Q2 2013 MEDIA PACK
THE MAGIC AUDIENCE Q2 2013
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Magic has a market share of 5.0%.
Magic listeners tune in for 10.7 million hours every week.
Magic reaches 1.9 million listeners every week.
Magic attracts 1.1m 15-44 year olds each week, an increase of
17% versus Q1 2013.
58% of Magic listeners are aged 15-44 and 42% aged 45+
47% of Magic listeners don’t listen to Heart or Capital.
The average age of a Magic listener is 41.
Magic 105.4 reaches 2.9 million listeners across the UK
Source: RAJAR Q2 2013 Average Age Base: All Respondents
PROGRAMMING HIGHLIGHTS
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Magic Breakfast with Neil Fox reaches 674,000 listeners, and has an audience share of
3.9%.
More Music Drivetime with Angie Greaves has 653,000 people tuning in weekdays at
1700-2000 and a market share of 4.6%.
Gary Vincent attracts 827,000 listeners each week, and is commercial market leader for
reach and share amongst adults 25+ with 728,000 and 5.7%.
Paul Phear is the commercial number one for adults 25+ between 1300-1700, pulling in
714,000 listeners and a market share of 6.2%.
Mellow Magic is the number 1 commercial music show every evening for reach for
Adults 25+
Denise van Outen is commercial number one amongst adults 15+ for market share with
5.9%. She is also top for adults 25+, with 160,000 listeners each week and a market
share of 6.6%.
Kim Wilde reaches 321,000 listeners and has a market share of 5.5%, between 10001400 on Sundays.
Rick Astley has an audience of 144,000 tuning in each week and a market share of 5.7%.
Source: RAJAR Q2 2013
OUR AUDIENCE…
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15-44 year olds are our strongest audience.
67% of listeners are affluent ABC1’s.
Females account for 55% of the Magic audience.
Magic has an average age of 41
550
450
350
Men,
836
431
334 327
327
244
250
212
C2DE,
623
Women,
1,039
150
65+
55-64
45-54
35-44
25-34
-50
15-24
50
ABC1,
1,252
Source: RAJAR Q2 2013
Source: RAJAR Q2 2013 Average Age Base: All Respondents
MON-FRI WEEKLY REACH IN LONDON
827
825
674
653
381
Neil Fox 0530-0900
Gary Vincent 09001300
Source: RAJAR Q2 2013 Magic 105.4 TSA
Paul Phear 13001700
Angie Greaves
1700-2000
Mellow Magic 20002400
WEEKLY REACH IN LONDON
2,188
2,013
1,925
1,875
1,257
1,047
704
Capital
London
Kiss 100
FM
Heart
London
Source: RAJAR Q2 2013 Magic 105.4 TSA
Magic
105.4
Classic
FM
LBC 97.3 Absolute
Radio
London
680
Choice
FM
London
436
412
XFM
London
Smooth
Radio
London
MARKET SHARE IN LONDON
5.2
5.2
5.0
4.9
4.6
3.6
1.8
1.8
1.1
Heart
London
Kiss 100
FM
Magic
105.4
Source: RAJAR Q2 2013 Magic 105.4 TSA
LBC 97.3
Capital
London
Classic
FM
Absolute
Radio
London
Choice
FM
London
Smooth
Radio
London
0.9
XFM
London