RADIO FORTH
RAJAR Q4 2013
MEDIA PACK
WE THINK
POPULAR.
RADIO FORTH
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Radio Forth reaches 357,000 listeners every week and delivers a market share of 16.3%
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Forth One now reaches 320,000 listeners each week and 2.7million total hours
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Forth 2 now delivers 74,000 listeners each week and 563,000 hours
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Forth One is market leader across all radio with a market share of 13.5%
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Forth One delivers 109,000 more listeners than *Real Radio Scotland in the Forth TSA
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Forth One delivers 108,000 more listeners than *Capital Scotland in the Forth One TSA.
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With 211,000 listeners, Boogie In The Morning dominates the airwaves at Breakfast in Edinburgh
and the east.
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Boogie In The Morning has 69,000 more listeners & 276,000 more hours than *Real Radio
Scotland, its closest commercial competitor in the Forth One TSA.
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Boogie In The Morning leads Breakfast listening across Edinburgh, The Lothians & Fife with a
market share of 16.9%
Source: RAJAR 2013 Q4 based on the Forth 1 TSA ^Radio Forth (Bauer Edinburgh) is the combined figures of Forth One and Forth 2 * some stations do not cover the whole of the TSA
RADIO FORTH
FORTH ONE
The premier radio station for Scotland’s capital city &
surrounding areas. Playing ‘More Hit Music’; Forth
One has an integral role in the life of our listener. We
provide first class entertainment, up to date
information,
creativity
and
most
importantly
LOCALNESS. Primarily targeting 25-44 year olds and
home to the market leading ‘Boogie in the Morning’.
FORTH 2
Forth 2 plays ‘One Great Song after Another’ with The
Robin Galloway Breakfast Show every weekday morning.
Forth 2 reflects the area for the over 40s and this show,
introduced by Bauer Media Scotland as part of its
audience growth plans, has everything you need to start
your day!
It combines local news, sport, traffic & travel and “what’s
on“ information with great music and fun features, pitting
listeners against those of other cities in a friendly, running
battle for civic pride!
THE TRANSMISSION AREA
N.B. Radio Forth is made up of Forth 1 and Forth 2
COMPETITORS WEEKLY REACH
Total Radio Forth
357,000
Forth One
320,000
*Capital Scotland
212,000
*Real Radio Scotland
211,000
Other Local Commercial
138,000
Classic FM
96,000
Forth 2
74,000
Absolute Radio National
TalkSport
37,000
5,000
Source: RAJAR 2013 Q4 based on the Forth 1 TSA Radio Forth is the combined figures of Forth 1 and 2 *some stations do not cover the whole of the TSA
RADIO FORTH
357,000 WEEKLY LISTENERS
54
46
WEEKLY REACH
73,000 70,000
WEEKLY REACH
62,000
60,000
50,000
43,000
ABC1
220,000
C2DE
137,000
MAIN SHOPPER
283,000
15-24 25-34 35-44 45-54 55-64 65+
Source: RAJAR 2013 Q4 based on the Forth 1 TSA
WEEKLY PERFORMANCE
RADIO FORTH TSA
Reach (000s)
357
211
212
Reach %
31%
19%
19%
Total Hours (000s)
3,288
1,857
1,608
Average Hours Listening
9.2
8.8
7.6
Market Share
16.3%
9.2%
8.0%
284,000 ^Radio Forth listeners DO NOT listen to Real Radio Scotland*
252,000 Forth One listeners DO NOT listen to Capital Scotland*
Source: RAJAR 2013 Q4 ( 6 months ending 15th Dec 2013) Base Forth TSA:
N.B. ^Radio Forth (Bauer Edinburgh) is made up of Forth One (FM) and Forth 2 (AM) Real and Capital FM do not cover the whole of the TSA
DEMOGRAPHIC COMPARISONS
RADIO FORTH & LOCAL PRESS
(FORTH 1 TSA)
250000
200000
150000
Radio Forth
Scotsman
Evening News
100000
50000
0
15-24 25-34 35-44 45-54 55-64
65+ ABC1s
Source: Rajar Period Q42013 Base:^Radio Forth (Bauer Edinburgh) Base: Forth 1 TSA *Some stations do not cover the whole of the
Forth TSA
Radio stations are based on weekly reach and Newspapers based on average issue readership (excl.digital) in the Forth One TSA (
Jicreg, data as at 01.10.2013
DEMOGRAPHIC COMPARISONS
RADIO FORTH & RADIO
(FORTH 1 TSA)
250000
200000
150000
Radio Forth
*Capital Scotland
*Real Radio Scotland
100000
50000
0
15-24 25-34 35-44 45-54 55-64
65+
ABC1s
Source: Rajar Period Q4 2013 Base:^Radio Forth (Bauer Edinburgh) Base: Forth 1 TSA *Some stations do not cover the whole of the
Forth TSA
Radio stations are based on weekly reach
FORTH ONE
320,000 WEEKLY LISTENERS
54
46
WEEKLY REACH
WEEKLY REACH
70,000
67,000
60,000
53,000
41,000
29,000
ABC1
207,000
C2DE
114,000
MAIN SHOPPER
251,000
15-24
25-34
35-44
45-54
55-64
65+
Source: RAJAR 2013 Q4 based on the Forth 1 TSA
FORTH 2
74,000 WEEKLY LISTENERS
47
%
51
%
WEEKLY REACH
WEEKLY REACH
35,000
14,000
13,000
ABC1
29,000
C2DE
45,000
MAIN SHOPPER
13,000
61,000
15-24
25-44
45-54
55+
Source: RAJAR 2013 Q4 based on the Forth 1 TSA
FORTH ONE WEEKDAY SCHEDULE
Boogie In The Morning
6am-10am
Grant Stott with Mid Morning
10am-2pm
The 2 O’clock Take Over
2pm-3pm
Dave Connor at Drivetime
3pm-7pm
IN:Demand
7pm-10pm
Late Night
10pm-1am
CREATIVE SERVICES
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Our creative specialists have extensive
experience of working with a wide range of
clients.
