Project Name

1. Introduction - Framing the problem
Philippines as the centre of the centre of global marine biodiversity
Scientists refer to the 7,107 islands that make up the Philippines as the “center of the center” of global marine biodiversity. Its waters are home to whales, dolphins, 50 species of sea horses and
over 2,000 species fish, including the largest fish in the world, the whale shark. Marine resources are also critical to the food security and livelihoods of Filipinos, as fish provide over 50% of their
protein and support the livelihoods of millions of fishers and fish-related industries throughout the country. The
Philippines is located in the Coral Triangle, a vast region in
Southeast Asia made up of 18,500 islands and 647 million hectares of ocean. It is often referred to as the “nursery of the seas” because of the more
than 500 species of coral and hundreds of thousands of hectares of sea grass and coastal mangrove forests that shelter and sustain a level of
marine diversity unmatched anywhere on the planet.
Species and Habitat under Complex Threats
Today, however the
global center of marine biodiversity is under extreme pressure. Over 40% of the reef and mangroves in the region have
disappeared in the last 40 years. Near-shore overfishing is a serious threat to these natural resources, and reversing the effects will require a
significant change in human behavior. Less than five percent of the Philippines’ coral reef ecosystems are still in pristine health, and in some fishing grounds, biomass is less than 10% of
what it was 50 years ago. Most near-shore fishing is conducted by subsistence fishers in coastal communities although illegal intrusions by commercial fishers into municipal waters are cause for
A Campaign to Transform the Context
Developing local approaches to addressing the threat of overfishing is increasingly recognized as vital to long-term economic and environmental sustainability in the region. The vision behind this
plan, and the current cohort of 12 campaign developed under the Rare Pride Program in the Philippines, is to facilitate true community buy and ownership of the local Marine Protected Areas
building on the tools developed in 20 years of experience in MPA management in the Philippines and combining it with the Rare Pride Methodology for social marketing. Through this
strategy the objective is to get the local fishers population as well as the wider community in the Barangays surrounding the MPA to take
ownership in and understand the benefit of no-take-areas and support essential management activities such as enforcement and governance of
the MPA.
Cohort Theory of change: a strategy for change
In order to eliminate the principle threat of overfishing and destructive fishing the governance and enforcement infrastructures of the no-takezone (NTZ) at 12 sites in the Philippines will be strengthened via a proven self-assessment and planning tool, the Participatory Coastal Resources
Assessment tool (PCRA). Key target audiences (local fishers and gleaners; the local community, the MPA enforcement team and local LGU officials)
will be informed of the benefits of the No Take Zone (NTZ), the rules of the sanctuary, and the processes for becoming more engaged in the MPA
management committee. Fishers and gleaners will come to believe in MPA as a tool for food security, and will support new reporting structures for
arrests and prosecution of intruders. The conservation results will include increased perceived fish catch, increases in fish numbers and species
richness, increase in invertebrates, and increase in coral reef health.
