Media Pack Q2 2014
MORE THAN JUST MUSIC
WE ARE LIVERPOOL
No.1 for local content
& coverage
Award winning News
& Campaigns
No.1 for Football - Live
Everton & Liverpool
commentary
Reflecting and reporting
Liverpool’s £2 billion
regeneration
OUR FAMILY
Transmission Area
Liverpool, Merseyside & North Wales
Core audience: 15-44 year olds
Mix of adult contemporary music with all the
latest news, entertainment, sport and travel for
people in Merseyside.
Core audience: Female 35+ year olds
Playing the best ‘60s, ‘70s & more; news, traffic
and travel, and local information
Core audience: Male 35+ year olds
Sport, news and debate with the greatest hits
from the past 4 decades.
Age 15-44
Married / living as married
Working full time
Buying own home
Have children in the
household aged 0-15
Age 35+
Married / living as married
Social Class C2DE
Rent home
Some with children 0-15
in the household /
some with children
left household
Male 35+
Breakfast & Drive : 100%
News & Sports Talk
Daytime : News & the
greatest hits from the last
40 years.
Evenings : The greatest
hits & Pete Price Phone-in
from 10pm
SPORTS COVERAGE
Live Commentary from all
Everton & Liverpool games
4 Merseyside Legends
Ian St John
John Aldridge
Graeme Sharp
Ian Snodin
All live on Radio City 96.7
& City Talk 105.9
OUR BREAKFAST SHOW
Radio City has
the No.1 Local Breakfast Show
Getting the region up, ready and
on the way to work & school
Weekly reach of 250,000
adults aged 15+ per week
OUR REACH
Radio City / Magic 1548
City Talk
Population – Adults 15+
Radio City & Magic 1548 = 1,853,000
City Talk = 1,610,000
OUR REACH
231
250
All
Adults
15 - 24
25 - 44
45+
189
Population (000s)
1,853
290
556
1007
Weekly Reach (000s)
521
101
189
231
Percentage Reach %
28%
35%
34%
23%
4 Week Reach
781
151
282
346
Percentage %
42%
52%
51%
34%
Weekly Reach 000's
200
150
101
100
50
0
15-24
Source: RAJAR, Radio City TSA, 6 months PE Jun 14.
25-44
45+
OUR REACH
284
237
Weekly Reach (000's)
300
286
235
250
200
150
100
50
0
ABC1
Female
Male
Weekly Reach 000s
Source: RAJAR, Radio City TSA, 6 months PE Jun 14.
C2DE
RADIO CITY
We reach more people than any other
local radio station…
600
521
500
…Including BBC Radio Merseyside
Reach/AIR 000's
439
398
400
335
300
228
174
200
114
100
0
Radio City, City Talk
& Magic 1548
Radio City
Smooth NW
BBC Radio
Merseyside*
Source: RAJAR, Radio City TSA, 6 Months PE Jun 14. * Does not cover the whole TSA
Juice FM*
Heart NW (was
Real)
Capital North West
& Wales (Was
Heart)*
v LOCAL COMPETITION
300
Weekly Audience (000’s) Age and Gender Breakdown
284
265
250
Radio City, Magic 1548 & City Talk
Radio City
Heart NW (Was Real)
Smooth NW (Now Heart)
Juice FM*
Capital North West & Wales (Was Heart)*
237
229
204
194
Reach 000’s
200
150
130
134
118 115
101
95
98
100
90
84
97
61
92
73
65
49
45
50
102
92
88
95
74
69
39
34
28
112
46
29
27
38
24 26
24
21 21
11
0
Men 15+
Women 15+
Age 15-24
Age 25-34
Source: RAJAR, Radio City TSA, 6 Months PE Jun 14. * Does not cover the whole TSA
Age 35-44
Age 45-54
Age 55+
DIGITAL MEDIA
113,773
129,372
July 2014
10,168
Users : 113,773
Sessions : 153,616
Views : 585,402
Average Time on Site : 1min 33sec
TOTAL DIGITAL
AUDIENCE
402,186
80,185
2,288
All figures are accurate at time of publication
66,400
25-54 Year Olds
307,000 every week
35% of all in the
area
548,000 over 13
weeks
Home Owners
366,000 every week
28% of all in the
area
690,000 over 13
weeks
Car Owners
407,000 every week
29% of all in the
area
764,000 over 13
weeks
Adults with Kids
0-14
196,000 every week
37% of all in the
area
349,000 over 13
weeks
Main Shoppers
386,000 every week
26% of all in the
area
733,000 over 13
weeks
15 - 24 Year Olds
101,000 every week
35% of all in the
area
185000 over 13
weeks