The KnowledgePortal:
The Gateway to Organisational Learning
Prof. Dr. Peter A. Bruck,
CEO and Founder
ICT Bahrain 2012
Leading Business Growth Through ICT Advancements”
INVITATION TO ABU DHABI
ICT Bahrain 2012
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INVITATION TO ABU DHABI
GLOBAL CONFERENCE GALA AND EXHIBIT
EXCELLENCE IN MOBILE CONTENT
ABU DHABI, UAE, FEB 3RD – 5TH 2013
www.wsa-mobile.org
ICT Bahrain 2012
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2.0
40 GLOBAL WINNERS FROM 28 UN
MEMBER STATES
Streetspotr, Germany | Keapo, Paraguay | Hostelworld.com Mobile,
Ireland | iButterfly, China | MobiCash, Bahrain | i-Police, Nigeria |
Roadroid, Sweden | Towngas, China | Transforming Access and Discovery of
Digital Library Resources for the Gen-C (Connected Generation), Singapore |
MyFunCity - Sustainable Cities, Brazil | Back in Time, Portugal |WildChords,
Finland | The Math Mage, Jordan | KnowledgePulse®, Austria | Project
Noah, Canada | Shadow Cities, Finland | OzBook, Lithuania | DerManDar
Panorama, Lebanon | QTOM TV, Germany | Starwalk, Russian
Federation/USA | map2app, Italy | tripwolf - your travel guide, Austria |
TaxiPal, Estonia | Harpoen, Indonesia | Dérive app, Uganda | News 360,
United States | Scoopshot, Finland | TrafficMate, Sri Lanka | Bambuser,
Sweden | Maestro Digital Publishing Suite, China | Positive Technology,
Italy | Prognosis: Your Diagnosis, Sri Lanka | Social Diabetes, Spain |
Hormone check, Norway | Life with Cancer, Denmark | Blanco & Negro,
Ecuador | AlzNav, Portugal | MagicReader, Japan | WheelMap, Germany |
Hand Talk, Brazil
ICT Bahrain 2012
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MobiCash, Bahrain | www.IthmaarBank.com
Ithmaar Bank's MobiCash
allow customers to withdraw cash from the
bank’s ATMs without a card.
A first of its kind, MobiCash cardless cash
withdrawal solution changes the way people
in Bahrain access cash, allowing third parties
to withdraw cash conveniently and securely from
Ithmaar ATMs. Simple to use, all that users
need is an Ithmaar Bank e-banking ID. MobiCash works as follows: the
MobiCash sender adds the MobiCash receiver to the MobiCash beneficiary list
via e-banking. The sender then sends money to the receiver’s Bahraini mobile
number. The receiver gets an sms with the MobiCash reference number and a
code. The receiver activates the MobiCash service at any Ithmaar Bank ATM by
means of the dedicated button, entering the details sent via sms: the MobiCash
receiver gets the cash. Network of 39 ATMs across Bahrain!.
ICT Bahrain 2012
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EVENT HIGHLIGHTS
GLOBAL MOBILE CONTENT CONFERENCE
• The battle of the screens: enabling multiscreen platforms
• Thank God, it's Mobile: Networking for Mobile Success
• War of Platforms: Mobile Ecosystem
• Playing with the Angry Birds: Reaching Millions of Gamers
• The Sound of Mobile: Enriching the Audio Experience
• Visionary Keynotes, Interactive Discussions
AWARD GALA – THE NIGHT OF EXCELLENCE
• Gala Dinner and Award Ceremony
Announcement of the 8 WSA-mobile Global Champions
BEST MOBILE CONTENT EXHIBIT
Explore the best mobile content solutions from world
ICT Bahrain 2012
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INVITATION TO ABU DHABI
GLOBAL CONFERENCE GALA AND EXHIBIT
EXCELLENCE IN MOBILE CONTENT
2.0
ABU DHABI, UAE, FEB 3RD – 5TH
2013
ICT Bahrain 2012
www.wsa-mobile.org
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Leading Business Growth Through ICT
Advancement
in
Knowledge Build Up in Organisations
ICT Bahrain 2012
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Talking about solutions:
Gateway to Organisational Learning Sustained Knowledge Build-Up ?
