types of Customized Reports (Drilldown, Aggregation) to meet client
requirements.
 Built Business model and established relationships & Foreign Keys (Physical & Logical) between
tables.
 Identified the aggregate levels for each source and created dimension sources for each level of
aggregates.
 Created and modified Initialization blocks and repository variables.
 Involved in managing appropriate security privileges on subject areas and dashboards according to
business requirements.
 Managed Catalog manager, BI Publisher & BI delivers for proper generation of reports and delivery.
Environment: Power Center Informatica 6.1.2, OBIEE 10.1.3.2, Siebel Analytics 7.8, Oracle 10g, SQL,
SQL*Plus
Info Tech Solutions
India
Aug 2007– July 2008
Siebel Analytics Developer
Ameritech is a wireless company that operated cellular networks in many of the major cities of these states.
Its parent company is AT&T. This project was intended to work on Sales and Marketing Department.
Responsibilities
 Involved in creating connection pools, physical tables, defined joins and implemented authorizations
in the physical layer of the repository
 Configured and Created repository using Siebel Analytic Admin tool
 Worked extensively with Physical Layer, Business Layer and Presentation Layer.
 Involved in created numerous executive level reports. 'Dashboards' were generated to provide insight
into the sales/marketing/financial data.
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Designed Schema/Diagrams using Fact, Dimensions, Physical, Logical, Alias and Extension tables.
Created different types of Customized Reports (Drilldown, Aggregation) to meet client requirements
Involved in created business reports using Siebel Answers as per requirements.
Involved in modifications of physical, business and presentation layers of metadata repository using
Siebel Analytics Administration Tool
 Generated various Analytics Reports like Formulary Report and Direct Sales Report using global
and local filters
 Identified the aggregate levels for each source and created dimension sources for each level of
aggregates
Environment: Siebel Analytics 7.5.2, Oracle 9i, SQL and Windows 2000