MG expansion continues with new dealership in Coventry
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Coventry MG opens on 1 December
Part of Coventry Motor Group
22nd new MG dealer in 2014
MG is UK’s fast growing automotive brand
Longbridge, UK, 1 December 2014 – MG’s latest dealer opens
today in Coventry, one of the few cities that can rival the famous MG brand in
terms of motor industry heritage.
Coventry MG becomes the 22nd new dealer appointed this year as the brand
continues its major expansion. While new car sales in the UK are currently
growing at around 10 per cent so far this year, MG has outpaced the market
with a 556 per cent increase to become Britain’s fastest growing brand.
The new Coventry dealership, Coventry MG, is on London Road which is one
of three ‘motor alleys’ in the city once dubbed the UK’s ‘Motor City’. MG
Coventry is part of the Coventry Motor Group and Managing Director, Jason
Wainwright, is confident that MG will sell well in a city with such strong
connections to the British motor industry.
Jason said: “The return of the MG brand has been remarkable and, having
driven both the MG6 and MG3 models, I can see why. They are fantastic cars
offering great value for money”.
“My grandfather had lots of MGs and his passion for the brand was passed to
my dad and now I’ve inherited it. MG has always been about passion and
affordable fun and these latest cars have all the character and charisma of
classic MG’s. I just can’t wait to get started selling them.”
The London Road site has been associated with car sales for more than 17
years and the Coventry Motor Group have sold Mazda, Fiat and Suzuki cars.
The company has built up a strong reputation for excellent customer relations
and service.
The new outlet will serve what has been a key open point in MG’s dealer fastgrowing network. They will cover both Coventry and number of large
Warwickshire towns, including Rugby, Warwick and Leamington Spa.
Jason said: “It’s tremendously exciting for us. MG is a brand that is really going
places. We’ve already taken on an additional specialist salesman and this may
generate more jobs in the future.”
Coventry MG’s appointment comes just as news broke that Autocar, one of
the most respected automotive magazines in the world, included the new MG3
supermini in its list of ‘The 50 Best Cars on Sale Today’ putting it ahead of cars
such as the Audi TT.
Autocar’s verdict on the MG3 said: “The 3 is cheap, attractive, effective and
fun. Just like an MG should be, in other words.” MG3 prices range from £8,399
to £9,999.
Sitting alongside the MG3 at Coventry MG is the multi-award winning MG6
GT. It was voted Britain’s Best Handling car in the 2014 Auto Express Driver
Power Awards and sixth Best Car to Own.
It’s been a busy time for MG. Last week the company collected its first
manufacturer title in the Dunlop MSA British Touring Car Championship at the
TOCA Night of Champions, wrenching the title from Honda which held it for
the previous four years.
So far in 2014 new MG dealerships have opened in Barnes, West London;
Newcastle, Leicester, Harrogate, Doncaster, Northampton, Norwich,
Swindon, Falmouth, Brecon, Maidstone, Wareham, Exeter, Oxford, Havant,
Torbay, Oldham, Glasgow, Christchurch, Newtownabbey and Nelson.
Ends
About MG Motor
Since the first MG went on sale 90 years ago in 1924, the iconic British brand has
become world famous for making stylish cars that are fun to drive and own, at
remarkably affordable prices. The latest offering, the MG3 is no exception; the new,
small modern MG brings style and fun to a new generation- giving a fresh twist on
the innovation, sporty performance and statement style that first made the MG badge
famous.
Modern MGs are designed, engineered and undergo final assembly at MG’s historic
home in Longbridge, Birmingham.
Today, MG is owned by the SAIC Motor Corporation. SAIC Motor is currently rated
85rd in the Fortune 500 and, in 2013, achieved record global sales of over 5.1 million
units, an increase of 13.71% on 2012 sales. SAIC Motor is the first Chinese
automotive manufacturer to exceed five million units in a year, and 230,000 units of
this extraordinary figure can be attributed to sales of the MG and Roewe marques
worldwide.
More information is available at www.mg.co.uk/media