Adding Value to e-Government through
knowledge services
Aims of Gateway to Organisational
Learning - KnowledgePortal
Large scale facilitation of sustained learning
 Provide easy access, downloads, support
 Offer advanced resources
 Be motivating to use
 Personlise the offers
Till now: ICT Advancement has lead
Business Growth through for example:
•
•
•
•
•
•
•
Improving accounting
Administering enterprise resources
Optimizing logistics
Exchanging and presenting information
Communication with customers and suppliers
Transactions with stakeholders
…….
ICT Bahrain 2012
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3xe
ICT Advancement leads Business Growth:
1. easy
2. efficient
3. effective
ICT Bahrain 2012
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Making knowing easy …..
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What is the basis of an organisation ?
• Buildings ?
• People ?
• Money ?
More and more:
Knowledge as basis of
all organisations
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What is Knowledge?
Connectedness
Complexity
Sign, symbols,
Numbers, characters
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What is Knowledge?
Understanding
Connectedness
Knowledge
Information
Data
ICT Bahrain 2012
Complexity
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What is knowledge in an organisation ?
4 + 1 levels
1. Data
- raw
2. Information
- primary
3. Knowledge
- secondary
4. Understanding
5. Wisdom
What is the basis of an organisation ?
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Example:
Rain
4 + 1 levels
• Data
- Water coming down from sky
• Information - It is raining
• Knowledge
- Rain makes wet
• Understanding
- Wet clothes in
wintertime makes you sick, take an umbrella
What is the basis of an organisation ?
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Example: Organisation
4 + 1 levels
• Data
- People sit in an office
• Information - This office has 23 workers
• Knowledge - Office consists of 21 employees and 2
managers
• Understanding - Talk to one of the managers, if you
want to get something done
What is the basis of an organisation ?
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Learning organisations
Learning
Knowing
PROCESS
CONTENT
Organisational
learning
Knowledge
management
How do we manage
Learning as a process
How do we manage
Knowledge as a resource
Cognitive approach: People act on basis of the knowledge they have
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Knowledge Report
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Arab knowledge performance
• Spending on scientific research in the Arab region is the least
worldwide (does not exceed 0.3% of GDP, most of it depends
on government funding which amounts to 97%)
• Scientific publishing and patents...modest achievements (1.1%
of global scientific publishing)
• Arab citizen’s share in published books equals 4 per cent and
5 per cent of the British and Spanish citizens’
• Arab human capital flight...the ultimate result of low
incentives and high constraints (45% of Arab students who
study abroad do not return to their home countries)
• Weak link between innovation and production/development
Challenge: Knowledge
1.
2.
3.
4.
Arab Content Creation
Reading and Learning
Knowledge absorption
Knowledge Utilisation
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What do you have people on their
computer / desktop?
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Computer / desktop PC ?
•
•
•
•
•
•
•
Office applications
E-Mail
Internet browser
Social media
? GAMES
? Fotos, Videos
??? Learning application/Knowledge build up?
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What do you have in your pocket ?
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Pocket device ?
Mobile Phone with
• Calls
• Short Messages
• Social Media
• Instant Messaging
• Games
• Navigation
• ???? Learning
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No way to learn:
1
No way to learn:
1
No way to learn:
2
No way to learn:
Surf society
3
No way to learn:
Search Society
4
Way to learn: step by step,
+ repeat to not forgotten
Knowledge Management 2.0 :
surfing and searching
Knowing how to Search and to find is great.
But in many situations it is critical to KNOW
without having to look it up.
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Known Facts
• Knowledge and skills are the key sources of
competitive advantage.
Significant change , New challenge for business
resulting from
• growing globalization,
• technological innovation,
• increasing competition and
• the mobility of labor
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Challenge to organisations
Organizations face:
• dynamic,
• increasingly competitive and
• global environment providing opportunities for HRD
professionals to demonstrate their ability to "deliver
value" by re-conceptualizing their role as "strategic"
or business partners.
