Sample Campaign Performance
Review Presentation
EXAMPLE: Campaign Expectations… What
you told us
 Campaign: Act your age. Look like the age you tell
people.
 Campaign goals:
– Attract more women 40+ who are interested in
cosmetic surgery
– Grow business from women 25-54 with multiple
spa services
– Grow massage business in McLean
EXAMPLE: How we’ve reached Mary

Mary is a 40 year old woman who has a household
income of $125,000

She spends significant time online searching for
articles related to health and wellness

Mary is considering cosmetic surgery
McLean Medical Spa

Users like Mary in the McLean area have seen your
ad 750,412 times in the past month

549 users like Mary responded directly to your
message for more information about your services

CTR: .07%
EXAMPLE: Next steps
 Event was a success; leverage your new customer
base with loyalty program
– Send email blast to all new customers gained at Spa-Lidays event
highlighting loyalty program with a 10% coupon.
 Introduce Spa Services campaign for March & April
– Idea: Rest. Relax. Rejuvinate
• Offer special discount for purchasing multiple spa services at one time
– Goal: Increase spa service from 25-54 year olds
– Creative: Showcase multiple services (facial, massage, pedicure)
 Consider how to capitalize on bridal parties in the
summer