Q3 2014 MEDIA PACK
THE MAGIC AUDIENCE Q3 2014
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Magic reaches 1.96 million listeners every week.
Magic listeners tune in for a total of 10.4 million hours every week.
Magic has a share of 5.1%.
Magic is commercial market leader amongst Adults 25+ for reach, with
1.7 million listeners tuning in.
50% of Magic listeners are aged 15-44 and 50% aged 45+
58% of Magic listeners don’t listen to Heart or Capital.
The average age of a Magic listener is 44.
Magic 105.4 reaches 2.9 million listeners across the UK by other
platforms such as Sky and Freeview.
Listeners across the country tune into Magic 105.4 for 14.5m hours
each week.
Source: RAJAR Q3 2014 Average Age Base: All Respondents
PROGRAMMING HIGHLIGHTS
• Magic in the Morning reaches 781,000 listeners and has an audience share of 4.6%,
between 0600-1000.
• More Music Drivetime with Nick Snaith reaches 615,000 and has a 4.3% market share
on weekdays at 1700-2000.
• Gary Vincent is commercial number one in hours with 857,000 listeners tuning in for
2.1m hours each week and a share of 5.1% between 1000-1400.
• Angie Greaves attracts 659,000 between 1400-1700, pulling in a commercial market
leading share of 5.9%.
• Mellow Magic is the number 1 commercial music show every evening for reach and
share.
• Denise van Outen has 146,000 listeners every Saturday 1300-1500 and is commercial
number 1 in hours and share for Adults 25+, with 5.3% share.
• Kim Wilde is commercial number one with 346,000 listeners between 1000-1400 on
Sundays, and a market share of 7.1%.
• Rick Astley draws 160,000 each week and is commercial number 1 with a 7.0% share.
Source: RAJAR Q3 2014
OUR AUDIENCE…
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25-54 year olds are our strongest audience.
61% of listeners are affluent ABC1’s.
Females account for 55% of the Magic audience.
Magic has an average age of 44
550
393
340
350
250
Men, 880
412
450
337
C2DE,
762
258
218
Women,
1,079
150
65+
55-64
45-54
35-44
25-34
-50
15-24
50
ABC1,
1,197
Source: RAJAR Q3 2014
Source: RAJAR Q3 2014 Average Age Base: All Respondents
MON-FRI WEEKLY REACH IN LONDON
857
781
651
615
436
Magic in the Morning
0600-1000
Mid Mornings with
Gary Vincent 10001400
Source: RAJAR Q3 2014 Magic 105.4 TSA
Afternoons with Angie More Music Drivetime
Greaves 1400-1700
1700-2000
Mellow Magic with
Danny Pietroni 20002400
WEEKLY REACH IN LONDON
1,999
1,959
1,805
1,448
1,327
967
799
742
417
Capital
London
Magic Kiss 100 FM Heart
105.4
London
(London)
Source: RAJAR Q3 2014 Magic 105.4 TSA
Classic FM LBC 97.3
Total
Absolute
Radio
Smooth
Radio
London
XFM
London
323
Capital
XTRA
(London)
MARKET SHARE IN LONDON
5.3%
5.1%
5.1%
4.5%
4.3%
3.9%
2.1%
2.1%
0.8%
Capital
London
Magic 105.4
(London)
LBC 97.3
Source: RAJAR Q3 2014 Magic 105.4 TSA
Kiss 100 FM Classic FM
Heart
London
Total
Absolute
Radio
Smooth
Radio
London
0.7%
Capital XFM London
XTRA
(London)