RADIO FORTH RAJAR Q3 2013 MEDIA PACK WE THINK POPULAR. RADIO FORTH ■ Radio Forth reaches 380,000 listeners every week and delivers a market share of 18.2% ■ Forth One now reaches 340,000 listeners each week and 3 million total hours ■ Forth 2 now delivers 82,000 listeners each week and 601,000 hours ■ Forth 2 has increased reach, hours and market share wave on wave ■ Forth One is market leader across all radio with a market share of 19.7% ■ Forth One delivers 115,000 more listeners than *Real Radio Scotland in the Forth TSA ■ Forth One delivers 117,000 more listeners than *Capital Scotland in the Forth One TSA. ■ With 232,000 listeners, Boogie In The Morning dominates the airwaves at Breakfast in Edinburgh and the east. ■ Boogie In The Morning has 80,000 more listeners & 342,000 more hours than *Real Radio Scotland, its closest commercial competitor in the Forth One TSA. ■ Boogie In The Morning leads Breakfast listening across Edinburgh, The Lothians & Fife with it’s highest ever market share of 20.1% Source: RAJAR 2013 Q3 based on the Forth 1 TSA ^Radio Forth (Bauer Edinburgh) is the combined figures of Forth One and Forth 2 * some stations do not cover the whole of the TSA RADIO FORTH FORTH ONE The premier radio station for Scotland’s capital city & surrounding areas. Playing ‘More Hit Music’; Forth One has an integral role in the life of our listener. We provide first class entertainment, up to date information, creativity and most importantly LOCALNESS. Primarily targeting 25-44 year olds and home to the market leading ‘Boogie in the Morning’. FORTH 2 Forth 2 plays ‘One Great Song after Another’ with The Robin Galloway Breakfast Show every weekday morning. Forth 2 reflects the area for the over 40s and this show, introduced by Bauer Media Scotland as part of its audience growth plans, has everything you need to start your day! It combines local news, sport, traffic & travel and “what’s on“ information with great music and fun features, pitting listeners against those of other cities in a friendly, running battle for civic pride! THE TRANSMISSION AREA N.B. Radio Forth is made up of Forth 1 and Forth 2 COMPETITORS WEEKLY REACH Total Radio Forth 380,000 Forth One 340,000 *Real Radio Scotland 225,000 *Capital Scotland 223,000 Other Local Commercial 124,000 Classic FM 97,000 Forth 2 TalkSport Absolute Radio National 82,000 41,000 27,000 Source: RAJAR 2013 Q3 based on the Forth 1 TSA Radio Forth is the combined figures of Forth 1 and 2 *some stations do not cover the whole of the TSA RADIO FORTH 380,000 WEEKLY LISTENERS 54 46 WEEKLY REACH WEEKLY REACH 73,000 77,000 75,000 68,000 49,000 38,000 ABC1 236,000 C2DE 144,000 MAIN SHOPPER 314,000 15-24 25-34 35-44 45-54 55-64 65+ Source: RAJAR 2013 Q3 based on the Forth 1 TSA WEEKLY PERFORMANCE RADIO FORTH TSA Reach (000s) 380 225 223 Reach % 33% 20% 20% Total Hours (000s) 3,566 2,172 1,387 Average Hours Listening 9.4 9.6 6.2 Market Share 18.2% 11.1% 7.1% 293,000 ^Radio Forth listeners DO NOT listen to Real Radio Scotland* 227,000 Forth One listeners DO NOT listen to Capital Scotland* Source: RAJAR 2013 Q3 ( 6 months ending 15th Sept 2013) Base Forth TSA: N.B. ^Radio Forth (Bauer Edinburgh) is made up of Forth One (FM) and Forth 2 (AM) Real and Capital FM do not cover the whole of the TSA DEMOGRAPHIC COMPARISONS RADIO FORTH & LOCAL PRESS (FORTH 1 TSA) 250000 200000 150000 Radio Forth Scotsman Evening News 100000 50000 0 15-24 25-34 35-44 45-54 55-64 65+ ABC1s Source: Rajar Period Q3 2013 Base:^Radio Forth (Bauer Edinburgh) Base: Forth 1 TSA *Some stations do not cover the whole of the Forth TSA Radio stations are based on weekly reach and Newspapers based on average issue readership (excl.digital) in the Forth One TSA ( Jicreg, data as at 01.10.2013 DEMOGRAPHIC COMPARISONS RADIO FORTH & RADIO (FORTH 1 TSA) 250000 200000 150000 Radio Forth *Capital Scotland *Real Radio Scotland 100000 50000 0 15-24 25-34 35-44 45-54 55-64 65+ ABC1s Source: Rajar Period Q3 2013 Base:^Radio Forth (Bauer Edinburgh) Base: Forth 1 TSA *Some stations do not cover the whole of the Forth TSA Radio stations are based on weekly reach FORTH ONE 340,000 WEEKLY LISTENERS 44 56 WEEKLY REACH 76,000 70,000 WEEKLY REACH 69,000 59,000 40,000 ABC1 218,000 C2DE 122,000 MAIN SHOPPER 26,000 15-24 25-34 35-44 45-54 55-64 65+ Source: RAJAR 2013 Q3 based on the Forth 1 TSA 278,000 FORTH 2 82,000 WEEKLY LISTENERS 48 % 52 % WEEKLY REACH WEEKLY REACH 21,000 18,000 15,000 14,000 15,000 ABC1 43,000 C2DE 39,000 MAIN SHOPPER 69,000 15-24 25-44 45-54 55-64 65+ Source: RAJAR 2013 Q3 based on the Forth 1 TSA FORTH ONE WEEKDAY SCHEDULE Boogie In The Morning 6am-10am Grant Stott with Mid Morning 10am-2pm The 2 O’clock Take Over 2pm-3pm Dave Connor at Drivetime 3pm-7pm IN:Demand with Romeo 7pm-10pm Late Night with Gina McKie 10pm-1am CREATIVE SERVICES ■ Our creative specialists have extensive experience of working with a wide range of clients. ■ Our commercials are creative, entertaining, high quality and produce excellent results for the advertiser. ■ Some of our online assets include pre-roll content which may be created by our creative team as part of your campaign. SPONSORSHIP ■ Sponsorship offers many opportunities from sponsorship of shows, to information features to the sponsorship of on-line and digital assets. ■ Sponsorship creates a long term integral association with the radio station and is effective in building brand familiarity with a drip feed effect. ■ Tactical messaging through rotation of taglines effectively addresses the