Radio City, Magic 1548 & City Talk
Station Information
Radio City, Magic 1548 & City Talk
Station Information
Station Location:
St Johns Beacon – 450 feet above
Liverpool City Centre
Transmission Areas:
Liverpool, Merseyside & North Wales
Core audience: 15-44 year olds
Mix of adult contemporary music with all the
latest news, entertainment, sport and travel for
people in Merseyside.
Core audience: Female 35+ year olds
Playing the best 60’s, 70’s & More, news, traffic and
travel and local information
Core audience: Male 40+ year olds
Sport, news and debate with the greatest hits from the
past 4 decades.
Radio City, Magic 1548 & City Talk
Part of the Fabric of the Region
“More than just Music”
No.1 for local content & coverage
Award winning Local News & Campaigns
Football - Everton & Liverpool live commentary
live
Latest travel news
Reflecting and reporting Liverpool’s £2 billion
regeneration
Radio City, Magic 1548 & City Talk
Transmission Areas
Radio City / Magic 1548
City Talk
Population – Adults 15+
Radio City & Magic 1548 = 1,806,000
City Talk = 1,567,000
“Liverpool’s Hit Music Station”
The Script
Wanted
Bruno Mars
Kings of Leon
Lady GaGa
Take That
Pink
U2
Rihanna
Kylie
JLS
Scouting For Girls
Black Eyed Peas
Katy Perry
“Playing the best 60’s, 70’s & More”
ABBA
Blondie
The Beatles
Cher
Elvis
Rod Stewart
Beach Boys
Chic
Elton John
Diana Ross
Smokey Robinson
“News, Sport, Information and Debate”
Music Artists
Guests
The Beatles
David Cameron
Rolling Stones
Gordon Brown
Eurythmics
Sir David Frost
Oasis
Elton John
Blondie
The Police
Rod Stewart
U2
Piers Morgan
David Walliams & Matt Lucas
Duncan Bannatyne
Phil Redmond
Sir Patrick Moore
Queen
Frank Sinatra Jnr
David Bowie
Jeremy Paxton
REM
Sir Cliff Richard
Radio City
Typical Listener
 Age 15-44
 Married/living as married
 Working full time
 Buying own home
 Have children in the household aged 0-15
“Liverpool’s Hit Music Station”
Source: TGI Radio+ 2013 Q1
Magic 1548
Typical Listener
 Age 35+
 Married / living as married
 Social Class C2DE
 Rent home
 Some with children 0-15 in the household /
some with children left household
“Playing the best 60’s 70’s and More”
Source: TGI Radio+ 2013 Q1
Radio City
Presenter Line-up
(Mon-Fri)
Rossie and Co.
6am – 10am
Simon Greening
10am – 2pm
Radio City’s
2 o’clock
Take Over
2pm – 3pm
Dave Kelly
3pm – 7pm
‘In Demand’
7pm – 10pm
Pete Price
10pm – 2am
Magic 1548
Presenter Line-up
Ian Roberts
6am – 10am
Nick Wright
10am – 2pm
Dave Campbell
2pm – 6pm
Ray Rose
6pm – 10pm
Steve Philips
10pm – 2am
Soulful Sunday
with Keith Martin
7pm-10pm
City Talk
Programme Schedule
Mon-Fri
6am-9am
News & Sport Breakfast
Saturday
Sunday
7am-8am
12pm-8am
City Talk Music Machine
The Blue Room
8am-9am
9am-12pm
City Talk Mornings
The Anfield Wrap
12pm-4pm
City Talk Afternoon
City Talk’s Football
4pm-7pm
City Talk Drive
The Rock n Goal Years
7pm-10pm
Music Machine
10pm-2am
Late Night City with Howard
Hughes
2am-6am
Music Machine
9am-10am
10am-12am
12pm-2pm
Terrace Talk
2pm-6pm
City Sport
6pm-7pm
Strictly John Keith
7pm-9pm
Disco Bunny
8am-9am
Strictly John Keith
9am-10am
City Talk’s Politics
10am-11am
City Talk Business
11am-4pm
Music Machine
4pm-7pm
Big Top 40
7pm-8pm
Medical Surgery with Dr Mike
8pm-10pm
The paranormal to the
supernatural
Radio City, Magic 1548 & City Talk
Reach (000’s)
15 - 24
25 – 54
55+
Population (000s)
1,806
293
855
659
Weekly Reach (000s)
494
103
281
111
Percentage Reach %
27%
35%
33%
17%
4 Week Reach
741
154
414
167
Percentage %
41%
53%
48%
25%
281
300
250
Weekly Reach 000's
All
Adults
200
150
111
103
100
50
0
15-24
25-54
55+
Source: RAJAR/Ipsos MORI/RSMB. 6 months ending March 2013.
