Welcome to PRSSA
Meeting 2
What is PRSSA?
The Public Relations Student Society of
America is the foremost organization for
students interested in public relations and
communications. We seek to advance the
public relations profession by nurturing
generations of future professionals.
PRSSA Facts/Benefits:
 PRSSA is made up of more than 10,000 students and
advisers organized into 300 plus chapters in the US and 1
in Argentina
 Headquartered in NYC
 Expand your network with National and Regional
Conferences, and use of the PRSSA Internship Center
 Apply for PRSSA Scholarships
What is PR?
Public Relations, as defined by PRSA: Functions to help an
organization and its publics adapt mutually to each
other.” As a management function it includes
anticipating, analyzing, and interpreting public opinion;
counseling management; developing programs that
inform public understanding; planning and implementing
an organizations efforts to influence or change public
policy
This includes …
Areas of PR
 Tourism
 Fashion
 Healthcare
 Beauty
 Non-Profit
 Health
 Technology
 Household Products
 Ethics
 Entertainment
 Politics
 Lifestyle
 Media relations
 Food & Beverage
 Special events
 Toys/Games
 Wine & Spirits
 Hospitality
 Consumer electronics
 Pet care
Agency Vs. Corporate
Agency
Corporate ( In-house )
 Variety of clients
 More focus of a specific
goal
 Fast-paced
 More opportunity to learn
media relations and other
new skills
 Colleagues with a variety
of backgrounds
 Need to manage time
and prioritize well
 Usually one client or
product at a time
 With a wide range of skills,
and experience, agency
experience allows a
corporate PR professional
to be more successful
Popular Public Relations Firms
 Hunter PR
 Ketchum
 Edelman
 Porter Novelli
 Ruder Finn
 HILL+KNOWLTON
 Coyne PR
 Industry Publicity
(boutique)
 Think PR (boutique)
 Mission PR (boutique)
 MWW
 5W
 M BOOTH
Top New York PR Firms
http://www.odwyerpr.com/pr_firm_
rankings/newyork.htm
Positions in PR
Agency
Corporate
 Junior Account
Executive/Account
Coordinator
 Public Relations Specialist
 Account Executive
 Ethics Officer/Specialist
 Senior Account Executive
 Senior Account Supervisor
 Vice President
 Partner
 Media Relations Specialist
 Vice President of Public
Relations
Public Relations Salary Info
http://www.prsa.org/jobcenter/car
eer_resources/resource_type/tools_
tactics/salary_information/salaries_
pr/
“Current Events” in PR
The below sites are some of the best for the most up-to-date news
in PR
-
Public Relations Tactics
-
The Public Relations Strategist
-
PR Journal
-
PR Newser
-
Platform Online Magazine
-
Ragan’s