Chapter 7 7 Electronic Payment Systems Electronic Commerce 1 Objectives We will discuss about: 7 Four methods for collecting customer payments Credit and debit card processing SET protocol protections for credit cards How software wallets work History and future of electronic cash systems, how they work and are implemented Smart cards Which payment systems are most popular and which are likely to gain acceptance 2 Introduction to Electronic Payment Systems 7 The largest distinction between a typical Web server and a Web commerce server is the concept of money - handling payments over the Internet. Electronic payments are far cheaper than the traditional method of billing and payment systems (which includes invoicing/billing, mailing statements, receiving payments, and posting payments). The methods of payment for business-to-consumer transactions are different than that of the businessto-business transactions. 3 Introduction to Electronic Payment Systems 7 There are three methods of payment in a traditional business transaction: Check, credit card, or cash There are four methods of payments in an electronic commerce transaction: Electronic cash, software wallets, smart cards, and credit/debit cards Scrip is digital cash minted by third-party organizations 4 Electronic Cash 7 Credit card-issuing banks make money partly by charging merchants a processing fee for a consumer transaction. The processing fee range from 1.5 to 3 percent of a sell, in addition to a fee of, say, 20 cents per transaction. This policy applies to both traditional business and electronic commerce. These fees make small purchases unprofitable for a merchant. Sometimes a merchant imposes a minimum credit card purchase amount to consumers (say $20) to make small transaction profitable. 5 Electronic Cash 7 Electronic cash (e-cash or digital cash) is used primarily for small purchase of items costing less than, say, $10 Micropayments Payments for items costing $1 or less is termed as micropayments. Paying 25 cents for a reprint of an article from a newspaper is an example. 6 Electronic Cash Issues 7 Electronic cash should have two important characteristics: It must allow spending only once, like traditional cash Must be anonymous, just like regular currency Safeguards must be in place to prevent counterfeiting or the cash can not be used more than nonce Must be independent and freely transferable regardless of nationality or storage mechanism 7 Beenz Home Page 7 8 Electronic Cash Storage Two methods On-line Individual does not have possession of electronic cash Trusted third party, e.g. online bank, holds customers’ cash accounts 7 Off-line Customer holds cash on smart card or software wallet Fraud and double spending (to two merchants) require tamper-proof encryption 9 CyberCash -- A Pioneer in Electronic Cash 7 10 Advantages and Disadvantages of Electronic Cash Advantages 7 More efficient, eventually meaning lower prices Lower transaction costs Anybody can use it, unlike credit cards, and does not require special authorization Disadvantages Tax trail non-existent, like regular cash Money laundering Susceptible to forgery 11 How Electronic Cash Works Customer opens account with bank in person and establishes identity 7 Thereafter, digital certificate serves as proof of identity Once identified, bank issues e-currency and deducts amount from customer’s account (minus service fee) Customer spends e-cash with merchant who validates it to prevent forgery or fraud Merchant presents e-cash to issuing bank for deposit once goods or services are received 12 Electronic Cash Security Complex cryptographic algorithms prevent double spending 7 Anonymity is preserved unless double spending is attempted Serial numbers can allow tracing to prevent money laundering Does not prevent double spending, since the merchant or consumer could be at fault 13 Detecting Double Spending 7 14 Past and Present E-cash Systems E-cash 7 not popular in U.S., but successful in Europe and Japan Reasons for lack of U.S. success not clear Manner of implementation too complicated Lack of standards and interoperable software that will run easily on a variety of hardware and software systems 15 Past and Present E-cash Systems Checkfree 7 Allows payment with online electronic checks Clickshare Designed for magazine and newspaper publishers Miscast as a micropayment only system; only one of its features Purchases are billed to a user’s ISP, who in turn bill the customer 16 Using Checkfree To Pay A Bill Online 7 17 Clickshare’s Home Page 7 18 Past and Present E-cash Systems CyberCash Combines features from cash and checks Offers credit card, micropayment, and check payment services Connects merchants directly with credit card processors to provide authorizations for transactions in real time 7 No delays in processing prevent insufficient ecash to pay for the transaction 19 Past and Present E-cash Systems CyberCoins Service from CyberCash Stored in CyberCash wallet, a software storage mechanism located on customer’s computer Used to make purchases between 25c and $10 PayNow -- payments made directly from checking accounts 7 20 CyberCash’s CashRegister Service 7 21 Past and Present E-cash Systems DigiCash Allowed customers to purchase goods and services using anonymous electronic cash Recently entered Chapter 11 reorganization 7 22 Past and Present E-cash Systems Coin.Net Electronic tokens stored on a customer’s computer is used to make purchases Works by installing special plug-in to a customer’s web browser Merchants do not need special software to accept eCoins. eCoin server prevents double-spending and traces transactions, but consumer is anonymous to merchant 7 23 eCoin.net