Radio City, Magic 1548 & City Talk
Reach (000’s)
All
Adults
15 - 24
25 - 44
45+
Population (000s)
1,806
293
542
971
Weekly Reach (000s)
494
103
195
197
Percentage Reach %
27%
35%
36%
20%
250
195
197
25-44
45+
4 Week Reach
741
154
286
296
Percentage %
41%
53%
53%
30%
Weekly Reach 000's
200
150
103
100
50
0
15-24
Source: RAJAR/Ipsos MORI/RSMB. 6 months ending March 2013.
Radio City, Magic 1548 & City Talk
Reach (000’s)
15 24
25 34
35 44
45 54
55+
1,806
293
274
268
313
659
Weekly Reach
(000s)
494
103
111
84
86
111
Percentage Reach
%
27%
35%
40%
31%
28%
17%
4 Week Reach
Percentage %
741
41%
154
53%
161
59%
125
47%
128
41%
167
25%
120
111
111
103
100
Weekly Reach 000's
Population (000s)
All
Adults
84
86
35-44
45-54
80
60
40
20
0
15-24
25-34
55+
Source: RAJAR/Ipsos MORI/RSMB. 6 months ending March 2013.
Radio City, Magic 1548 & City Talk
Reach (000’s)
Families and Children
Radio City, Magic 1548 & City Talk
each week reach…
164,000 Adults with Children aged 0-14
44,000 Children (aged 0-16)
Note : children 0-14 are not counted in our adult weekly reach of 464,000
Source: RAJAR/Ipsos MORI/RSMB. 6 months ending March 2013.
Radio City, Magic 1548 & City Talk
Social & Gender Profile
Social
Gender
Women
51%
212
208
Weekly Reach 000s
Men
49%
Weekly Reach (000's)
300
250
233
187
200
150
100
50
0
ABC1
C2DE
Source: RAJAR/Ipsos MORI/RSMB. 6 months ending March 2013.
Radio City
The Biggest Local Medium
600
Reach 000's
500
494
Bauer Liverpool reaches more people
than any other local radio station
and reaches more people than
the Liverpool Echo & the Daily
Post
400
334
300
274
221
197
200
135
127
100
16
0
Radio City, BBC Radio Smooth NW* Juice FM*
City Talk & Merseyside*
Magic 1548
Real Radio Heart North
NW*
West &
Wales*
Liverpool
Echo
Daily Post
*Stations marked with an asterisk do not cover the whole of this Total Survey Area
Source: RAJAR/Ipsos MORI/RSMB. Period ending March 2013, Surveyed in Radio City TSA – Weekly Listenership. JICREG, data at 01/05/13 – Area AIR
Radio City
The Most Effective Local Medium
300
Radio City v Other Radio & Liverpool Echo
Radio City
Real Radio NW*
Smooth NW*
Juice FM*
Heart North West & Wales*
Liverpool Echo
250
251
243
200
Reach (000's)
163
121
150
111
101
99
100
8397
76
111
103
91
84
59
45
50
35
36
2232
30333824
28
34
29 2335
Age 25-34
Age 35-44
Age 45-54
27
67
86 65
50
2035
111
84
61
12
27
15
0
Men 15+
Women 15+ Age 15-24
Age 55+
*Stations marked with an asterisk do not cover the whole of this Total Survey Area
Source: RAJAR, Radio City TSA, 6 months PE March 13 JICREG, data at 01/5/13 – AIR
Radio City
The Most Effective Local Medium
Radio City v Other Radio & Liverpool Echo
350
Reach 000's
300
281
Adults 25-54
250
200
150
148
123
87
81
100
95
50
0
Radio City, City Real Radio NW*
Talk & Magic
1548
Smooth NW*
Juice FM*
Heart North West Liverpool Echo
& Wales*
*Stations marked with an asterisk do not cover the whole of this Total Survey Area
Source: RAJAR, Radio City TSA, 6 months PE March 13 JICREG, data at 01/05/13 – AIR
Radio City
The Most Effective Local Medium
140
120
Radio City v Other Radio & Liverpool Echo
103
Adults 15-24
84
Reach 000's
100
80
60
35
36
40
20
35
20
0
Radio City, City
Talk & Magic
1548
Real Radio NW*
Smooth NW*
Juice FM*
Heart North West
& Wales*
Liverpool Echo
*Stations marked with an asterisk do not cover the whole of this Total Survey Area
Source: RAJAR, Radio City TSA, 6 months PE March 13 JICREG, data at 01/05/13 – AIR
Radio City, Magic 1548 & City Talk
v Local Competition
Weekly Audience (000’s) Age and Gender Breakdown
300
243
Radio City, Magic 1548 & City Talk
Real Radio NW*
Smooth NW*
Juice FM*
Heart North West & Wales*
Liverpool Echo
251
250
200
Reach (000's)
163
121
150
111
101
103
99
100
8397
76
111
111
84
84
61
59
45
35
36
50
27
86
67
65
50
35
20
91
2232
303334
3028
29
233535
12
27
15
0
Men 15+
Women 15+
Age 15-24
Age 25-34
Age 35-44
Age 45-54
Age 55+
*Stations marked with an asterisk do not cover the whole of this Total Survey Area
Source: RAJAR, Radio City TSA, 6 months PE March 13 & JICREG, data at 01/05/13
Radio City, Magic 1548 & City Talk
