Future of IT
Bommireddipalli Ravi Teja
Nihilent
January 21, 2011
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Living Systems Theory
 By definition, living systems are open, self-organizing
systems that have the special characteristics of life and
interact with their environment.
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A Living Enterprise
 A living enterprise is sensitive to the environment
 it learns, innovates, adapts and manages the changing
needs of its customers, citizens, employees and investors,
within its business context,
 for the sole purpose of its survival and growth
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Future economy
• Agriculture Economy
• Land, Resources and Labor
• Individuals
• Industrial Economy
• Money and Machines
• Workgroups
• Knowledge Economy
• Intangibles
• Networks
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21st century enterprise
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Peter Drucker said
“The single most important thing to remember about any
enterprise is that there are no results inside its walls. The
result of a business is a satisfied customer.
The purpose of business is to create and keep a
customer.”
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Future enterprise
With customers,
employees,
partners, vendors
and agencies
Open and
boundary less
markets
Collaborative
Open
Customer
Learning and
Innovative
Act as listening
posts with
everyone having
an idea
Influencing
Anticipate
customer needs &
deeply connect to
customer psyche
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Emotional connect with customer
“A Great Brand taps into emotions. Emotions drive most, if not all, of our
decisions. A brand reaches
out with a powerful connecting experience. It’s an emotional connecting
point that
transcends the product.
“A Great Brand is a story that’s never completely told. A brand is a
metaphorical story that connects with something very deep - a
fundamental appreciation of mythology. Stories create the emotional
context people need to locate themselves in a larger experience.”
Scott Bedbury/ Nike, Starbucks
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Impact on IT
 Serving virtual, real-time driven,
networked enterprises will mean
substantial changes to IT
 The really big return on
knowledge-based IT is building
capability for the future.

Verna Allee
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Future of IT
Social software
 When Social Software is understood as a
comprehensive platform used in daily business….
then out of a hierarchical viewpoint comes…
…complete transparency… …over experts, topics
and… …(informal) networks….. So the right people
meet… …and new ideas are developed together.
Software as a service (SaaS)
 Future of IT is moving away from data center,
system and infrastructure management and more
toward business process improvement.
 SaaS provides organizations with ‘turn-key’
software solutions that can be implemented quickly,
while avoiding infra costs & admin resources
Mobile computing
 Mobile device would be the primary connection
device (By 2015 almost 300 billion transactions
worth more than US $ 860 billion will be
conducted using mobile phone). Some of the
services will include: Mobile Banking, Mobile
trading, Mobile commerce, Mobile advertising
and marketing, etc.
Ubiquitous connectivity and interfaces
 Internet will be everywhere. It will be an additional
layer connecting everything to everyone
 Keyboards and mouse will seem quaint. Touch,
eye, voice and possibly even brain controllers will
be commonplace
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Impact of IT on developing economies
• Developing countries are proving to be partners eager to extent
the IT market by becoming suppliers and investors in IT.
• As suppliers, they are keen to take advantage of export-led
growth (a la Asian economies)
• As investors, they are providing the infrastructure for modern
global business and life long learning
• IT may help to reduce the gap for some of those who are
disadvantaged or marginalized
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Future of Indian IT
• Thought capital of the world ?
• Thought process outsourcing ?
As Lao Tzu said in the 6th century B.C.,
“Those who have knowledge, don’t
predict. Those who predict, don’t have
knowledge.”
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Questions?
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