Sanipaan Marine Park Pride Campaign
CF: Lludeza Mellomeda-Quesada
LAP supervisor: Edward M. Sisor
Improve management and enforcement of
Sanipaan Marine Park.
SOCIAL MARKETING CAMPAIGN

Target
Audience
Fishers/
Gleaners
Desired Behavior
Change
Report to local enforcers any activities in Sanipaan Marine
Park.
Community Report to local enforcers any activities in Sanipaan Marine
Park.
Governance and Enforcement strategy:
Strengthening MPA enforcement.
Enhanced MPA management.
SOCIAL MARKETING CAMPAIGN

3 Key Messages
Akong tumanon ang balaod aron makatagamtam sa makanunayong abunda sa kuha karon ug sa umaabot nga henerasyon.
Magpakabana kita, itaho ang nagkadaiyang kalihukan sa Sanktwaryo sa Sanipaan.
Bisan sa akong kakabus ug kabililhon sa kaugmaon sa akong pamilya, ako nanagat gawas sa sanktwaryo.
Your top idea for a Slogan
“ Abundang panginabuhian, isla sa sanipaan panalipdan”
Proposed Flagship Species
Scallop shell
SOCIAL MARKETING CAMPAIGN

• Billboard
• Poster
• Net bag with slogan
“ I value the future of my family, I fish outside the sanctuary”
• Coin Purse with the slogan -
”I follow the rules of the SMS because it helps ensure our food for the future. Join me in reporting.
• Campaign Song/Jingle
)
SOCIAL MARKETING CAMPAIGN

Insert top 3 BR activities
• Improve MPA rating
• 24/7 guarding system in place
• Improve enforcement system
SOCIAL MARKETING CAMPAIGN

Explain how the campaign fits into the bigger picture LAP strategy and objectives
Barangay Tambo Vision
A tourist destination endowed with rich natural resources and with wide opportunities for economic, social and ecological advancement of a peace loving and God- centered community.
City’s Vision
Island Garden City of Samal 2017, The island, the garden, the city…
“The Urban Center in a Garden Setting”
SOCIAL MARKETING CAMPAIGN