Global Communications
Broadband Backhaul
Broadband Delivery
Device Management and Security
Quad Play Services
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Global Communications Disaster Response Proposal
© Copyright Global Communications 2013
Agenda
 Introductions
 A Holistic View of Globals’ Hybrid Technology Architecture
 IBM’s Smarter Analytics and Big Data
 Bringing it all together
 Questions
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A Holistic View of Globals’
Hybrid Technology Architecture
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Globals’ Hybrid Technology Architecture
 Backhaul at 10Gbps per link (Aoptix)
 Security across digital and legacy analog infrastructure (SECOS)
 Digital Asset Management & Delivery (Miracle Media)
 Content Monetization (VAST / VPAID)
 Consumer Services
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Broadband Service Provider
Voice (Wired / Wireless)
IPTV
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Backhaul at 10Gbps per link (Aoptix)
Backhaul growth of 20,000% over the past five years
 Our base technology for secure, reliable, ultrahigh capacity MESH networks designed for onthe-move, over the horizon transmitting and
receiving of high bandwidth data on any
platform—manned and unmanned, air-to-air and
air-to-ground.
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Four proprietary technologies of AOptix Intellimax
1. Leveraging curvature adaptive optics to automate correction for
atmospheric sciAntillation.
2. Advanced Wavelength Diversity (AWD) which enables simultaneous
delivery of redundant data over free space optics (FSO) and
millimeter wave radio (MMW).
3. Active Beam Steering (ABS), allows for real time automated steering
of AOptix Intellimax optical and RF beams. This technology enables
real time link alignment and compensates for plus or minus 3
degrees of tower twist and sway caused by conditions such as heavy
wind, sun, and ice and snow build up.
4. The fourth technology, Point Acquire and Track (PAT), automates
link alignment within minutes.
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SECOS – Functional Understanding
SECOS offers machine level API integration
 Simple and secure device
management whether digital
or analog
 Centralized graphical
administrative console
 Manage all devices from
building security to video
surveillance
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Digital Asset Management & Delivery
(Miracle Media)
• Designed to be integrated into any broadcaster or content aggregators' existing
ecosystem through an open service layer.
• Built on IBM’s J2EE Service Architecture with an open framework enabling
IPTV services to be offered across all end-user platforms
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Content Monetization Models
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Content Monetization (VAST / VPAID)
 Ingest content from any
provider into your IPTV
network
 Integrate Miracle Media
IPTV into your existing
infrastructure
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 Utilize SECOS to
manage all your
exposed services to
ensure consumer
satisfaction
 The VAST / VPAID
model provides
enriched
monetization of
consumer services
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Advertising Growth - From 2005 to 2006
Positive
Internet
26.8%
3.7%
Total
0% Media
6.0%
Outdoor
5.2%
Network
TV
0.2%
2.0%
Radio
Local
Newspaper
Negative
-0.6% -0.3%
Source: eMarketer; TNS; Nielsen Monitor-Plus, 2006
Global Communications Disaster Response Proposal
Spot TV B2B Mags
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US Online Ad. Spending (in $B)
$35.0
$30.0
$25.0
$20.0
$15.0
$10.0
$9.6
$12.5
$15.9
$18.3
$21.5
$23.6 $25.2
$5.0
$0.0
2004
2005
2006
2007
2008
2009
2010
Source: eMarketer, September, 2006
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Advertising Vs. Content Spend
Online advertising revenue is projected to outpace
content fees 4 to 1
40,000
Content Fees
Ad Revenue
30,000
Revenue
($M)
20,000
10,000
0
2004
2005
2006
2007
2008
2009
Source: eMarketer, September 2006
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Key Online Advantages
Interactivity
Hyper-Local Targeting
Minimize waste
Accountability and measurability
 Advertising Research Foundation: 73% of advertising leaders think
digital delivers higher ROI than traditional media
 Millward Brown: 61% of marketers say online does a better job a
providing measurable ROI than does television, magazines or radio
Flexibility
 Brand-building
 Direct response
 Real time optimization
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Web Ad Pricing
Most web ads are priced on a “Cost Per……”:
 CPM (Sometimes expressed as CPV) – Favored by
Media Sellers as easiest to monetize
 Cost Per 1,000 impressions delivered
 Cost Per View
 Typically, the intended landing page of an advertiser is displayed instead
of a traditional ad placement within a site
 CPC
 Cost Per Click – see Google for history of effectiveness!
 CPC deals are purchased against a set number of clicks
 CPA – favored by Media Buyers as easiest to fix cost
 Cost Per Action – the seller of advertising only gets paid on media that ran to drive a
particular action (a sale, a newsletter sign-up, etc.)
 CPA deals are unknown in delivery since publishers need to generate substantially
more inventory than CPM or CPC deals
 Media will estimate action generated from CPA deals using an estimated click and conversion
rate
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Top UGC Sites
Monthly
Unique
Visitors
245MM
190MM
500MM
Monthly
Page Views
20BN
28BN
527BN
Average
Page View
By Visitor
82
147
1055
Expected to
exceed Google
in 2012
None of these companies existed 8 years ago!
