2013 Lipari Food Show
The Largest Show in the History
of Lipari Foods
What Makes it the
Largest Show Ever?
Largest Number of Vendors Ever Invited
Largest Number of Customers Ever Invited
Largest Floor Plan Footprint Ever
Largest Number of Booths Ever
Largest Number of Items Ever Offered at a Lipari Show
Be Part of What Many Say is
“The Largest Selling Show in The United States”
Here’s How!
Where?
About the Show:
Suburban Collection Showplace (use Logo)
56100 Grand River Ave
Novi, MI 48374
www.suburban collection showplace.com
The Lipari Food Show continues to present itself as the premiere sales event for many vendors. The last of the true selling shows is
a common statement made by many participating Brokers and vendors and 2013 will be no exception. With our recent expansion
onto convenience store distribution, more confection & snack variety and our “New” Dairy division we are sure to see a increase in
customer interest and attendance this year. Broker and vendor support is the main ingredient to the success of Lipari Shows. Our
customers depend on your selling expertise to help guide them through their product selection and purchases of product for the
summer selling period.
Bringing some of the top retailer s in the mid-west and a few from across the United
States offers you an opportunity to see many customers and make your (our) best sales
pitch in a hectic yet fun filled day of networking and selling. This manual will introduce
you to everything you need to know to participate in in our one of a kind event. Your
participation is the key ingredient to our success we hope you’ll give consideration to
participation.
2013
Floor
is Ft.
40% Larger129,000
Than Any
Previous
84,500Plan
Square
Square
Ft.
Lipari Show
213,500 Square Ft
Who Attends:
Chain Supermarket Owners
Chain Supermarket Directors
Chain Supermarket Managers
Independent Supermarket Owners
Independent Supermarket Directors
Independent Supermarket Managers
Convenience Store Owners
Convenience Store Operators
Pizzeria Owners & Operators
Foodservice Managers & Chef’s
Attendance could exceed
6000 Attendees in 2013
How do they get there?
By Air:
Over 700 Commercial Flights
171 Passenger Charter Flight
By Auto:
The parking lot will overflow
If you’re late it’s a long walk
By Bus
9 Charter busses
•Southern OH.
•Lexington KY.
•Pittsburgh PA.
•West Virginia
•Chicago
•Madison WI.
Area Impact:
24 Area Hotels
1600 Rooms, 3000+ Room Nights
Travel / Lodging Assistance:
For any assistance with transportation or lodging:
Rebecca Hricovsky
rhricovsky@travelleaders.com
Russ Reid
rreid@travelleaders.com
Toll Free 800-627-8350
www.Travelleaders.com/capitalareami
Quantity is limited so contact Rebecca or Russ soon.
How Is This All Possible?
It’s Because of You!
And We Appreciate
Your Participation
About 2013 Lipari Food Show
The Theme
Help us Celebrate our 50th Anniversary
This Theme is all about the Fantastic
accomplishments of Jim and Rose Lipari.
As we celebrate our 50 years of success let
us remember that all of this started from the
back of a station wagon and because of Jim’s
vision Lipari is now recognized as a leader in
the food distribution industry.
Important Dates:
Booth Registration Complete ------------ February 25, 2013
Item Selection Complete ------------------ March 1, 2013
All New Vendor “New Items” Entered ------------- January 25, 2013
All Existing Vendor “New Item Info Entered ------February 8, 2013
Cat Mgr.
Deadlines
On Line Sample Requests Open ------- November 8, 2013
On Line Sample Requests Close ------- April 1, 2013
Refrigerated Case Rental Deadline ----- March 18, 2013
Booth Payment Received By -------------- March 15, 2013
Deduction’s for unpaid booths will be taken beginning March 20
“New Item” Showcase Items Finalized ---March 1, 2013
Name Badge Entry Deadline -------------- April 15, 2013
Show Set Up ------------ April 23, 2013 --- 8:00am to 7:00pm
Booths MUST be set up April 17th
Celebration Reception ---April 23, 2013 -- 7:00pm to 12:00am
Lipari Masquerade Ball- April 24, 2013
9:00am to 6:00pm
Please, Please. Please
DON’T WAIT TILL THE LAST DAY TO
ENTER OR COMPLETE A TASK
AS INFORMATION BECOMES
AVAILABLE TO YOU PLEASE ENTER IT
OR COMPLETE IT.
