e-STUDIO2050c/2550c
e-STUDIO2051c
Sales Guide
Contents
– Market Trends
– Road map
–
–
–
–
Product Introduction
Product Positioning
New Features
New Technologies
– Summary
2
CONFIDENTIAL
Market Trends
– Colour Forecast 2012 – 2016
Data
Units
Speed Range/Price Band
Color Laser 11-20 ppm
Color Laser 21-30 ppm
Color Laser 31-44 ppm
Color Laser 45-69 ppm
Color Laser 70-90 ppm
Total Colour
2011
154%
116%
93%
133%
164%
120%
2012
115%
111%
100%
103%
116%
107%
2013
111%
109%
104%
102%
107%
106%
2014
106%
108%
104%
106%
106%
106%
2015
106%
108%
105%
105%
103%
106%
2016
102%
106%
105%
107%
103%
105%
11-20ppm & 21-30ppm highest growing segment
MAJORITY OF THIS GROWTH TIPPED TO BE IN THE LOW END (SPEC)
3
CONFIDENTIAL
Market Trends
– Customer Buying Behaviour in the A3 space
• Trend 1 Shift from Mono to Colour
• Trend 2 Focus on environmentally friendly products
• Trend 3 Increase demand for entry level Colour MFP
• Trend 4 Demand for smaller footprint
4
CONFIDENTIAL
Colour Road Map 20-50ppm
NEW SEGMENT FOR TOSHIBA
Product Category
FY11
Jan
Feb
Mar
FY12
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov Dec
Jan
ES 2051C
Low
ES 2050C
ES 2550C
A3 (Colour)
Mid
ES 2040C
ES 2540C
ES 3040C
ES 3540C
ES 4540C
Discontinued
ES 2555C
ES 3055C
ES 3555C
ES 4555C
New Model! ES 5055C
High
Code Name
Weiss LL
Model
ES 2051C
Description
A3 Entry level colour - No HDD
Weiss L
Weiss L
ES 2050C
ES 2550C
A3 Low end colour - opt HDD
A3 Low end colour - opt HDD
Weiss H
Weiss H
Weiss H
ES 2555C/3055C
ES 3555C/4555C
ES 5055C
A3 High end colour
A3 High end colour
A3 High end colour
PPM
20
Previous Model
n/a
20
25
n/a
25,30
35,45
50
ES 2540C/3040C
ES 3540C/4540C
n/a
5
CONFIDENTIAL
Product Introduction
– Product Introduction
• Code Name Weiss L and Weiss LL
• Product Name e-STUDIO 2050c
e-STUDIO 2550c
e-STUDIO 2051c
6
CONFIDENTIAL
Product Positioning (Current 20PPM)
Bizhub C 220
ES 2040c
Full Featured MFD
DCIV 2263
Full Featured MFD
Priced out of low end market
IR C2020
C 2051
Price
Mx – 2310u
Basic MFD
Mx – 2010u
MP 2030
ES 2050c
ES 2051c
FS C-8020
Intermediate Featured MFD
Functionality / Features
7
CONFIDENTIAL
Product Positioning (Current 25PPM)
Full Featured MFD
es 2540c
DCiV 2265
Priced out of low end market
Bizhub C 280
Bizhub C 220
Price
Basic MFD
ES 2550c
Mx – 2610u
Intermediate Featured MFD
Mx – 2310u
Functionality / Features
8
CONFIDENTIAL
Customer Profile
e-STUDIO2051c
Customer Requirements
Colour
Up to 20ppm
Low document volume
Lowest introduction cost
Basic functionality
No finishing option
Windows PC users
Currently has:
Single function printer, scanner and fax
Entry level Monochrome MFD (eg e-STUDIO182)
Competitor’s low cost colour models such as Bizhub C200
9
CONFIDENTIAL
Customer Profile
e-STUDIO2050c / 2550c
Customer Requirements
Colour
Up to 20 / 25ppm
Low document volume
Low introduction cost
Basic to intermediate functionality
Basic finishing
Currently has:
Single function printer, scanner and fax
Monochrome MFP (standard features)
Colour MFP in 20 / 25ppm
10
CONFIDENTIAL
Product Restrictions
e-STUDIO2051c
• No finishing options
• Smaller paper capacity up to 2,000 sheet
• Restricted paper media capability
• No PostScript3 and XPS printer driver
• Non-compliant except to Windows PC
• Non-compliant to e-BRIDGE Open Platform
• Some scanning functions are not available
• Restricted management function
e-STUDIO2050 / 2550
• HDD options are required for using full function such as scan preview
• Restricted paper media capability
– Over A3/Ledger sized paper
– Thick paper over 209g/m2
– Banner paper
• USB direct print/ Scan is option
11
CONFIDENTIAL
Addition of HDD (for e-STUDIO2050c and 2550c models only)
By adding the option of a HDD, e-STUDIO2050C/2550C can expand its
capabilities similar to the e-STUDIO4540C series.
