Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University Introduction Opportunities: • Where they come from, rather than specific technologies Challenges: • What they are and how we might address them, rather than specific technologies Opportunities • Will come from the continued growth in the demand for transport • World population growth: 2010: 2020: 2030: 6,800,000,000 7,600,000,000 8,260,000,000 During this period EU population remains fairly static Opportunities • With population growth and economic growth comes growth in the demand for personal mobility. Vehicles per 1000 head of population 1998 2008 Growth 2013 USA 780 842 8% 797 W Europe 507 593 17% E Europe 157 300 91% China 9 36 400% 85 India 7.6 13.2 74% 18 Opportunities • Huge growth itself generates other opportunities, for example: – Congestion and Capacity – Multi-Modal Systems – Business Models • Making and end to end journey as easy as buying a take-away pizza Opportunities • KPMG Global Survey results quote: “72% of respondents see ‘Mobility As A Service’ as an alternative to car ownership” Opportunities • Technologies such as: – RFID – GPS – Cloud computing – Proximity Detection – Communications; V2V, V2I – Control Systems – Smart Ticketing – Statistically-based predictive modelling Challenges • If there are so many opportunities, what aren’t we falling over each other flooded with new and exciting product and service innovations? • Because the challenges are, well … • Challenging! Challenges • Generic issues, affecting transport technologies just as much as anything else; – – – – – Access to Finance Access to Market Innovation IP Ownership Time • And, by the way, just where is the supply chain? Innovation • 3000 ideas generate 100 projects, which in turn generate 2 product launches, of which 1 is successful • 1 of 3 launched products fail despite research and planning • 1 of 4 products that enter development make it to market • 46% of all resource allocated to new products is spent on failed products Stevens, GA and Burnley, J. “3000 Raw Ideas = 1 Commercial Success Access to market …? IP Ownership Tenacity Tenacity Innovation • But, even the best sometimes get it wrong… Personal Mobility If it ain’t broke…. The beta product? Catching on, or Egg freckles? Killed by the ‘killer feature’ Time is precious..? • Most SMEs would rather give you Five Euros than Five Minutes What to do? • • • • • Persevere Encourage Engage Collaborate Support – Horizon 2020 earmarks Euro 619 million specifically for innovation in SMEs OPTIMISM Thank you for your attention Dave Wright Coventry University / Coventry University Enterprises Ltd d.wright@coventry.ac.uk