Realtor Recommendations Reinvented !
E r n i e G r a h a m / R e a l t o r. c o m L a b s
What are Consumers looking for in an agent?
Improved Search
Coming Soon:
Sort by Number of
Recommendations
Improved Profiles
Features fall into 3 priority tiers: High, Moderate & Low
Relative Importance of Potential Site Components
4.3
1.3
1.7
2.2
2.4
0.7
0.9
Ratings from past clients
0.4
0.3
The top 7
features account
for two-thirds of
the preference
Transaction history
Tier 1
Agent responsiveness
Recommendations from past clients
Property type history
10.6
Familiarity with specific neighborhood
Current activity
10.0
6.2
Years of experience
Certifications
Tier 2
Commentary on past transactions and active listings
6.7
9.9
Homes personally viewed
Biography
7.4
Brokerage firm
9.5
8.2
Commentary on the real estate market
Team status
8.3
9.1
Friends in common with the agent
Profile pictures
Languages spoken in addition to English
Personal interests
Tier 3
Consumer Research
Included in Agent Search
Criteria But Not Top of Mind
• Commentary on past
transactions and active
listings
• Homes personally
viewed
• Team status
• Profile pictures
• Friends in common
• Languages spoken in
addition to English
• Personal interests
Desired Info & Included
in Agent Search Criteria
•
Agent responsiveness
•
Ratings from past clients
•
Transaction history
•
Recommendations from past clients
•
Familiarity with specific neighborhood
•
Property type history
•
Years of experience
•
Current activity
•
Certifications
•
Biography
•
Brokerage firm
•
Commentary on real estate market
Agent Search Criteria
Desired Info Not Included
As Specific Search Elements
• Honesty/reputation/trust/ethics
• Personality (professional, friendly,
driven, aggressive, etc.) /measure
of compatibility
• Ease of working with/good
listener/not pushy/understands
budget limits
• Negotiation tactics/skills,
marketing/sales
strategies/advertising
Information Would Like To Know About
Agent
Innovation
The Pearl
Easy Recommendation Management
Importing and Sharing
Enhancing Recs
Auto Notification for new closings
Painless Client Experience
Agent Control
To o l s t o b u i l d m o r e r e c s
Ta k e A L L o f y o u r R e c s w i t h y o u t o A L L o f y o u r p l a t f o r m s
Your online presence (www,tablet,mobile)
All SocialBios
Recs can be
plugged into your
existing stuff with
a widget