Home Page 7 24 Past and Present E-cash Systems MilliCent Developed by Digital, now part of Compaq Electronic scrip system Participating merchant creates and sells own scrip to broker at a discount 7 Consumers register with broker and buy bulk generic scrip, usually with credit card Customers buy by converting broker scrip to vendor-specific scrip, i.e. scrip that a particular merchant will accept 25 Past and Present E-cash Systems MilliCent cont’d Customers can purchase items of very low value Brokers required for two reasons: 7 Small payments require aggregation to insure profitability System is easier to use -- customer need only deal with one broker for all their scrip needs 26 MilliCent Demonstration Page 7 27 Electronic Wallets Stores credit card, electronic cash, owner identification and address 7 Makes shopping easier and more efficient Eliminates need to repeatedly enter identifying information into forms to purchase Works in many different stores to speed checkout Amazon.com one of the first online merchants to eliminate repeat form-filling for purchases 28 An Electronic Checkout Counter Form 7 29 Electronic Wallets Agile Wallet Developed by CyberCash Allows customers to enter credit card and identifying information once, stored on a central server Information pops up in supported merchants’ payment pages, allowing oneclick payment Does not support smart cards or CyberCash 7 30 Electronic Wallets eWallet Developed by Launchpad Technologies Free wallet software that stores credit card and personal information on users’ computer, not on a central server; info is dragged into payment form from eWallet Information is encrypted and password protected Works with Netscape and Internet Explorer 7 31 Electronic Wallets Microsoft Wallet Comes pre-installed in Internet Explorer 4.0, but not in Netscape All information is encrypted and password protected Microsoft Wallet Merchant directory shows merchants setup to accept Microsoft Wallet 7 32 Entering Information Into Microsoft Wallet 7 33 W3C Proposed Standard for Electronic Wallets World 7 Wide Web Consortium (W3C) is attempting to create an extensible and interoperable method of embedding micropayment information on a web page Extensible systems allow improvement of the system without eliminating previous work 34 W3C Proposed Standard for Electronic Wallets Merchants 7 must accept several payment options to insure the widest possible Internet audience Merchants must embed in their Web page payment information specific to each payment system This redundancy spurred W3C to develop common standards for Web page markup for all payment systems Must move quickly to prevent current methods from becoming entrenched 35 W3C Electronic Commerce Interest Group (ECIG) Draft Standard Architecture Client 7 (consumer’s web browser) initiates micropayment activity Client browser includes Per Fee Link Handler module and one or more electronic wallets New HTML tags will carry micropayment information 36 W3C Proposed Micropayment HTML Tags 7 37 The ECML Standard Electronic 7 Commerce Modeling Language (ECML) proposed standards for electronic wallets Companies forming the consortium are America Online, IBM, Microsoft, Visa, and MasterCard Ultimate goal is for all commerce sites to accept ECML Unclear how this standard will incorporate privacy standards W3C set forth 38 Smart Cards It is a plastic card containing an embedded microchip. It Can store 100 times more information than a credit card 7 Can contain bank account information to dispense cash Can also contain information on health insurance, private encryption keys, credit card numbers, and so on. 39 Smart Cards 7 Information is encrypted, unlike credit cards which have account number on its face, making credit theft practically impossible A key like a Personal Identification Number (PIN) is required to unlock the information To use from a browser, a card reader must be installed with the computer 40 Smart Cards It 7 has been available for over 10 years It was not successful in U.S., but popular in Europe, Australia, and Japan Unsuccessful in U.S. partly because few card readers are available in stores Smart cards gradually reappearing in U.S.; success depends on: Critical mass of smart cards that support applications Compatibility between smart cards, card-reader devices, and applications 41 Mondex Smart Card Holds and dispenses electronic cash Developed by MasterCard International 7 Requires a “Mondex Card Reader” for merchant or customer to be installed on the computer to use it over the Internet Supports micropayments as small as 3 cents and works both online and off-line at stores or over the telephone 42 Mondex Smart Card Disadvantages 7 Card carries real cash in electronic form, creating the possibility of theft No deferred payment as with credit cards cash is dispensed immediately 43 Mondex Smart Card Processing 7 44 Credit and Charge Cards Credit 7 card (ex.: Visa or MasterCard) Used for the majority of Internet purchases Has a preset spending limit Charge card (ex.: American Express) No spending limit Entire amount charged due at end of billing period A merchants must set up a merchant account to accept payment cards (credit or charge cards) 45 Payment Acceptance and Processing 7 Law prohibits charging payment card until the merchandise is shipped. This works fine with a normal store, but not simply with the Internet shopping Payment card transaction requires: Merchant to authenticate payment card Merchant must check with the card issuer to ensure funds are available and to put hold on funds needed to make current charge. (Processing charges for downloaded software can be requested immediately) Settlement occurs