client’s objectives whilst creating an opportunity to get “inside the editorial” and associating with the brand values of the station. PROMOTIONS ■ Promotions are competitions specifically designs to bring the advertisers product(s) to life whilst at the same time rewarding the listener and making entertaining radio. ■ The promotions team will create innovative ideas that would not only benefit the listener but would be of benefit to the advertiser as well. ■ Promotions not only generate product / brand awareness. They are excellent opportunities for on-line activity which may include data capture, to run alongside an on air campaign. ONLINE OPPORTUNITIES We have a significant number of online assets available to promote a brand or campaign. Each of these assets can be purchased individually or combined to form individual elements of a larger campaign. Online Assets: ■ Feature Page ■ Vodcast (Online Web Video Production) ■ Vip Club Newsletters ■ Social Media & Other Channels ■ Home Page Take Over ■ Listen Live Sponsorship ■ Mobile App Sponsorship ■ Directional Media ■ Need to change slide FORTH ONE The premier radio station for Scotland’s capital city, the Lothian's and Fife. Forth One has an integral role in the life of our listener. We provide first class entertainment, up to date information, and most importantly we have a focus on the local area. Allowing us to provide business opportunities for local companies directly to our listeners. Average Monthly Website Stats. ■ Visits: 94,200 ■ Unique Visitors: 51,678 ■ Pageviews: 236,693 ■ Pages / Visit: 2.51 ■ Avg. Visit Duration 13mins 09 Secs. FORTH 2 Forth 2 plays ‘One Great Song after Another’ with The Robin Galloway Breakfast Show every weekday morning. Forth 2 reflects the area for the over 40s and this show, introduced by Bauer Media Scotland as part of its audience growth plans, has everything you need to start your day! It combines local news, sport, traffic & travel and “what’s on“ information with great music and fun features, pitting listeners against those of other cities in a friendly, running battle for civic pride! Average Monthly Website Stats. ■ Visits: 8,379 ■ Unique Visitors: 4,389 ■ Pageviews: 21,083 ■ Pages / Visit: 2.52 ■ Avg. Visit Duration 14mins 43 Secs. ■ Need to change slide WEBSITE FEATURE PAGE Feature pages are standard copy led pages featuring approximately 500 words and pictures to punctuate the article. ■ ■ ■ The page will consist of 1 main header image Advertiser Logo image Copy text punctuated with any other images provided. ■ If a competition element is added the competition form will sit at the bottom of the page ■ There is also the option of including data capture. WEB VIDEO PRODUCTION For those campaigns where the advertiser wishes to display or have their product or service viewable. We can offer the opportunity to include web video. Each web video is aimed at approximately 3mins in length. Videos of larger length or complexity are priced accordingly. You may have your own company star or for an additional cost you could have your video presented by one of the available Forth One presenters. VIP CLUB NEWSLETTERS Each Month we issue a Newsletter to our VIP Club Membership. Newsletters provide the opportunity for an inclusion or a commercial solus dependent upon availability. That’s an audience off 51,000 members and growing all the time. ■ Inclusion: 1 image, 20 words and Url link back to site or feature page ■ Commercial solus 3 Images Approx 500 words and link back to site or feature page. ■ Need to change slide HOME PAGE TAKE OVER Complete commercial take over of station homepage for one week ■ ■ ■ ■ ■ ■ Carries station endorsement as a trusted partner High impact custom design High impact key message positions to maximize message delivery Can link to competition page on website, advertisers own website or social media page Leaderboard, mpu and horizontal bar directional media are included in the package Home page takeovers run from 9.45 am on start day of campaign for period of seven days (1 week) SOCIAL & OTHER MEDIA CHANNELS ■ Need to change Social media and other channels provide you with the unique opportunity of taking over our Imaging for each of these pages. And 1 campaign post per show per day. Facebook likes: 40,216 Twitter followers: 14,369 LISTEN LIVE SPONSORSHIP Complete commercial take over of station radio player page for one week ■ ■ ■ ■ High impact custom design High impact key message positions to maximize message delivery Included with page reskin are the leaderboard, mpu and a 10 – 15 sec pre-recorded audio preroll advert. Average Weekly Stats: □ Pageviews: 11,154 □ Unique Views: 8,360 □ Avg Time on Page: 1 hour 2 mins 15 secs ■ Need to finish the slide MOBILE APP SPONSORSHIP Mobile App Sponsorship: Enhance brand awareness of promotional or sponsorship activity. Key messages have increased delivery thanks to mobile / online combination. Pre-roll package is a simple 15-20 second audio tag which plays prior to the radio players live stream and listen again streams. The pre roll is a call to action to encourage the audience to visit the sponsors website, DIRECTIONAL MEDIA Directional media is available on the site in the form of leaderboard, MPU or skyscraper. Each of these elements can be purchased individually or all together. Directional media is added running throughout the site and will show on the inner pages of the website. There are directional media elements included within home page and radio player take overs.