MEDIAPLEX INVESTOR RELATIONS 2014 2014 Ticker 086980 KS 1 © 2014 Mediaplex Inc. Disclaimer This presentation has been prepared by Mediaplex Inc. (“The Company”) This presentation is being presented solely for your information and is subject to change without notice. No representation or warranty, expressed or implied, is made and no reliance should be placed on the accuracy, fairness or completeness of the information presented. The Company, its affiliates, advisers or representatives accept no liability whatsoever for any losses arising from any information contained in the presentation. This presentation does not constitute an offer or invitation to purchase or subscribe for any shares of the Company, and no part of this presentation shall form the basis of or be relied upon in connection with any contract or commitment. The contents of this presentation may not be reproduced, redistributed or passed on, directly or indirectly, to any other person or published, in whole or in part, for any purpose. 2 © 2014 Mediaplex Inc. MOVIE INDUSTRY REVIEW Review 2013: Total movie industry of Korea 1 Development of box office numbers 250 Total movies 210 Korea movies 200 Growth of total admission Increasing of content’s competitiveness of Korean Films brings about the growth of movie industry in general 10% Growth of Korean ① Korean movies play a leading role for growth of total film industry since 2012 films’ admission Foreign movies 150 130 It’s not because of structural growth such as the increase of the number of screens on theaters It has resulted increasing the competitiveness of Korean movies contents. 13% 100 Share of admission 50 0 2008Y 2009Y 2010Y 2011Y 2012Y 2013Y 60% ② There were 9 movies which had over 5million viewers. It is 3 times more than 2012. ③ Views per capita – 4.12 times the most watching in the world 2 Movie that has more than 5million viewers 9movies 3 Average annual of admission per film (3 in 2012) Views per capita 4.1 times (#1 in the world) 3 © 2014 Mediaplex Inc. MOVIE INDUSTRY REVIEW REVIEW 2013: COMPETITIVENESS COMPOSITION IN THE MARKET Showbox and NEW which have an outstanding content competitiveness obtain better results than CJ and Lotte which have their own multiplex theatre chain 2013 KOREAN FILM MARKET SHARE (Number of Korean Films/Total Number of Films) Etc. 7% Lo tte (9/10) 13% N. E. W (8/18) ① Generally, performance of NEW was remarkable in 2013 No. 1 for Korean movie market share (Total market share 18%, No. 2) Average admission per Korean movie was 4,670,000, increased by 2.7 times year on year ② Despite of failure of Mr. Go, Showbox put up a good fight in 2013 Total audiences share increased by 1% year on year / Korean movie audiences share 29% increased by 1.5%p year on year Mediaplex (9/10) 23% Showbox’s average admission per Korean movie was 3,240,000 which was 50%/130% more than CJ/Lotte CJ E&M (14/31) ③ CJ E&M was highly deprived of total market share because of frustrated result of 28% Korean box office Market share of Korean film decreased by 13%(total market share decreased by 7%) Korea movie of admission per film Korea movie Share of admission Mediaplex Mediaplex 4 © 2014 Mediaplex Inc. MEDIAPLEX CORE STRATEGY 5 © 2014 Mediaplex Inc. SHOWBOX’S PURSUING VALUES What is the SHOWBOX’s pursuing appearances as distributors? ① A Market Leader in qualitative aspects, not in quantitative aspects ② A Partner who can make profits to the investors ③ A Partner who can entrust directors and productions with the projects ④ A Brand that distributes the movies which audiences can see and believe What does SHOWBOX want to be as a market leader? Average of Number of audience per film No.1 ROI No.1 (Based on Korean films only) “SHOWBOX focuses more on being the most confidential partner and distribution brand to create ways of our own to achieve the best rate of return and the most number of audiences from each projects than being a number one distributor which is distributing more films, attaining more audiences and focusing on competition for sales. 