American Eagle Outfitters, Inc. NYSE: AEO 11/2/2010 Ruonan Ding Meiling Liu Cardo Martinez Rajani Meka Prateek Sharma Industry Analysis Competitors Company Overview SWOT Management Discussion Financial Performance Analysis DuPont Analysis DCF Model Multiple Valuation Recommendation Dec 1999 – BOT 200 @ $44 Jan 2000 – BOT 200@ $27 Mar 2000 – BOT 600 @ $15.63 Feb 2001– 3:2 Split Mar 2005– 2:1 Split Apr 2005 – Sold 600 @ $26.284 Nov 2005 – Sold 700@ $23.33 Nov 2006 – Sold 400 @ $39.19 Dec 2006 – Splits 3:2 Nov 2007 – Sold 450 @ $22 Dec 2008 – BOT 1000 @ $9.07 RCMP Currently Holds 2500 shares of AEO with a weighted average price of $6.766 and an unrealized gain of $22,142 (as of 1-Nov-2010) Source: Yahoo! Finance Market Value (Excl. Cash) Cost Basis (Excl. Cash) WFR AEO 7% 18% WAG WFR AEO 15% 33% 34% BGC 6% DO MOS 4% 13% JKHY 4% MCD WAG MCD 14% JKHY BGC 9% 5% DO 3% 13% 11% MOS 11% American Eagle Outfitters is a clothing and accessories retailer based in Philadelphia, PA. It was founded in 1977 by Mark and Jerry Silverman as a subsidiary of Retail Ventures, Inc. The Silverman’s sold their ownership interest in 1991 The company started trading on the NASDAQ in 1994 as AEOS Targets teens and young adults Brands Include ◦ The American Eagle Outfitters – targets 15-25 year old boys and girls. 934 stores in US and Canada ◦ aerie® by american eagle – offers dorm-wear and intimates for girls – 144 standalone stores in US and Canada ◦ 77kids by american eagle – targets kids up to 14 yrs of age ◦ Online via www.ae.com and www.aerie.com – ships to more than 76 countries Source: http://phx.corporate-ir.net/phoenix.zhtml?c=81256&p=irol-homeprofile Total revenues of Family Clothing Stores Industry for 2009 was $2,862 billion. Representing a CAGR of 5.1% from 2005-09 The breakdown of sales across the globe: ◦ ◦ ◦ ◦ Asia Pacific Europe Americas Rest of the world 46.2% 30.4% 22.8% 4.2% Source: Industry Report titled "Apparel Retail Industry Profile: Global", Data Monitor- Reference Code-0199-2005 Persistent Link: http://search.ebscohost.com.proxy2.library.uiuc.edu/login.aspx?direct=true&db=bth&AN=51689167&site=bsi-live Key External Drivers for Demand: ◦ ◦ ◦ ◦ Number of young adults Consumer sentiment Per capita disposable income Competition from substitutes such as department stores Source: IBISWorld Industry Report 44814 Family Clothing Stores in the US September 2010 The Family Clothing Stores industry is a highly competitive one, facing threats from within and from outside the industry. Competitive Factors: Having a clear market position Ability to control stock on hand Established brand names Production of goods currently favored by the market Attractive product presentation Experienced workforce Industry Rival is High: Fickle demographic Fast fashion chains Depends on trends and seasonality Buyer Power is High: Demand is highly affected by consumers disposable income level Fashion taste and product mix Sensitive to price change Supplier Power is Moderate: Purchasing from international suppliers Suppliers compete on the price and quality basis Eliminate import quotas in 2005 Threats of Substitutes is High: Substitute good from not only the competitors but also department stores Buyers Bargaining Power is High: Low switching cost There is a general positive outlook for the industry as consumer discretionary income increases Growth will be lead by the Asia Pacific region (CAGR of 8.3%) whilst the European region will only face a growth rate of 3.9%. Growth is expected to be the slowest in the Americas Urban Outfitters (Ticker: URBN) ◦ Lifestyle Specialty Retail Urban Outfitters, Anthropologie, Free People and Terrain Brands Retail stores and e-commerce ◦ Wholesale Business Free People and Leifsdottir brands ◦ Core operating location: US ◦ FY 2009 Revenue : $1.9378B Source: Yahoo Finance, http://finance.yahoo.com/q?s=URBN Aeropostale, Inc (Ticker: ARO) ◦ Mall-based specialty retailer and online sales through aeropostale.com ◦ Target group: Aeropostale for 14-17 years old women and men; P.S for 7-12 years elementary school children ◦ Presence only in North America ◦ FY 2009 Revenue: $2.23B Source: Yahoo Finance, http://finance.yahoo.com/q?s=ARO Gap, Inc (Ticker: GPS) ◦ Specialty retailer Brands include Gap, Old Navy, Banana Republic, Piperlime, and Athleta brand ◦ Franchise agreements with unaffiliated franchisees Gap and Banana Republic stores ◦ Presence in United States, Canada, the United Kingdom, France, Ireland, and Japan. ◦ FY 2009 Revenue: $14.19B Source: Yahoo Finance, http://finance.yahoo.com/q?s=GPS Abercrombie and Fitch, Inc (Ticker: ANF) ◦ Specialty retailer Stores and direct-to-consumer operations Brands include Abercrombie & Fitch, abercrombie kids, Hollister and Gilly Hicks brands ◦ Presence in North America, Europe and Asia 1,096 stores ◦ FY 2009 Revenue: $2.928B Source: Yahoo Finance, http://finance.yahoo.com/q?s=ANF Strengths: Strong brands Strong distribution channels Little-to-zero debt on Balance Sheet Weakness: Needs to maintain hype to sustain “teen” loyalty. Research shows that most teens are not loyal customers Currently in excess of 90% of its revenues are generated in the USA (stores are now primarily in USA and Canada) Opportunities: Increased demand for women’s accessories Expansion into global markets (Asia) via franchising agreements Threats: Strong dependency on consumer spending. Accessories especially dependent on “discretionary spending” Merchandizes from limited suppliers 1200 1000 1098 1103 987 869 911 800 Total stores $638 $521 600 $577 $519 $642 Net Sales per average selling sqft 400 200 Fy 2007 38% 55% 7% 0 Fy 2005 Fy 2006 Fy 2007 Fy 2008 FY 2009 Fy 2008 42% 50% 8% Women's Apparrel and Accessories 20% 15% 10% FY 2009 40% 51% 9% aerie 16% 5% 0% Men's Apparrel and Accessories 1% Comparable Store Sales 12% -5% 0% 50% 100% -4% -10% -10% -15% FY 2005FY 2006 FY 2007 FY 2008 FY 2009 Source: AEO 10-K, pg.17 http://www.sec.gov/Archives/edgar/dat a/919012/000095012310028815/l3923 7e10vk.htm Increase in sales through e-commerce in ‘09 Depreciation increased by 11% in ‘09 compared to ’08 due to greater PP&E driven by their capital expenditures Complete closure of Martin +OSA 2010 Outlook Expecting ‘10 to be more favorable than ’09 Focus on controlling expenses and keep it less than ’09 Low inventory levels Source: 2009 Annual 10-K report Growth Strategy: ◦ Through new internal brands and franchising ◦ Open 40 new stores in US and Canada in ’10 ◦ Franchising in Asia ◦ Franchising in the Middle-East ◦ Acquisitions Capital Expenditures: ◦ Reduced to $127.4 million in ‘09 as opposed to $265.3 million in ’08 ◦ Aiming at keeping CAPEX between $100-$120 million in ’10 Source: AEO 10K, FY 2010 • For the Fiscal year ’09, 60% of their sales attributed to women’s apparel and accessories • Aerie initiative started in ’06, exclusively for women’s apparel • International Expansion: Franchising agreements in the Middle-East, China and HongKong Source: Industry Report titled "Apparel Retail Industry Profile: Global", Data Monitor- Reference Code-0199-2005 Persistent Link: http://search.ebscohost.com.proxy2.library.uiuc.edu/login.aspx?direct=true&db=bth&AN=51689167&site=bsi-live YEAR SALES ($MM) 2010 2009 2008 2007 2006 5 YEAR GROWTH RATE % 2,990.52 2,988.87 3,055.42 2,794.41 2,321.97 6.5 NET INCOME ($MM) EPS ($) 169.02 179.06 400.02 387.36 293.71 -12.9 0.82 0.87 1.85 1.74 1.29 -10.7 Source: AEO 10-K, FY 2010, ‘09, ‘08 Inventory and A/R management FISCAL YEAR END Receivables Turnover Receivables Days Sales Inventories Turnover Inventories Days Sales 1/30/2010 1/31/2009 2/2/2008 36.57 29.55 95.78 9.85 12.18 3.76 9.16 10.13 10.67 39.3 35.52 33.75 Operational Asset Utilization FISCAL YEAR END Net Sales/Working Capital Net Sales/Net Plant & Equipment Net Sales/Current Assets Net Sales/Total Assets 1/30/2010 1/31/2009 2/2/2008 3.94 5.71 4.74 4.19 4.04 4.88 2.56 3.23 2.99 1.4 1.52 1.64 Amount in $millions, except ratios Source: Form 10-K, FY 2010, FY 2009 Metric Value Weight Weighted Value Cost of Equity from CAPM 8.31% 60% 4.99% Cost of Equity from ROE 22.24% 10% 2.224% Cost of Equity from HPR (5year) 18.74% 30% 5.622% Total 12.836% RFR is the yield on 10-Year T-Bond The company has no long-term debt outstanding and does not intend to change its capital structure in the near future All amount in $millions, except per share data and ratios Company Name Abercrombie and Fitch Aeropostale, Inc Urban Outfitters, Inc Ticker Mkt Cap ANF 3,760 ARO 2,240 URBN 5,000 P/E (ttm) 40.56 P/B (mrq) P/S (ttm) ROE (ttm) 2.08 1.21 6.62% 9.49 4.58 0.97 53.54% 19.72 3.77 2.39 20.99% Gap, Inc GPS 11,840 10.90 2.77 0.81 26.35% American Eagles Outfitters, Inc Minimum Median Mean AEO 3.050 23.52 9.54 20.35 21.28 2.27 2.04 2.62 3.04 1.03 0.77 1.04 1.27 11.58% 40.87 4.38 2.44 Per Share Valuation (Median) Per share Valuation (Mean) 17.91 18.73 21.15 24.52 15.91 19.48 Max Min max-min 35.97 8.40 27.57 35.36 16.47 18.89 37.32 11.78 25.54 Maximum Normalized EPS Revenues Book Value Per Share Shares Outstanding $0.88 2990.5 $8.07 206.17m Source: Yahoo! Finance DCF model values the stock in the range $16-18. The multiples analysis values the stock between $18-22. At a market price of $15.62 (as of 11/1/2010), we think the stock is fairly valued with limited upside potential, pending any news event. We recommend selling 500 shares (20% of current holding) at a limit price of $17/share (Good till 12/6/2010) Pre-Recommendation Post-Recommendation* WFR WFR 7% 7% WAG AEO 15% 34% MOS AEO WAG 30% 16% MOS 13% 14% BGC 5% BGC 5% MCD 14% JKHY 9% DO MCD JKHY 15% 10% DO 3% 3% *Approximate representation of market value