MEDIA PACK
Quarter 2 2014
Reach - CFM still has more listeners than any other
commercial or bbc station in the area (111,000)
Adult audience - CFM is the number one station for
25-54 year olds in the area (60% reach)
Robbie Dee in the morning reaches 73,000 listeners
every week while Antony Collins has the most popular
station between 3 and 7, with more listeners than any
other station (67,000)
Weekly Reach – 111,000 (44%)
Total Hours – 1,044,000
Average Hours – 9.4
Market Share –20.4%
Source: RAJAR, CFM TSA, 12 months PE Jun 14
247
34
30
39
45
100
95
20
16
20
21
19
39
58
54
52
46
19
8.3
4.0
8.7
7.6
11.2
9.9
138
27
23
27
29
29
56% 81%
74% 71% 64% 29%
Weekly Reach [000s]
CFM
111
BBC Radio 2
99
BBC Radio Cumbria*
79
BBC Radio 1
78
BBC Radio 4
52
BBC Radio 5 Live
30
Classic fm
26
talkSPORT
Absolute
14
4
Source: RAJAR, CFM TSA, 12 months PE Jun 14
*Does not cover whole TSA
Market Share [%]
BBC Radio 2
25
CFM
20,4
BBC Radio Cumbria*
13,2
BBC Radio 1
12,2
BBC Radio 4
10
Classic fm
2,9
BBC Radio 5 Live
2,5
talkSPORT
1
Absolute
0,2
Source: RAJAR, CFM TSA, 12 months PE Jun 14
*Does not cover whole TSA
Listenership by Age Group
15+
15-24 25-34 35-44 45-54
55+
Population (000)
253
34
33
36
46
105
Weekly Reach (000)
111
15
26
18
24
26
Percentage Reach (%)
44
45
81
51
53
25
Average Hours Listening
9.4
7.8
9.3
11.1
9.5
9.2
4 Week Reach (000)
156
21
32
25
34
39
Percentage Reach (%)
62
62
99
69
73
38
Source: RAJAR, CFM TSA, 12 months PE Jun 14
Listenership – Gender & Social Profile
men
15+
women
15+
ABC1
C2DE
Population (000)
123
130
122
131
Weekly Reach (000)
54
57
53
58
Percentage Reach (%)
44
44
43
44
Average Hours Listening
9.7
9.2
9.0
9.8
4 Week Reach (000)
76
81
75
82
Percentage Reach (%)
61
62
61
62
Source: RAJAR, CFM TSA, 12 months PE Jun 14
CFM Radio & ITV1 Border Audience Profile %
70
60
50
48 48
52 52
50
49 47
51 53
40
%
30
24
20
9
10
13
13
16
18
24
22
10
0
Men
Women
16-24
25-34
Border ITV
35-44
45-54
55+
ABC1
C2DE
CFM
TV Source: BARB 3 months to Jun 14 Base: Border ITV
Radio Source: RAJAR, CFM TSA, 12 months PE Jun 14
All figures 16+
CFM Vs. Local Press Comparisons
15-24 year olds
6 221
15 000
10 037
4 671
25-34 year olds
35-44 year olds
26 000
6 007
7 873
4 395
6 844
CFM weekly reach vs.
Press Average Issue
readership
18 000
12 981
5 365
45-54 year olds
7 210
24 000
13 696
7 124
26 000
12 519
55+
28 468
13 504
53 000
17 540
ABC1's
38 979
15 150
CFM
News & Star
Cumberland News
Whitehaven News
Radio Source: RAJAR, CFM TSA, 12 months PE Jun 14
Press Source: JICREG Data at 01/04/14
Ways to use Radio today!
SMS
Airtime
Online
Advertorials
Data capture
Research
Sponsorship
RADIO
Promotions
Podcasting
Sampling/street team
Vodcasts
Events