Leonhardt Venture’s
Cal-X Stars Business Accelerator
Howard Leonhardt
www.calxstars.com
www.calstockexchange.com
www.calxelerator.com
www.calxcrowdfund
www.leonhardtventures.com
(310) 310 2534
This confidential report has been prepared to introduce The Cal-X Stars Business
Accelerator. The recipient agrees to keep all information contained herein confidential
and not use it for any purpose whatsoever other than to evaluate and determine
interest in collaborating with or assisting the accelerator or it’s portfolio companies
(includes target portfolio companies where have not yet invested).
Cal-X The CALIFORNIA STOCK EXCHANGE www.calstockexchange.com Is in early process of registering with the SEC
(36 months til fully operational) to be the first conscious capitalism stock
exchange emphasizing local investing and comprehensive holistic research
analysis of companies. Aspiration to be amongst the three leading stock
exchanges in the history of the United States. No day trading. No short
trading. Limited trading windows. High level of transparency. Mandatory monthly or
quarterly shareholder meetings via internet TV without scripts or pre-loaded questions.
CEO and CFO participation openly and mandatory in daily message board
communications. Expected to be home of $8 million to $100 million IPOs of growing
companies with a minimum of $20 million in revenues.
Cal-X Crowdfund Connect - www.calxcrowdfund.com Is committed to
be the premier equity crowdfunding portal and service provider in California
teamed with EquityNet + Crowdfunder.com and others. We are leaders in
California Qualification by Permit $5 million offerings and expanded 506D
offerings of up to $50 million teamed with a registered broker dealer partner
and Methvenlaw. Far more than just an ordinary crowdfunding portal we
comprehensively nurture companies in every aspect of growth.
Cal-Xelerator - "Create to great in
108" www.calxelerator.com is a 108 day startup launch
business accelerator for life science, tech and social good enterprises.
Cal-X Stars - www.calxstars.com Is a 5 year business
accelerator and venture fund portfolio focused on life science
(stem cell & cardiovascular focus) and social good enterprises.
Cal-X Funders Club - http://www.calstockexchange.com/cal-x-fundersclub/ - Accredited investor only angel network for investing in Cal-X vetted
startups through single purpose vehicle LLCs.
Cal-X Microloans - http://www.calstockexchange.com/calx-microloanprogram/ - Microloan programs for small businesses teamed with
ZimpleMoney and Kiva.
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Company:
Industry:
Cal-X Stars Business Accelerator
Business Development Acceleration Services
Market Release: Initial – January 2013
Location:
Santa Monica, California
Executive Summary
The Cal-X Stars Business Accelerator and it’s associated companies Cal-Xelerator, The
California Stock Exchange, Cal-X Crowdfund Connect and Cal-X Microloans seek to
revolutionize the financing, nurturing and long term mentoring of star quality startups.
We are launching with a foundational portfolio of the most existing disruptive
technologies ever assembled into one platform.
"We have a 7 year goal to better Y
Our business model is simple. We select in CalCombinator’s performance of
Xelerator, our startup launch accelerator, the
building $7.8 billion in value in
very best 4 new startups or new product
their first 7 years” Howard
developments out of hundreds of applicants or
Leonhardt, Founder, Cal-X Stars
internally generated new ideas every 12 weeks
Business Accelerator
that are in need of being launched. We
normally invest $6,000 per full time founder up to
$18,000 maximum and receive 9% equity in the outside founded companies, 4 per
quarter. 3% goes to the lead mentor. 3% to a pool of 9 mentors and 3% to the
accelerator itself to be paid out as a dividend to shareholders. With rare exceptions
the companies are asked to locate to our Santa Monica headquarters location(s) so
that mentoring can be more effective. Y Combinator and TechStars led the
accelerator revolution having mentored and funded now over 300 companies,
primarily computer app companies, between the two of them since 2005. The values
of these companies now exceed $8 billion. The average valuation achieved being
greater than $25 million. The base model works. The best of the best of the graduates
of the Cal-Xeleratror startup launch accelerator will be invited to join the Cal-X Stars 5
Year Business Accelerator and will receive investment of minimum $150,000 and
maximum $7 million. Cal-X Stars is taking the Y Combinator + TechStars base model and
adding new features that we believe will put us in position to better their performance.