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Challenge to solutions
Organizations need solutions that:
• demonstrate their ability to "deliver value"
• Take on role as "strategic"
• Optimize the business process
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Source: FIS KM Institute
http://choo.fis.utoronto.ca/KMIotta
wa/default.html
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A stage model of organizational knowledge
management: a latent content analysis
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Knowledge Cycle:
Knowledge
DIFFUSION
Knowledge
CREATION
Knowledge
ADOPTION
Knowledge
UTILIZATION
Adapted from Transfield 2004
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4 Mistakes:
Use one channel,
Like a tunnel
Knowledge
DIFFUSION
Knowledge
CREATION
Buy from cheapest
vendors
Knowledge
ADOPTION
No incentives
No pay-off
No repetition
No rehearsal
Knowledge
UTILIZATION
Adapted from Transfield 2004
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Again: Surfing and searching is not
enough for knowing
Just think of a project manager who is setting up a deal
……
Or a doctor in the emergency room...
What about the apprentices in the supermarket
or a civil servant on the phone line …
what do they have to know?
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No way to learn:
Surf society
3
No way to learn:
Search Society
4
Business ICT: Knowledge for the
following purposes:
Quality assurance
Compliance
Going beyond training for the test
Re-certification
Follow up on seminars and workshops
Assuring a return on educational investments (ROI)
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Why … cause people forget …
Loss in quality
and compliance
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Cause there is little follow up on
trainings….
Training
Material
Loss in training
investment
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KnowledgePortal based on
KnowledgePulse: 3 more steps
push e-Learning
#1 Mobile
On personal device
#2Personalized
Small steps
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This unique approach is called
Microlearning
Based on Nobel Prize Work in Medicine by Eric Kandel, Year 2000
ICT Bahrain 2012
People repeat – personalised, easy, in between, on
the go, when switching activities…till THEY KNOW
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Companies secure investment – cause the
next learning step comes for sure…..
• Push instead of pull
• Learner controls the
configuration of
learning reminders
…KnowlegePulse is on all plattforms
and easy to use!
Just follow the interactive Learning Cards
on the Screen…
• Can include Images
Different question formats
Or Information Cards
Always know how much each individual
learner has learnt and understood
And provide added content with the
solution of learning cards
to Enhancing knowledge
Context field can include formated text, hyperlinks and pictures
ICT Bahrain 2012
Even small steps lead to the goal!
And can be integrated into daily work routine!
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We need complete solutions
1
2
3
Client App
Admin Interface
Knowledge Portal
Easy Learning
Easy Authoring & Admin
Great Visibility for Learning
ICT Bahrain 2012
Advancement of ICT: Sustained Knowledge
Build-Up
with the KnowledgePortal
Adding Value to e-Government through
knowledge services
Aims of Gateway to Organisational
Learning - KnowledgePortal
Large scale facilitation of sustained learning
 Provide easy access, downloads, support
 Offer advanced resources
 Be motivating to use
 Personlise the offers
Business Gateway 2 Knowledge – Key
Features Overview
1. Aggregation and Publishing of available Knowledge Resources
to citizens and target groups (Sub Portals)
2. No admin: Self registration and self-directed download of
KnowledgePulse
3. Sampling of Lessons
4. Instant download lessons and courses
5. Personalized My-KnowledgePortal with overview of lessons registered
for, learning achievements and learning activitiy
6. Help, tutor and manuals plus FAQs
7. Social media functionalities
Key Features: Registration and download of
the KnowledgePulse App
Key Features: Testing of knowledge –
and comparison with others'
Key Features: Exploration of MicroLearning courses –
and finding suited ones
Key features: Overview of learning
achievements
1.
2.
3.
Making knowing easy
Making authoring easy
Making administration easy



Sustainable effort
Effective knowledge transfer
Return on Edu Investment
www.knowledgepulse.com
Organisation need to: Move from
surfing and searching to knowing
Knowing how to Search and to find is great.
But in some situations it is critical to KNOW
without having to look it up.
ICT Bahrain 2012
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Organisational learning:
Quality assurance
Compliance
Going beyond training for the test
Re-certification
Follow up on seminars and workshops
Assuring a return on educational investments (ROI)
ICT Bahrain 2012
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Bahrain partner:
Gulf Future Business
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3xe
ICT Advancement leads Business Growth:
1. easy
2. efficient
3. effective
ICT Bahrain 2012
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KnowledgePortal:
Using ICT Advancement to
make Knowing easy
www.knowledgepulse.com
bruck@knowledgefox.net
www.knowledgefox.net