Review of Last Session

Search Engine Optimisation (SEO)
 You can fine-tune your site so that the search
engines notice it and people can find you when they
search for the products or services that you provide.
Review of Last Session

Things to consider

Keywords, meta tags, search phrases: learn the lingo
Page title tags are premium
 All your headings are important
 Put your writer's hat on
 Get linked up
 Search for similar sites and right click on the webpages
and select “View source” and take a note of the
information that site has added. (copy it if relevent)

<title>
Holiday Villas in Spain to Rent - Apartments in Spain for holiday
</title>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<meta name="Description" content=
"Find bed and breakfasts, self catering holiday apartments and villas in Spain.
Cottages, farmhouses, apartments, and villas for holiday rental direct."
/>
<meta name="Keywords" content=
"holiday apartments in spain, holiday villas in spain, holiday farmhouses in spain,
holiday cottages in spain, bed and breakfasts in spain"
/>
Adding Descriptions and Keywords
Site Wide – go to the settings tab, and Search engine Optimisation
Remember to save
Each page – go to the pages tab, select each page and click on advanced settings,
Add a page title and description, plus relevant keywords.
Remember to save

Register with Google search engine

go to http://www.google.co.uk/addurl (sign into
your Google account)

Add your URL (website address)

The program should respond with an acceptance
Note: You can add your site several times
Pointing your own Domain to Weebly
Log into your account with your domain registrar.
( the one shown is 123reg.co.uk)
Click on manage your domain, then go to the “Manage DNS” section
The go to the “Advanced domain settings”
Add an “A” record of www to point at the Weebly webservers (199.34.228.100)
Weebly
DNS
Internet
ISP
DNS
DNS
Registrar
199.34.228.100
Build Your Own Website

Creating your own Email address

If you have bought your own domain name you can have your
own email addresses (e.g. philip@mydomain.co.uk)

You can do this via your domain registrar, but it is normally a
charged service. (easiest to use though because they will do the
setting up for you)

For a free service we used to do this via Google Apps (you still
can but now you have to pay)

Another free mail service is from ZOHO (www.zoho.com)
Build Your Own Website

Creating your own Email address (cont)

Your own registrar (eg: 123.co.uk) costs from 99p per month
Go here to take a look.

Free service from Zoho. More complicated to set up and who knows
how long it will be available or free.
To set it up go to www.zoho.com and create yourself an account.
They will send you an email to verify your account click the link to verify
https://mail.zoho.com/biz/index.do
Domain Validation
This is to make sure that you own the domain and allows your organization members to send
and receive domain based emails through Zoho. Before you actually start hosting mails with
Zoho, you need to validate your domain. You will be asked for a domain verification as a check
to authenticate the ownership and the existence of the domain. Once you verify your domain
you can start adding domain based users to your organization and create domain-based email ids
for the organization members to send and receive domain based emails.
You cannot add domain based users or email IDs until you verify your domain. So, its better to
validate immediately after adding your domain in Zoho.
CNAME Method
1. Locate the DNS management page (typically found under Settings or Domain Management)
2. The help prompt in Zoho Mail Suite domain validation contains a CNAME Record
3. Take only the alias (example: where CNAME is "zb2959233b.zohotest.com", alias is
"zb2959233b")
4. Add a CNAME record in your registrar DNS section
5. In your DNS panel enter 'domain.zoho.com' in the Hostname field
6. Wait for an hour and then click on "Click here to verify"
Once your domain is validated you can enable it to host mails.
Once you have added the Cname record and verified your domain, go back to your
Registrar DNS and add the MX records as shown below.
Adding an SPF record
Sender Policy Framework, commonly known as SPF, is a text record associated with a domain.
We highly recommend you to add the following SPF record in the domain manager if your
domain is hosted with Zoho.
Generally, this is to identify whether a domain's email can be sent through a particular mail
server. This helps to prevent the classification of the domain emails as Spam. The recipient
server validate the SPF records do find out whether the emails are generated from the
authorized servers. It is highly recommended that you add an SPF record for your domain,
because some recipient domains may reject messages from your users since because they cannot
validate the messages that are coming from an authorized mail server.
We go back to our registrar DNS set-up again and add the SPF
“v=spf1 mx include:zoho.com ~all “ and click “Add”
Click on the control Panel tab
Now Click on ”Mail Accounts”
Click on “Create Mail Account
Click on “Create “
Click on “Home”
http://www.zoho.com/mail/
Webmaster Tools
Google and Bing have a set of webmaster tools that you can use to manage your website.
For the Google one’s you can use the google account you have already created.
www.google.com/webmasters/tools/
As you can see I have several site already added to my account, to add a new site just
click on the
button.
Highlight and copy the text then go to your weebly website
On the home page click on
Advanced Settings
Remember to “Publish” your settings
Paste the text in the header
code box and save The settings
Once you have published the changes you can click on the
Lets add a site map. Click here
button in the webmaster tools
Now click on add sitemap
In the pop up box, after your domain name type “sitemap.xml” and click on test or submit.
ON the R/H menu select “Health and the click on “Fetch as Google”
Add your pages, start with index.html (your home page)
Click on Submit URL, now add each page of your website, remember they end with “.html”
Build Your Own Website

Any More Questions?

Course Wrap up



I hope you have all enjoyed the course and have a website
you are proud of.
Of course in the short time we have had you may need to
carry out some optimisation and additions to your current
site but hopefully this has given you all a good start.
Next steps

1.
2.
3.
There are other courses you can take to allow you to take
more control over the various parts of your website:
learning how manage your site and look at visitor reports
Edit the HTML code and CSS to give you greater flexibility,
learning more about Search Engine Optimisation.
Build Your Own Website

I am hoping to get an advanced course running
where we can learn more about editing the
templates (HTML and CSS) and Google
analytics, you will need to register an interest if
that is something you would like to attend.