Media Pack
Our Coverage
Talking to people across the region
421,000
Women
822,000
Total Population
401,000
Men
Playing just great songs
Magic plays the biggest hits from the 60s 70s and 80s.
Our award winning presenters provide great company with
relaxed, informed and entertaining shows.
The typical Magic 1170 listener is aged 45 – 55.
They love their family and have money at their disposal.
Playing just great songs
Magic1170
speaks to
92,000 people
every week
Magic 1170
Watch our audience GROW!
15+
15-24
25-34
35-44
45-54
55+
Population (000s)
822
124
124
116
146
312
1 Week Reach (000s)
92
11
22
16
11
31
19%
9%
18%
14%
8%
10%
Average Hours
4.4
2.8
5.2
3.0
7.8
12.0
4 Week Reach (000s)
148
20
35
27
18
49
4 week reach %
18%
16%
28%
23%
13%
16%
13 Week Reach (000s)
196
29
45
37
25
63
13 week Reach %
24%
23%
37%
32%
17%
20%
% Reach
Source: RAJAR,
TFM TSA,
6 months ending
June 14
It Works!
Once people heard us on the radio
they realised that we are a big,
professional, local company. Radio
has done this! Advertising on Magic
1170 led to an increase of enquires
and this has helped to open more
doors for our sales reps. Go for it!
Advertising on Magic 1170 will work
for you.
Weekly reach (000’s)
*stations marked with an asterisk do not cover the
whole of the total survey area
Source: RAJAR,
TFM TSA,
6 months ending
June 14
300
250
225
182
200
175
160
154
150
104
100
92
90
Magic 1170
Heart North East
50
0
BBC Radio 2
Capital North
East*
Smooth Radio
North East
BBC Radio 1
TFM
BBC Radio 4
Total hours by station
*stations marked with an asterisk do not cover the
whole of the total survey area
3,000
Source: RAJAR,
TFM TSA,
6 months ending
June 14
2,554
2,500
2,000
1,572
1,500
1,461
1,344
1,266
1,000
972
916
753
500
0
BBC Radio 2
Smooth Radio
North East
BBC Radio 4
Capital North
East*
BBC Radio 1
TFM
Heart North East
Magic 1170
Market share by station
*stations marked with an asterisk do not cover the
whole of the total survey area
18%
Source: RAJAR,
TFM TSA,
6 months ending
June 14
17.1%
16%
14%
12%
9.8%
10%
9.0%
8.5%
8%
6.5%
6.1%
5.0%
6%
4.4%
4%
2%
0%
BBC Radio 2
Smooth Radio
North East
BBC Radio 4
Capital North
East*
BBC Radio 1
TFM
Heart North East
Magic 1170
Through our digital platforms we
talk to
83,000
people
Every single month!
Your campaign will hit every one
of them
Solutions for Every Challenge
Full Creative Media Services
Advertising
Campaign
Outside
Broadcast
Online
Idea
generation
E-Shot
Startup
Creative
On Air
Promotion
(dialog & tender)
Research
Sponsorship
Media Bus
Social
Media
Bespoke
Events
Off Air
Promotion
At the Heart of Our Community With our charity Cash For Kids
Cash for Kids raises funds for sick, disabled and underprivileged
children across the North East.
In 2013 the charity raised £1 million supporting 30,359 local children.
81% of UK consumers agree that they are more likely to buy a
product associated with a cause they care about.
The 2 causes that draw the widest support from the general public are
medical research and children/young people.
Your chance to do this locally whilst still promoting your brand.
Cash For Kids puts a programme of sponsorable events on across
each year to raise funds and our listeners love them.