6 © 2014 Mediaplex Inc. MEDIAPLEX REVIEW Korea movie ROI Mediaplex ROI 26% 3% 2003 -8% 2004 8% 2006 2005 2007 2008 -17% -9% -25% -44% -33% -41% -43% -60% Select Select 7 Focus © 2014 Mediaplex Inc. MEDIAPLEX REVIEW Korea movie ROI 38% Mediaplex ROI 15% 13% 2009 2010 2011 -13% -11% 37% 15% 2012 2013 Select Focus -15% -14% -26% Select Select Focus “Average number of Audiences per a movie 3.5 millions (QC, MKT’g Dating, etc, Optimizing is possible) 8 © 2014 Mediaplex Inc. MEDIAPLEX REVIEW 2014+ core strategy : 2-WHEEL-SYSTEM Invest Productior Distribution Invest Distribution Distribution fee + ROI & production revenue (Synergy between selection & focus) (Strengthen Casting Infra ) 9 © 2014 Mediaplex Inc. MEDIAPLEX MOVIE INFORMATION SHOWBOX Line-up 2014 2015 The Huntresses Gangnam 1970 The Killer’s memoria technica(w/t) / WON Shin-yun I, Frankenstein Detective K : Secret of the Lost Island / KIM Sok-yun The Escape(w/t) / KIM Yong-hwa A Hard Day An Impudent Her(w/t) / KIM A-aron HAN Jae-rim Grace of Monaco The Mood of the day(w/t) / CHO Kyu-jang CHANG Hoon The Divine Move The Classified File / KWAK Kyung-taek KIM Jee-woon Kundo:Age of the Rampant Inside Men / WOO Min-ho LEE Je-han We are Brothers Assassination / CHOI Dong-hoon YOON Sung-hyun Sangeiwon Summer Snow(w/t) / JEON Yun-su YANG Hyo-joo King, Father, and Son(w/t) / LEE Joon-ik KIM Seong-hun A man and a woman(w/t) / LEE Yoon-ki 15 films and others are on stages of planning and developing A Violent Prosecutor(w/t) / LEE Il-young ※ W/T : Working title 10 The Insufficient Evidence(w/t)/ YOON Jong-seok © 2014 Mediaplex Inc. MEDIAPLEX REVIEW Sales Quantitative growth Profit 〉 Sales Qualitative growth Quantitative growth 11 Profit 〈 Qualitative growth © 2014 Mediaplex Inc. MEDIAPLEX REVIEW Business structure change Source: KOFIC, Mediaplex Korea movie ROI Mediaplex ROI 26% 3% 2003 -8% 2004 -9% 15% 8% -11% -15% 2009 2010 2011 -13% -14% -17% 2005 2006 2007 -43% -41% -25% -33% 2008 38% 37% 13% 15% 2012 2013 -26% -44% -60% Entry for film business ROI NO.1 Merger establishment Distribution Business be Extension of influence IPO M/S NO.1 Admission top increase record (3,300 Million ) Motion 101 production establishment M&A restructuring Business structure change - Human restructuring - Quality of Films management Motion 101 system building liquidation - Oversea market expansion policy through Foreign strategic Disposal partnership of Subsidiary 12 2012~2013 OP Of Turn into profitmarking -Committee on investment establish -Risk managing intension -two Wheel system construction -Distribution prediction system construction © 2014 Mediaplex Inc. MEDIAPLEX CORE STRATEGY Review 2013: Success Movies S C L N N C N S SHOWBOX CJ E&M LOTTE NEW <2013 Korea major Distributor M/S> - A basic primary movie - NEW S L N C S 6 movies 41 million viewers (19.5%) SHOWBOX 4 movies 2,4 million viewers (11.2%) CJ E&M 2 movies 1,6 million viewers (7.7%) LOTTE 2 movies 9 million viewers (4.1%) ETC 6 movies 13,1 million viewers (57.5%) (ETC is Foreign Distributors) N L N Korea movie of admission per film N S Source: CJ CGV Earning release 2014 1Q 13 © 2014 Mediaplex Inc. AVERAGE BOX OFFICE PER KOREAN FILM BY DISTRIBUTORS 2013 FY Number of releases 2014 1H Box office (KRW) Number of releases Box office (KRW) Average Box office per Korean film (KRW) Rank NEW 12 268.3 billion 5 67.7 billion 19.76 billion 1 SHOWBOX 12 208.2 billion 5 42.4 billion 14.74 billion 2 CJ E&M 25 255.8 billion 11 107.6 10.09 billion 3 LOTTE 16 119.8 billion 11 59 billion billion 6.62 billion 4 *Conversion rate of KRW for USD 1 =1054.5 KRW (Average market rate of 2014. 