We start by having at least 50% of our portfolio focused in the healthcare space that is
growing exponentially with the aging of the population. Healthcare innovations due to
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the FDA take time to get to market so we balance our portfolio with immediate
revenue generating projects that help us cover our overhead as we develop
blockbuster healthcare innovations. Our success is based simply on the quality of our
companies, their technologies, their management teams and our mentoring team
network. We utilize our screening of applicants to not only search out great new ideas,
but perhaps even more importantly great new talent. Often times we will see talented
people with bad ideas and will work to move them over to one of our internally
generated ideas. Build great FOCUSED teams around breakthrough ideas and
supporting them is what Cal-X is all about it. We believe strongly in FOCUS. Each
startup management team we mentor is intensely focused on bringing their disruptive
breakthrough technology to dominant market leadership position.
In summary what Cal-X Stars Business Accelerator does for companies…
 Instant relationships to amazing people that know how to launch and scale
companies.
 Strategic, “insider” customized 5 year mentoring and funding roadmap.
 Guidance and introductions to more than 30 different forms of financing.
 An ever increasingly recognized “startup stamp of approval”.
 A PR machine with connections.
 Access to startup launch and business acceleration services.
 Be part of a building star brand.
 Join in on Cal-X Stars road shows and events.
 We help build business plans, slide decks and executive summaries.
 We develop web sites and social media campaigns.
 We help companies hone their pitch to investors and customers.
 We help companies recruit co-founders, talent, partners, board members, board
advisors.
 We develop crowdfunding campaigns.
 We help develop capital raising plans.
The Cal-X Stars Core Founding Portfolio
The Cal-X Stars Accelerator founding portfolio is made up of unprecedented world
changing unique technologies.
Portfolio by sector strategy:
 50% healthcare with emphasis on stem cell revolution
 40% in disruptive technologies empowering entrepreneurs
 10% in fun factor investments for members such as wine, food, fashion, sports &
music.
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1. Bioheart, Inc. www.bioheartinc.com - muscle stem cells delivered via a needle
tipped catheter into post heart attack heart tissue to grow bands of new blood
pumping muscle. Heart failure is the leading cause of hospitalization with more than
50 million people affected. No other treatment addresses the underlying problem of
recovering post heart attack scar tissue to beating pumping new muscle until
Bioheart’s MyoCell. 4 clinical trials have been completed and published already.
The most recent Phase II/III study demonstrated 95.7 meters improvement in exercise
capacity for Bioheart MyoCell treated patients over placebo (minus 4 meters
decline). This beat our primary study end point goal of 16 meters improvement by
over 500%. $8 billion is spent on heart failure drugs each year which provide only
minus 4 meters decline. CRT Heart Pacers with over $6 billion in sales provide only 16
meters improvement. No other stem cell type studied to date has demonstrated an
ability to better 53 meters improvement. Bioheart MyoCell is the only stem cell
composition that has demonstrated an ability to grow new contractile muscle in
heart scar tissue. Cost of product: $1000 Sell Price: $23,000 Market: 50 million
heart failure patients worldwide. Expected Sales After Full Launch: $5 billion
annually.
2. MyoStim Pacers www.myostimpacers.com - World’s first heart failure pacemaker
with capability to recruit via a homing signal stem cells to damaged heart tissue and
to differentiate those stem cells into muscle. Boston Scientific bought Guidant for $27
billion a few years ago to gain access to their heart failure pacemaker that only
increase the pumping ability of un-damaged heart tissue and does nothing to
recover post heart attack scar tissue. The MyoStim Pacer is the first with the ability to
recover heart scar tissue. The company also has a quicker to market electrical
stimulator for diabetic foot ulcer wound healing. Cost of product: $1000 Sell price:
$23,000 for heart product. Cost of product: $1000 Sell price: $4500 for wound
healing product. Market size: 75 million patients worldwide. Expect Sales After Full
Launch: $2 billion annually
3. StemCellBra www.stemcellbra.com - The World’s first women’s bra designed to
recruits her own stem cells to her breast tissue to augment fullness without surgery.
The bra has a conductive gelatin liner and is connect via two small wires to an
electrical stimulator worn at the belt line that is about the size of a cell phone. The
product is destined to increase breast cup size by one size every 12 weeks of use.
The StemCell Bra team is working with Dr. Joel Aronowitz arguably the world’s
leading breast reconstruction surgeon. He recently utilized stem cell based
treatments to successfully treat the actress Suzanne Sommer’s breast in recovery
from cancer. StemCellBra has a working collaboration with BioCell Therapies of
Minneapolis that has developed a method and kits for collecting and using stem
cells extracted from fat tissue combined with fat tissue for breast reconstruction.
