The 2015 Marcia Silverman Minority Student Award
Presented by the PRSA Foundation
Sponsored by Ogilvy Public Relations Worldwide
If you will be a public relations senior this fall, we invite you to participate in the Marcia Silverman
Minority Student Award competition, an award presented by the PRSA Foundation, Inc. and
sponsored by Ogilvy Public Relations Worldwide.
Marcia Silverman, chair at Ogilvy, has spent her career as a champion for our profession, not only by
leading one of the industry’s outstanding global agencies, but also by personally demonstrating to
corporate, government and civic leaders the significant role public relations plays. She received the
second Paladin Award from the PRSA Foundation in March 2010.
Eligibility. The Marcia Silverman Award is open to students who are of Hispanic/Latino, Asian,
African-American/Black, Native American, Alaskan Native or Pacific Islander ancestry to assist and
recognize outstanding academic achievement and commitment the public relations profession. The
candidate must have a minimum 3.0 GPA. Candidates must enrolled in a program or courses
preparing for a career in public relations, and entering his or her senior year of undergraduate
studies this fall.
Award. The winner will be presented at the Annual Awards Ceremony during the PRSSA National
Conference. The honoree will receive a $5,000 scholarship, payable to the winner’s university for
use on his or her behalf. Money must be used to fund the winner’s educational pursuits.
There is no limit to the number of applicants from a PRSSA Chapter, and applicants do not have to
be affiliated with PRSSA. Entries will be judged by a committee of public relations professionals.
Applications. Applications must be typed and may not contain any information or documents other
than those specified here. Applications should include:
 The application form, completed, with signatures.
 A recommendation letter of no more than two pages from a faculty member or adviser.
 No more than two additional letters of recommendation from internship employers,
educators or others. Each may be no more than two pages.
 A one page résumé.
Carefully review applications for typos, spelling and grammatical errors. Applications with excessive
errors will be disqualified. Four copies of the application materials must arrive (not simply be
postmarked) at PRSSA Headquarters by Friday, June 12.
PRSSA — Marcia Silverman Minority Student Award, 33 Maiden Lane, 11th Fl, New York, NY 10038
Judging Criteria. Applications will be judged using the following criteria.
 Academic achievement in public relations and overall studies
 Demonstrated leadership
 Practical experience, e.g. internships, other work/service
 Commitment to public relations, particularly as expressed in the candidate’s statement
 Writing skills as demonstrated throughout the application
 Letters of recommendation
The 2015 Marcia Silverman Minority Student Award
Official Nomination Form
Deadline: Friday, June 12
Application must be typed. Submit four copies of all application materials to PRSSA — Marcia
Silverman Minority Student Award, 33 Maiden Lane, 11th Fl, New York, NY 10038.
Candidate
Candidate’s School
Candidate’s School Address
City
Phone (
State
)
Zip
Email
Candidate’s Permanent Address
City
Phone (
State
)
Overall GPA
Zip
Email
GPA in PR courses
GPA at the end of last quarter/semester
Expected Graduation Date
As of September 2015, I will be in my senior year of undergraduate study.
Adviser Name
Yes
Faculty
No
PRSSA Adviser
School or Company
City
Phone (
State
)
Zip
Email
We certify that the information provided in the application materials submitted by this candidate are
accurate to the best of our knowledge.
Candidate Signature
Date
Adviser Signature
Date
Candidate Name
List the titles (not catalog numbers) of public relations and/or journalism courses you’ve completed
or are now taking.
Comment on any other areas academic work and the value you believe it lends to your planned
career.
List any honors or awards you’ve received and leadership experience you have gained in PRSSA
and/or other areas on or off campus.
Candidate Name
Discuss your views of the public relations profession and your public relations career goals.