By Hannah Williams, Pujah Shan And
Ysabelle Hough!
From the beginning..
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Cath Kidston got a £15,000 investment from her friend, in order to start up
her own business
This gave her enough money to start off her Notting Hill shop in 1993
She started off selling antique furniture and fabrics such as ironing board
covers
She distinctively decorated these with floral prints and patterns
Here are some examples of the ironing board covers:
These were a success so she then expanded her business, selling further products!
Cath Kidston herself..
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Cath Kidston moved to London at the age of 18, starting to work for Nicky Haslam,
an interior designer – She then set up her own shop
The success of her floral prints and polka-dot home wares has given Cath Kidston
an annual turnover of more than £50 million.
In 2008 Cath designed reusable shopping bags for Tesco made from recycled
plastic bottles. The project saved millions of bottles from going into landfill sites
and raised £425,000 for Marie Curie Cancer Care.
This charity is close to Cath's heart as both her parents died of cancer and she was
diagnosed with breast cancer at the age of just 37
The little dog motif that frequently appears across the Cath Kidston range is based
on her Lakeland terrier Stanley. As well as on fabric, Stanley in his distinctive red
jacket, appears on a charm bracelet, necklace and kilt pin
Company Facts..
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There are 73 Cath Kidston shops worldwide
She employs 650 full-time members of staff and has 40 stores in the UK, two in
Ireland and seven in Japan
In 2009 Cath was awarded an MBE in the New Years Honours List for services
to business
Founded – 1993
Location of Cath Kidston headquarters – West London
Consumer Spending!
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Profit growth – 73.11% pa (per annum)
2011 profit – 16.2m
2009 profit – 5.4m
2011 sales – 67.3m
2011 staff – 518
Technological Developments!
In the process of making Cath Kidston products, they use these following things to
produce a range of goods and services:
• Internet – Research, advertising, websites, online shopping etc.
• Irons – To iron fabrics, ensuring a high quality finish on all products
• Printers – (printing the floral designs and patterns)
• Sewing machines – Sewing the materials and fabrics together
Value of goods and services!
• As fashion/trends and demand in Cath Kidston changes, the prices will alter.
………..However…..
• The Cath Kidston products have always been high end/expensive
• They have sales
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The Cath Kidston shop provides services to their customers, in store, online
and with deliveries.
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She has made 3 books called 'Make', 'Sew' and 'Stitch', which can help you
create your own heirlooms using Cath's original motifs. This is one of her
services provided.
Employment in different activities!
• The current opportunities/jobs available are,
• Retail
New Store Openings
Store Managers
Assistant & Deputy Managers
Sales Assistants
• Head Office
Creative Services Manager
Editor
Web Trading Manager
Online Marketing Manager