YOU CAN EDIT OR ADJUST TASKS UP
TO THE POSTED DATE.
Show Ship Weeks:
Week 1 --- May 20, 2013
Week 2 --- May 27, 2013
Week 3 --- June 3, 2013
Week 4 --- June 10, 2013
Week 5 --- June 17, 2013
Week 6 --- June 24, 2013
Week 7 --- July 1, 2013
Week 8 --- July 8, 2013
Booth Information:
Booth Dimensions: 10’ X 10’
Booth Structure:
8’ Back Drape --Alternating panels
Red, Black & Yellow
3’ Side Curtains – (Required)
Colors will alternate by aisle
Booths are FULLY CARPETED
Booth / Participation Fee:
$4,000 per Booth
There are no half booth options
Any questions on booth arrangements must be directed to
Don Symonds 517-202-7550
Decorating Your Booth:
Decorating your booth is a critical part of your participation is
the Lipari Show. As much as this is selling show it is also a
event that has grown in popularity for the excitement we
create with decorations. Many customers bring their cameras
to make sure that the capture that excitement of the theme
decorations. This years Lipari 50th Anniversary theme
offers many opportunities for you to WOW the customers with
some unique decorations. Think about a Elegant Masquerade
Party as you plan your booth decorations.
Need Decoration Help?
Lipari is proud to partner with Bishop Design and Display as our
preferred decorator for the show. Contact Bishop for any
assistance you may need with you decorations , from small to
large Bishop Design and Display can help make sure that your
booth stands out to the crowd and is remembered by all.
www.bishopdesignanddisplay.com
Marketing Opportunities:
We want to help you help you promote your products. We have
many opportunities that offer you the ability to get the attention
of customers and direct them to your booth. Contact Don
Symonds to discuss :
•Parking Sponsorships
•Beverage Station
•Reception Sponsorships
•Charter Sponsorship
•Bus & Charter Plane Sponsorships
•Any other wild idea you may have
Our Goal is to Get Your Company in
Front of as Many Customers as
Possible in Just Two Days
New Item Displays:
This is the Hottest opportunity available. These displays
will be featured for customer review during the Tuesday
Evening Reception, one hour before the show opens and
at the entrance during the show.
Contact your Category Manager
for more information.
$150 per item
Limit 9 items per unit (1 item may have multiple flavors)
$1,000 for the entire Unit
Electrical / Water:
BoCo Enterprises, Inc.
BoCo Enterprises, Inc. is the exclusive contractor for a variety of event
services at Suburban Collection Showplace including:
•Electrical Services
•Phone & Internet Connections
•Gas, Air, Water & Drain hookups
•Cleaning Services.
You can order online or print order forms by going to the Suburban Collection Showplace website :
http://suburbancollectionshowplace.com/online_ordering.php?section=exhibitor
Discounts are available if you order required services prior to
April 15, 2013
Because booth assignments are made at a later date
YOU DO NOT NEED A BOOTH NUMBER
ON THE FORMS WHEN YOU FILL THEM OUT.
Lipari will provide booth numbers to BoCo prior to installation of
utilities.
Booth Furnishings:
Each Booth is equipped with:
8’ Back Drape
Alternating panels Red, Black & Yellow
3’ Side Curtains – (Required)
Colors will alternate by aisle
One 8’ Skirted Table
Colors will alternate by aisle
One Seven (7) Gallon waste receptacle
Booths are FULLY CARPETED
(Chairs are not allowed in Lipari Booths unless there are special medical circumstances. We encourage that breaks be taken in seating areas provided)
Additional Furnishings:
Art Craft Display is the Decorator for the Lipari Food Show. Their dedicated team
of professionals have established them as a leader in all facets of the trade show
and event industry.
You can order additional tables, risers, drapery or other event accessories.