2. Tandayag and Bio-os Pride Campaign Theory of Change
Theory of Change formula:
K + A + IC + BR BC TR CR
Primary Target
Fishers of
Tandayag and
Fishermen and
Tandayag and
Bio-os fishers
become aware of
the benefits of
the MPA and
know the MPA
rules about not
intruding and
who to report
intruders to
Tandayag and
Bio-os fishers
believed that the
MPA will benefit
them if nobody
intrudes to the
MPA and
believed that
they have an
important role to
play by not
intruding into the
MPA and by
Tandayag and
Bio-os fishers
discussion among
themselves about
the benefits they
get from the
MPA if nobody
intrudes and
about the
important role
they have to play
in reporting
intruders and by
not intruding in
the MPA
Tandayag and Bioos fishers get
involved in MPA
meetings and
activities related
to the MPA
reporting system,
equipment and
facilities need to
be in place and
Tandayag and Bioos fishers follow
the Tandayag and
Bio-os MPA rules
and regulations
(Stop intruding)
and report
intrusions to
enforcement the
The excessive
removal of coral
reef fishes and
caused by
intrusion in the
MPA is
decreased if not
totally eliminated
Increase in coral
cover, fish
inside the MPA
by 2012
K + A + IC + BR BC TR CR
Tandayag and
Bio-os MPA
Team know the
importance of
their role in
ensuring an
effective 24/7
guard system in
order to get
these benefits
Team believed
that 24/7
system and their
role are crucial in
order to get the
benefits of the
Tandayag and
Team would
discussion among
themselves about
the importance
of 24/7
ng system and
their role in
effective MPA
management in
order to get the
benefits of the
Strengthened in
the enforcement
of Tandayag and
Bio-os MPA rules
and regulations
through the
- regular meetings
to review roles
and protocols of
enforcement team
-Introduce the
logbook system
(guardhouse and
marker buoys) and
Tandayag MPA
enforcement team
follow the agreed
24/7 schedule of
patrolling and
among Team
Threats to
Tandayag and
Bio-os MPA
caused by
intrusion will be
reduced through
95% strict
enforcement of
MPA rules and
Increase in coral
cover, fish
inside the MPA
by 2012
K + A + IC + BR BC TR CR
Primary Target
Communities of
Tandayag and
Tandayag and
Bio-os coastal
community are
- aware on the
importance and
benefits of their
-aware on the
need for MPA
governance and
enforcement and
the significance
of their
participation in
violations) and
Tandayag and
Bio-os coastal
community will:
- realize the
importance of
the MPA and
develop the
strong sense of
ownership over it
-improved their
level of trust to
the enforcement
team and
believed they
should report
intrusions to
among Tandayag
/ Bio-os
members is
centered on the
importance of
their role in
intrusions to
improve MPA
enforcement and
Tandayag and Bioos community
get involved in
MPA management
meetings and
contributed to
informed decisions
related to MPA
Reporting system
needs to be in
place and working
Tandayag and Bioos coastal
communities will
get involved in the
governance and
enforcement by
participating in the
monitoring and
evaluation of their
MPA, coastal cleanup, public
consultations and
events and become
more vigilant in
passing intelligence
report to the
enforcement team
the main threat
to the
health is reduced
reporting of
Increase in coral
cover, fish
inside the MPA
by 2012
K + A + IC + BR BC TR CR
Amlan LGU
The Amlan-LGU
become aware of
the basic concept
of the MPA, the
benefits of the
presence of the
Tandayag and
Bio-os MPAs and
the need to
support MPA
activities and
promote the
concept across
the municipality
The Amlan-LGU
employees will
believed in the
importance of
having MPAs and
want to promote
the idea to other
town residents
and support MPA
related activities
discussion among
employees about
the importance
of having the
MPAs, promoting
the idea to other
town residents
and supporting
MPA related
Develop a
program of MPArelated activities
that the LGU
employees can
participate in
employees will be
actively involved in
activities related to
Tandayag and Bioos MPAs
Reduced fishing
in Tandayag and
Bio-os MPAs and
Buffer Zones
Increase in coral
cover, fish
inside the MPA
by 2012
Participate in MPA
activities and
promote MPA
concept. For those
jobs who are
related to the MPA,
support MPA
activities through
their work
Theory of Change narrative:
To achieve the conservation results of 5% increase in coral cover and fish abundance, and 2% invertebrates inside the MPA in two years, 95% of the
fishing community should be aware on the importance and benefits of their MPA and the need to enforce MPA rules and regulations. Through the
90% change in the community’s perception, 80% of the dialogue among themselves is centered at how they could be more proactive in improving
MPA enforcement and governance. This dialogue will lead to 70% vigilance and reporting of intrusion in the MPA. This strengthened enforcement
will consequently decrease about 65% in the removal of fish from the MPA. The Pride Campaign is fundamental in changing the behavior of the
fishing community from being inactive to more proactive in the enforcement.
