For Immediate Release Craig Lynn Craig@Altium-i10.com 07767223706 www.altium-i10.com Athletes Now Experience A Different Kind Of Altitude [Product Release] A specialist new sports performance product aimed at simulating the effects of extreme altitudes is coming soon to the sports science market. Scotlab Ltd led by Alan Montgomery with his extensive network throughout UK sport developed its original Intermittent Hypoxic (IH) device in conjunction with Strathclyde University in Glasgow. The product was then extensively developed by Scotlab working closely with Scottish Design Agency, Filament PD and the University of the West of Scotland (UWS). As a outcome of this the Altium™i10 IH device was created and independently tested in the Human Performance lab at UWS by Dr Chris Easton and his team in Exercise Physiology. This IH device is now the outcome of comprehensive product development and meeting physiologists and sports scientists across a range of sports in the UK over several years, to ensure the i10 was fit for the market. The name of the device originates from the Kenyan village of Iten, which sits at over 2,400m, and home to many world-class runners. The Altium™ i10 hypoxia device is a re-breather that is calibrated to the users tidal volume and breathing flow rate. By volume the air we breathe consists of around 21% Oxygen. On every breath the respiratory system converts around 5% from O2 to CO2. The lower oxygen concentration in the exhaled air mixes with ambient air at 21% O2. On inhalation the user rebreathes this air, after around 100 seconds the rebreathed air consists of a lower oxygen concentration of around 9-12% simulating altitudes of around 4,500m – 6,000m. Used at rest the Altium™ i10 may simulate altitudes of up to 20,000ft for short 6 minute hypoxic bursts. In January and February 2015, thirteen club level triathletes and cyclists were randomly selected to investigate the effects of using the Altium™ i10 as part of their normal training routines. An independent test study conducted by the UWS, measured the increases in lactate thresholds over a period of four minutes, whilst cycling, until the lactate turn point had been surpassed, followed by a period of rest. During the 15 minute rest period the participants completed a VO2max test. During the tests, participants found the results greatly improved their performance and showed significant improvements in both VO2max, Lactate Threshold and Turnpoint, Mechanical Efficiency and Maximum Power with no changes in any of the blood parameters. One participant commented saying “During the four week trial period using the device I found my running pace greatly improve and took large chunks off PB Routes I regularly ran.” Following this successful test phase, eagerly anticipated elite athletes including cyclists and triathletes have been interested in using the device given the significant improvements it has on overall performance. From August, users of the device, will be able to track their hypoxic performance through the Altiumi10 bluetooth oximeter and iOS app. Features of the app include managing session timing and scheduling as well as race / event planning and being able to share results with our users through Facebook and Twitter. Want to know how you can increase your performance and competitive edge in your next race or event? Enter your email address on the website altium-i10.com for launch details and early bird discount codes. Product Features • Altium™ i10 is 100% W.A.D.A Legal (World Anti-Doping Agency) • Suitable for Triathlon, Cycling, Athletics/Running, Swimming and team sports • Independently tested at the human performance lab at the University of the West of Scotland. • Used at rest the Altium™ i10 may simulate altitudes of up to 20,000ft for short 6 minute hypoxic bursts. • Altium™ App, available from August, to optimise performance and training schedules as well as Social Media features. Results from independent testing Average results from all 13 participants were recorded as: + 4 % improvement in VO2max VO2max is the highest rate at which oxygen is taken up and utilized during exercise. A high VO2max is essential for endurance athletes. + 3% Maximum workrate Maximum workrate is the highest cycling power achieved during the VO2max test. +2 % Increase in Mechanical efficiency Mechanical efficiency is a measure of how economical a cyclist is – i.e. the ratio of energy expended to power produced. + 11% in Lactate Threshold + 4% in Lactate Turnpoint LTs determine the cycling power that can be maintained for long periods of time. The higher the LTs, the better the performance. No change in blood parameters About Altium Altium™-i10 is a performance enhancement device that simulates the effects of high altitude. Applicable in all hi-energy sports including : Triathlon, Cycling, Athletics and Swimming. Altium™ i10 is 100% W.A.D.A Legal (World Anti-Doping Agency) device designed for all committed athletes. Results from testing have showed that it can greatly help achieve performance gains. Due to launch in August 2015. Note : High Res images available on request.