Cost of product: $400 Sell price: $2000 Market: Over 1 billion women worldwide.
Expected Annual Sales After Full Launch: $10 billion
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4. The California Stock Exchange – www.calstockexchange.com - A goal to be the 3rd
leading stock exchange in the USA with a focus on $8 million IPOs and companies
under $500 million valuation cap. Exchange does not allow day trading or short
trading. An emphasis on social impact investing and local investing. Designed to fill
the gap between exhaustion of friends, family and angel financing on year 3 of a
company’s existence and a year 9 NASDAQ IPO. A unique model where nurturing
and mentoring companies is built into the model. All listed companies are
accompanied with exhaustive research analysis and un-precedented transparency.
We believe companies that are good to their employees and their communities in
addition to their shareholders are more likely to have sustainable high returns over
the next decades. We pre-screen all companies for these conscious capitalism
characteristics before listing.
Cal-X will operate the most comprehensive
crowdfunding platform in the world in partnership with multiply specialty industry
sector platform partners to serve as a feeder network to our exchange. Cal-X
intends to develop co-listing agreements and working partnerships with the ASSOB
Exchange in Australia, New Market Warsaw Stock Exchange, London AIM and The
Toronto Venture Exchange.
5. Heart Pump Cath – www.heartpumpcath.com - The company and it’s affiliated
partners have developed three models of heart pumps on catheters. The first is set
to go to market in Europe 1Q 2013 and to be approved for sale in the USA by 3Q
2013. Data from clinical trials in Europe demonstrate a 33% improvement in cardiac
output an substantial improvement of renal function in treated patients. This
competes against the Abiomed Impella which achieved $160 million in revenues
that past 12 months. It also competes the large Intra Aortic Balloon Pump market
that exceeds $500 million. The 2nd and 3rd generation Heart Pump Caths feature
nitinol assemblies which permit a heart pump to be staged assembled within an
aorta. This design allows for the lowest profile percutaneous catheter delivery
combined with the highest flow rate pump. We intend to partner with and invest in
two related companies Cardiobridge www.cardiobridge.com and Procyrion
www.procyrion.com.
Both have developed aortic temporary pump systems
complimentary to our own. Cost of product: $1000 Sell Price: $25,000 Market: 25
million advanced heart failure patients worldwide. Expected Annual Sales After Full
Launch: $500 million.
6. HeartScore – www.heartscore.com - Do you know your HeartScore? The company
has developed a composite single number scoring system for heart disease risk. The
composite components come from a series of genetic tests, blood tests, a lifestyle
questionnaire and monitoring program and an artery scan. All enrolled into the
program receive a SecondBeat watch which has an infrared scanner that
determines blood vessel inner endothelium wall health on a real time basis. If you sit
all day and eat hamburgers your risk score displayed on the watch face will go
higher and if you exercise and eat healthy foods your risk score will lower – all real
time. We intend to work with Dr. Clyde Yancy of the Heart Failure Society of
America (HFSA)to implement a compliance monitoring system that ensures
compliance with all HFSA guidelines to reduce un-necessary hospitalizations from
heart failure. We complete this in partnership with @ home heart failure monitoring
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technology provided by NI Medical of Israel. Cost of program: $40 a month. Sell
price program: $100 to $400 a month. Market: 50 million heart failure patients
worldwide and 1 billion people worldwide that can afford to monitor their heart
disease risk with commitment to their own health. Expected Annual Sales after full
launch: $400 million
7. BioPace – The World’s first biological pacemaker made of living cells just the way our
natural pacemakers work. Natural living cell pacemakers outperform steel can
battery powered electronic pacemakers with implantable steel leads by a long
margin of reliability. Over $8 billion of battery powered artificial pacemakers are
sold each year. The BioPace technology may also be used to treat A-Fib as an
alternative to burning of freezing tissue ablation procedures.
Approximately
$800,000 has been invested to date to advance this platform to market. A number
of patents have been issued and/or licensed. Cost of Product: $400 Sell Price:
$6000 Market: 100 million patients worldwide Expected Annual Sales After Full
Launch: $2 billion
8. AortaCell – Utilizing muscle stem cells to strengthen weakened aortic walls to treat
small aneurysms before they become a rupture risk. Treating the necks of aneurysms
where stent grafts are placed to reduce risk of neck dilatation and device leaking.