10. 21) 14 © 2014 Mediaplex Inc. AVERAGE BOX OFFICE PER KOREAN FILM BY DISTRIBUTORS 2014 3Q Number of released Box office (KRW) Average Box office per Korean film (KRW) SHOWBOX 3 68.2 CJ E&M 8 151.2 LOTTE 7 97.7 billion 13.95 NEW 2 11.7 billion 5.85 billion billion 22.73 18.9 billion billion billion billion Average Number of Audience Per Korean film (10 thousand) Rank 288.6 1 245.5 2 178.4 3 74 4 *Conversion rate of KRW for USD 1 =1054.5 KRW (Average market rate of 2014. 10. 21) 15 © 2014 Mediaplex Inc. Mediaplex Global New Business 16 © 2014 Mediaplex Inc. GLOBAL BUSINESS : JOINT INVESTMENT PRODUCTION PROJECT Action plan : completion the basic form of entry to Chinese market 1 Building a capacity to make 100% of Chinese movies than collaboration films Import and Release 2 Collaboration films Joint production in China • there is no meaning of export Korean films to release in China successful films in Korea such as ‘Thieves’ didn’t do well in China film market • It is still possible to make a Joint Korean and Chinese film. However, eventually it is very important thing to be able to plan and produce films which are 100% for Chinese audiences. ‘HUAYI BROTHERS” : Based on partnership with Huayi Brothers, Mediaplex strengthen the basics of entry to Chinese film market. Coproduction of Chinese films planned by Showbox • Establishment a process to evaluate the suitability of scenario and items provided by Showbox • Coproduction between Showbox and Huayi brothers, Huayi distribute visitors / SM dance movie project Director K.H. Oh’s next movie project “Rich” Collaboration domestic projects with Chinese company /distribution • Among Showbox’s domestic line-up, possibility of determining on coproduction in planning stage / distribution in China Director Donghoon Choi, Next movie ‘assassin’ Director Jongbin Yoon, ‘Kundo’ Partial invest a product recommended by each others • Among the line-up for the year, invite partial invest and recommend a stable project (reinforcement the partnership) 17 © 2014 Mediaplex Inc. GLOBAL BUSINESS : JOINT INVEST PRODUCTION PROJECT Possibility of Chinese film market The rapid growth of Chinese film market is rather than attractive… • • • • 2013 China box office was 3.9 trillion Won / total audiences are 0.6 billion (Compared with korea Box office, 3time bigger / No.2 in the world) Views per capita is 10time less than korea Among the Chinese, only 7% is moviegoers. In 2018, box office being expected to be 10 trillion won market (CARG 30%) It is important that Showbox has an ability to be needed by Chinese film market Comparison with domestic / overseas movie TOP-10 box office Chinese film TOP-10 average- 60 millions (overseas film average 81.8 million, 79% of overseas film average) Korean film TOP-10 average- 47.5 millions (overseas film average 25.9 million, 184% of overseas film average) Section Box office Ancillary market Screens Theatre # of movies produced CHINA KOREA Market & Capital Planning ability & Directors/ actors Capita per views Native movie share Total audiences China 3.5 trillion 743 billion 18,195 3,200 638 0.7 58.60% 610,000,000 Korea 1.5 trillion 268 billion 2,184 333 183 4.12 59.70% 210,000,000 unit : won 18 © 2014 Mediaplex Inc. GLOBAL BUSINESS : JOINT INVEST PRODUCTION PROJECT Korean movies global inroad cases <American market> <Chinese Market> A wedding invitation (CJ China produce / CFG distribute within China) Snowpiercer (CJ invest & distribute / the English-speaking world target ) •Director Oh, Ki-hwan / ‘present(2001)’ Remake •Romantic movie is out of season in Korea but, It is new and fresh in China •Director Bong Joon Ho / Song Kang Ho +Chris Evans •It was not able to release in the English-speaking world due to cultural