v Local Competition
Weekly Audience (000’s) Age and Gender Breakdown
300
243
251
Radio City, Magic 1548 & City Talk
250
Liverpool Echo
Reach (000's)
200
150
103
99
111
111
97
84
100
86
67
50
35
32
28
35
0
Men 15+
Women
15+
Age 15-24 Age 25-34 Age 35-44 Age 45-54
Age 55+
*Stations marked with an asterisk do not cover the whole of this Total Survey Area
Source: RAJAR, Radio City TSA, 6 months PE March 13 & JICREG, data at 01/05/13
Local Press
Radio City, Magic 1548 & City Talk vs. Liverpool Echo
The Liverpool Echo has a
readership of 199,326
51% of the Liverpool Echo’s
readership is over the age of 45
Radio City, Magic 1548 & City
Talk reaches more than double
25-54 year olds than the
Liverpool Echo
350
Weekly Reach / Readership (000's)
Radio City, Magic 1548 & City
Talk reach 494,000 listeners
every week.
281
300
250
200
150
95
100
50
0
Age 25-54
Radio City, Magic 1548 & City Talk
Liverpool Echo
Source: RAJAR, Radio City TSA, 6 months PE March 13 & JICREG, data at 01/05/13
Radio City, Magic 1548 & City Talk
Key Facts
Radio City, Magic 1548 & City Talk are the market leading commercial
radio stations in Merseyside
Radio City, Magic 1548 & City Talk’s weekly audience of
464,000 would fill Liverpool’s Anfield Stadium to
capacity over 11 times!
Listeners to these stations listen on average for
8.9 hours a week
Radio City, Magic 1548 & City Talk web sites
receive over 148,000 visits each month.
57% of Radio City, Magic 1548 & City Talk’s listeners are aged 25-54
Source: RAJAR, Radio City TSA, 6 months PE March 2013 & JICREG, data at 01/05/13
Radio City, Magic 1548 & City Talk
Online – April 2013
Radio City Website
Visitors = 105,695
Page Impressions = 235,486
Average time on site = 10m32s
Listener database = 91,498
Facebook = 59,455
Twitter = 46,843
Mobile App Downloads = 108,762
Magic 1548 Website
City Talk Website
Visitors = 3,385
Visitors = 97,670
Page Impressions = 7,864
Page Impressions = 110,741
Ave time on site = 25m45s
Ave time on site = 2m1s
Almost 50% of people listen to the radio when also online each week.
Combining radio and online significantly enhances response – 57%
of people check things out on the Internet after just hearing about
them on the radio.
Source: RAB/IAB.
Cash for Kids participates in a huge variety of fundraising events throughout the year both on and off air and
by encouraging individuals, companies, groups, and schools, join the fun and offer a helping hand to
disadvantaged children in their community. All money raised is distributed to support the general welfare of
children who reside in the Radio City broadcasting area based on recommendations from a special committee
of trustees from all sections of the local community.
Radio City’s Cash for Kids distributes grants to children’s charities & community
groups aiming to improve the lives of children in Liverpool, North West and
North Wales. We are a Charity known for its commitment to making a difference
to those it supports. We have given in excess of £1,500,000 away in grants over
the last 10 years and helped over 600,000 children..
Aim of Charity – Cash for Kids is a grant giving charity, supporting voluntary and community groups who make a
difference to the lives of local children with serious illnesses or disabilities; and children who experience poverty, abuse,
neglect or distress. (registered charity 1122062).
Radio City Live brings massive chart acts from all over the world to Liverpool.
The last two events have been sell outs!
Radio City
Awards – 2005-2011
Radio Awards competing with all BBC and Commercial Radio across the UK!
New York World’s Best Top 40 Formation 2011 (Gold)
Sony Speech Personality 2011 – Pete Price (nomination)
Music Week Awards Regional Station of the Year 2011 (nomination), 2009 (Gold)
Sony Station Programmer of the Year 2010 – Euan McMorrow (Gold)
O2 Media Award Young Journalist of the Year 2010 – Louise Martin (finalist)
Sony Sports Programme Award 2008 (Gold)
Sony Station Programmer of the Year 2007 – Richard Maddock (Gold)
Sony Station Of The Year 2005 and 2006 (Gold)
(also nominated in 2011)