Smarter Sustainable Dubuque
Local Analytics in Action
Connecting the Dots Between
Engagement and Understanding
February 12, 2013
IBM/Dubuque Smarter Sustainable City
Partnership
• Announced Sept. 17, 2009
• IBM’s first “Smart City” in the U.S.
• Goal: Replicable model for cities under 200,000
• Coordinating smart, instrumented technology with
active community engagement
• Providing residents with information and tools
needed to:
• Save Money
• Conserve Resources
• Improve local economy and environment
3
IBM Research at a Glance
IBM Organization
Geographies
Business Units
Key Focus Areas
First of a Kind/Proof of Concept
Sales & Distribution
(Client Relations)
Americas
Europe
Middle East
Africa
Asia
Material Science
Global Technology
Services (SO, Hosting,
Technology)
Software Group (Inf
Mgmt, Middleware,
Web tools)
Systems &
Technology Group
(Storage, Servers)
Global Business
Services (Consulting,
BTO, AS & SI)
IBM Research Engagements
Analytics
Research & Customer partnerships to prototype
tomorrow’s technologies on today’s business
problems.
Conferences
IBM
Research
Next Gen
Computing
Industrial
Solutions
Science &
technology
Technology Innovations & solutions
presented and discussed with other
leading experts in the field.
Research Papers
Technology breakthroughs published
in research journals
Industry Technology Consortiums
Integrated Supply
Chain (SC, Call
Centers, Inventory)
Storage
Industry leaders collaborating to drive
technology solutions & innovation
Water
Electricity
Travel
Discards
Health
and
Wellness

Designed to give people what they
need so they can do what they want
Reliable
information
specific to them
• Save money and
resources
• Improve environment
and local economy
• Improve Health &
Wellness

Which accomplishes its objective by
increasing the availability and usability of
relevant data both as it relates to the
number of resource decisions it can effect
and the level of impact it can have
Eliminate
waste
Water
Electricity
Discards
Travel
Health
Identify
efficiency
Create
optimization
Decision
Making
IBM Smarter Sustainable Dubuque
Model
Staff and
Management
Portal
Smarter Sustainable Dubuque
Research Cloud
Citizen
Portal
Smarter City Services Layer
Applications, Website, Security
Analytics
Decision Support and Modeling
Metrics, Monitoring, Analytics and Insights
Data Integration and Data Management
Instrumented Data Collectors
Water
Electricity
Travel
Discards
Health

Volunteers
 400 volunteers
 600 total households
▪ 300 active portal users
▪ 100 never accessed the portal
▪ 200 no access to the portal or their data

Volunteers in a Specific Geographic area
• High Concentration of Residential Water Users
• Similar Topography
• Last Area for Water Meter Replacements
•
Helpdesk
• Responded to questions
• Conducted Training sessions
• Corresponded and engaged participants
Smarter
Water Data
Collection
Collectors
download data to
City servers using
the City’s fiber
optic backhaul
16 Data Collectors
MIU
Hourly reading
data transmitted
once per day to
collectors using
licensed
frequency
Data is transferred
To a secure ftp site
IBM automatically picks
up data once per day
Smarter Water Portal
Menu Area
Progress Area
Profile Area
Usage Area
Leak Notification
Detail Area
77% improved water usage understanding
61% took specific actions to conserve
48 % reported they plan to make additional changes
in their appliances or in how they use water (or both)
 6.6% decrease in utilization
 8 fold increase in leak detection/response:



What if we apply new knowledge and tools to
23,000 households?
What if 23,000 households had an opportunity to be
notified of continuous or intermittent leak?

Water Leak Repair Grant
 Individually metered residential units (including
rentals)
 One grant provided per building if not individually
metered
 The grant is available one time per 12 months per
service address
 Leak notification appears on meter or smarter
water portal
▪ Contact by SSD helpdesk by phone or electronically
 The amount of reimbursement is 50% of the
repair work up to $100 maximum
Currently offering an expanded sign-up for
Smarter Water Portal to residents and
small businesses
 Proving value at “entire community” scale
 Engagement opportunity for City
 Smarter Water Portal Provides a tool for:

 Increased Understanding and Education on
Water Usage
 Indentifying High Water Uses
 Identifying Leaks

Challenges
 Monetizing and identifying water “savings”
on a community scale
 Defining metrics, reporting, dialoging,
taking actions
 “Meeting consumers where they are” –
keeping them engaged when and how
they wish
20%
High engagement interest
want
more data,
less
Enlighten
Me
direction
60%
Medium engagement
interest
wantMe
more
Inform
direction, less data
20%
Low interest want better
defaults,
based
Warn
Meon data
exceptions and anomolies
Smarter Electricity Pilot Project

Partnership of City, State (Power Fund) and Alliant
Energy.

The goal is to allow volunteer participants to better
monitor their electric energy consumption and
enable them to make more-informed choices about
when to use energy and how much they are using

In spring 2011 Alliant Energy installed new AMI
(advanced metering infrastructure) electric meters
at nearly 1,000 volunteer Dubuque households and
is providing the electricity usage data from those
households to the City and IBM for analysis. Hourly
meter readings are transferred to IBM once per day


Usage reduction ranging from 3% to 11%.
If extrapolated to community as a whole, annual savings
range from $552,000 to $3,588,000.

68% said it increased their understanding of personal
electricity use.