3. Site summary
Project Name
Project Name
Tandayag and Bio-os Pride Campaign
Project Data Effective Date
Project Scope and Vision
Scope/Site Name
Tandayag and Bio-os Marine Sanctuaries
Scope/Site Description
Barangay Tandayag is in the municipality of Amlan, a 5th class municipality situated on the Eastern Coast of Negros
Island. Amlan lies 21 kilometers North of Dumaguete City, the Provincial Capital of Negros Oriental, Central Visayas,
Philippines. It is bounded to the East by Tañon Strait. It has eight (8) barangays, five of which have coastal areas while
the other three are completely landlocked.
The coastal zone of Barangay Tandayag is characterized by sandy to rocky shoreline and fringing coral reefs. Tandayag
has a marine sanctuary established in 1996, with a total area of 9.22 hectares, including the buffer zone.
There are 142 fish species, with a mean total reef fish density of 2307/500m2 and a mean total reef fish biomass of
42.3 kg/ 500m2 (Stockwell 2007).
Overfishing, due to the intrusion of commercial fishers in the municipal waters, resulted to declining fish catch
affecting the 431 fishermen who are mainly dependent on the coastal resources.
Vision Statement Text
A well-informed, responsible and committed Tandayag and Bio-os fishing communities capable of sustaining learned
behavior to achieve the increased in live coral cover and fish biomass for a long-term conservation benefits.
Biodiversity Features
Biodiversity Area
The Marine Protected Area of Tandayag has a total area of 9.22 hectares including the buffer zone (core zone is 6
hectares). It is within the municipal waters of 24.5 hectares (7km coastline and 3.5 km drawn perpendicular)
Biodiversity Background
1.1. 142 fish species, mean total reef fish density 2307/500m2 mean total reef fish biomass 42.3 kg/ 500m ,mean top
predatory reef fish biomass 6.2 kg/ 500m (Stockwell 2007)
Coral cover for the Tandayag marine sanctuary was low along the reef slope and moderate in the shallows along the
reef flat. Both habitats had large amounts of sand, which is typical of patch reefs along the coastline of Negros
Oriental. The low levels of rubble indicate little if any damage from blasting or storms. However, the relatively high
amount of dead coral with algae (DCA) along the flat is a bit alarming. DCA is the result of recently killed coral that has
been colonized by algae. This may be the result of a disturbance such as crown-of-thorns starfish (COTS), disease, or
the absence of herbivores in the reef. Coral cover it not likely to increase drastically over the years due the lack of
appropriate hard substrate for the corals to colonize (Stockwell 2007).
2.1. Stockwell, Brian, Jadloc, Claro Renato, Maypa, Jasper P. and Portia Nillos-Kleiven. 2007.
Preliminary Report: Biophysical Survey of Coral Reefs in Amlan, Negros Oriental. Silliman University Angelo King
Center for Research and Environmental Management (SUAKCREM), Silliman University, Dumaguete City, 6200
2.2. Results of the PCRA showed that live hard coral cover in the Tandayag marine reserve was at 28%. Sand (23%)
and rubble (16%) were the other major substrate types. (Amlan PCRA 2007) Method used: point intercept
2.3. 1996 Fish Count (1995 survey by CEMRINO)
Fish composition- 106 species of reef fish of 6,438 individuals (1500m2)
Average live coral cover 30-50% (whole Tandayag area, method 14 manta tows)
Video tapes- first results indicated good live coral cover to a water depth of 5-7 m. In deeper areas (15-20), live coral
cover decreased rapidly with sand being the predominant substrate type. A quantitative assessment of the 5 video
transects indicated a live coral cover of 22%.
2.4. The municipality of Amlan has a total of 23 mangrove and associated species which can be found in Barangay
Tandayag (which has 8 species) and Bio-os (17 species) (p.53 Citation: Yambao, A.C., A.T. White, W.E. Ablong and M.R.
Alcala. 2001. Coastal Environmental Profile of Negros Oriental, Philippines. Coastal Resource Management Project,
Cebu City, Philippines, 107p.
3.0. Vegetation Types
In the coastal area:
Mangroves species:
Rhizophora, Sonneratia, Avicennia species, Nypa fruticans
Protected Area Information
Protected Area Categories
Category V: Protected Seascape
Category VI: Managed Resource Protected Area
Legal Status
Apart from being established as the Marine Protected Area under Ordinance No. 03, S. 2007, Tandayag and Bio-os are
also within the Tañon Strait, a protected seascape under Presidential Proclamation No. 1234. The legal steps for the
Tañon Strait did not reach Congressional Action though.