Order online at:
www.artcraftdisplay.com
Use Event Code 209453
Discounts are available if you order required services prior to April 15, 2013
Staffing Your Booth:
What makes a Lipari Show so unique is the requirement that customers attend the
show to get the deals. THERE ARE NO PREORDERS of show products. Our
expectations are that there will be in excess of 6000 customers pass in front of your
booth. The opportunity to sell to those customers is often determined by the quantity
and quality of the staff in the booth.
• Make sure there is adequate help in your
booth. Eight hours is not a lot of time for
customers to purchase eight week of
product for the entire store. THEY
DON’T HAVE TIME TO WAIT!
•
Make sure your staff has product
knowledge on the products you
represent.
• Make sure your staff is knowledgeable of
product pricing, suggested retails,
promotions, deals and bonus buck
promotions if available.
A good sales strategy begins with your staff and
their ability to service and sell the customers
We are pleased to have a relationship with Lowe Refrigeration
to provide refrigerated cases for the Lipari Show. We attempt
to combine all orders for the show to save on the
transportation costs.
To order cases:
•Go to www.loweusa.com
•Review cases available
•E-mail your selection case
information to:
don_symonds@liparifoods.com
•Don will confirm pricing with you
•Freight charges will be calculated
when all orders are in and you will be
notified of final price prior to delivery
•Deductions will taken to pay for cases
Safety:
Safety supersedes all rules. Always watch for and report any dangerous
situations that could harm you or one of our guests. We have a excellent
record of injury free shows and with you help we can keep it that way.
Fire codes require that anyone cooking with open flame have a fire
extinguisher in their booth . Codes also restrict the size of propane canisters
allowed into facilities If you plan to use this equipment contact Don Symonds
or the Suburban Selection Showplace for the exact rules.
Sanitation:
Our Vendors have always been very considerate of the facilities where we hold
our events. In fact we have received substantial discounts for how clean we leave
a facility when we complete a show. We ask that booths be left vacuum ready
when you leave them at the end of the show day. A $500. clean up fee will be
deducted from any vendor that fails to teardown a booth or leaves a excess
amount of trash in their booth.
Food Temps:
ICE WILL BE PROVIDED!
Ice will be delivered on Tuesday April 23rd and be located on the Lipari Frozen
Food Trailer. Ice will be available through the day on April 24th.
Make sure your booth is equipped properly to maintain and check cold and hot
food temperatures throughout the day. One ill customer is one to many.
Product Samples:
There are several options to have Product Samples delivered to the show:
 Order your samples on the booth registration site by April 1, 2013.
 Have your samples delivered to the Lipari Foods warehouse
NO LATER THAN APRIL 15, 2013 clearly marked
ATTENTION :
JOHN TAMBOURINE
FOOD SHOW SAMPLES.
email to john_tambourine@liparifoods.com would help eliminate any confusion.
 Bring Samples with you to the show. refrigerated
and frozen storage trailer will be available
All Samples will be
delivered to Suburban
Collection Showplace on
Tuesday April 23, 2013.
Show Sample Policy:
NO BAGS MAY BE PASSED OUT AT ANY BOOTH.
Lipari has a long standing policy regarding the passing out of
samples at our food shows. We strongly encourage sampling to
our customers to allow them to determine taste and quality of
product. Sampling should consist of small portions of product
that the customer can consume at the booth. We STRONGLY
DISCOURAGE passing out of product fro the customers to take
from the show. We ask that you develop a list in you booth of
customers and products they want sampled. Arrangements can
then be made to deliver the customer retail units or full cases
after the show.
Forgotten Harvest will perform food recovery for local food
banks at the end of the show.
How Orders are Taken:
Lipari has created an exclusive wireless order system that allow you to place
orders with only a san gun, bar codes and the press of a few buttons. This
system allows for extremely fast order retrieval and offers the customer an
itemized receipt of purchases showing each item, the allowances that they
received, and totals of their savings while attending the show. It is imperative
that every person in the booth be trained on how to operate these scan guns.
Brochures are available explaining how to operate the equipment and training
will take place during show setup on Tuesday April 23, 2013
WE CANNOT
PUT ENOUGH
EMPHASIS
ON BEING
PROFICENT
IN THE
OPERATION
OF THE
EQUIPMENT
It could be the
difference
between a bad
show and an
outstanding
show
experience.