in a few days when funds travel through banking system into merchant’s account 46 Open and Closed Loop Systems 7 Closed loop systems Banks and other financial institutions serve as brokers between card users and merchants who want to use a particular type of card -- no other institution is involved American Express and Discover are examples Open loop systems Transaction is processed by a third party, such as an acquiring bank, that works as an intermediary between the customer’s credit card issuing bank and the merchant’s bank. Whenever a transaction is processed by a third party, it is called open loop system Visa and MasterCard are examples 47 Setting Up a Merchant Account 7 Merchant bank (both Internet and non-Internet) Does business with merchants that want to accept payment cards Merchant receives an account number where they deposit card sales Amounts of sales are credited to the merchant’s account on a periodic basis Acquiring Bank (May be same as the Merchant bank) Several third-party Internet and Web based credit card processing services are available to handle all details of processing credit cards 48 Processing Payment Cards Online 7 Can be done automatically by software packaged with the electronic commerce software Use a payment processing service company: A merchant can contract a third party to handle all payment card processing In both cases, a software is used to capture credit card information from the merchant’s form and connect directly to the processing bank network using dial-up or private, leased lines The processing bank network receives credit information, performs credit card authorization with the issuing bank, and presents transaction for processing The issuing bank then deposits the money in the merchant’s bank account The merchant’s web site receives confirmation or rejection of the transaction, which is communicated to the customer 49 Processing a Payment Card Order 7 50 Processing a Payment Card Order Processing Credit Cards for Online Payment - Microsoft Paper: 7 http://msdn.microsoft.com/workshop/se rver/commerce/creditcard.asp 51 Payment Processing Services Company Internetsecure Provides secure credit card payment services Supports payments with Visa and MasterCard Provides risk management and fraud detection, and ensures all proper security for credit card transactions is maintained Ensures all transactions are properly credited to merchant’s account Tellan Provides two software: PCAuthorize for smaller commerce sites and WebAuthorize for larger enterprise-class merchant sites 7 52 Payment Processing Services Company 7 IC Verify Provides electronic transaction processing for merchants for all major credit and debit cards Also allows check guarantees and verification transactions Authorize.Net Online, real time service that links merchants with issuing banks by simply inserting a small block of HTML code into their transaction page The customer order is encrypted and transferred to the Authorize.net server. The server then relays the transaction to the processing bank The merchant must have an Authorize.net account to use the services Visit Authorize.Net: http://www.authorizenet.com 53 Secure Electronic Transaction (SET) Protocol 7 Jointly designed by MasterCard and Visa with backing of Microsoft, Netscape, IBM, GTE, SAIC, and others Designed to provide security for card payments as they travel on the Internet SET protocol is based on the security requirements of Secure Socket Layers (SSL) protocol which uses message digest, privatepublic keys, encryption, digital signature, digital certificate, and digital envelope In addition, SET validates consumers and merchants while providing secure electronic transmission 54 Secure Electronic Transaction (SET) Protocol 7 Goal is to have single method of conducting payment transactions on the Internet; although acceptance of the standard has been slow SET specification: Uses public key cryptography and digital certificates for validating both consumers and merchants. It provides Privacy: Hides customer credit card information from merchants and also hides order information from banks Data integrity: Data is not altered; hashing/message digest Authentication: A method to verify a buyer and merchant through digital signature Nonrepudiation: Protection against customer’s denial of orders made and merchants denial of payments received 55 Secure Electronic Transaction (SET) Protocol 7 In SET protocol, there are four entities: cardholder, merchant, certificate authority, and payment gateway. The role of payment gateway is to connect the Internet and proprietary networks of banks. Each participating entity needs its own certificate To keep the customer’s certificate in his or her PC, software called the electronic wallet, or digital wallet, is necessary 56 SET Payment Transactions SET-protected payments work like this: 7 Consumer makes purchase by sending encrypted financial information along with digital certificate Merchant’s website transfers the information to a payment card processing center while a Certification Authority certifies digital certificate belongs to sender Payment card-processing center routes transaction to credit card issuer for approval Merchant receives approval and credit card is charged Merchant ships merchandise and adds transaction amount for deposit into merchant’s account 57 SET Protocol So 7 far has received lukewarm reception 80 percent of SET activities are in Europe and Asian countries Problems with SET Not easy to implement Not as inexpensive as expected Clumsy Not tried and tested, and often not needed 58 SET Protocol Visit 7 VISA Web site for SET http://www.visa.com/nt/ecomm/security/ set.html 59