Our core team introduced innovations in this field in the late 1990’s that led to
market leadership positions with the TALENT stent graft. We are now ready to
obsolete our own technologies. Aortic blood vessels are made of living cells and
are best repaired by living cells. Cost of product: $2000 Sell Price: $23,000 Market:
1 million aneurysms diagnoses worldwide annually. Expected Annual Sales After Full
Launch: $800 million
9. EndoCell – Utilizing endothelial progenitor cells derived from fat tissue to repair
damaged artery walls utilizing an adventia needle delivery catheter.
Cost of
Product: $2000 Sell Price: $6,000 Market: 100 million+ arterial disease patients
worldwide. Expected Annual Sales after Full Launch: $600 million
10. CoroStim – Utilizing vibrational energy to avoid arterial plaque formation in coronary
arteries in high risk patients. A boat hall vibrated does not have barnacles. The
same principle applies here. Cost of product: $1400 Sell Price: $12,000 Market:
10 million+ high risk patients worldwide Expected Annual Sales after Full Launch:
$100 million
11. Kindheart Lionheart Media & Publishing – www.kindheartlionheart.com - Online
retailer, publisher and producer of inspirational books, movies and music. Produced
the works of the singer songwriter Ana Free and received more than 30 million views on
YouTube. About to publish the book Dolphin Smiles: The Legend of Kindheart Lionheart
and inspirational tale about a dolphin that remembers his previous life as a human.
Modeled in style after the Celestine Prophecy as a fictional tale that teaches lessons in
spirituality, joy, gratitude, entrepreneurship, a new political order, love and compassion.
We hope to turn this novel into a play and a movie. The Kindheart Lionheart Book &
Movie Club is our center piece product. We also have the weekly radio show The
Kindheart Lionheart Radio Show focused on stories of compassion and courage. Cost
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of Product: $12 a month. Sell Price: $20 a month Market: 3 billion people worldwide
interested in self help books and inspirational biographies.
Expected Annual Sales
after Full Launch: $30 million
12. Wine Country Baseball – www.winecountrybaseball.com - “The Cape Cod League
of The West” – This is a summer baseball league for college players that still seek to land
MLB contracts. The league recruits players from around the nation to play on one of 12
teams all in the Wine Country of Sonoma and Napa Counties. Teams include; Sonoma
Grape Crushers, Napa Knights, Santa Rosa Gnats, Petaluma Piratas, Healdsburg Owls,
St. Helena Frost Angels, Sebastopol Apples and the Windsor Wonders.
The great
location and perfect summer baseball weather attract MLB baseball scouts and fans
alike. Tourists can do wine tastings during the day at local wineries and then attend a
baseball game at one of the 8 baseball parks affiliated with the league. Franchises
asking prices range from $80,000 to $200,000 now. Franchises in the competitive North
Woods, Alaska, Cape Cod and North American Baseball Leagues sell for $1 million to $3
million. The California League Class A farm club teams sell for $9 million and require a
minimum $15 million ballpark investment commitment. The primary business model is to
grow the 12 franchise values from $0 to $3 million each over time. The secondary
business model is to take an agents fee for showcasing players and getting them signed
into pro contracts of 7% of their first 3 years salary in minor league ball and first 3 years
salary in MLB big show ball – similar to how American Idol works with their showcased
talent. The third business revenue source is selling tickets, drinks, food and merchandise
at games. We are now entering our 4th season of play. In 2010 we lost $40,000 per
team, in 2011 $16,000 per team, 2012 (tournament format) $1000 per team and we
expect to be profitable in 2013. We have put on more than 200 ball games in 10 parks
and have entertained thousands of fans with affordable fun. Franchise development
business = Cost of product: $57,000 per team Sell price: $140,000 Market: Over 10
million Americans that dream of owning a baseball team Expected Annual Revenues
After Full Launch: $12 million Player development business = Cost of product: $1000
per player Sale price: $210,000 Expected Annual Revenues After Full Launch: $10
million Tickets, Food, Drinks business = Cost of product: $300 per game Sell price:
$4000 per game Market: 300 fans per game x 140 games per season
Expected
Annual Sales After Full Launch: $3 million
13. Degreed – www.degreed.com - Revolutionizing education with the first digital
diploma that records and provides college credit for anything you learn in any form at
any time. Cost of product: $20 per student Sell price: $1000 per student Market: 100
million+ people worldwide seeking a way to get credit for continuing education
Expected Annual Sales After Full Launch: $100 million
14. Leonhardt Vineyards www.leonhardtvineyards.com and Hayley Bear Fine Wine
Brokers www.hayleybear.com - We have sold over 8000 cases of wine to date. Our first
entry into a medals contest won a Gold Medal for our 2007 Zinfandel. We produce
ourselves red zinfandel, chardonnay and cabernet sauvignon all sources from Sonoma
County vineyards. We do tastings by appointment in Sonoma County. Hayley Bear
Fine Brokers has lined up the sales representation for a selection of boutique family
wineries for the state of California. Leonhardt Vineyards wines have sold for years
through Trader Joes 120 stores in California. We believe we were their no. 1 selling
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family winery Zinfandel in 2011 and 2012. We have sold our wines to 57 boutique wine
shops and high end restaurants in California. In 2010 Leonhardt Vineyards was the
official wine sponsor with a behind the home plate ad for the San Francisco Giants the
year they won the World Series for the first time since 1954.