Addition of HDD includes the following functions:
– e-Filing function
– Scan functions (Scan to HDD, TWAIN scan, remote scan, etc)
– Scan preview, Fax preview
– Print functions (Proof Print, Private Print, Schedule Print, etc)
– Expanding scan pages (maximum of 1,000 pages)
– Expanding number of registration data (Address book, user management,
department management, etc)
– And more....
12
CONFIDENTIAL
Product Similarities (Weiss LL – Weiss L – Weiss H)
Model Name
Weiss-LL
Base Engine
Main Unit
(Image Processing Unit, LED Print Head, CCD line Scanner, etc.)
Controller
eBX Controller
eBX Controller
(Available e-BRIDGE Open Platform Expansion)
Touch Panel
7-inch Wide
Colour LCD Screen
9-inch Wide
Colour LCD Screen
Fusing System
Lamp Fuser
IH Fuser
1st Drawer
250 sheets (Std.)
550 sheets (Std.)
2nd Drawer
550 sheets (Opt.)
550 sheets (Std.)
Weiss-L
Weiss-H
13
CONFIDENTIAL
14
CONFIDENTIAL
New Features
– RADF with LED Notification Lamp
• Easily visible alert lamp easily shows status of RADF
– Blue lamp : The originals are placed on RADF tray
– Blinking blue lamp : Originals are being scanned
– Orange lamp : Paper misfeed
15
CONFIDENTIAL
New Features
– New Drawer Handles
• New series equipped with a latch mechanism
• Keeps drawer secure during moving
• Prevents unnecessary “tugging” of drawer
16
CONFIDENTIAL
New Features
– Automatic Paper Size Detection
• Same as e-STUDIO6550C series (EX-BP)
• User can change the paper size without changing the setting on the control panel
• Helps prevent a jam caused by wrong paper selection
17
CONFIDENTIAL
New Features
– New Control Panel
• Large colour display
• Easy to use touch panel
• Tilt mechanism
e-STUDIO2051C
e-STUDIO2050C/2550C
18
CONFIDENTIAL
New Features
– Operation Panel 2051c
• 7 inch Colour LCD panel – largest in low cost (no HDD) segment
7- inch
(Tiltable)
4-line Display
Panel
Ricoh Aficio MP
C2010/2030/2530
5.7-inchi ¼ VGA
STN Blue LCD Panel
(Tiltable)
Konica Minolta bizhub C210
19
CONFIDENTIAL
New Features
– Operation Panel 2050c / 2550c
• 9 inch Colour LCD panel – largest in 20 / 25ppm Class Colour MFD!
Toshiba e-STUDIO2550C series
9- inch
(Tiltable)
Xerox WorkCentre 7125 series
Fuji Xerox DocuCentre-IV C2265 series
7- inch
Sharp MX-3111U series
7- inch
Canon image RUNNER ADVANCE C2030 series
5.7-inch
Ricoh Aficio MP C2551 series
8.5-inch
Kyocera TASKalfa 255c (FS-C8025MFP) series
4.3-inch
20
CONFIDENTIAL
Security Features
– Comprehensive Security Features
Items
Security Functions / Acquisition Standards
Security Standard
(IT Products, MFP)
ISO/IEC 15408 (CC Certification)*, IEEE2600.1
Data Security
Security HDD, On-board Data Scramble (by Service Code Setting),
Disk Overwrite (Opt.)
Document
Security
Copy
Hardcopy Security Printing (Opt.)
Print
Secure Print, Secure Pattern Printing, Hardcopy Security Printing (Opt.)
