Current Issues in Tourism Policy
Making in Hungary
Dr Andrea Nemes
Director General
Tourism and Catering Department
Strategic Directions for Tourism Development
National Tourism Development
Concept 2014-2024

a planning document under
preparation
to lay down the directions of
tourism development in
Hungary and create its
resources
2
Objectives
Innovative, creative, highquality product and supply
development
Strengthening the
institutional system of
tourism based on destination
management organizational
co-operation
Horizontal principles
Development of an
environment which can
improve our
competitiveness, job
preservation and creation
International and Eastern
opening, international
marketing and sales
promotion
3
Beyond the Crisis - Increasing Results at Commercial
Accommodation
25,000
21,805 300,000
20,000
250,000
15,000
200,000
10,000
8,385
270,772
150,000
100,000
5,000
50,000
0
0
2007
2008
2009
2010
2011
2012
Number of guests ('000)
Number of guest nights ('000)
In 2012 +4.5% guest
+5.8% guest night
2007
2008
2009
2010
2011
2012
Revenues (HUF million)
In 2012 EUR 902.6 million
(+6.7%) total revenue
Source: HCSO
4
Hungary’s TOP 10 Sending Countries
Country
1. Germany
2. Austria
3. Italy
4. Russia
5. United Kingdom
6. the Czech
Republic
7. Poland
8. the Netherlands
9. USA
10. Romania
Guest nights at
commercial
accommodation,
2012
2 146 491
804 268
624 459
614 077
608 112
538 591
485 062
459 543
450 573
419 030
2012/2011 (%)
+3.1
-0.6
+18.1
+32.9
+12.8
+4.8
+8.3
+36,6
+0.1
+0.9
Source: HCSO
5
Domestic Tourism is Becoming a More and More Important
Segment
Number of Guest Nights at Commercial Accommodation, 2007-2012
25,000,000
20,000,000
20 128 534
20 615 517
19 974 414
19 554 483
18 709 746
21 805 200
Foreign
2012/2011
15,000,000
Domestic
2012/2011
+2.0%
10,000,000
5,000,000
Total
2012/2011
+5.8%
0
2007
2008
2009
Foreign
2010
2011
Domestic
2012
Source: HCSO
6
Szechenyi Recreation Card (SzRC) – A Means
for Encouraging Domestic Tourism
A type of fringe benefits
which can be used for
purchasing tourism-related
domestic services.
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Common Past…
8
A Number of Architectural Monuments…
Turkish House - Szigetvár
Rudas Bath - Budapest
Gul Baba’s Turbe
- Budapest
Jakovali Hasszan Mosque - Pécs
Bath of Arnaut Pasha
- Eger
Özicseli Hadzsi Ibrahim
- Esztergom
Kula Tower - Szabadbattyán9
Strengthening Relationships…
1994 – Hungarian-Turkish
Friendship Park
12th September 2013 - Yunus Emre
Turkish Cultural Center
Sultan Suleiman project and the
renovation of Turkish monuments
2 nd August 2013 – new Budapest Istambul flights
with Wizz Air
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Turkey is an Important Partner Regarding Organized
Travels
• According to the
Germany
Greece
Astria
Turkey
Italy
USA
Ukraine
Spain
Russia
France
Egypt
Croatia
Japan
United Kingdom
Bulgaria
Switzerland
Tunisia
Poland
Romania
the Czech…
0
47
49
•
50
Foreign visitors to Hungary ('000)
Source: HCSO , 2012
number of organized
travellers Turkey is
the 4th most
important
destination (after
Greek, Italy and
Austria and before
Croatia)
100
150
200
Hungarians travelling abroad ('000)
According to the
number of guest nights
spent by organized
travellers Turkey is
the 3th most
important
destination (after
Greek and Italy)
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Number of Guests and Guest nights for the Republic of
Turkey at Commercial Accommodation, 2007-2012
120,000
106,967
100,000
77,817
80,000
60,000
90,684
67,209
55,860
50,709
34,837
40,000
27,802
20,991
20,000
40,035
50,555
22,010
2008
2009
Number of guests
Guest nights
2012/2011
+18.0%
Average length
of stay:
2.1 nights (-6.6%)
0
2007
Guests
2012/2011
+26.3%
2010
2011
2012
Number of guest nights
Source: HCSO
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Tourists from the Republic of Turkey at Commercial
Accommodation, January-September 2013
Number Jan-Sept
Number
Jan-Sept
of Guests 2013/Jan- of Guest Nights 2013/JanSept 2012
Sept 2012
(%)
(%)
Commercial
Accommodation
43 168
+9.7
90 371
+8.3
From which:
Hotels
41 284
+8.5
84 456
+5.8
Average length of stay at commercial accommodation: 2.1 nights (-1.3%)
at hotels: 2.0 nights (-2.5%)
Source: HCSO
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Huge Potential in Both Countries

Possible Field of Cooperation







Cultural tourism
Health tourism
Marketing cooperation
Cooperation between travel agencies and tour operators
Coopearion in the field of education
Tourism investments (e.g. renovation of baths and monuments)
…
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Thank you for your attention!
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