Cost of product: $8 a
bottle Sell price: $16 Market: 1 billion+ wine drinkers worldwide Expected Annual
Sales After Full Launch: $2 million
15.
Radio Veronica USA, Radio Santa Monica USA, Local DJ Radio –
www.radioveronicausa.com - Our online radio properties are being developed. Radio
Veronica USA prides itself on breaking new music of any type from around the world
well before mainstream radio popularity. Radio Santa Monica USA specializes in indie
rock coming out of Los Angeles. Local DJ Radio is planning to do for radio what
Patch.com did for local newspapers. Local DJs, local music, local events, local sports,
local celebrities, local weather – your go to source for local news and “what to do and
where to go”. Business Model = Follows Pandora, Spotify and iHeartRadio models of
ads and download sales. Expected Annual Revenues After Full Launch: $200 million
16. Roozt – www.roozt.com - “Bring sexy back to giving back” the online mall for give
back brands.
17 Cheryl Fudge Fashion – www.cherylfudge.com - “The build a bear of girls fashion
clothing” kids design their own clothing, it is sewn on premises, then they showcase their
creation with a runway show and in selected cases build a business around their design.
18. Chic CEO – www.chic-ceo.com - 9000 members and growing the ultimate one stop
place for helping women entrepreneurs succeed. Cal-X is helping Chic CEO to
develop a full crowdfunding platform including a full program for crowdfunding
planning and training assistance.
19. Food Trikes & Scooters – www.foodtrikesandscooters.com - riding the food truck
wave with an offering of food carts that require between $5000 and $15,000 to be fully
up and running in business compared to $45,000 to $65,000 for food trucks. This
company is much more than just a food cart company it is a force for good. We help
people that no one else has given a chance to become entrepreneurs owning their first
business. We provide extensive back office support services. Our network of food carts
worldwide are monitored real time via cell phone text based and card slide cash
registers. Two businesses = One is build out and sales of food carts = Cost of product:
$3000 Sell price: $10,000 Market: 10 million worldwide Expected annual sales after full
launch: $100 million 2nd business is supply of food services and back office support
services for each cart and financing fees = Cost per cart: $12,000 a year Sales per
cart: $60,000 Market: 10,000 carts Estimated annual sales after full launch: $600
million
20. Kindheart Lionheart Adventures – www.lionheartadventures.com - an adventure
travel company with two types of adventures – (1) charitable giving vacations where
people help others in need during their vacation time, and (2) unique adventures
designed to be auctioned off at charity foundation events to raise money from donors.
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21. Lucille’s American Café’s – www.lucillescafes.com - our flagship restaurant in
Weston, Florida averages nearly $2 million in sales and has been profitable for most
years of it’s 16 year existence. Voted time and time again as favorite neighborhood
restaurant. A 40’s style upscale diner experience. We are not gearing up to open new
restaurants, launch our franchise program and to start food trucks in selected markets.
22. Artists Café NYC – www.artistscafenyc.com - we take over coffee shops that have
slow night time business in Manhattan and Brooklyn and convert them into artists
showcases.
23. The Taskrunners – www.thetaskrunners.com - competing head to head with the
blockbuster success Task Rabbit with a system that treats service providers better,
retains higher talent and ensures greater reliability for the customers. Has grown from 1
to over 30 service providers and hundreds of customers in just 16 months.