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Sellers Priorities
 Follow The Money (Users) (April 2011 statistics)
Rank
Domain
1 facebook.com
2 youtube.com
3 yahoo.com
4 google.com
5 craigslist.org
6 ebay.com
7 msn.com
8 live.com
9 aol.com
10 pogo.com
Hours On site per Month
1,095,533,803
500,428,785
341,898,136
315,050,118
133,791,127
114,565,548
77,320,441
75,981,315
66,035,652
64,630,309
 Sell What People Buy
 Top advertising categories include, travel, automotive, health,
sports
- Categories have a finite amount of inventory available to sell
- Sellers command premium rates
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Consumer Services
- Quad Play / Commercial Upsell
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Consumer Services
HDTV
Online Gaming
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Video on Demand
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Consumer Services
 Global Communication redefines ISP Broadband capabilites and
reach with its Aggregator products
 Enabling rapid broadband deployment of video, voice and data services.
 Using proprietary technology, Global Communication enhances
video signal transmission, while maintaining voice and data quality.
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Consumer Services
Wireless & Wired Last Mile Network
 Today the voice and data service
industry involves three major delivery
mechanisms, satellite, cable and
telephone companies.
 Service is generally targeted at nonrural, high density locations resulting in
many customers being left behind.
 The introduction of new IP based services require a higher bandwidth
causing backhaul bottlenecks for data provider companies.
 Distance and bandwidth limitations inherent to DSL reduce the user
experience for consumer services that consume higher bandwidth
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Value Added Service
Music
Business
Applications
Video
Content &
Application
Brokerage
Applications
IPTV
Games
Books
Settlement
Presence
Service
Exposure
GlobalCast IP
Service Delivery
Environment
Messaging
Payment
Location
Call Control
Service
Management
VOIP
Multimedia
Directory
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IBM’s Smarter Analytics
and Big Data
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IBM’s Smarter Analytics
IBM is in an Analytics Category of 1
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IBM’s Smarter Analytics
Investing to enable our clients success
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IBM’s Smarter Analytics
Big Data is a THE Hot Topic Because Technology Makes it
Possible to Analyze ALL Available Data
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IBM’s Smarter Analytics
Big Data – Advanced Analytic Platform Capabilities
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IBM’s Smarter Analytics
Why should we be interested in Big Data?
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IBM’s Smarter Analytics
IBM sees new era analytics supporting multiple value
creations areas across the enterprise
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IBM’s Smarter Analytics
Key Value Points Being Addressed
• How to create a sustainable competitive advantage
VS
• Improving customer experience/relevance and campaign
effectiveness
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IBM’s Smarer Analytics
Triggers: the Building Blocks of Event/Contextual Marketing
BIG
DATA PROCESSING
EVENTS /
PATTERNS
BUSINESS DECISION
/ ACTION
INTERACTION &
FULFILMENT
END
POINTS
Monetisation Engine
Real Time
Events
Data
Offer
Execution
Offers
Offer
Response
CDRs, Probe xDRs,
Location, etc…
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Streams
Unica
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CIFM
SMSC, IN, LMS,
CRM, etc…
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IBM’s Smarter Analytics
Enhancing Interact Contextual Capability with Streams
Session Data
and Requests
Call Center
Subscriber Profile
Stores
Subscriber State
Queries
Triggered
Email
Session Attributes
Information Services
Customers Offer Lists
X-sell
Website
Near-RTSubscriber State
Up-sell
SMS
MMS
Inbound / Outbound
Channels
CIFM
USSD
Info
Real-time Best
Offers and Data
Big Data Analytics
Event Triggers
RTAP
Big Data
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Near-Real Time
Subscriber State Updates
• Balance
• Last Top Up
• Usage
• QoE
• Location
• Etc…
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Bringing it all together
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Global Communications Disaster Response Proposal
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Global and Rigstar
 Rigstar offers a full
range of technologies
including: Data center;
Wireless Internet;
Comms Towers; Cell
Boosters; Wireless
Comms; Video
Analytics; and Last Mile
Comms
 Global offers a full
range of technologies
including: Backhaul;
Last Mile Comms;
IPTV; Big Data
Analytics; Cross
platform
monetization;
Security and
Monitoring
Together a powerhouse of products and services
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Projects for the partnership
 The City of Calgary
 Suncor/Kentz Engineering are developing and looking for design work
with this billion dollar project.
 Bonavista Energy is looking for a complete network overhaul as a
private network.
 The County of Parkland is the first county to integrate Allan Bly's tower
as a infrastructure model and to expand the smart city concept to the
Intelligent County.
-
-
-
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Allan Bly heads this up as an independent consultant looking for and
suggesting the best deals/way forward for the county's.
Allan is contracted by Rigstar for 4 days a month consulting. Rigstar is
bidding on upcoming tower management/building/ etc.
There is a town hall meeting for the next county (Saddle Hills) where the
constituents have input.
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Potential Projects for the partnership
 The Alberta Supernet, with the sophisticated NOC and infrastructure
and monitoring system that Global and IBM have and the desire for
Bell to have someone other than Axia manage this network.
 TransCanada Pipeline - building five new pipelines that
communication infrastructure is listed as part of the requirements,
monitoring of the remote sites and communication infrastructure are
other areas to propose.
 Precision Drilling/Ensign Drilling - The integration of an overall network
and communication system is high on the agenda for these two
companies.
 Ditto for Ensign.
 Encana
 Husky - Massive company with Assets all over Western Canada.
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Questions
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Global Communications Disaster Response Proposal
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