RADIO FORTH
RAJAR Q3 2014
RADIO FORTH
■
Radio Forth reaches 344,000 listeners every week and
delivers a market share of 16.8%
■
Forth One now reaches 323,000 listeners each week and
2.6 million total hours
■
Forth 2 now delivers 53,000 listeners each week and
412,000 hours
■
Forth One is market leader across all radio with a market
share of 14.5%
■
Forth One delivers 150,000 more listeners than *Heart
Scotland in the Forth TSA
■
Forth One delivers 151,000 more listeners than *Capital
Scotland in the Forth One TSA.
■
With 215,000 listeners, Boogie In The Morning dominates
the airwaves at Breakfast in Edinburgh and the east.
■
Boogie In The Morning has 116,000 more listeners &
544,000 more hours than *Heart Scotland, its closest
commercial competitor in the Forth One TSA.
■
Boogie In The Morning leads Breakfast listening across
Edinburgh, The Lothians & Fife with a market share of
19.1%
Source: RAJAR 2014 Q3 based on the Forth 1 TSA
Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and 2 *some stations do not cover the whole of the TSA
3
THE TRANSMISSION AREA
N.B. Radio Forth is made up of Forth 1 and Forth 2
FORTH ONE WEEKDAY SCHEDULE
■ Boogie In The Morning
■ Mid Morning
■ Old School Anthems
■ Dave Connor at Drivetime
■ IN:Demand
■ Late Night
6am-10am
10am-2pm
2pm-3pm
3pm-7pm
7pm-10pm
10pm-1am
5
6
COMPETITORS
WEEKLY REACH
Total Radio Forth
344,000
Forth One
323,000
*Heart Scotland
173,000
*Capital Scotland
172,000
Other Local
Commercial
112,000
Classic FM
125,000
TalkSport
55,000
Forth 2
53,000
Absolute Radio
National
31,000
Source: RAJAR 2014 Q3 based on the Forth 1 TSA
Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and 2 *some stations do not cover the whole of the TSA
7
RADIO FORTH
344,000 WEEKLY LISTENERS
RADIO FORTH REACHES…
•
•
•
192,000 ABC1 LISTENERS
152,000 C2DE LISTENERS
300,000 MAIN SHOPPERS
Men
Women
46%
WEEKLY REACH
74,000
70,000 72,000
49,000
41,000
39,000
54%
15-24 25-34 35-44 45-54 55-64 65+
Source: RAJAR 2014 Q3 based on the Forth 1 TSA
8
FORTH ONE
323,000 WEEKLY LISTENERS
FORTH ONE REACHES…
•
•
•
189,000 ABC1 LISTENERS
134,000 C2DE LISTENERS
280,000 MAIN SHOPPERS
Men
Women
46%
WEEKLY REACH
72,000
66,000
69,000
43,000
41,000
54%
31,000
15-24
25-34
35-44
45-54
55-64
65+
Source: RAJAR 2014 Q3 based on the Forth One TSA
9
FORTH 2
53,000 WEEKLY LISTENERS
FORTH ONE REACHES…
•
•
•
18,000 ABC1 LISTENERS
35,000 C2DE LISTENERS
45,000 MAIN SHOPPERS
Men
49%
16,000
WEEKLY REACH
14,000
4,000
4,000
15-24
25-34
8,000
8,000
35-44
45-54
51%
55-64
Women
65+
Source: RAJAR 2014 Q3 based on the Forth One TSA
10
COMMERCIAL MARKET SHARE
FORTH ONE TSA MARKET SHARE
ALL COMMERCIAL RADIO LISTENING
24.5%
32.8%
Total Radio Forth
*Heart Scotland
*Capital Scotland
6.7%
Classic FM
talkSPORT
4.0%
Other Local Commercial
Any Other Commerical
7.7%
10.9%
13.5%
Source: RAJAR 2014 Q3 based on the Forth 1 TSA Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and
2
*some stations don not cover the whole of the TSA