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Our commercials are creative, entertaining,
high quality and produce excellent results for
the advertiser.
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Some of our online assets include pre-roll
content which may be created by our
creative team as part of your campaign.
SPONSORSHIP
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Sponsorship offers many opportunities from
sponsorship of shows, to information features to
the sponsorship of on-line and digital assets.
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Sponsorship creates a long term integral
association with the radio station and is
effective in building brand familiarity with a drip
feed effect.
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Tactical messaging through rotation of taglines
effectively addresses the client’s objectives
whilst creating an opportunity to get “inside the
editorial” and associating with the brand values
of the station.
PROMOTIONS
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Promotions are competitions specifically
designs to bring the advertisers product(s) to
life whilst at the same time rewarding the
listener and making entertaining radio.
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The promotions team will create innovative
ideas that would not only benefit the listener
but would be of benefit to the advertiser as
well.
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Promotions not only generate product / brand
awareness. They are excellent opportunities
for on-line activity which may include data
capture, to run alongside an on air campaign.
ONLINE OPPORTUNITIES
We have a significant number of online assets available to promote a brand or campaign. Each
of these assets can be purchased individually or combined to form individual elements of a
larger campaign.
Online Assets:
■ Feature Page
■ Vodcast (Online Web Video Production)
■ Vip Club Newsletters
■ Social Media & Other Channels
■ Home Page Take Over
■ Listen Live Sponsorship
■ Mobile App Sponsorship
■ Directional Media
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FORTH ONE
The premier radio station for Scotland’s capital city,
the Lothian's and Fife. Forth One has an integral
role in the life of our listener. We provide first class
entertainment, up to date information, and most
importantly we have a focus on the local area.
Allowing us to provide business opportunities for
local companies directly to our listeners.
Average Monthly Website Stats.
■ Visits: 94,200
■ Unique Visitors: 51,678
■ Pageviews: 236,693
■ Pages / Visit: 2.51
■ Avg. Visit Duration 13mins 09 Secs.
FORTH 2
Forth 2 plays ‘One Great Song after Another’ with The
Robin Galloway Breakfast Show every weekday
morning.
Forth 2 reflects the area for the over 40s and this
show, introduced by Bauer Media Scotland as part of
its audience growth plans, has everything you need to
start your day!
It combines local news, sport, traffic & travel and
“what’s on“ information with great music and fun
features, pitting listeners against those of other cities in
a friendly, running battle for civic pride!
Average Monthly Website Stats.
■ Visits: 8,379
■ Unique Visitors: 4,389
■ Pageviews: 21,083
■ Pages / Visit: 2.52
■ Avg. Visit Duration 14mins 43 Secs.
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change slide
WEBSITE FEATURE PAGE
Feature pages are standard copy led pages
featuring approximately 500 words and pictures to
punctuate the article.
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The page will consist of 1 main header image
Advertiser Logo image
Copy text punctuated with any other images
provided.
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If a competition element is added the
competition form will sit at the bottom of the
page
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There is also the option of including data
capture.
WEB VIDEO PRODUCTION
For those campaigns where the advertiser wishes
to display or have their product or service viewable.
We can offer the opportunity to include web video.
Each web video is aimed at approximately 3mins
in length.
Videos of larger length or complexity are priced
accordingly.
You may have your own company star or for an
additional cost you could have your video
presented by one of the available Forth One
presenters.
VIP CLUB NEWSLETTERS
Each Month we issue a Newsletter to our VIP Club
Membership.
Newsletters provide the opportunity for an inclusion
or a commercial solus dependent upon availability.
That’s an audience off 51,000 members and
growing all the time.
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Inclusion: 1 image, 20 words and Url link back
to site or feature page
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Commercial solus 3 Images Approx 500 words
and link back to site or feature page.
HOME PAGE TAKE OVER
Complete commercial take over of station
homepage for one week
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Carries station endorsement as a trusted
partner
High impact custom design
High impact key message positions to
maximize message delivery
Can link to competition page on website,
advertisers own website or social media page
Leaderboard, mpu and horizontal bar
directional media are included in the package
Home page takeovers run from 9.45 am on
start day of campaign for period of seven days
(1 week)
SOCIAL & OTHER MEDIA CHANNELS
Social media and other channels provide you with
the unique opportunity of taking over our Imaging
for each of these pages.
And 1 campaign post per show per day.
Facebook likes: 40,216
Twitter followers: 14,369
LISTEN LIVE SPONSORSHIP
Complete commercial take over of station radio
player page for one week
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High impact custom design
High impact key message positions to
maximize message delivery
Included with page reskin are the leaderboard,
mpu and a 10 – 15 sec pre-recorded audio preroll advert.
Average Weekly Stats:
□ Pageviews: 11,154
□ Unique Views: 8,360
□ Avg Time on Page: 1 hour 2 mins 15 secs
MOBILE APP SPONSORSHIP
Mobile App Sponsorship:
Enhance brand awareness of promotional or
sponsorship activity.
Key messages have increased delivery thanks to
mobile / online combination.
Pre-roll package is a simple 15-20 second audio
tag which plays prior to the radio players live
stream and listen again streams.
The pre roll is a call to action to encourage the
audience to visit the sponsors website,
DIRECTIONAL MEDIA
Directional media is available on the site in the
form of leaderboard, MPU or skyscraper.
Each of these elements can be purchased
individually or all together.
Directional media is added running throughout the
site and will show on the inner pages of the
website.
There are directional media elements included
within home page and radio player take overs.