School of Business Administration
New Marketing Program Curriculum Proposals
October 2007
The following SOBA proposals are driven by the intention to offer a new BA degree in Marketing. The
rationale behind this degree program is as follows:
Since 1998 there has been a steady increase in declared Business Administration majors with an
option in marketing. In the past 10 years the number of marketing option students has
increased from 73 to as high as 138 (over 120 for each of the past five years) while graduates
have increased from 20 to as high as 36 per year(average of 30.6 in last five years). A second
key indicator is the ratio of graduates to major/option which is currently 23%. Marketing clearly
meets the CDHE goal for a major of having over 10 graduates per year in a major.
SOBA feels it will be beneficial to our students seeking employment if our Marketing majors
graduate with a specified “Marketing” degree (as offered at most other business schools) rather
than a “Business Administration – Marketing option” degree
A key rationale of this change is to increase student’s breath of knowledge by going from four
credits in electives to nine credits. Nine hours allows more flexibility to arrange our electives in
two groups: Marketing Management and Experiential and Focused Topics. Several of the
present 4 credit hours courses are being redesigned into 3 credit hour offerings. Options in the
Business Administration are many so with this change marketing is positioned with the added
electives to designate different tracks clearly within the marketing field.
All marketing courses under the BA prefix will change to the MK prefix
Proposals directly related to the new Marketing Major
Program Proposal – Marketing – Bachelors of Arts Degree in Marketing [1]
Gen Ed
39
Major Requirements
Common SOBA Requirements:
Acc 225
Introduction to Financial Accounting
Acc 226 Introduction to Managerial Accounting
Econ 262 Principles of Economics-Micro
Econ 272 Principles of Economics-Macro
MK 350
Marketing
BA 253
Business Statistics
BA 260
Legal Environment of Business
4
4
3
3
4
4
3
BA 301
BA 353
BA 380
BA 496
Management and Org Behavior
Operations Management
Financial Management
Senior Seminar in Strategic Management
Subtotal
Auxiliary Requirements (CSIS 322)
Quantitative reasoning is satisfied by taking MK 486
Other Departmental Requirements
Required
MK 385
Consumer Behavior
MK 486
Marketing Research
MK 488
Marketing Strategy and Policy
ECON
Upper Division Economics
Subtotal
Marketing Management Electives I (minimum of 6 credit hours)
MK 366
Topics in Marketing
MK 370
Selling and Sales Promotion
MK 371
Advertising & Public Relations
MK 372
Retailing
MK 374
Global Marketing
MK 376
Managing Customer Value
MK 378
Services Marketing
MK 470
Innovation, Design&Development
Subtotal
4
4
4
4
41
4
3
4
4
4
15
1-3
3
3
3
3
3
3
3
6
Experiential and Focused Topics Electives II (minimum of 3 credit hours)
BA 437
Internship in Bus - Marketing Related
3
MK 260
Business Creativity&Innovation
2
MK 360
Sports Marketing
3
MK 362
Marketing in the Cruise Industry
3
MK 364
Business of Gaming
4
MK 368
Research Topics-Marketing
1-3
MK 460
Applied Marketing Projects
1-3
MK 462
Seminar in Marketing
1-3
Subtotal
Subtotal before free electives
Free electives
Total for graduation
3-4
108-109
11-12
120
New Minor in Marketing [2] - Set up in similar manner to new Major in Marketing (delete BA – Minor in
Marketing)
Requirements for a Minor in Marketing
Required:
MK 350 Marketing*
4
MK 385 Consumer Behavior
3
MK 488 Marketing Strategy
4
Marketing Management
minimum of 6 credit hours
MK 366 Topics in Marketing
1-3
MK 370 Selling and Sales Promotion
3
MK 371 Advertising and PR
3
MK 372 Retailing
3
MK 374 Global Marketing
3
MK 376 Managing Customer Value
3
MK 378 Services Marketing
3
MK 470 Innovation, Design and Development
3
MK 486 Marketing Research
4
Experiential and Focused Topics
minimum of 3 credit hours
MK 260 Business Creativity and Innovation
2
MK 360 Sports Marketing
3
MK 362 Mktg in the Cruise Industry
3
MK 364 Business of Gaming
4
MK 460 Applied Marketing Projects
1 to 3
MK 462 Seminar in Marketing
1 to 3
Total Credit Hours
20-21
* Prerequisites for MK 350 are (BA 103 or ACC 225) and (ECON 262 or ECON 272)
New Courses for Marketing Major
MK 260 – Business Creativity & Innovation [3] (BA 240 will be deleted)
MK 350 – Marketing [4] (BA 340 will be deleted)
MK 360 – Sports Marketing [5] (BA 338 will be deleted)
MK 362 – Marketing in the Cruise Industry [6] (previous BA 390)
MK 364 – Business of Gaming [7] (BA 356 will be deleted)
MK 366 – Topics in Marketing [8] (new course)
MK 368 – Research Topics – Marketing [9] (new course)
MK 370 – Selling and Sales Promotion [10] (BA 339 will be deleted)
MK 371 – Advertising and Public Relations [11] (BA 344 and BA 348 will be deleted)
MK 372 – Retailing [12] (BA 342 will be deleted)
MK 374 – Global Marketing [13] (new course)
MK 376 – Managing Customer Value [14] (BA 346 will be deleted)
MK 378 – Services Marketing [15] (BA 439 will be deleted)
MK 385 – Consumer Behavior [16] (BA 347 will be deleted)
MK 460 – Applied Marketing Projects [17] (new course)
MK 462 – Seminar in Marketing [18] (new course)
MK 470 – Innovation, Design &Development [19] (new course)
MK 486 – Marketing Research [20] (BA 446 will be deleted)
MK 488 – Marketing Strategy and Policy [21] (BA 445 will be deleted)
Deletion of BA courses – [22] per above