Scan
Encrypted PDF
Network Security
IP Address Filtering (10 sets), MAC Address Filtering (10 sets), IPv6, SNMPv3,
IEEE802.1X(Wire/Wireless), SSL, IPsec, Digital Signature for Client Utilities,
Password Policy, Password Lock
Mail Server Security
POP Authentication before SMTP, SMTP Authentication
Authentication
Department ID Management, User ID Management, Control Card System,
Local Authentication, External Server Authentication (LDAP/Windows),
Role Base Access Control, IC card Authentication (Felica/HID/Mifare/NFC)
*Note Weiss L with optional HDD will receive the ISO15408 EAL3+ around November 2012
21
CONFIDENTIAL
Security Features
– Security HDD (TOSHIBA Unique Technology)
Wipe Technology
Encryption keys are deleted to wipe data if the system is connected to another that is not
the paired system.
Model
EX-Mash Series
(Current Models)
Weiss-L (Opt.)
*CND model excluded
Type of HDD
2.5-inch Normal HDD
2.5-inch Security HDD
Encryption Algorithm
AES 128bit
AES 256bit
Encryption Key for Data Encryption
Stored in MFP
Stored in HDD
Performance Down by Processing Encryption
Max. 50% performance down
No performance down
Time for Batch Erasing
Two to eight hours
Within a few second
TCG/Opal Security Subsystem Class
Not supported
Supported
Pre-Boot Authentication
N/A
Available
22
CONFIDENTIAL
Environmental Standards
Items
Acquisition / Notification / Self-attestation / Conformity




Standards







Labels



State Laws (U.S.A.)
California Proposition 65 (U.S.A.)
RoHS (EU)
Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) (EU)
Waste Electrical and Electronic Equipment (WEEE) (EU)
China RoHS (China)
Law Regarding the Rationalization of Energy Use (Japan)
Waste Disposal and Public Cleansing Law (Japan)
Green Purchasing (Japan)
Law for the Promotion of Effective Utilities of Resources (Japan)
Energy Star Program / MFD Tier2 (Worldwide)
Blue Anger Mark / RAL UZ-122 (Germany)
IT Eco Declaration / ECMA370 (Sweden, Norway, Denmark)
Eco-Mark (Japan)
23
CONFIDENTIAL
24
CONFIDENTIAL
New Technologies
– New to Toshiba
• LED print head
• LED Scanner light
• Low Fusing Toner
• Re engineered design
• New image processor
25
CONFIDENTIAL
New Technologies
– Toshiba GOES LED!
– Why has Toshiba waited so long to use this print head technology?
• Previous versions of LED had inconsistent and often poor quality
– However LED technology has improved significantly over the past couple of years.
26
CONFIDENTIAL
New Technologies
– LED vs Laser (print head)
Single step
Simple direct path
LED
Up to 7 steps
Must rely on elaborate combinations of rotating mirrors
and lenses that must remain in alignment throughout
LASER
27
CONFIDENTIAL
New Technologies
– Advanced LED Technology
• Toshiba’s LED technology is an advanced LED system that:
– Improves Image Quality
• Multi-level shading provides superior print quality and clarity
– Reduces noise
• Significantly quieter than laser systems
– Compact Design
• Less parts enables a much smaller footprint
28
CONFIDENTIAL
New Technologies
– Advanced LED Technology
• Toshiba’s LED technology is an advanced LED system that:
– Increases reliability
• LEDs have no moving parts and are ultra reliable compared to laser
– Environmentally friendly
• Less power consumption, uses fewer material resources and energy
– Easier maintenance
• No need for complex timing adjustments
(e.g. Image dimension adjustments)
29
CONFIDENTIAL
Advanced LED Technology
– Improved Image Quality
Smaller Beam Diameter than Laser models
e-STUDIO 2040  Approx. 70 μm
e-STUDIO 2051c / 2050c / 2550c  50 μm (LED)
Smaller dot size gives sharper crisper text and graphics
30
CONFIDENTIAL
New Technologies
– New Image Processor
A new discrimination algorithm is applied to the new image processing
– Result in improved copying of fine lines and edges
Current (EX-Mash)
Discrimination error
is improved.
New processing
（Weiss)
Edge emphasis is
suppressed.
WeisshornLL/Lver service training
31
CONFIDENTIAL
New Technologies
– 1200 dpi resolution
• The e-STUDIO2050C/2550C has the ability to print in a high resolution 600 x 1,200dpi
(PostScript driver only)
• Therefore improving the clarity of documents that display charts and line drawings
32
CONFIDENTIAL
New Technologies
– NEW LED Exposure Lamp (Scanner)
LED exposure lamp with low power consumption
Model Name
EX-Mash Series
Weisshorn Series
Light Source
Xenon Lamp
LED Lamp
Power Consumption
24 W
5.3 W
The power consumption of an LED exposure lamp is 1/4 or less as compared with a xenon lamp.