differences Mr. Go (Showbox invest / Huayi distribute within China ) The Last stand (Lions Gate production/ distribution) •Director Kim Yong-hwa joint Korean and Chinese film •The result fell short of its expectation because of issue of distribution schedule but, Chinese audiences are very positive about the movie (16.3 million dollar) •Director Kim Jee-woon / Arnold Schwarzenegger •Audiences’ reaction was negative due to B movie •It was not able to collect the production cost due to a box office failure Bunshinsaba-1/2(Chinese capital invest/distribute) Stalker(Fox Searchlight production/ distribution) •Director Ahn, Byung-Ki / ’Bunshinsaba’ remake •Ghost’ is a censored object by Chinese Government, but changing structures of storytelling builds the new trend of horror movies •Director Park Chan-wook / Nicole Kidman •Some of art film fans gave positive evaluations but, doubtful about the possibility of success as a commercial movie Expansion to China is more successful than to American film market because China has cultural similarities with us. Therefore it gives advantages of movie plan/production 19 © 2014 Mediaplex Inc. MEDIAPLEX INVESTMENT HIGHLIGHTS INVESTMENT HIGHLIGHTS A Friendly Government Policy on Movie Industry Attractive Growth of Korea Film Market & Increased Fundamental Industrial Trend maker as a leader of Film distribution market Strong Capital Structure with Significant Liquidity & Free Cash Flow Well-Organized Management Team and Proven Equity Holder acquiring profitability and sales due to a successful corporate restructuring Oversea Expansion into Movie Business (Utilizing Global Partner Networks) 20 © 2014 Mediaplex Inc. MEDIAPLEX SUBSIDIARY REVIEW Subsidiary : Supreme Star Investment Limited ■ Theater business ■ Partner Beijing Zhongguan Megabox Cinema Beijing Mega Media Ltd. Film Exhibtion in China Site 3 Location Beijing, Shenyang • Capital : RMB 16,800,000 • Ownership: Beijing Mega Media Ltd. 51% Supreme Star Investment Limited 49% (Orion 62.66%, Mediaplex 11.23%) • Establishment : Dec 13, 2007 • Site open - 1st Site Beijing Zhongguancun July, 2007 - 2nd Site Beijing Sanlitun July, 2008 - 3rd Site Shenyang Wanxiangcheng June, 2011 Source: Mediaplex 21 © 2014 Mediaplex Inc. MEDIAPLEX FINANCIAL INFORMATION Financial Highlights (Consolidate) Profit and loss status 2013Y 2012Y 1,081 882 Gross margin 156 176 Operating income 63 97 Non-operating income 3 2 Non-operating expenses 118 40 Financial income 13 12 Financial costs 0 0 Net income before income tax expenses 62 41 Net income 57 -7 [Unit O.1 Billion 2013Y 2012Y Total assets 1,674 1,813 Current assets 1,173 1,329 Non-current assets 501 484 Total liabilities 618 812 Capital stock 313 313 Capital surplus 362 352 Retained earnings 390 335 1,055 995 [Unit O.1 Billion Net sales won] Financial status Total shareholders' equity won] 22 © 2014 Mediaplex Inc. MEDIAPLEX FINANCIAL INFORMATION Consolidated statements of comprehensive income (KRW in Millions) 2Q’14 % QOQ 2Q’13 % Box office 10,631 70.5% -48.5% ▼ 20,653 78.0% Copyright 4,209 27.9% -25.6% ▼ 5,654 21.4% Distribution 75 0.5% -53.1% ▼ 160 0.6% Sub Investment 44 0.3% 1,000%▲ 4 0.0% 117 0.8% -1,363% ▼ 8 0.0% Total Revenue 15,076 100% -43.06% ▼ 26,480 100% Cost of sales 12,773 -42.20% ▼ 22,097 1,573 -35.05% ▼ 2,422 730 -62.7% ▼ 1,960 -1,829 -1406.4% ▼ 140 Etc. G&A expenses Profit before income tax Profit for the quarter • Box office: Revenue of main invested films from theater (Including distribution commission) • Copyright : Overseas secondary market sales except of additional market in 2nd quarter and 4th quarter • Distribution : Domestic distribution charges and overseas distribution charges • Investment : Return on investment of partial invest product 23 © 2014 Mediaplex Inc. Thank. 24 © 2014 Mediaplex Inc.