45% said it helped them find specific ways to reduce
based upon their individual usage.

Strategies most often used by consumers included shifting
to non-peak usage (52%), turning off devices
(44%), decreasing lighting (29%) and
decreasing heating/cooling (20%)
Energy Portal Main Page
Profile Area
Menu Area
Progress Area
Daily Usage Area
Consumption Area
Comparison Area
Insight Area
Action Area






City, Regional, State, Federal and Private Sector Research
Partnership
New technology successfully developed and deployed:
- RFID (Radio Frequency Identification Device)
- SmartPhone (Transit Planner)
Recruitment of over 1,000 volunteers
Transit route optimization opportunities
Outcomes include policy optimization opportunities
(knowing when, how, where and why citizens are
traveling makes that easier and more accurate)
Outcomes include “options in real-time” to citizens
(whether they are looking for ways to avoid vehicle miles
travelled or just avoid traffic congestion on their route)

Exploring opportunities for Smarter Health and
Wellness

Short pilot on obesity engagement and prevention:
 use existing SSD volunteers and IBM employees
 demonstrate feasibility, technology and impact
 design program with larger scale efforts in mind


Opportunity for citizen interaction, engagement and
impact
 Dubuque as a “Living Lab”:
Technology + Engagement = Data
 Expanding access and value:
Data = Decision-making and policy-making
Initial meeting with City health and business leaders
positive





A prototype platform for tracking and managing
individual and aggregated waste (trash and
recyclables) disposal activities
City will identify volunteers among its residents
to participate in this project
City will identify two waste management routes
to participate in this project
IBM will develop software tools for transferring,
updating and processing the Data
Management/Aggregate and Individual Portals
tons
Compost
10%
Annual Waste Totals
18000
15000
12000
9000
Landfill
60%
6000
Recycle
30%
3000
2009
100
80%
2010
2011
2012
Average Diversion Rates
Year-to-date breakdown
Diversion cost savings
Year-to-date: $166K
60%
40%
20%
2009
24
2010
2011
2012
Note: hovering over one of the “total”
recycle bars with your mouse will give a pie
chart of the finer level breakdown if the data
is available.
Compost 10%
Landfill
60%
Recycle 30%
Data Configuration
Year-to-date discard breakdown
Diversion cost savings
Year-to-date: $66K
Interactive Analysis
Key Performance Indicators
alerts/log messages
Oddity Analysis
Admin tools
o
Sustainability requires on-going efforts (it
is a process not a product)
o
Replicating infrastructure and initiation
efforts for each new activity is inefficient
o
IBM interested in researching the potential
to “automate” sustainability campaigns.
o
Searching for a good candidate project in
City of Dubuque (small and defined to
start)
CommunityView
CitizenView
DubuqueView
Mayor-CouncilManagerView
StaffView
DubuqueView


What is it? A web and mobile enabled set of
interactive technology tools for the purpose
getting accurate and up to date information to
people when and how they need it to make the
decisions they need to make.
How? By leveraging the City’s investment in
data, applications, mobile and social media tools
to create an easy to use, integrated and
accessible interface for citizens, mayor, council,
staff and management.




DubuqueView is built by the citizens through
an engagement process that is participatory,
inclusive, deliberative and collaborative
During a disaster and times of critical
engagement the public is our eyes
Mechanism to deliver the information which
is both high tech and high touch
Rich in content and broad in reach
•assess the
•Provides
a way
emergency
to assess
situation,
the emergency
mobilize situation,
city resources
mobilize
and city
engage
resources
citizens
and
to engage
minimizecitizens
the impact
to minimize
of the disaster
the impact of the disaster
Synthesize and
analyze large
amounts of data
from unrelated and
unstructured
sources
Web
Mobile
Shared, Easy to Access,
Common Operational
Picture
“DubuqueView”
Logistics
Operations
Command
Communications
CommunityView
CitizenView
DubuqueView
Mayor-CouncilManagerView
Desktop
StaffView
•Role Based Views into Shared Data Sources
•Citizen Inform
•Community Connect
•Staff – Management Alert and Advise
•Elected Officials Recommend
CommunityView
CitizenView
DubuqueView
Mayor-CouncilManagerView
StaffView
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Business Analytics
Communications
CommunityView
CitizenView
DubuqueView
Mayor-CouncilManagerView
StaffView
Command
Operations
Business Analytics
Business Analytics
Business Analytics
Logistics
•
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Database Design, Data Population and
Applications in Development
ESRI Local Government Data model as a basis for
nearly 300 feature classes and 100 GB of GIS data
maintained by the City of Dubuque on a daily
basis
Geocoding Social Media Feeds
“Story-boarding” projects through GIS
Mobile CRM
IBM Community Engagement for Health &
Wellness and Water Expansion
Tools which are readily available on multiple
delivery platforms – computer – mobile device –
cell phone
 Increase citizen impact on City service delivery
– easy access to tools for dialogue using social
media – chat - blogs
 Increase citizen ability to analyze issues with
current relevant data
 Increasing Citizen access and input by meeting
them where they are most comfortable

“I've got the greatest job in the world.
There's no other job in government
where cause and effect is so tightly
coupled where you can make a
difference every day in so many
different ways and in so many different
people's lives. It's a great challenge.”
Michael Bloomberg, Philanthropist and Mayor
of New York City