24.
The Crowdfund! TV Show and The Lions Den Online TV Show –
www.gogoluckey.com and www.calstockexchange.com/the-lions-den/ - CNBC has
provide a contract to Go Go Luckey for airing the Crowdfund! TV Show starting as soon
as the crowdfunding law goes live early 2013. Howard Leonhardt the Founder of Cal-X
Stars has signed a contract to be a co-host of the show and a mentor + judge. The
Lions Den is an online TV show broadcast on YouTube, Google+, Chattrspace and
AllCast that follows the model of the hit network TV show Shark Tank on ABC. The
contract with Go Go Luckey permits the Cal-X Stars Business Accelerator to have equity
stakes in companies presented on the show. Three startups will be presented and
featured on each show allowing audience watchers to invest live via a downloaded
phone app live until the offering is full. This TV show model is especially interesting to
advertisers since it is perhaps the only type of show that cannot be DVR recorded,
where ads are skipped over, and must be watched live.
The Markets
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Heart failure = $40 billion+.
Breast augmentation = $100 billion.
A new stock exchange = $50 billion.
Biological pacing = $2 billion.
Aortic aneurysm repair = $800 million.
Coronary artery health = $700 million.
Inspirational books & movies = $30 million.
Baseball player development = $25 million.
Digital education revolution = $100 million.
Wine = $2 million.
Online radio = $200 million.
Cause brand marketplace = $100 million.
Build a Bear for fashion = $150 million.
Helping women Startups = $300 million.
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
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Food carts, trucks & restaurants = $700 million.
Artists showcases = $3 million.
Task services = $30 million.
Crowdfund! & Lions Den TV = $1 billion.
Competition
Stem Cells for Heart = Capricor 53, Cardio-3 C-Cure 52, Osiris 10, Cytori 53, Mesoblast 53,
Medtronic CRT Pacer 16 compared to our Bioheart Myocell 95.7 meters improvement in
exercise capacity. We are only cell type able to grow new contractile muscle in scar
tissue.
Heart Pumps = Abiomed Impella $160 million in sales – ours is better for heart failure pts
and better improvement of renal function.
Breast Augmentation = Cytori. Our StemCellBra does not require fat biopsy or injections.
Our BioCell Therapies cells have more endothelial progenitor cells for better formation
of blood vessels. We add hydrogel for increasing cell surival and an ePTFE cup to
improve retention and shape. Our kits are less expensive and easier to use and have
less cell loss and cell damage.
Stock Exchange – NYSE, NASDAQ – they are too costly and complex for small offerings.
They do not attract new investors. No social good or local investing focus. A few panic
sellers bring all other shareholders down. They have day traders and short traders. We
do not. We have better research analysis and better nurturing support for our listed
member companies.
Biological pacing – a few unknown stem cell upstarts and the entire $9 billion electronic
pacing industry. Our biological pacemaker is more like our natural pacemaker and is
more reliable than battery powered artificial pacemakers.
Aortic Aneurysms – competitors use surgically placed grafts or catheter placed stent
grafts. We utilized living natural cells. The aorta is made of cells and is best repaired
with cells. An aneurysm is a cellular breakdown of the aortic wall.
Coronary artery health – no one else is utilizing vibrational energy to stop plaque
formation in coronary arteries. No one else is utilizing endothelial progenitor cells to
grown new inner liners in blood vessels.
Inspirational books, movies and music – we have a great selection. We have a one of
kind book club. We have an exclusive on The Dolphin Smiles: The Legend of Kindheart
Lionheart which can be a break-away hit.
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Lucille’s American Café’s – Our 40’s style upscale diner is easy on the eyes and brings a
sense of comforting nostalgia to match the comfort food. A visit is a return back to a
more innocent time in America. Our closest competitors would be Applebees which
has had great success. We are branching out to food trucks and foot trikes and
scooters to expand reach for our specialty dishes and sandwiches.
Artists Café’s NYC – No one else is advancing our showcasing of a variety of artists
concept at a Café’s at night in NYC. Some bars in NYC have limited artist showcase
evening, usually with only a few music artists. These include; Nuyorican, Starving Artist
Café, Home Sweet Home and NYche’s.