Original Glass
Reflector
Original
LED Exposure
Lump
Mirror-1
33
CONFIDENTIAL
New Technologies
– New Low Fusing Toner
• Brand new toner formulation developed by Toshiba
• One of the most energy efficient toners on the market
• Lowest fusing temperature toner on the market
• Wider colour gamut than previous models
34
CONFIDENTIAL
New Technologies
– Wide Colour Gamut
• Significantly expanded colour gamut
• Fantastic green and reds
Weiss L / LL
ex Mash
20% increase in colour gamut
35
CONFIDENTIAL
New Technologies
– Increased Gloss Levels
• Significantly improved gloss levels
• Rated higher than ex Mash and BP!!
Gloss (Gloss meter measurement value)
20.00
18.00
Gloss
16.00
14.00
12.00
10.00
8.00
6.00
4.00
2.00
0.00
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X
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sh
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0
26
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20
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5
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1
26
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20
L
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36
CONFIDENTIAL
New Technologies
– Re-engineered Design
• Totally brand new design (interior and exterior)
• Sleek new look
• Compact design
• Inner finisher
• Massive tiltable touch screen
• Environmentally friendly parts
37
CONFIDENTIAL
Re-engineered Design
– Compact Design
Items
EX-Mash series
Weisshorn series
Reduction
Footprint
(Width x Depth)
699 mm x 742 mm
(L/LL) 575 mm x 590 mm
34.6 %
(H) 575 mm x 680 mm (22.6” x 26.8”)
24.6 %
Weight
Approx. 121 kg
(LL): Approx. 56 - 57 kg
52.9 -53.3 %
(L) Approx. 67 kg (148 lbs)
44.7 %
(H) Approx. 80 kg (173 lbs)
33.9 %
Weight of Main Frame
21.4 kg
13.0 kg
39.3 %
Robustness of Main
Frame
Strong structure
Equivalent to EX-Mash
(Enabled with using 3D welding)
-
Number of Screws
1418
Weiss-L: 700 or less
50.6 %
Weiss-H: 816 or less
42.5 %
38
CONFIDENTIAL
Re-engineered Design
– Compact Design
– Smallest footprint in the market!
1000
900
Mash
800
Depth (mm)
700
Weiss-H
600
MX-2310U
MX-2310F
Aficio
MPMP
C2200
imagio
C2200
500
iR-ADV C2020/C2030
400
TASKalfa
255c
Taskα255c
DC-IV C2260
300
Weiss-L/LL
200
100
0
100
200
300
400
500
600
700
800
900
Width (mm)
39
CONFIDENTIAL
Re- engineered Design
– New Environmentally Friendly Fuser Unit
• Up to 70% of power consumed in an MFD comes from the fuser unit
• Toshiba has been able to significantly reduce energy consumption by:
– Miniturisation of the fuser unit
– Utilising a thin walled small diameter heat roller
– Low temperature melting toner
【W / U time】
99 sec.
【Recovery time】
65%
reduction
75 sec.
【TEC value at 2050C】
80%
reduction
56%
reduction
3.4 KWh
1.5 KWh
35 sec.
15 sec.
Mash
Weiss-L/LL
Mash
Weiss-L/LL
Mash
Weiss-L/LL
40
CONFIDENTIAL
Re-engineered Design
– Significant R &D into parts design has resulted in a reduction and more efficient parts and
reduced noise
– Reduction of drive motor noise by reducing the number of drive motors from 8 (ex Mash) to
4 (Weiss)
– Reduction of fan noise by reducing the number of fans from 7 (ex Mash) to 3 strategically
placed fans in Weiss
– Reduction of clutch noise by sealing clutch parts
41
CONFIDENTIAL
Summary
– Toshiba’s 3 new colour models, the e studio 2051c, 2050c and 2550c set a new standard for
entry level colour.
– Only MFD in its class to have an advanced LED system.
– Smallest footprint in the 20-30ppm segment
– Lightest MFD in the 20-30ppm segment
– Lowest fusing toner on the market
– One of the quietest MFD’s on the market
– Largest operation panel in its segment
– Re engineered design significantly improves efficiency
– One of Toshiba’s most environmentally friendly MFD’s ever
42
CONFIDENTIAL
Questions?
43
CONFIDENTIAL