Legislative Context
Hard Enforcement:
1. Tandayag Marine Sanctuary-Legally established through the Municipal Ordinance No. 02, Series of 1996.
2. Bio-os Marine Sanctuary- Municipal Ordinance No. 21, Series of 1999.
Municipal Ordinance No. 03, Series of 2007: A Comprehensive Municipal Ordinance for the Sustainable Development,
Management, Conservation and Protection of the Municipal Waters and its Coastal and Fishery Resources,
Harmonizing and Integrating All Ordinances Pertinent thereto and for other purposes., otherwise known as “Amlan
Comprehensive Coastal Resource Management Ordinance.”
Physical Description
Only a very small portion of the total land area of the municipality is flat. Except for plains along the coastline, the
terrain of the municipality is generally hilly and mountainous. There is, therefore a tendency of the soil to be carried
down by the water during heavy rains. The silting of waterways, channels, roads and harbors evidenced this.
Improper farming practices and indiscriminate cutting of trees on the mountainsides can further aggravate the
erosion problem.
The coastal area of Tandayag is characterized by fringing reef and sandy to rocky shoreline. Coral cover in the
Tandayag marine sanctuary was low along the reef slope and moderate in the shallows along the reef flat. Both
habitats had large amounts of sand, which is typical of patch reefs along the coastline of Negros Oriental.
Bio-os shoreline is sand
Biological Description
Tandayag MPA- fringing reef
Bio-os MPA – Offshore reef
Socio-Economic Information Among the notable industrial institutions of Amlan are the oil depots of Caltex Philippines, Shell Philippines, and
Petron. It has also the Tandayag Port, which is accessible by small boats coming from Cebu. The National Power
Corporation has the control power system for the primary lines supplying the Negros Island, Cebu and Panay Island,
and also maintains a hydro-electric plant in Amlan.
The total commercial land use in the Urban Area is 34.48 hectares. The town is very poor in commerce and trade, in
spite of its Tandayag wharf and industries which support its commercial activities.
Most of the fishermen in Tandayag and Bio-os depend entirely on fishing for their livelihood. Others have part time
job like, carpentry, labor work and farming during off season for fishing. Some of the fishermen who are Bantay Dagat
members could also earn through their honoraria given to them by the local government unit and the Barangay.
Historical Description
The marine protected areas of Tandayag and Bio-os were established in 1996 and 1999, respectively by the Local
Government Unit, through the initiative of the Center for the Establishment of Marine Protected Areas in Negros
Oriental (CEMRINO), a European Union Funded NGO and the German Development Service and in partnership with
the Provincial Government of Negros Oriental and the local government unit of Amlan and the support of the
Barangay Council of Tandayag and Bio-os.
Cultural Description
The town observes its annual fiesta every 30th of November, the Patron Saint being St. Andrew. On that day, all roads
lead to the municipality, as it is a National Holiday, being Andres Bonifacio Day. On the other hand, the town can
equal if not excel other municipalities in social as well as in cultural affairs. Modesty aside, Amlan has been chosen as
the cleanest and greenest town of the Oriental Negros and certified healthy municipality by the Regional Health
The most popular activity in the barangay is the celebration of fiestas. Barangay Tandayag celebrates its annual fiesta
every June 29 in honor of Saints Peter and Paul. Sitio Cooton also celebrates fiesta every March 15 and Upper
Tandayag celebrates fiesta every April 18. Almost all Tandayaganons celebrate the annual town fiesta every
November 30.
Access Information
The Tandayag marine sanctuary is in proximity to the provincial highway. Visitors could walk about 300 meters from
the highway.
Barangay Tandayag is traversed by the National road which links the two Negros Provinces. Passenger vehicles plying
the Dumaguete to Bacolod route, Dumaguete-Mabinay-Kabankalan, Dumaguete-Bais, Dumaguete-Guihulngan routes
and the north bound route pass by Barangay Tandayag at regular route which is 19 kilometers from Dumaguete City.