Product Signs:
White Signs:
Regular Stock
Yellow Signs:
Market Priced items.
These items will have current prices
at the time of the show on them but
will be subject to change
Signs will be made for each item in the show showing the price customers
will pay. THESE SIGNS WILL BE PASSED OUT ON THE MORNING OF
THE SHOW. They will need to be placed next to each items so customers
are aware of the price of the item. These signs are important because
Lipari does not publish pricing till the day of the show. Make sure that you
have adequate help to put these signs up on Wednesday Morning prior to
9:00am.
Show item Stickers will be provided when requested. These stickers have
all of the product information (minus pricing) These can be used to create
books or posters making it easier to order with the scan guns. Contact
Don Symonds if you would like a set of these
Bonus Bucks:
Bonus Bucks are your opportunity to work the room and recognize good customers.
Bonus Bucks are most often used for deeper discounts on volume purchases.
Things you need to know are:
Name Tags:
Name tags are a REQUIREMENT for anyone attending the show.
Because of issues related to unauthorized people exiting and
entering different areas of the show our name tag will be strict.
There are three types of badges that you will see:
1. EXHIBITOR – All vendors, manufacturers, brokers and
booth staff are REQUIRED to wear badges
2. BUYER – Customers that will be writing orders will wear
these badges.
3. GUEST – Every show brings the curious. These people
may be owners or potential customers sizing us up. At
any rate if they are there they are important.
TO ELIMINATE DELAYS, SUBMIT A NAME BADGE REQUEST FOR
ANYONE WORKING YOUR BOOTH AT YOUR ONLINE
REGISTRATION SIGHT BY APRIL 15, 2013
Attire:
SHOW DAY ATTIRE – Dress the Theme!
Elegant, Masquerade Attire is appropriate but
make sure you’re comfortable for a fast paced day.
Business Casual – should you choose not to dress
the theme
PRESHOW CELEBRATION – Dress Comfortable
Recognizing that many vendors will come directly
from setting up their booths. Please be comfortable
and enjoy the meal.
Name Badges will be required and need to be
ordered with your booth registration. (limit two
people per booth please)
Celebration Reception:
The Lipari Family requests your presence for an evening networking
and relaxation before the show. Please join us as we kick back a little
after a hard day of show set up. This is one small way for the Lipari
Family to show their appreciation for all you do for our company.
Customers from great distances will also be attending this event so
this is a great opportunity to begin networking for Wednesday’s selling
show.
Date: Tuesday April 23, 2013
Place: Suburban Collection Showplace
Diamond Center
Time: 7:00pm – 12:00am DJ /Dancing
7:00pm – 9:00pm Buffet Dinner
(Beer / Wine provided by Lipari
cash bar for mixed drinks)
9:00pm Shuttle busses to Casino’s
Let Us Help:
For assistance with:
Registration,
Show facility or layout:
Don Symonds
586-447-3500 ext. 9570
517-202-7550 cell
For assistance with: show item authorization,
pricing, deals or order form questions:
586-447-3500 Ext.
Director of Deli
Deli Category Manager
Deli Category Manager
Director of Bakery
Bakery Category Manager
Director of Dairy
Dairy Category Manager
Director of Confections
Confections Category Manager
Director of Grocery / FS
Grocery / FS Category Manager
Director of Packaging
Packaging Category Manager
Director of Seafood
Seafood Category Manager
Director of Procurement
Director of C-Stores
C-Store Category Manager
Kim Robertson
Amy Henry
Joan May
Bill Slott
John Hunter
Jim Farber
Mike Murphy
Avi Brandvain
Sharon Seller
Lou Borrelli
Jillian Hakalo
Bob Palmateer
Greg Poma
Jerry Newport
Jimmy Lipari
Julie Nelson
Mike Elsasser
Matt Montgomery
We look forward to seeing you at the show
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How to Register:
Go to:
www.liparifoods.com
Click on the Food Show page and then
Vendor Registration
Don’t Forget!
Your booth registration must be complete by:
February 25, 2013
Let Us Help You Get Registered
If you’re interested in hands on training
Join us immediately following this presentation