The TaskRunners – Is competing against the highly successful Task Rabbit. The
TaskRunners recruits and retains more serious service provider with a unique model. The
TaskRunners provides more services of interest to businesses than Task Rabbit. The Task
Runners offers great reliability.
The Crowdfund! TV Show & The Lions Den – Is competing against Shark Tank on ABC,
Silicon Valley Startups on Bravo. Startup Idol is coming to FOX. TechStars airs on
Bloomberg TV. We are the first to offer audience crowdfunding during the show live.
We are unique in having mentors that advocate, support and nurture presenting
companies. Our show is not just about funding
but includes a strong educational element
Cal-X Stars blockbusters in the
through filming of mentoring sessions. These
making list…
mentoring sessions not only focus on building a
better business but also a more complete life.
Competitive Advantage
Cal-X Stars has these competitive advantages
compared to other accelerators:
1. Better companies.
2. More disruptive technologies with more
solid patent protection.
3. Longer term nurturing systems for
companies.
4. Model which emphasizes getting one
product to market quick while a
blockbuster is being developed in
parallel.
5. Experience in manufacturing industries.
6. Experience in life sciences.
7. Experience in education, particularly
entrepreneurship education.
8. Experience
with
export
sales
development.
1. Only stem cell composition
able to grow muscle in
hearts.
2. Only pacemaker able to
recruit stem cells to heart.
3. Only bra able to recruit
stem cells to breast tissue.
4. First biological pacemaker
made of living cells.
5. First aortic aneurysm repair
with living cells.
6. First U.S. stock exchange
focused on social good,
local investing and smaller
firms.
7. First lifelong college degree
– digital diploma.
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9. Only accelerator with direct connection to a new stock exchange in registration
– Cal-X.
10. Direct connection to the Crowdfund! and Lions Den TV Shows.
11. We do not just take early startups. We take any company in any stage of
development that is interested to accelerate itself to a higher level of value.
12. We nurture and support more seasoned management teams than most
accelerators.
13. We select and help develop companies that follow the principles of Conscious
Capitalism. We believe this is not just good for the sake of good – but good
business.
14. We know and nurture cultures that promote breakthrough innovations.
Management Team
Howard Leonhardt, Founder, Chairman & CEO, brings over 30 years of entrepreneurial
experience in having founded over 20 companies. He is an inventor with over 20
patents for fighting cardiovascular and heart diseases. Substantial manufacturing and
export experience. Leonhardt serves as state spokesperson for Crowdfunding and costate leader for StartupCalifornia.org a region of the White House formed Startup
America Partnership.
Judd Hollas, Senior Advisor Financing, has over 20 years experience financing startup
companies.
Steve Rabago, Senior Advisor Microloans, has over 25 years experience building
companies and assisting firms to obtain loans.
Sofia Yepes, Office Manager, has over 10 years experience managing business offices
and serves as CEO of The Task Runners a Cal-X Stars accelerator company.
Maddy Clemens, Assistant Office Manger and Scheduler, has over 7 years experience
in office management.
Sarah Depizzio – Back Office Support Services, over 7 years experience supporting
growing organizations.
Alan Remen, Senior Advisor Operations, is a serial entrepreneur and C-level manager
from the aerospace, agriculture, telecom, datacom, engineering services, industrial
instrumentation and med-tech/stem cell related industries.
Bruce Methven, Senior Legal Advisor, has over 30 years experience with securities law in
the State of California. The state’s leading authority on the California Qualification by
Permit process (equity crowdfunding).
Opportunity
Cal-X Stars Business Accelerator has assembled an un-matched portfolio of disruptive
technology companies that are not easy to copy. The Cal-X Stars management team,
advisory board and mentorship network has the right experience to guide the portfolio
companies to success. Joining Cal-X Stars you will be helping to lead massive disruptive
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movements to change the world of healthcare, to improve education and to create
millions of needed new jobs. Our core values of “doing well by doing good” and our
embrace of Conscious Capitalism as not only good for the sake of good, but good
business gives us a competitive edge. We believe firms that treat their people well, their
communities well and operate with a more holistic social good view of their
organization are going to attract and retain the most talented people. We believe the
firms with the most talented, energized and motivated employees set in a cultural
environment that promotes innovation are most likely to provide sustainable profitable
returns to investors.
The following table show Cal-X’s early best guess projected profit and loss projections of
our portfolio companies through 2019 (pending review before posting).