A number of jeepneys also ply the Amlan-Dumaguete route.
Tricyles, jeepneys, motorcycles, bicycles, are the common means of transportation for inftro-municipal travel. The
interior portion of the barangay can be passed through the farm to market road.
The Tandayag Wharf in the southern portion of this barangay serves as the gateway to Cebu. Ferry boats for interisland transfer are available from early in the morning till late in the afternoon.
Visitation Information
Because of its fine beaches, Amlan boasts a lucrative domestic tourism industry. The more popular beachfronts are
Greenhouse, Dalisay, Bomediano, and Baguio Beach in Mag-abo.
As part of the CRM program, Amlan also endeavors to increase local and international tourism by promoting diving
and snorkeling in its municipal waters.
Amlan also boasts for its beautiful waterfalls, rivers, hiking areas and mountain biking trails that could be sustainably
developed and promoted as eco-tourism destinations.
Current uses of the MPA
and adjacent coastline
The total land area of the barangay is 524 hectares, eighteen point eighteen percent (18.18%) is coastal, forty five
point six percent ( 45.6 % ) is plain and thirty point thirty six percent ( 30.36 ) is mountainous. Of these terrain
characteristics, 19.29 hectares are for residential, .69 has. Is for commercial, .21 has. are for industrial, 1.39 has. For
institutional and 502.42 has. Is for agricultural (MPDO Amlan).
Management Resources
The management of Tandayag MPA is currently under the supervision of the Municipal Environment and Natural
Resources Office (MENRO) through its deputized Bantay Dagat or Fish Wardens
IUCN Red-list Species
Red-List Species
1) Marine Turtle
Chelonia mydas (Linnaeus, 1758)
English Name: Green turtle
Red List Category and Criteria: Endangered A2bd ver 3.1
Green turtles, like other sea turtle species, are particularly susceptible to population declines because of their
vulnerability to anthropogenic impacts during all life-stages: from eggs to adults. Perhaps the most detrimental human
threats to green turtles are the intentional harvests of eggs and adults from nesting beaches and juveniles and adults
from foraging grounds. Unfortunately, harvest remains legal in several countries despite substantial subpopulation
declines (e.g., Humphrey and Salm 1996, Fleming 2001, Fretey 2001). In addition, a number of incidental threats
impact green turtles around the world. These threats affect both terrestrial and marine environments, and include
bycatch in marine fisheries, habitat degradation at nesting beaches and feeding areas, and disease. Mortality
associated with entanglement in marine fisheries is the primary incidental threat; the responsible fishing techniques
include drift netting, shrimp trawling, dynamite fishing, and long-lining. Degradation of both nesting beach habitat and
marine habitats also play a role in the decline of many Green Turtle stocks. Nesting habitat degradation results from
the construction of buildings, beach armoring and re-nourishment, and/or sand extraction (Lutcavage et al. 1997).
These factors may directly, through loss of beach habitat, or indirectly, through changing thermal profiles and
increasing erosion, serve to decrease the quantity and quality of nesting area available to females, and may evoke a
change in the natural behaviors of adults and hatchlings (Ackerman 1997). The presence of lights on or adjacent to
nesting beaches alters the behavior of nesting adults (Witherington 1992) and is often fatal to emerging hatchlings as
they are attracted to light sources and drawn away from the water (Witherington and Bjorndal 1990). Habitat
degradation in the marine environment results from increased effluent and contamination from coastal development,
construction of marinas, increased boat traffic, and harvest of nearshore marine algae resources. Combined, these
impacts diminish the health of coastal marine ecosystems and may, in turn, adversely affect green turtles. For
example, degradation of marine habitats has been implicated in the increasing prevalence of the tumor-causing
Fibropapilloma disease (George 1997). (August 23, 2010)
Other Notable Species
Other Notable Species
Groupers (Epinephelus miniata, Cephalopholis sp.); Rabbitfishes (Siganus guttatus); Fusiliers (Caesio cuning);
Butterflyfishes (Chaetodon sp.); Snappers (Lutjanus monostigma); Parrotfishes (Scarus sp.)