Pro Forma Profit & Loss Figures (all numbers in millions of $)
2013
2014
2015
2016
2017
2018
2019
Sales
Gross
Net
Status
Cal-X Stars is accelerating and mentoring 24 companies at this time at various stages of
development. Leonhardt Ventures the parent of Cal-X Stars Business Accelerator has
raised and put to work over $145 million in these 24 companies since 1986. Most of the
funds have been invested in our stem cell technologies portfolio of med-tech biotech
companies. We are getting ready to launch a new batch of 8 companies to be
accelerated in February of 2013. Degreed.com a revolutionary education company,
and Cheryl Fudge Fashion “build a bear for girls fashions”, HeartPumpCath a series of
heart pumps on catheters, HeartScore “do you know your HeartScore”? and Food Trikes
& Scooters have already been accepted into this class and mentoring and funding as
already begun. We are reviewing hundreds of applications to round out the first class
of 2013.
Funding Plan
Cal-X Stars Business Accelerator working with Methven Law is in the process of filing with
the State of California for a California Qualification by Permit offering of $5 million. This is
limited to California investors only. This permits allows for general advertising and
reduces the federal limitation of accredited investors from $1 million in assets to $75,000
excluding their home and vehicles. Cal-X intends to raise this $5 million the first quarter
of 2013 with a launch of the road show at the JP Morgan Investment Conference in San
Francisco. Cal-X has hired Merriman Capital to manage the road show with an
expected 60+ meetings with pre-qualified venture funds and family funds. Cal-X plans
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to then open up a second offering nationally and internationally following the
California only round 2Q of 2013 with intention to raise an additional $10 to $20 million.
These funds will be used to advance forward the business plans of all the portfolio
companies.
Potential Use of Proceeds:
First $5 million from California Investors only under California Qualification by Permit
 The top 5 heart treatment related companies will receive $2 million in investment.
Funds invested in Bioheart will be geared toward bringing the stock price back
up to pre-IPO levels or better. Investments in Heart Pump Cath, MyoStim Pacers
and HeartScore will be to launch their first products into commercialization and
for studies.
 $1 million will be invested in Stem Cell Bra to bring that product to market.
 $1 million will be invested in launching The California Stock Exchange more fully.

$1 million will be spread to the balance of the portfolio and into some of our
partnership companies and will be used in part to prepare for the next $10 million
round of financing. The seed investment in outside founded companies in our
accelerator will be $6000 to $18,000.
2nd $10 million from National and International 506D offering
 $7 million into completing clinical trials and commercial launch of heart related
products.
 $1 million into completing clinical trial of stem cell bra and commercial launch.
 $2 million for investing in new accelerator startups.
Highlights
 Unmatched portfolio of disruptive world leading technology companies.
 A solid model for nurturing companies to success with an emphasis on innovation
and great teams.
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 A team that has taken numerous companies from napkin concept to world market
leadership positions and successful exit events for investors in the past.
 Patent portfolio that includes the monumental pioneering claim of converting stem
cells to heart muscle cells through electrical stimulation
 A company in Phase III trials for using adult muscle stem cells to treat heart failure.
Phase II/II results showed 95.7 meters improvement in exercise capacity over
placebo patients (minus 4 meters decline). $8 billion is spent on CHF drugs each
each year that provide a minus 4 meters decline. No other stem cell therapy tested
has beat 53 meters improvement. $6 billion of CRT pacers are sold each year to
heart failure patients providing only 16 meters improvement.
 You will own a founding first round stake in the world’s first women’s bra designed to
recruit her own natural stem cells from her fat tissue to her breasts to augment size
an fullness naturally without surgery. This is potentially a multi-billion breakthrough.
 You will own a founding stake in the world’s first biological pacemaker made of
living cells designed to obsolete steel can, electrical circuit battery powered
pacemakers with steel leads.
 You will have a founding stake in what we hope will become the third major stock
exchange in the USA with modern features to better help smaller companies
succeed, an emphasis and conscious capitalism and local investing.
 You will own a piece of a collegiate baseball league with hopes to be “The Cape
Cod League of the West”. Better weather for summer baseball in a better location
which should attract players and scouts alike.
 As a Cal-X Stars Founding Funder you will be enrolled in the Cal-X Funders Club and
will receive numerous perks above and beyond investment participation including
special privileges and club events in Wine Country the home of Leonhardt
Vineyards, Wine Country Baseball and Leonhardt’s Launchpads.
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