Location and Topography
MPA Latitude
9° 26’ (minutes) 32.55” east
MPA Longitude
123°13’ (minutes) 22.98“ north
Negros Oriental
Legislative Districts
District II
Location Details
Barangay Tandayag is situated 1.6 km. south of Barangay Poblacion and 19.4 kms. away from the Provincial Capitol. It
is bounded on the north by Barangay Poblacion, on the south th the Tañon Strait, on the west by Barangay Siapo and
on the south by Barangay Tampi of San Jose.
Site Map Reference,+Negros+Oriental,+Philippines&daddr=&hl=en&geoco
Any additional information about your site’s location that has not been included above, but you think you
will need to be included in your site summary.
Human Stakeholders
Human Stakeholder
Population Size
Social Context
The municipality of Amlan is comprised of eight (8) barangays, five (5) of which are coastal. The total population of the
entire municipality is 22,173.
Rare Pride Campaign
Threats addressed by campaign
Other threats at site
Threats impacting the MPA NTZ that campaign will address; include IUCN categories
Include other threats not addressed by campaign that may impact the NTZ; leave blank if not
Number of communities in campaign area
Target audiences
Fishermen and gleaners
TA 1.A (Fishers, Tandayag -120) Fishers=Fishermen and Gleaners
TA 1.B (Fishers, Bio-os – 70)
TA 3.A (Tandayag Community- 4,000)
TA 3.B (Bio-os Community – 3,000) BC-
Biodiversity area (ha)
Biodiversity hotspot(s)
Flagship species common name
Flagship species scientific name
Flagship species details (<200 words)
Campaign ambassador
Cohort ambassador
Additional groups reached through the campaign:
TA 2 (Enforcement Team-55) TA 4 (Amlan-236) LGU Employees=206, TWG members=30)
Tandayag 6.58; Bio-os 8.87
Coral Reefs
Coral triangle
Red Grouper (locally known as Lapu-lapu)
Epinephelus miniata
This species was chosen because this is a high-valued species found in the marine sanctuaries
of Tandayag and Bio-os and this needs protection since its population is declining.
Kuya Kim is a TV personality who became famous in his love of animals. He has a TV Program
named “Batang Lawin” – about animals.
4. Project team and stakeholders
Lead Agency and Pride Conservation Fellow
Contact details
ENRD-Office of the
[email protected]
0939-204-0676/ +63 (35) 2255563
ENRD-Office of the
ENRD-Office of the
ENRD-Office of the
ENRD-Office of the
ENRD-Office of the
[email protected]
Division Chief
CRM Technical
Section Chief
Section Chief
Provincial CRM
Field Worker
ENRD-Office of the
Strategic partners/key stakeholders
Role in relation to campaign
Pride Campaign Supervisor/ Project Leader
Pride Conservation Fellow
Campaign Advisor
Alternate Campaign Supervisor
Pride Campaign TWG Member, Provides assistance
in workshops and planning
Pride Campaign TWG Member, Key contact to
Barangay Council
Pride Campaign TWG Member, Key contact to
Municipal Mayor
Department Head
Contact details
+63 (35) 417-0694
Environment and
Natural Resources
+63 (35) 417-0694
Office (MENRO)loc. 114
Municipal Agriculture
Office (MAO)
Municipal Planning
and Development
+63 (35) 417.0694
loc. 102
Role in relation to campaign
Key in the success of Pride Campaign implementation
Pride Campaign TWG member; Community
mobilization, Supervise Coastal Law enforcement
Pride Campaign TWG member; MPA planning,
Provides technical assistance (Livelihood- Barrier
Pride Campaign TWG member ; Gives advice in MPA
planning, Ensures budget allocation for Pride
During the planning phase of the campaign a Technical Working Group (TWG) and a management Committee (ManCom) were formed/
strengthened to help support the governance and management of the MPA. Please refer to the MPA Governance and Management Plan (Section C
of this document) for further details and composition of these two bodies.
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